Strategic Pricing for the Arts

Strategic Pricing for the Arts

Author: Michael Rushton

Publisher: Routledge

Published: 2014-07-11

Total Pages: 117

ISBN-13: 113468259X

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With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts? Arts managers, whether working in the performing arts, museums or festivals, and whether in the commercial, non-profit, or state sector, need to make informed decisions on the prices they set. This accessible text provides the first concise, practical, non-technical guide for setting prices in the arts industry. Offering a practical introduction to pricing, this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.


Book Synopsis Strategic Pricing for the Arts by : Michael Rushton

Download or read book Strategic Pricing for the Arts written by Michael Rushton and published by Routledge. This book was released on 2014-07-11 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts? Arts managers, whether working in the performing arts, museums or festivals, and whether in the commercial, non-profit, or state sector, need to make informed decisions on the prices they set. This accessible text provides the first concise, practical, non-technical guide for setting prices in the arts industry. Offering a practical introduction to pricing, this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.


Pricing Strategy for the Performing Arts

Pricing Strategy for the Performing Arts

Author: Neil M. Ford

Publisher:

Published: 1979

Total Pages: 34

ISBN-13:

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Book Synopsis Pricing Strategy for the Performing Arts by : Neil M. Ford

Download or read book Pricing Strategy for the Performing Arts written by Neil M. Ford and published by . This book was released on 1979 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Pricing the Performing Arts

Pricing the Performing Arts

Author: Charles L. Shakal

Publisher:

Published: 1981

Total Pages: 114

ISBN-13:

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Book Synopsis Pricing the Performing Arts by : Charles L. Shakal

Download or read book Pricing the Performing Arts written by Charles L. Shakal and published by . This book was released on 1981 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Pricing the Performing Arts

Pricing the Performing Arts

Author: Oliver Chamberlain

Publisher:

Published: 1985

Total Pages: 190

ISBN-13:

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Book Synopsis Pricing the Performing Arts by : Oliver Chamberlain

Download or read book Pricing the Performing Arts written by Oliver Chamberlain and published by . This book was released on 1985 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Pricing the Performing Arts

Pricing the Performing Arts

Author: Olivier Chamberlain

Publisher:

Published: 1990

Total Pages: 95

ISBN-13:

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Book Synopsis Pricing the Performing Arts by : Olivier Chamberlain

Download or read book Pricing the Performing Arts written by Olivier Chamberlain and published by . This book was released on 1990 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Standing Room Only

Standing Room Only

Author: Philip Kotler

Publisher: Harvard Business Press

Published: 1997

Total Pages: 560

ISBN-13: 9780875847375

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Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing


Book Synopsis Standing Room Only by : Philip Kotler

Download or read book Standing Room Only written by Philip Kotler and published by Harvard Business Press. This book was released on 1997 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing


Economics of Art and Culture

Economics of Art and Culture

Author: Bruno S. Frey

Publisher: Springer

Published: 2019-03-30

Total Pages: 134

ISBN-13: 3030157482

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This book studies the relationship between the arts and the economy. By applying economic thinking to arts and culture, it analyses markets for art and cultural goods, highlights specific facets of art auctions and discusses determinants of the economic success of artists. The author also sheds new light on various cultural areas, such as the performing and visual arts, festivals, films, museums and cultural heritage. Lastly, the book discusses cultural policies, the role of the state in financing culture, and the relationship between the arts and happiness.


Book Synopsis Economics of Art and Culture by : Bruno S. Frey

Download or read book Economics of Art and Culture written by Bruno S. Frey and published by Springer. This book was released on 2019-03-30 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the relationship between the arts and the economy. By applying economic thinking to arts and culture, it analyses markets for art and cultural goods, highlights specific facets of art auctions and discusses determinants of the economic success of artists. The author also sheds new light on various cultural areas, such as the performing and visual arts, festivals, films, museums and cultural heritage. Lastly, the book discusses cultural policies, the role of the state in financing culture, and the relationship between the arts and happiness.


Social Works

Social Works

Author: Shannon Jackson

Publisher: Taylor & Francis

Published: 2011-02-21

Total Pages: 310

ISBN-13: 1136979832

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‘a game-changer, a must-read for scholars, students and artists alike’ – Tom Finkelpearl At a time when art world critics and curators heavily debate the social, and when community organizers and civic activists are reconsidering the role of aesthetics in social reform, this book makes explicit some of the contradictions and competing stakes of contemporary experimental art-making. Social Works is an interdisciplinary approach to the forms, goals and histories of innovative social practice in both contemporary performance and visual art. Shannon Jackson uses a range of case studies and contemporary methodologies to mediate between the fields of visual and performance studies. The result is a brilliant analysis that not only incorporates current political and aesthetic discourses but also provides a practical understanding of social practice.


Book Synopsis Social Works by : Shannon Jackson

Download or read book Social Works written by Shannon Jackson and published by Taylor & Francis. This book was released on 2011-02-21 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘a game-changer, a must-read for scholars, students and artists alike’ – Tom Finkelpearl At a time when art world critics and curators heavily debate the social, and when community organizers and civic activists are reconsidering the role of aesthetics in social reform, this book makes explicit some of the contradictions and competing stakes of contemporary experimental art-making. Social Works is an interdisciplinary approach to the forms, goals and histories of innovative social practice in both contemporary performance and visual art. Shannon Jackson uses a range of case studies and contemporary methodologies to mediate between the fields of visual and performance studies. The result is a brilliant analysis that not only incorporates current political and aesthetic discourses but also provides a practical understanding of social practice.


Giving Customers Decision Rights

Giving Customers Decision Rights

Author: Jacob G. Birnberg

Publisher:

Published: 2020

Total Pages: 0

ISBN-13:

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We conduct a field study at a performing arts theatre offering pay-what-you-want (PWYW) pricing as one of several pricing options to purchase tickets. While offering PWYW in this setting introduces multiple layers of self-selection, we find PWYW attendees are not a homogeneous group. Specifically, attendees' identities vary in the extent they view PWYW as an economic transaction or a social exchange. We also find the effect of PWYW on subsequent consumption behavior is asymmetric. PWYW attendees do not subsequently become season subscribers. However, when the PWYW option was offered for a different performance, some season subscribers to that performance canceled their season ticket subscriptions with plans to use PWYW in the future, resulting in potentially lost revenues and a smaller season subscriber base. Thus, using PWYW as part of multiple pricing strategy may be especially costly when firms rely on dedicated patronage by consumers.


Book Synopsis Giving Customers Decision Rights by : Jacob G. Birnberg

Download or read book Giving Customers Decision Rights written by Jacob G. Birnberg and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We conduct a field study at a performing arts theatre offering pay-what-you-want (PWYW) pricing as one of several pricing options to purchase tickets. While offering PWYW in this setting introduces multiple layers of self-selection, we find PWYW attendees are not a homogeneous group. Specifically, attendees' identities vary in the extent they view PWYW as an economic transaction or a social exchange. We also find the effect of PWYW on subsequent consumption behavior is asymmetric. PWYW attendees do not subsequently become season subscribers. However, when the PWYW option was offered for a different performance, some season subscribers to that performance canceled their season ticket subscriptions with plans to use PWYW in the future, resulting in potentially lost revenues and a smaller season subscriber base. Thus, using PWYW as part of multiple pricing strategy may be especially costly when firms rely on dedicated patronage by consumers.


Philosophy of the Performing Arts

Philosophy of the Performing Arts

Author: David Davies

Publisher: John Wiley & Sons

Published: 2011-05-06

Total Pages: 250

ISBN-13: 1405188030

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PHILOSOPHY OF THE PERFORMING ARTS “David Davies’s Philosophy of the Performing Arts is long-awaited. Not since Paul Thom’s For an Audience has a book in the Anglo-American philosophical tradition focused so clearly, exclusively, informatively, and fairly on all the performing arts. I will use this book in my classes.” James Hamilton, Kansas State University, author of The Art of Theater “In this outstanding philosophical study, David Davies subjects the different, conflicting literatures characterizing works, performances, and their relationships to critical review en route to developing his own integrated theory. Covering classical music to jazz, Shakespeare to Brecht, dance to performance art, this is essential reading for anyone interested in the performing arts.” Stephen Davies, University of Auckland, author of The Philosophy of Art Philosophical inquiry concerning the performing arts has tended to focus on music – specifically classical music – which is assumed to provide a model for understanding the performing arts as a whole. This book engages with this belief and critically explores how the “classical paradigm” might be extended to other musical genres, to theater, and to dance. Taking in key components of artistic performance – improvisation, rehearsal, the role of the audience, the embodied nature of the artistic performer – the book examines similarities and differences between the performing art forms and presents the key philosophical issues that they bring into play. These reflections are then applied to the disputed issue of those contemporary artworks usually classified as “performance art.” Assuming no prior knowledge of the subject matter, this book provides an accessible, yet sophisticated, introduction to the field and a comprehensive framework for thinking about the performing arts.


Book Synopsis Philosophy of the Performing Arts by : David Davies

Download or read book Philosophy of the Performing Arts written by David Davies and published by John Wiley & Sons. This book was released on 2011-05-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: PHILOSOPHY OF THE PERFORMING ARTS “David Davies’s Philosophy of the Performing Arts is long-awaited. Not since Paul Thom’s For an Audience has a book in the Anglo-American philosophical tradition focused so clearly, exclusively, informatively, and fairly on all the performing arts. I will use this book in my classes.” James Hamilton, Kansas State University, author of The Art of Theater “In this outstanding philosophical study, David Davies subjects the different, conflicting literatures characterizing works, performances, and their relationships to critical review en route to developing his own integrated theory. Covering classical music to jazz, Shakespeare to Brecht, dance to performance art, this is essential reading for anyone interested in the performing arts.” Stephen Davies, University of Auckland, author of The Philosophy of Art Philosophical inquiry concerning the performing arts has tended to focus on music – specifically classical music – which is assumed to provide a model for understanding the performing arts as a whole. This book engages with this belief and critically explores how the “classical paradigm” might be extended to other musical genres, to theater, and to dance. Taking in key components of artistic performance – improvisation, rehearsal, the role of the audience, the embodied nature of the artistic performer – the book examines similarities and differences between the performing art forms and presents the key philosophical issues that they bring into play. These reflections are then applied to the disputed issue of those contemporary artworks usually classified as “performance art.” Assuming no prior knowledge of the subject matter, this book provides an accessible, yet sophisticated, introduction to the field and a comprehensive framework for thinking about the performing arts.