Product Realization

Product Realization

Author: Anna C. Thornton

Publisher: John Wiley & Sons

Published: 2021-02-03

Total Pages: 480

ISBN-13: 1119649536

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PRAISE FOR PRODUCT REALIZATION: GOING FROM ONE TO A MILLION "A must-read reference for anyone who intends to successfully build a product and bring it to market." Desh Deshpande, Entrepreneur & Life Member of MIT Corporation "This book is a go-to resource for new and experienced hardware teams to help them plan for and execute a new hardware startup successfully and avoid common pitfalls. Highly recommended." Bill Aulet, Managing Director, The Martin Trust Center for MIT Entrepreneurship & Professor of the Practice, MIT Sloan School and Author of Disciplined Entrepreneurship "An excellent, practical guide for first time entrepreneurs building physical world products." Laila Partridge, Managing Director, STANLEY+Techstars Accelerator "Product Realization picks up where so many product design books end. Here is the book that explains it all chock full of shop-floor wisdom, fascinating stories and compelling examples." Steven Eppinger, Professor of Management Science and Engineering Systems, Massachusetts Institute of Technology "Product Realization contains the critical information and roadmap hardware entrepreneurs need as they take their concepts from prototype to production." Ken Rother, Managing Director eLab and Visiting Lecturer of Management, Johnson Graduate School of Management, Cornell University Product Realization: Going from One to a Million delivers a comprehensive treatment of the entire product launch process from beginning to end. Drawing upon the author's extensive first-hand experience with dozens of successful product launches, the book explores the process of bringing a design from prototype to product. It illustrates the complicated and interdisciplinary process with vignettes and examples, provides checklists and templates to help teams, and points out common challenges teams will face. Perfect for both students, start-ups, and engineers in the field, Product Realization: Going from One to a Million will be the go-to reference for engineers seeking practical advice and concrete strategies to launch higher quality products, at the right cost and on time.


Book Synopsis Product Realization by : Anna C. Thornton

Download or read book Product Realization written by Anna C. Thornton and published by John Wiley & Sons. This book was released on 2021-02-03 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRAISE FOR PRODUCT REALIZATION: GOING FROM ONE TO A MILLION "A must-read reference for anyone who intends to successfully build a product and bring it to market." Desh Deshpande, Entrepreneur & Life Member of MIT Corporation "This book is a go-to resource for new and experienced hardware teams to help them plan for and execute a new hardware startup successfully and avoid common pitfalls. Highly recommended." Bill Aulet, Managing Director, The Martin Trust Center for MIT Entrepreneurship & Professor of the Practice, MIT Sloan School and Author of Disciplined Entrepreneurship "An excellent, practical guide for first time entrepreneurs building physical world products." Laila Partridge, Managing Director, STANLEY+Techstars Accelerator "Product Realization picks up where so many product design books end. Here is the book that explains it all chock full of shop-floor wisdom, fascinating stories and compelling examples." Steven Eppinger, Professor of Management Science and Engineering Systems, Massachusetts Institute of Technology "Product Realization contains the critical information and roadmap hardware entrepreneurs need as they take their concepts from prototype to production." Ken Rother, Managing Director eLab and Visiting Lecturer of Management, Johnson Graduate School of Management, Cornell University Product Realization: Going from One to a Million delivers a comprehensive treatment of the entire product launch process from beginning to end. Drawing upon the author's extensive first-hand experience with dozens of successful product launches, the book explores the process of bringing a design from prototype to product. It illustrates the complicated and interdisciplinary process with vignettes and examples, provides checklists and templates to help teams, and points out common challenges teams will face. Perfect for both students, start-ups, and engineers in the field, Product Realization: Going from One to a Million will be the go-to reference for engineers seeking practical advice and concrete strategies to launch higher quality products, at the right cost and on time.

The Competitive Edge

The Competitive Edge

Author: National Research Council

Publisher: National Academies Press

Published: 1991-02-01

Total Pages: 185

ISBN-13: 0309047846

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To maintain competitiveness in the emerging global economy, U.S. manufacturing must rise to new standards of product quality, responsiveness to customers, and process flexibility. This volume presents a concise and well-organized analysis of new research directions to achieve these goals. Five critical areas receive in-depth analysis of present practices, needed improvement, and research priorities: Advanced engineered materials that offer the prospect of better life-cycle performance and other gains. Equipment reliability and maintenance practices for better returns on capital investment. Rapid product realization techniques to speed delivery to the marketplace. Intelligent manufacturing control for improved reliability and greater precision. Building a workforce with the multidisciplinary skills needed for competitiveness. This sound and accessible analysis will be useful to manufacturing engineers and researchers, business executives, and economic and policy analysts.


Book Synopsis The Competitive Edge by : National Research Council

Download or read book The Competitive Edge written by National Research Council and published by National Academies Press. This book was released on 1991-02-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: To maintain competitiveness in the emerging global economy, U.S. manufacturing must rise to new standards of product quality, responsiveness to customers, and process flexibility. This volume presents a concise and well-organized analysis of new research directions to achieve these goals. Five critical areas receive in-depth analysis of present practices, needed improvement, and research priorities: Advanced engineered materials that offer the prospect of better life-cycle performance and other gains. Equipment reliability and maintenance practices for better returns on capital investment. Rapid product realization techniques to speed delivery to the marketplace. Intelligent manufacturing control for improved reliability and greater precision. Building a workforce with the multidisciplinary skills needed for competitiveness. This sound and accessible analysis will be useful to manufacturing engineers and researchers, business executives, and economic and policy analysts.

Integrated Product and Process Design and Development

Integrated Product and Process Design and Development

Author: Edward B. Magrab

Publisher: CRC Press

Published: 2009-07-28

Total Pages: 354

ISBN-13: 1420070614

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Since the publication of the first edition of Integrated Product and Process Design and Development: The Product Realization Process more than a decade ago, the product realization process has undergone a number of significant changes. Reflecting these advances, this second edition presents a thorough treatment of the modern tools used in the integ


Book Synopsis Integrated Product and Process Design and Development by : Edward B. Magrab

Download or read book Integrated Product and Process Design and Development written by Edward B. Magrab and published by CRC Press. This book was released on 2009-07-28 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the first edition of Integrated Product and Process Design and Development: The Product Realization Process more than a decade ago, the product realization process has undergone a number of significant changes. Reflecting these advances, this second edition presents a thorough treatment of the modern tools used in the integ

Product Realization

Product Realization

Author: Anna C. Thornton

Publisher: John Wiley & Sons

Published: 2021-01-20

Total Pages: 480

ISBN-13: 111964965X

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PRAISE FOR PRODUCT REALIZATION: GOING FROM ONE TO A MILLION "A must-read reference for anyone who intends to successfully build a product and bring it to market." —Desh Deshpande, Entrepreneur & Life Member of MIT Corporation "This book is a go-to resource for new and experienced hardware teams to help them plan for and execute a new hardware startup successfully and avoid common pitfalls. Highly recommended." —Bill Aulet, Managing Director, The Martin Trust Center for MIT Entrepreneurship & Professor of the Practice, MIT Sloan School and Author of Disciplined Entrepreneurship "An excellent, practical guide for first time entrepreneurs building physical world products." —Laila Partridge, Managing Director, STANLEY+Techstars Accelerator "Product Realization picks up where so many product design books end. Here is the book that explains it all — chock full of shop-floor wisdom, fascinating stories and compelling examples." —Steven Eppinger, Professor of Management Science and Engineering Systems, Massachusetts Institute of Technology "Product Realization contains the critical information and roadmap hardware entrepreneurs need as they take their concepts from prototype to production." —Ken Rother, Managing Director eLab and Visiting Lecturer of Management, Johnson Graduate School of Management, Cornell University Product Realization: Going from One to a Million delivers a comprehensive treatment of the entire product launch process from beginning to end. Drawing upon the author's extensive first-hand experience with dozens of successful product launches, the book explores the process of bringing a design from prototype to product. It illustrates the complicated and interdisciplinary process with vignettes and examples, provides checklists and templates to help teams, and points out common challenges teams will face. Perfect for both students, start-ups, and engineers in the field, Product Realization: Going from One to a Million will be the go-to reference for engineers seeking practical advice and concrete strategies to launch higher quality products, at the right cost and on time.


Book Synopsis Product Realization by : Anna C. Thornton

Download or read book Product Realization written by Anna C. Thornton and published by John Wiley & Sons. This book was released on 2021-01-20 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRAISE FOR PRODUCT REALIZATION: GOING FROM ONE TO A MILLION "A must-read reference for anyone who intends to successfully build a product and bring it to market." —Desh Deshpande, Entrepreneur & Life Member of MIT Corporation "This book is a go-to resource for new and experienced hardware teams to help them plan for and execute a new hardware startup successfully and avoid common pitfalls. Highly recommended." —Bill Aulet, Managing Director, The Martin Trust Center for MIT Entrepreneurship & Professor of the Practice, MIT Sloan School and Author of Disciplined Entrepreneurship "An excellent, practical guide for first time entrepreneurs building physical world products." —Laila Partridge, Managing Director, STANLEY+Techstars Accelerator "Product Realization picks up where so many product design books end. Here is the book that explains it all — chock full of shop-floor wisdom, fascinating stories and compelling examples." —Steven Eppinger, Professor of Management Science and Engineering Systems, Massachusetts Institute of Technology "Product Realization contains the critical information and roadmap hardware entrepreneurs need as they take their concepts from prototype to production." —Ken Rother, Managing Director eLab and Visiting Lecturer of Management, Johnson Graduate School of Management, Cornell University Product Realization: Going from One to a Million delivers a comprehensive treatment of the entire product launch process from beginning to end. Drawing upon the author's extensive first-hand experience with dozens of successful product launches, the book explores the process of bringing a design from prototype to product. It illustrates the complicated and interdisciplinary process with vignettes and examples, provides checklists and templates to help teams, and points out common challenges teams will face. Perfect for both students, start-ups, and engineers in the field, Product Realization: Going from One to a Million will be the go-to reference for engineers seeking practical advice and concrete strategies to launch higher quality products, at the right cost and on time.

Product Realization

Product Realization

Author: Mileta Tomovic

Publisher: Springer Science & Business Media

Published: 2008-12-16

Total Pages: 226

ISBN-13: 0387094822

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Product Realization: A Comprehensive Approach is based on selected papers presented at the International Conference on Comprehensive Product Realization 2007 (ICCPR2007). The extended papers will provide the opportunity for scholars from all around the world to discuss their academic programs, identify research opportunities, and initiate joint research programs in the area of comprehensive product realization. Engineering design has evolved from an isolated semi-empirical activity to a highly interconnected, multidisciplinary product realization collaborative process. The scope of the book will focus on a number of themes within the framework of the conference that are deemed essential to educating the next generation of students and practicing engineers in the area of product realization.


Book Synopsis Product Realization by : Mileta Tomovic

Download or read book Product Realization written by Mileta Tomovic and published by Springer Science & Business Media. This book was released on 2008-12-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Realization: A Comprehensive Approach is based on selected papers presented at the International Conference on Comprehensive Product Realization 2007 (ICCPR2007). The extended papers will provide the opportunity for scholars from all around the world to discuss their academic programs, identify research opportunities, and initiate joint research programs in the area of comprehensive product realization. Engineering design has evolved from an isolated semi-empirical activity to a highly interconnected, multidisciplinary product realization collaborative process. The scope of the book will focus on a number of themes within the framework of the conference that are deemed essential to educating the next generation of students and practicing engineers in the area of product realization.

Engineering Principles for Food Process and Product Realization

Engineering Principles for Food Process and Product Realization

Author: Keshavan Niranjan

Publisher: Springer Nature

Published: 2022-08-25

Total Pages: 252

ISBN-13: 3031075706

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As an introductory text book on food engineering principles, this text gives students a firm, quantitative foundation in all aspects of food process and product formulation, packaging, manufacturing processes; engineering aspects of the fate of food in the GI tract; engineering principles of the environmental impact of foods; and principles of process economics and project management. The contents are based on a new definition of Food Engineering which is fit-for-purpose for this day and age: Food Engineering is the work of designing, formulating and manipulating food products which have desired sensory, satiety, health and well-being responses; and developing - across various operational scales - designs for the lowest environmental impact processing, packaging and storage systems capable of realizing the products. Based on this definition, Engineering Principles for Food Process and Product Realization re-defines the core competencies of food engineering, covers the engineering principles needed for food process and product design, and examines the engineering principles relevant to the interactions between food on the one hand, and human health, security and environment on the other – which are the key drivers for the growth of food business. With security, human health and environmental legacy driving business, the engineering paradigm must shift from being farm and preservation focused to becoming consumer focused - which this book aims to achieve. All of these topics are covered at a level that is easy to read and absorb, but with challenging questions and problems which require knowledge integration across topics. This book is uniquely placed to serve as an effective launching pad for undertaking further studies on advanced topics and concepts relating to the design of food processes and products.


Book Synopsis Engineering Principles for Food Process and Product Realization by : Keshavan Niranjan

Download or read book Engineering Principles for Food Process and Product Realization written by Keshavan Niranjan and published by Springer Nature. This book was released on 2022-08-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an introductory text book on food engineering principles, this text gives students a firm, quantitative foundation in all aspects of food process and product formulation, packaging, manufacturing processes; engineering aspects of the fate of food in the GI tract; engineering principles of the environmental impact of foods; and principles of process economics and project management. The contents are based on a new definition of Food Engineering which is fit-for-purpose for this day and age: Food Engineering is the work of designing, formulating and manipulating food products which have desired sensory, satiety, health and well-being responses; and developing - across various operational scales - designs for the lowest environmental impact processing, packaging and storage systems capable of realizing the products. Based on this definition, Engineering Principles for Food Process and Product Realization re-defines the core competencies of food engineering, covers the engineering principles needed for food process and product design, and examines the engineering principles relevant to the interactions between food on the one hand, and human health, security and environment on the other – which are the key drivers for the growth of food business. With security, human health and environmental legacy driving business, the engineering paradigm must shift from being farm and preservation focused to becoming consumer focused - which this book aims to achieve. All of these topics are covered at a level that is easy to read and absorb, but with challenging questions and problems which require knowledge integration across topics. This book is uniquely placed to serve as an effective launching pad for undertaking further studies on advanced topics and concepts relating to the design of food processes and products.

Improving Engineering Design

Improving Engineering Design

Author: National Research Council

Publisher: National Academies Press

Published: 1991-02-01

Total Pages: 120

ISBN-13: 0309044782

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Effective design and manufacturing, both of which are necessary to produce high-quality products, are closely related. However, effective design is a prerequisite for effective manufacturing. This new book explores the status of engineering design practice, education, and research in the United States and recommends ways to improve design to increase U.S. industry's competitiveness in world markets.


Book Synopsis Improving Engineering Design by : National Research Council

Download or read book Improving Engineering Design written by National Research Council and published by National Academies Press. This book was released on 1991-02-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective design and manufacturing, both of which are necessary to produce high-quality products, are closely related. However, effective design is a prerequisite for effective manufacturing. This new book explores the status of engineering design practice, education, and research in the United States and recommends ways to improve design to increase U.S. industry's competitiveness in world markets.

Product Lifecycle Management

Product Lifecycle Management

Author: John Stark

Publisher: Springer Science & Business Media

Published: 2011-08-12

Total Pages: 562

ISBN-13: 9780857295460

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Product Lifecycle Management (2nd edition) explains what Product Lifecycle Management (PLM) is, and why it's needed. It describes the environment in which products are developed, realised and supported, before looking at the basic components of PLM, such as the product, processes, applications, and people. The final part addresses the implementation of PLM, showing the steps of a project or initiative, and typical activities. This new and expanded edition of Product Lifecycle Management is fully updated to reflect the many advances made in PLM since the release of the first edition. It includes descriptions of PLM technologies and examples of implementation projects in industry. Product Lifecycle Management will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle. “A 20-year veteran of PLM, I highly recommend this book. A clear and complete overview of PLM from definition to implementation. Everything is there - reasons, resources, strategy, implementation and PLM project management.” Achim Heilmann, Manager, Global Technical Publications, Varian Medical Systems “Product Lifecycle Management is an important technology for European industry. This state-of-the art book is a reference for those implementing and researching PLM.” Dr. Erastos Filos, Head of Sector "Intelligent Manufacturing Systems", European Commission “This book, written by one of the best experts in this field, is an ideal complement for PLM courses at Bachelor and Master level, as well as a well-founded reference book for practitioners.” Prof. Dr.-Ing. Dr. h.c. Sandor Vajna, University of Magdeburg, Germany “This comprehensive book can help drive an understanding of PLM at all levels – from CEOs to CIOs, and from professors to students – that will help this important industry continue to expand and thrive.” James Heppelmann, President and Chief Executive Officer, PTC “PLM is a mission-critical decision-making system leveraged by the world’s most innovative companies to transform their process of innovation on a continuous basis. That is a powerful value proposition in a world where the challenge is to get better products to the market faster than ever before. That is the power of PLM.” Tony Affuso, Chairman and CEO, Siemens PLM Software


Book Synopsis Product Lifecycle Management by : John Stark

Download or read book Product Lifecycle Management written by John Stark and published by Springer Science & Business Media. This book was released on 2011-08-12 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Lifecycle Management (2nd edition) explains what Product Lifecycle Management (PLM) is, and why it's needed. It describes the environment in which products are developed, realised and supported, before looking at the basic components of PLM, such as the product, processes, applications, and people. The final part addresses the implementation of PLM, showing the steps of a project or initiative, and typical activities. This new and expanded edition of Product Lifecycle Management is fully updated to reflect the many advances made in PLM since the release of the first edition. It includes descriptions of PLM technologies and examples of implementation projects in industry. Product Lifecycle Management will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle. “A 20-year veteran of PLM, I highly recommend this book. A clear and complete overview of PLM from definition to implementation. Everything is there - reasons, resources, strategy, implementation and PLM project management.” Achim Heilmann, Manager, Global Technical Publications, Varian Medical Systems “Product Lifecycle Management is an important technology for European industry. This state-of-the art book is a reference for those implementing and researching PLM.” Dr. Erastos Filos, Head of Sector "Intelligent Manufacturing Systems", European Commission “This book, written by one of the best experts in this field, is an ideal complement for PLM courses at Bachelor and Master level, as well as a well-founded reference book for practitioners.” Prof. Dr.-Ing. Dr. h.c. Sandor Vajna, University of Magdeburg, Germany “This comprehensive book can help drive an understanding of PLM at all levels – from CEOs to CIOs, and from professors to students – that will help this important industry continue to expand and thrive.” James Heppelmann, President and Chief Executive Officer, PTC “PLM is a mission-critical decision-making system leveraged by the world’s most innovative companies to transform their process of innovation on a continuous basis. That is a powerful value proposition in a world where the challenge is to get better products to the market faster than ever before. That is the power of PLM.” Tony Affuso, Chairman and CEO, Siemens PLM Software

ISO 13485:2016

ISO 13485:2016

Author: Itay Abuhav

Publisher: CRC Press

Published: 2018-05-11

Total Pages: 735

ISBN-13: 1351000772

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Summary: This book provides valuable, effective guidance for understanding, interpreting and implementing ISO 13485:2016 standard requirements. Despite its more than 800-page length, the author has specifically designed its contents to maximize usability for the reader with a table of contents identical to that of the ISO standard itself, which enables easy navigation and orientation. Pragmatic in style and down to earth in tone, this book draws real-life examples and case-studies from the author’s many years of experience in consulting to illustrate even the most complex of ISO 13485:2016 standard requirements and their implementation. Identifying relevant requirements and how they harmonize with quality management systems, developing processes for design and development, as well as product realization and validation are just a few of the issues covered in-depth by this publication. In addition, the author constantly reviews the distinctive characteristics and aspects of the medical device manufacturing industry, so that the reader can also appreciate the subject of this book in an everyday context. Features: A pragmatic and down to earth approach towards the reader’s understanding of ISO 13485:2016 standard requirements implementation. Uses examples and cases from real-life based on the author’s many years of experience in quality management. A table of contents structured identically to that of ISO 13485:2016 itself, allowing easier navigation and orientation for the reader. Emphasises guidance for ISO 13495:2016 standard requirements which are difficult to interpret and implement Constantly reviews the aspect of medical device industry characteristics and distinctive so the reader can reflect the content with its daily work.


Book Synopsis ISO 13485:2016 by : Itay Abuhav

Download or read book ISO 13485:2016 written by Itay Abuhav and published by CRC Press. This book was released on 2018-05-11 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary: This book provides valuable, effective guidance for understanding, interpreting and implementing ISO 13485:2016 standard requirements. Despite its more than 800-page length, the author has specifically designed its contents to maximize usability for the reader with a table of contents identical to that of the ISO standard itself, which enables easy navigation and orientation. Pragmatic in style and down to earth in tone, this book draws real-life examples and case-studies from the author’s many years of experience in consulting to illustrate even the most complex of ISO 13485:2016 standard requirements and their implementation. Identifying relevant requirements and how they harmonize with quality management systems, developing processes for design and development, as well as product realization and validation are just a few of the issues covered in-depth by this publication. In addition, the author constantly reviews the distinctive characteristics and aspects of the medical device manufacturing industry, so that the reader can also appreciate the subject of this book in an everyday context. Features: A pragmatic and down to earth approach towards the reader’s understanding of ISO 13485:2016 standard requirements implementation. Uses examples and cases from real-life based on the author’s many years of experience in quality management. A table of contents structured identically to that of ISO 13485:2016 itself, allowing easier navigation and orientation for the reader. Emphasises guidance for ISO 13495:2016 standard requirements which are difficult to interpret and implement Constantly reviews the aspect of medical device industry characteristics and distinctive so the reader can reflect the content with its daily work.

Fundamentals of Integrated Vehicle Realization

Fundamentals of Integrated Vehicle Realization

Author: Mohamed El-Sayed

Publisher: SAE International

Published: 2017-09-25

Total Pages: 306

ISBN-13: 0768080363

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Fundamentals of Integrated Vehicle Realization is a unique and solid contribution to the subject of product development, centered on the automotive industry. Automotive manufacturers and suppliers are under pressure to transform themselves and deliver a higher level of product refinement coupled with more functionality. This could lead to the sprouting of organizational structures not in alignment with the required product development phases. Consequently, many product development initiatives may be cancelled or dropped at later stages despite all the efforts and financial investments. Therefore, it is vital that organizational unity be always intact during any transformation. A highly effective organization should always act as one cohesive entity dedicated to serving the customer with creative aptitude, integrative skills, analytical thinking, and synergistic management. Written by Dr. Mohamed El-Sayed, director of the School of Engineering Technology at Eastern Michigan University, Fundamentals of Integrated Vehicle Realization addresses an essential need for deep knowledge in the realm of vehicle development process, from idealization to market launch. The book covers realization process phases, process and vehicle characteristics and attributes, front-end innovation, virtual and physical realization, among other topics.


Book Synopsis Fundamentals of Integrated Vehicle Realization by : Mohamed El-Sayed

Download or read book Fundamentals of Integrated Vehicle Realization written by Mohamed El-Sayed and published by SAE International. This book was released on 2017-09-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Integrated Vehicle Realization is a unique and solid contribution to the subject of product development, centered on the automotive industry. Automotive manufacturers and suppliers are under pressure to transform themselves and deliver a higher level of product refinement coupled with more functionality. This could lead to the sprouting of organizational structures not in alignment with the required product development phases. Consequently, many product development initiatives may be cancelled or dropped at later stages despite all the efforts and financial investments. Therefore, it is vital that organizational unity be always intact during any transformation. A highly effective organization should always act as one cohesive entity dedicated to serving the customer with creative aptitude, integrative skills, analytical thinking, and synergistic management. Written by Dr. Mohamed El-Sayed, director of the School of Engineering Technology at Eastern Michigan University, Fundamentals of Integrated Vehicle Realization addresses an essential need for deep knowledge in the realm of vehicle development process, from idealization to market launch. The book covers realization process phases, process and vehicle characteristics and attributes, front-end innovation, virtual and physical realization, among other topics.