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Marketing W/PowerWeb

Author: Michael J. Etzel

Publisher: McGraw-Hill/Irwin

Published: 2001

Total Pages: 782

ISBN-13: 9780072430349

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Etzel, Walker, Stanton's Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. In this edition, the global marketing chapter was moved to the first part of the book (chapter 3) to introduce its importance early. Global examples and coverage are then integrated throughout. This edition offers a completely new design, a revised supplements package, a new interactive web page and a special package with Annual Edition online.

Book Synopsis Marketing W/PowerWeb by : Michael J. Etzel

Download or read book Marketing W/PowerWeb written by Michael J. Etzel and published by McGraw-Hill/Irwin. This book was released on 2001 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: Etzel, Walker, Stanton's Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. In this edition, the global marketing chapter was moved to the first part of the book (chapter 3) to introduce its importance early. Global examples and coverage are then integrated throughout. This edition offers a completely new design, a revised supplements package, a new interactive web page and a special package with Annual Edition online.

Comprehensive Stress Management

Author: Greenberg

Publisher: WCB/McGraw-Hill

Published: 1995-07

Total Pages: 404

ISBN-13: 9780697269966

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Book Synopsis Comprehensive Stress Management by : Greenberg

Download or read book Comprehensive Stress Management written by Greenberg and published by WCB/McGraw-Hill. This book was released on 1995-07 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Law

Author: Jane P. Mallor

Publisher: McGraw-Hill Companies

Published: 2004

Total Pages: 1302

ISBN-13:

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Book Synopsis Business Law by : Jane P. Mallor

Download or read book Business Law written by Jane P. Mallor and published by McGraw-Hill Companies. This book was released on 2004 with total page 1302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ethics for Everyday with Free Ethics PowerWeb

Author: Professor and Head of Philosophy David Benatar

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

Published: 2002-05

Total Pages: 0

ISBN-13: 9780072840766

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This high quality 2 track hypnotherapy CD by hypnotherapist Glenn Harrold, combines powerful clinical hypnotherapy techniques with state of the art digital recording technology.

Book Synopsis Ethics for Everyday with Free Ethics PowerWeb by : Professor and Head of Philosophy David Benatar

Download or read book Ethics for Everyday with Free Ethics PowerWeb written by Professor and Head of Philosophy David Benatar and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2002-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This high quality 2 track hypnotherapy CD by hypnotherapist Glenn Harrold, combines powerful clinical hypnotherapy techniques with state of the art digital recording technology.

Sports and Recreational Activities

Author: Dale Mood

Publisher:

Published: 2003

Total Pages: 728

ISBN-13:

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Book Synopsis Sports and Recreational Activities by : Dale Mood

Download or read book Sports and Recreational Activities written by Dale Mood and published by . This book was released on 2003 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Earth Science

Author: Edgar Winston Spencer

Publisher: McGraw-Hill Science, Engineering & Mathematics

Published: 2003

Total Pages: 550

ISBN-13:

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Earth Science: Understanding Environmental Systemsis intended for introductory courses in Earth Science and Earth Systems Science, which place emphasis on the systems approach to earth science with special attention to the impact these systems have on the environment. It is appropriate for non-science majors with no previous college science or mathematics courses.The primary goals of this book are to provide the background the general student needs to understand the way Earth works, how knowledge of Earth relates to the environmental issues confronting our society, and how scientists go about examining these issues.

Book Synopsis Earth Science by : Edgar Winston Spencer

Download or read book Earth Science written by Edgar Winston Spencer and published by McGraw-Hill Science, Engineering & Mathematics. This book was released on 2003 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earth Science: Understanding Environmental Systemsis intended for introductory courses in Earth Science and Earth Systems Science, which place emphasis on the systems approach to earth science with special attention to the impact these systems have on the environment. It is appropriate for non-science majors with no previous college science or mathematics courses.The primary goals of this book are to provide the background the general student needs to understand the way Earth works, how knowledge of Earth relates to the environmental issues confronting our society, and how scientists go about examining these issues.

Fundamentals of Exercise Physiology

Author: Robert A. Robergs

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

Published: 2003

Total Pages: 526

ISBN-13:

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FUNDAMENTALS provides basic and balanced information for the study of exercise physiology for the undergraduate introductory level student. It thoroughly examines both the immediate responses to, as well as the long-term benefits of exercise. The book uses full color illustrations to enhance learning.

Book Synopsis Fundamentals of Exercise Physiology by : Robert A. Robergs

Download or read book Fundamentals of Exercise Physiology written by Robert A. Robergs and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2003 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: FUNDAMENTALS provides basic and balanced information for the study of exercise physiology for the undergraduate introductory level student. It thoroughly examines both the immediate responses to, as well as the long-term benefits of exercise. The book uses full color illustrations to enhance learning.

Environmental Science

Author: William P. Cunningham

Publisher: McGraw-Hill Science, Engineering & Mathematics

Published: 2003-03

Total Pages: 678

ISBN-13: 9780072930740

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This book is intended for use in a one- or two-semester course in environmental science, human ecology, or environmental studies at the college or advanced placement high school level. Because most students who will use this book are freshman or sophomore nonscience majors, the authors have tried to make the text readable and accessible without technical jargon or a presumption of prior science background. At the same time, enough data and depth are presented to make this book suitable for many upper-division classes and a valuable resource for students who will keep it in their personal libraries after their formal studies are completed.The goal of this book is to provide an up-to-date, introductory view of essential themes in environmental science along with emphasis on details and case studies that will help students process and retain the general principles.

Book Synopsis Environmental Science by : William P. Cunningham

Download or read book Environmental Science written by William P. Cunningham and published by McGraw-Hill Science, Engineering & Mathematics. This book was released on 2003-03 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for use in a one- or two-semester course in environmental science, human ecology, or environmental studies at the college or advanced placement high school level. Because most students who will use this book are freshman or sophomore nonscience majors, the authors have tried to make the text readable and accessible without technical jargon or a presumption of prior science background. At the same time, enough data and depth are presented to make this book suitable for many upper-division classes and a valuable resource for students who will keep it in their personal libraries after their formal studies are completed.The goal of this book is to provide an up-to-date, introductory view of essential themes in environmental science along with emphasis on details and case studies that will help students process and retain the general principles.

Samsung, Media Empire and Family

Author: Chunhyo Kim

Publisher: Routledge

Published: 2016-02-26

Total Pages: 181

ISBN-13: 1317362934

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This book analyses media conglomerates owning multiple media holdings under centralized ownership within and across media markets. It argues that Asian capitalists utilize both a market-oriented ideology and family connections to build their media empires, thereby creating cultural conglomerates that exercise corporate censorship over media markets. It focuses on family-controlled media conglomerates in Korea, specifically the international business giant, Samsung, and its related media companies, Cheil Jedang and JoongAng Ilbo, all of which are controlled by the single Lee family. Utilizing the theoretical approach of political economy of communication, the book examines how and why the Lee family exercise corporate censorship over Korean society. Offering an essential take on Asia’s political economy of communication in order to understand the workings of Asian media empires, this book will appeal to students and scholars of Korean Studies, Korean Business and Mass Communications.

Book Synopsis Samsung, Media Empire and Family by : Chunhyo Kim

Download or read book Samsung, Media Empire and Family written by Chunhyo Kim and published by Routledge. This book was released on 2016-02-26 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses media conglomerates owning multiple media holdings under centralized ownership within and across media markets. It argues that Asian capitalists utilize both a market-oriented ideology and family connections to build their media empires, thereby creating cultural conglomerates that exercise corporate censorship over media markets. It focuses on family-controlled media conglomerates in Korea, specifically the international business giant, Samsung, and its related media companies, Cheil Jedang and JoongAng Ilbo, all of which are controlled by the single Lee family. Utilizing the theoretical approach of political economy of communication, the book examines how and why the Lee family exercise corporate censorship over Korean society. Offering an essential take on Asia’s political economy of communication in order to understand the workings of Asian media empires, this book will appeal to students and scholars of Korean Studies, Korean Business and Mass Communications.