Political Marketing in Canada

Political Marketing in Canada

Author: Alex Marland

Publisher: UBC Press

Published: 2012-02-15

Total Pages: 322

ISBN-13: 0774822317

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Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.


Book Synopsis Political Marketing in Canada by : Alex Marland

Download or read book Political Marketing in Canada written by Alex Marland and published by UBC Press. This book was released on 2012-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.

Political Marketing in the 2021 Canadian Federal Election

Political Marketing in the 2021 Canadian Federal Election

Author: Jamie Gillies

Publisher: Springer Nature

Published: 2023-06-09

Total Pages: 170

ISBN-13: 3031344049

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This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.


Book Synopsis Political Marketing in the 2021 Canadian Federal Election by : Jamie Gillies

Download or read book Political Marketing in the 2021 Canadian Federal Election written by Jamie Gillies and published by Springer Nature. This book was released on 2023-06-09 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.

Political Marketing

Political Marketing

Author: Jennifer Lees-Marshment

Publisher: Routledge

Published: 2014-05-09

Total Pages: 292

ISBN-13: 131768625X

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Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.


Book Synopsis Political Marketing by : Jennifer Lees-Marshment

Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Political Communication in Canada

Political Communication in Canada

Author: Alex Marland

Publisher: UBC Press

Published: 2014-11-17

Total Pages: 317

ISBN-13: 0774827785

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Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on recent examples, contributors review such things as the branding of the New Democratic Party, how Stephen Harper’s image is managed, and politicians’ use of Twitter. They also discuss the evolving role of political journalism, including media coverage of politics and how Canadians use the Internet for political discussions. In an era when political communication – from political marketing to citizen journalism – is of vital importance to the workings of government, this timely volume provides insight into the future of Canadian democracy.


Book Synopsis Political Communication in Canada by : Alex Marland

Download or read book Political Communication in Canada written by Alex Marland and published by UBC Press. This book was released on 2014-11-17 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on recent examples, contributors review such things as the branding of the New Democratic Party, how Stephen Harper’s image is managed, and politicians’ use of Twitter. They also discuss the evolving role of political journalism, including media coverage of politics and how Canadians use the Internet for political discussions. In an era when political communication – from political marketing to citizen journalism – is of vital importance to the workings of government, this timely volume provides insight into the future of Canadian democracy.

Political Marketing in the 2019 Canadian Federal Election

Political Marketing in the 2019 Canadian Federal Election

Author: Jamie Gillies

Publisher: Springer Nature

Published: 2020-09-16

Total Pages: 150

ISBN-13: 3030502813

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This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.


Book Synopsis Political Marketing in the 2019 Canadian Federal Election by : Jamie Gillies

Download or read book Political Marketing in the 2019 Canadian Federal Election written by Jamie Gillies and published by Springer Nature. This book was released on 2020-09-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.

Shopping for Votes

Shopping for Votes

Author: Susan Delacourt

Publisher: D & M Publishers

Published: 2016-05-07

Total Pages: 378

ISBN-13: 1771621109

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This second edition offers an insightful and provocative look at the inside world of political marketing in Canada—and what this means about the state of our democracy in the twenty-first century—from a leading political commentator. Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer friendly pitch. Where once politics was seen as a public service, increasingly it’s seen as a business, and citizens are the customers. But its unadvertised products are voter apathy and gutless public policy. Susan Delacourt takes readers into the world of Canada’s top political marketers, from the 1950s to the present, explaining how parties slice and dice their platforms for different audiences and how they manage the media. The current system divides the country into “niche” markets and abandons the hard political work of knitting together broad consensus or national vision. Little wonder then, that most Canadians have checked out of the political process: less than two per cent of the population belongs to a political party and fewer than half of voters under the age of thirty showed up at the ballot box in the last few federal elections. Provocative, incisive, entertaining and refreshingly non-partisan, Shopping for Votes offers a new narrative for understanding political culture in Canada.


Book Synopsis Shopping for Votes by : Susan Delacourt

Download or read book Shopping for Votes written by Susan Delacourt and published by D & M Publishers. This book was released on 2016-05-07 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition offers an insightful and provocative look at the inside world of political marketing in Canada—and what this means about the state of our democracy in the twenty-first century—from a leading political commentator. Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer friendly pitch. Where once politics was seen as a public service, increasingly it’s seen as a business, and citizens are the customers. But its unadvertised products are voter apathy and gutless public policy. Susan Delacourt takes readers into the world of Canada’s top political marketers, from the 1950s to the present, explaining how parties slice and dice their platforms for different audiences and how they manage the media. The current system divides the country into “niche” markets and abandons the hard political work of knitting together broad consensus or national vision. Little wonder then, that most Canadians have checked out of the political process: less than two per cent of the population belongs to a political party and fewer than half of voters under the age of thirty showed up at the ballot box in the last few federal elections. Provocative, incisive, entertaining and refreshingly non-partisan, Shopping for Votes offers a new narrative for understanding political culture in Canada.

The Political Marketing Game

The Political Marketing Game

Author: J. Lees-Marshment

Publisher: Springer

Published: 2011-03-29

Total Pages: 259

ISBN-13: 0230299512

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.


Book Synopsis The Political Marketing Game by : J. Lees-Marshment

Download or read book The Political Marketing Game written by J. Lees-Marshment and published by Springer. This book was released on 2011-03-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Political Marketing

Political Marketing

Author: Darren G. Lilleker

Publisher: Manchester University Press

Published: 2005-08-06

Total Pages: 258

ISBN-13: 9780719068713

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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.


Book Synopsis Political Marketing by : Darren G. Lilleker

Download or read book Political Marketing written by Darren G. Lilleker and published by Manchester University Press. This book was released on 2005-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

Permanent Campaigning in Canada

Permanent Campaigning in Canada

Author: Alex Marland

Publisher: UBC Press

Published: 2017-06-28

Total Pages: 384

ISBN-13: 077483451X

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Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.


Book Synopsis Permanent Campaigning in Canada by : Alex Marland

Download or read book Permanent Campaigning in Canada written by Alex Marland and published by UBC Press. This book was released on 2017-06-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Political Elites in Canada

Political Elites in Canada

Author: Alex Marland

Publisher: UBC Press

Published: 2018-09-01

Total Pages: 340

ISBN-13: 0774837969

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Political Elites in Canada offers a timely look at Canadian political power brokers and how they are adapting to a fast-paced digital media environment. Elite power structures are changing worldwide, with traditional influencers losing authority over prevailing social, economic, and political structures. This volume explores the changing landscape for power brokers, the ascent of new elites, and how they are using digital communication to connect with Canadians in unprecedented ways. Featuring studies of governmental decision makers in the public service and non-governmental influence brokers, such as social media commentators, this collection is a much-needed synthesis of elite politics in Canada.


Book Synopsis Political Elites in Canada by : Alex Marland

Download or read book Political Elites in Canada written by Alex Marland and published by UBC Press. This book was released on 2018-09-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Elites in Canada offers a timely look at Canadian political power brokers and how they are adapting to a fast-paced digital media environment. Elite power structures are changing worldwide, with traditional influencers losing authority over prevailing social, economic, and political structures. This volume explores the changing landscape for power brokers, the ascent of new elites, and how they are using digital communication to connect with Canadians in unprecedented ways. Featuring studies of governmental decision makers in the public service and non-governmental influence brokers, such as social media commentators, this collection is a much-needed synthesis of elite politics in Canada.