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Download or read book Making More Money written by Godfrey W. Herweg and published by . This book was released on 1995 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: James Thompson
Publisher:
Published: 2018-10-31
Total Pages: 129
ISBN-13: 9781980958611
DOWNLOAD EBOOKAre you a small business owner or sales agent that sells something to the public (B2C)? Is your income directly related to the number of people who buy from you? Do you want your radio advertising to generate results for you, and not just be "spray and pray"? Are you okay with changing your mindset about advertising if it means that you can make more money? If any of those things are true, then you'll like this guide. I'm going to tell you how to use radio advertising better than 90% of those who use it today. You'll have a distinct advantage over your competitors who don't follow the concepts in this guide, and you'll be able to reliably make money with your radio advertising. Even if you already have experience with profitable advertising on the radio, I've also provided some fresh new ideas for promotions that you can try. Here's the bottom line: I'm going to try my best to show you how to use radio advertising to make money.This book is a resource for those who are new to direct response marketing principles and want a quick primer. Find out: - Essential steps to profitable advertising in any media.- How to ensure your radio ads are actually generating results for you (no more guessing).- Why "did you hear it on the radio?" is a bad question.- How to use a 'Value Ladder' to maximize the worth of your radio airtime.- How to create a compelling message that causes your target market to "lean in" and listen.- Why a 'professional' ad isn't always the best.- 17 reasons why radio ads fail- Eight radio advertising myths- Nine tips for optimal radio ad placement- Radio ad scripts and ideas for promotions.- How to use radio to boost your other advertising.- How to get free radio airtime.- Plus more, over 15 short chapters.I've taken my own experience and combined it with lessons from materials by dozens of experts like Claude Whitacre, Claude Hopkins, Gary Halbert, Dan Kennedy and others. I have taken their material and adapted it for radio advertising. I'd encourage you to seek out their material on your own, but 'Profitable Radio Advertising' will give you a summary of the most important direct response marketing ideas.
Download or read book Profitable Radio Advertising written by James Thompson and published by . This book was released on 2018-10-31 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a small business owner or sales agent that sells something to the public (B2C)? Is your income directly related to the number of people who buy from you? Do you want your radio advertising to generate results for you, and not just be "spray and pray"? Are you okay with changing your mindset about advertising if it means that you can make more money? If any of those things are true, then you'll like this guide. I'm going to tell you how to use radio advertising better than 90% of those who use it today. You'll have a distinct advantage over your competitors who don't follow the concepts in this guide, and you'll be able to reliably make money with your radio advertising. Even if you already have experience with profitable advertising on the radio, I've also provided some fresh new ideas for promotions that you can try. Here's the bottom line: I'm going to try my best to show you how to use radio advertising to make money.This book is a resource for those who are new to direct response marketing principles and want a quick primer. Find out: - Essential steps to profitable advertising in any media.- How to ensure your radio ads are actually generating results for you (no more guessing).- Why "did you hear it on the radio?" is a bad question.- How to use a 'Value Ladder' to maximize the worth of your radio airtime.- How to create a compelling message that causes your target market to "lean in" and listen.- Why a 'professional' ad isn't always the best.- 17 reasons why radio ads fail- Eight radio advertising myths- Nine tips for optimal radio ad placement- Radio ad scripts and ideas for promotions.- How to use radio to boost your other advertising.- How to get free radio airtime.- Plus more, over 15 short chapters.I've taken my own experience and combined it with lessons from materials by dozens of experts like Claude Whitacre, Claude Hopkins, Gary Halbert, Dan Kennedy and others. I have taken their material and adapted it for radio advertising. I'd encourage you to seek out their material on your own, but 'Profitable Radio Advertising' will give you a summary of the most important direct response marketing ideas.
Author: Brett Astor
Publisher:
Published: 2008-03
Total Pages: 0
ISBN-13: 9781419682223
DOWNLOAD EBOOKStraightforward and concise, this self-help corporate planner guides small, medium, and large businesses on the dynamic and profitable advertising tool of direct response radio.
Download or read book Direct Response Radio written by Brett Astor and published by . This book was released on 2008-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straightforward and concise, this self-help corporate planner guides small, medium, and large businesses on the dynamic and profitable advertising tool of direct response radio.
Download or read book Advertising written by Edmond A. Bruneau and published by . This book was released on 1988 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: David Sell
Publisher: David Sell
Published: 2011-02-08
Total Pages: 74
ISBN-13: 1458087506
DOWNLOAD EBOOKDownload or read book How to Make Your Radio Advertising Work for You written by David Sell and published by David Sell. This book was released on 2011-02-08 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Marc G. Weinberger
Publisher: Lexington Books
Published: 1994
Total Pages: 210
ISBN-13: 9780669250039
DOWNLOAD EBOOKTo learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Download or read book Effective Radio Advertising written by Marc G. Weinberger and published by Lexington Books. This book was released on 1994 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author: Andrew Ingram
Publisher: John Wiley & Sons
Published: 2006-02-03
Total Pages: 132
ISBN-13: 0470016116
DOWNLOAD EBOOKThere has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Download or read book An Advertiser's Guide to Better Radio Advertising written by Andrew Ingram and published by John Wiley & Sons. This book was released on 2006-02-03 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Author: Ashley Herweg
Publisher: Taylor & Francis
Published: 1997-06-30
Total Pages: 286
ISBN-13: 1136026819
DOWNLOAD EBOOKRadio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.
Download or read book Radios Niche Marketing Revolution FutureSell written by Ashley Herweg and published by Taylor & Francis. This book was released on 1997-06-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.
Author: Robert L Cunningham
Publisher: CreateSpace
Published: 2014-03-15
Total Pages: 28
ISBN-13: 9781497355194
DOWNLOAD EBOOKAdvertising is crucial to most businesses around the world, but radio advertising is often overlooked as an option. Many companies are currently using radio as a successful marketing tool, even in an era when internet is so prominent. Discover the valuable advice you need to start running great campaigns through radio, and attract more clients and profits to your business.
Download or read book Advertising on Radio written by Robert L Cunningham and published by CreateSpace. This book was released on 2014-03-15 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is crucial to most businesses around the world, but radio advertising is often overlooked as an option. Many companies are currently using radio as a successful marketing tool, even in an era when internet is so prominent. Discover the valuable advice you need to start running great campaigns through radio, and attract more clients and profits to your business.
Download or read book Handbook of Radio Advertising written by Jonne Murphy and published by . This book was released on 1980 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
