Productize

Productize

Author: Eisha Armstrong

Publisher: Vecteris

Published: 2021-05-02

Total Pages: 172

ISBN-13: 9781736929612

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Many professional services businesses want to create more scalable services and solutions but they often lack the tools and capabilities to successfully transition from a customized services model to a scalable solutions and products model. Productize outlines the unique pitfalls that professional services organizations face when they embark on a strategy of creating more scalable, often tech-enabled, products and services and it provides you with the tactics and tools to overcome these pitfalls. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.In this book, you'll learn:1) How to turn shift your culture to embrace a product mindset2) The capabilities you to be successful and whether or not you should acquire them or grow them internally3) How much money to invest in exploring and building more scalable solutions and products4) How to ensure there is a viable market for your product idea5) How to sequence investments in new product development6) How to successfully source and work with developers and data scientists7) How to inexpensively test your ideas before investing in development8) How to win the hearts and minds of your sales team to ensure your new products are commercially successfulBonus: Key point summaries at the end of each chapter to help you lock in what you learnBonus: More than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.


Book Synopsis Productize by : Eisha Armstrong

Download or read book Productize written by Eisha Armstrong and published by Vecteris. This book was released on 2021-05-02 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many professional services businesses want to create more scalable services and solutions but they often lack the tools and capabilities to successfully transition from a customized services model to a scalable solutions and products model. Productize outlines the unique pitfalls that professional services organizations face when they embark on a strategy of creating more scalable, often tech-enabled, products and services and it provides you with the tactics and tools to overcome these pitfalls. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.In this book, you'll learn:1) How to turn shift your culture to embrace a product mindset2) The capabilities you to be successful and whether or not you should acquire them or grow them internally3) How much money to invest in exploring and building more scalable solutions and products4) How to ensure there is a viable market for your product idea5) How to sequence investments in new product development6) How to successfully source and work with developers and data scientists7) How to inexpensively test your ideas before investing in development8) How to win the hearts and minds of your sales team to ensure your new products are commercially successfulBonus: Key point summaries at the end of each chapter to help you lock in what you learnBonus: More than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.


Summary of Eisha Armstrong's Productize

Summary of Eisha Armstrong's Productize

Author: Milkyway Media

Publisher: Milkyway Media

Published: 2024-06-26

Total Pages: 57

ISBN-13:

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Get the Summary of Eisha Armstrong's Productize in 20 minutes. Please note: This is a summary & not the original book. "Productize" by Eisha Armstrong emphasizes the importance of a productization strategy for growth and competitiveness, highlighting the challenges in transitioning from services to products. The book identifies seven common mistakes in productization: focusing on processes before people, starting too big, favoring existing business over new products, not solving urgent problems, developing in isolation, fearing cannibalization, and stopping at the MVP stage. Armstrong introduces the Productize Pathway, a method to avoid these mistakes by fostering a product-friendly culture, aligning resources, defining urgent problems, co-designing with stakeholders, launching boldly, and iterating based on feedback...


Book Synopsis Summary of Eisha Armstrong's Productize by : Milkyway Media

Download or read book Summary of Eisha Armstrong's Productize written by Milkyway Media and published by Milkyway Media. This book was released on 2024-06-26 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Summary of Eisha Armstrong's Productize in 20 minutes. Please note: This is a summary & not the original book. "Productize" by Eisha Armstrong emphasizes the importance of a productization strategy for growth and competitiveness, highlighting the challenges in transitioning from services to products. The book identifies seven common mistakes in productization: focusing on processes before people, starting too big, favoring existing business over new products, not solving urgent problems, developing in isolation, fearing cannibalization, and stopping at the MVP stage. Armstrong introduces the Productize Pathway, a method to avoid these mistakes by fostering a product-friendly culture, aligning resources, defining urgent problems, co-designing with stakeholders, launching boldly, and iterating based on feedback...


Productizing Legal Work

Productizing Legal Work

Author: Gabriel H. Teninbaum

Publisher: Aspen Publishing

Published: 2021-09-28

Total Pages: 238

ISBN-13: 154383518X

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For millions of Americans, creating an estate plan no longer involves a high-priced attorney. Instead, they can log into LegalZoom and get the job done for a fraction of the cost. The same goes for filing a tax return: no need for a CPA, TurboTax can do it for you! At the heart of these tools (productized services) is a technique for converting work that has traditionally been done by a professional for a limited number of clients to work that can be shared, licensed or sold to a much wider audience (usually through the use of online or specialized software technologies). People create productized services in order to help more people and create new revenue streams. Consumers, in turn, get access to valuable services at lower cost. While creating productized services was once challenging and expensive, a new generation of facilitating tools enable any enterprising person - including law students and lawyers – to productize services with greater ease than ever before. This book unpacks the concept and impact of productizing services and provides a step-by-step introduction to the process of productizing legal work. Features: Productizing Legal Work (PLW) offers an engaging description of the changing legal market, and the role of productization within it. PLW features with examples for different types and stages of productizing that readers will recognize and relate to. PLW provides a step-by-step description of the process for productizing legal work to guide and motivate readers who are either interested in productizing or have an idea for productizing that they want to develop. Professors and students will benefit from: Relevant discussion and examples of how productized services fit into a changing legal workplace Reflection questions aid class discussion Exercises guide students through each step of the process of planning and development Productization as a lens through which to view previously unimagined possibilities for delivering legal services—and one that can prompt larger discussions about technology, professional identity, and changing norms. Teaching materials to include: Reflection questions for students Exercises that engage readers in constructive and creative thinking Citations to other sources for students who want to drill into various topics


Book Synopsis Productizing Legal Work by : Gabriel H. Teninbaum

Download or read book Productizing Legal Work written by Gabriel H. Teninbaum and published by Aspen Publishing. This book was released on 2021-09-28 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: For millions of Americans, creating an estate plan no longer involves a high-priced attorney. Instead, they can log into LegalZoom and get the job done for a fraction of the cost. The same goes for filing a tax return: no need for a CPA, TurboTax can do it for you! At the heart of these tools (productized services) is a technique for converting work that has traditionally been done by a professional for a limited number of clients to work that can be shared, licensed or sold to a much wider audience (usually through the use of online or specialized software technologies). People create productized services in order to help more people and create new revenue streams. Consumers, in turn, get access to valuable services at lower cost. While creating productized services was once challenging and expensive, a new generation of facilitating tools enable any enterprising person - including law students and lawyers – to productize services with greater ease than ever before. This book unpacks the concept and impact of productizing services and provides a step-by-step introduction to the process of productizing legal work. Features: Productizing Legal Work (PLW) offers an engaging description of the changing legal market, and the role of productization within it. PLW features with examples for different types and stages of productizing that readers will recognize and relate to. PLW provides a step-by-step description of the process for productizing legal work to guide and motivate readers who are either interested in productizing or have an idea for productizing that they want to develop. Professors and students will benefit from: Relevant discussion and examples of how productized services fit into a changing legal workplace Reflection questions aid class discussion Exercises guide students through each step of the process of planning and development Productization as a lens through which to view previously unimagined possibilities for delivering legal services—and one that can prompt larger discussions about technology, professional identity, and changing norms. Teaching materials to include: Reflection questions for students Exercises that engage readers in constructive and creative thinking Citations to other sources for students who want to drill into various topics


Escaping the Build Trap

Escaping the Build Trap

Author: Melissa Perri

Publisher: O'Reilly Media

Published: 2018-11-01

Total Pages: 200

ISBN-13: 1491973765

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To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs


Book Synopsis Escaping the Build Trap by : Melissa Perri

Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs


Consulting Success

Consulting Success

Author: Michael Zipursky

Publisher: Consulting Success

Published: 2018-10-16

Total Pages: 306

ISBN-13: 9781775041115

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How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more


Book Synopsis Consulting Success by : Michael Zipursky

Download or read book Consulting Success written by Michael Zipursky and published by Consulting Success. This book was released on 2018-10-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more


Agency Survival Guide

Agency Survival Guide

Author: Max Traylor

Publisher:

Published: 2020-05-03

Total Pages:

ISBN-13: 9781734854503

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Book Synopsis Agency Survival Guide by : Max Traylor

Download or read book Agency Survival Guide written by Max Traylor and published by . This book was released on 2020-05-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Lean Product Playbook

The Lean Product Playbook

Author: Dan Olsen

Publisher: John Wiley & Sons

Published: 2015-05-21

Total Pages: 336

ISBN-13: 1118961021

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The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.


Book Synopsis The Lean Product Playbook by : Dan Olsen

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.


The 7 Day Startup

The 7 Day Startup

Author: Dan Norris

Publisher:

Published: 2016-11

Total Pages: 206

ISBN-13: 9780995404403

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From generating ideas to gaining your first paying customers. This is the bootstrapper's bible for launching your next product. 1. Why validation isn't the answer 2. How to evaluate your business idea 3. How to choose a business name fast 4. How to build a website in 1 day for under $100 5. 10 proven ways to market a business quickly


Book Synopsis The 7 Day Startup by : Dan Norris

Download or read book The 7 Day Startup written by Dan Norris and published by . This book was released on 2016-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: From generating ideas to gaining your first paying customers. This is the bootstrapper's bible for launching your next product. 1. Why validation isn't the answer 2. How to evaluate your business idea 3. How to choose a business name fast 4. How to build a website in 1 day for under $100 5. 10 proven ways to market a business quickly


Wining Digital Customers

Wining Digital Customers

Author: Howard Tiersky

Publisher: Cranberry Press, LLC

Published: 2021-01-04

Total Pages: 400

ISBN-13: 9781734558531

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Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.


Book Synopsis Wining Digital Customers by : Howard Tiersky

Download or read book Wining Digital Customers written by Howard Tiersky and published by Cranberry Press, LLC. This book was released on 2021-01-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.


Building Insanely Great Products

Building Insanely Great Products

Author: David Fradin

Publisher: Spice Catalyst Media via PublishDrive

Published: 2016-11-30

Total Pages: 228

ISBN-13:

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Building Insanely Great Products: Some Products Fail, Many Succeed...This is their Story is dedicated to one goal: To help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term “Building Insanely Great Products” and this book with many real-life examples tells the story of what he meant by that phrase and how every organization can build insanely great products and services. Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product’s value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation. As Steve Johnson, the grandfather of product management training says: “... we’ve learned that companies often don’t know why they succeed and why they fail. Many rely on luck; too many rely on “HIPPO”—the highest paid person's opinion. And if you don’t know why you succeed, you won’t know how to succeed again.


Book Synopsis Building Insanely Great Products by : David Fradin

Download or read book Building Insanely Great Products written by David Fradin and published by Spice Catalyst Media via PublishDrive. This book was released on 2016-11-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Insanely Great Products: Some Products Fail, Many Succeed...This is their Story is dedicated to one goal: To help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term “Building Insanely Great Products” and this book with many real-life examples tells the story of what he meant by that phrase and how every organization can build insanely great products and services. Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product’s value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation. As Steve Johnson, the grandfather of product management training says: “... we’ve learned that companies often don’t know why they succeed and why they fail. Many rely on luck; too many rely on “HIPPO”—the highest paid person's opinion. And if you don’t know why you succeed, you won’t know how to succeed again.