Praeger Handbook of Political Campaigning in the United States

Praeger Handbook of Political Campaigning in the United States

Author: William L. Benoit

Publisher: Bloomsbury Publishing USA

Published: 2016-02-22

Total Pages: 442

ISBN-13:

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This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.


Book Synopsis Praeger Handbook of Political Campaigning in the United States by : William L. Benoit

Download or read book Praeger Handbook of Political Campaigning in the United States written by William L. Benoit and published by Bloomsbury Publishing USA. This book was released on 2016-02-22 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.


Praeger Handbook of Political Campaigning in the United States

Praeger Handbook of Political Campaigning in the United States

Author: William L. Benoit

Publisher:

Published: 2016

Total Pages: 278

ISBN-13: 9781440845383

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"This title comprehensively emphasizes the importance of political elections and campaigns"--


Book Synopsis Praeger Handbook of Political Campaigning in the United States by : William L. Benoit

Download or read book Praeger Handbook of Political Campaigning in the United States written by William L. Benoit and published by . This book was released on 2016 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This title comprehensively emphasizes the importance of political elections and campaigns"--


Political Campaign Communication

Political Campaign Communication

Author: Judith S. Trent

Publisher: Rowman & Littlefield

Published: 2008

Total Pages: 452

ISBN-13: 9780742553033

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Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.


Book Synopsis Political Campaign Communication by : Judith S. Trent

Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2008 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.


Campaign Craft

Campaign Craft

Author: Daniel M. Shea

Publisher: Praeger

Published: 2006

Total Pages: 260

ISBN-13:

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Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.


Book Synopsis Campaign Craft by : Daniel M. Shea

Download or read book Campaign Craft written by Daniel M. Shea and published by Praeger. This book was released on 2006 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.


Campaign Craft

Campaign Craft

Author: Daniel M. Shea

Publisher: Greenwood

Published: 2001

Total Pages: 264

ISBN-13:

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A comprehensive guide to and analysis of modern political campaign communication.


Book Synopsis Campaign Craft by : Daniel M. Shea

Download or read book Campaign Craft written by Daniel M. Shea and published by Greenwood. This book was released on 2001 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to and analysis of modern political campaign communication.


Political Communication in America

Political Communication in America

Author: Robert E. Denton Jr.

Publisher: Praeger

Published: 1998-11-30

Total Pages: 336

ISBN-13:

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Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics. A synthesis of some of the best writing in political communication from the fields of communication, political science, journalism, and history, this edition features completely new chapters on the topics of campaign management, congressional campaigns, politics and popular culture, and unofficial Washington. This edition also reflects updated sources and recent examples. Students and scholars in the fields of communication, political science, political sociology, and contemporary American political history will find this text invaluable.


Book Synopsis Political Communication in America by : Robert E. Denton Jr.

Download or read book Political Communication in America written by Robert E. Denton Jr. and published by Praeger. This book was released on 1998-11-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics. A synthesis of some of the best writing in political communication from the fields of communication, political science, journalism, and history, this edition features completely new chapters on the topics of campaign management, congressional campaigns, politics and popular culture, and unofficial Washington. This edition also reflects updated sources and recent examples. Students and scholars in the fields of communication, political science, political sociology, and contemporary American political history will find this text invaluable.


Routledge Handbook of Political Management

Routledge Handbook of Political Management

Author: Dennis W. Johnson

Publisher: Routledge

Published: 2010-03-17

Total Pages: 1010

ISBN-13: 1135897484

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The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.


Book Synopsis Routledge Handbook of Political Management by : Dennis W. Johnson

Download or read book Routledge Handbook of Political Management written by Dennis W. Johnson and published by Routledge. This book was released on 2010-03-17 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.


Political Campaigns in the United States

Political Campaigns in the United States

Author: Richard K. Scher

Publisher: Routledge

Published: 2016-02-19

Total Pages: 137

ISBN-13: 1317295897

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A Choice Highly Recommended Title—January 2017 This book is an interpretive analysis of political campaigns in America: instead of focusing on how campaigns are designed and run, it investigates the role campaigns play in our American politics, and the close symbiosis between campaigns and those politics. The text examines how campaigns are an important manifestation of how we "do" politics in this country. Hallmarks of this text include: showing how campaigns can undermine our democracy and asking how democratic they—and by extension, our politics--really are; demonstrating that the ability of the media to accurately, fairly, and deeply report on campaigns has been severely compromised, both because of the growing "distance" between campaigns and media outlets and because of the structure of "Big Media" corporate ownership and its tight relationship to "Big Money." It asks important questions about the media including: How do the media, reporters in particular, cover campaigns? What pressures and forces shape what and how they present campaigns? What is the impact of the ever-increasing chasm separating campaigns and the media? How does the close tie between corporate mainstream media and Super PAC money affect campaign coverage? How does the ability of campaigns and media to segment voters into ever-smaller slices influence how campaigns are covered? tracking the continuing growth of unregulated, private, unaccountable "dark money" in campaigns as a threat to our democratic elections and politics. Democracy rests fundamentally on transparency and accountability – sunlight – and our campaign laws and norms now allow and encourage exactly the opposite, largely because of decisions by the United States Supreme Court.


Book Synopsis Political Campaigns in the United States by : Richard K. Scher

Download or read book Political Campaigns in the United States written by Richard K. Scher and published by Routledge. This book was released on 2016-02-19 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Choice Highly Recommended Title—January 2017 This book is an interpretive analysis of political campaigns in America: instead of focusing on how campaigns are designed and run, it investigates the role campaigns play in our American politics, and the close symbiosis between campaigns and those politics. The text examines how campaigns are an important manifestation of how we "do" politics in this country. Hallmarks of this text include: showing how campaigns can undermine our democracy and asking how democratic they—and by extension, our politics--really are; demonstrating that the ability of the media to accurately, fairly, and deeply report on campaigns has been severely compromised, both because of the growing "distance" between campaigns and media outlets and because of the structure of "Big Media" corporate ownership and its tight relationship to "Big Money." It asks important questions about the media including: How do the media, reporters in particular, cover campaigns? What pressures and forces shape what and how they present campaigns? What is the impact of the ever-increasing chasm separating campaigns and the media? How does the close tie between corporate mainstream media and Super PAC money affect campaign coverage? How does the ability of campaigns and media to segment voters into ever-smaller slices influence how campaigns are covered? tracking the continuing growth of unregulated, private, unaccountable "dark money" in campaigns as a threat to our democratic elections and politics. Democracy rests fundamentally on transparency and accountability – sunlight – and our campaign laws and norms now allow and encourage exactly the opposite, largely because of decisions by the United States Supreme Court.


Praeger Handbook of Political Campaigning in the United States

Praeger Handbook of Political Campaigning in the United States

Author: William L. Benoit

Publisher: Bloomsbury Publishing USA

Published: 2016-02-22

Total Pages: 621

ISBN-13: 1440831637

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This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.


Book Synopsis Praeger Handbook of Political Campaigning in the United States by : William L. Benoit

Download or read book Praeger Handbook of Political Campaigning in the United States written by William L. Benoit and published by Bloomsbury Publishing USA. This book was released on 2016-02-22 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.


Campaigning in the Twenty-First Century

Campaigning in the Twenty-First Century

Author: Dennis W. Johnson

Publisher: Routledge

Published: 2011-01-31

Total Pages: 150

ISBN-13: 1135968128

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So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.


Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2011-01-31 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.