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Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.
Book Synopsis Profiting in America's Multicultural Marketplace by : Sondra B. Thiederman
Download or read book Profiting in America's Multicultural Marketplace written by Sondra B. Thiederman and published by . This book was released on 1991 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.
A virtually untapped $500 billion market is waiting for the American business community to discover it! In the pages of this book you'll learn the special characteristics of the youthful, affluent, "secret" marketplace of African-Americans, Asian-Americans, Hispanics, and other "hidden" U.S. marketing segments. From understanding the many differences among various groups and sub-groups to tailoring your advertising and product offerings to target the groups you want, this savvy marketers' guide will give you the platform you need to develop innovative and profitable marketing strategies.
Book Synopsis Multicultural Marketing by : Marlene L. Rossman
Download or read book Multicultural Marketing written by Marlene L. Rossman and published by . This book was released on 1994-07-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A virtually untapped $500 billion market is waiting for the American business community to discover it! In the pages of this book you'll learn the special characteristics of the youthful, affluent, "secret" marketplace of African-Americans, Asian-Americans, Hispanics, and other "hidden" U.S. marketing segments. From understanding the many differences among various groups and sub-groups to tailoring your advertising and product offerings to target the groups you want, this savvy marketers' guide will give you the platform you need to develop innovative and profitable marketing strategies.
“A rich smorgasbord of cultural information full of surprising and helpful revelations” (Roger Axtell, author of Do’s and Taboos Around the World). Your friend’s mother-in-law is visiting from Korea. When greeting her, do you bow, shake hands, or kiss her on both cheeks? The meeting with his international customers is going well for the corporate president—until he gives the thumbs-up sign. Why? You welcome your new neighbors with a bouquet of your prizewinning daffodils. Yet your beautiful yellow blossoms are met with looks of shock and horror. Why? Discover the answers in this incisive, award-winning guide to etiquette, now thoroughly revised to reflect today’s truly multicultural society. Both highly informative and entertaining, Multicultural Manners gives you the understanding you need, the perfect words to say, and the correct behavior to use in a wide range of cross-cultural situations. The book features completely updated etiquette guidelines with special emphasis on post–September 11 culture clashes as well as a brand-new section that demystifies unfamiliar cultures in the news. Norine Dresser identifies key cross-cultural hot spots and suggests methods that foster respect for diversity. You’ll discover: The dos and don’ts of successful business and social interaction with people from different cultures Appropriate etiquette regarding body language, food, child rearing, clothing, word choices, colors, entertaining, romance, and gift giving Detailed tips on avoiding embarrassment at work, in the classroom, in health care settings, on business trips, at meals, at weddings, at funerals, and on vacations and holidays Amusing firsthand accounts of cultural gaffes that illustrate how miscues happen—and how to avoid them A breakdown of customs, religions, languages, and ethnicities for seventy different countries
Book Synopsis Multicultural Manners by : Norine Dresser
Download or read book Multicultural Manners written by Norine Dresser and published by Wiley + ORM. This book was released on 2011-01-07 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A rich smorgasbord of cultural information full of surprising and helpful revelations” (Roger Axtell, author of Do’s and Taboos Around the World). Your friend’s mother-in-law is visiting from Korea. When greeting her, do you bow, shake hands, or kiss her on both cheeks? The meeting with his international customers is going well for the corporate president—until he gives the thumbs-up sign. Why? You welcome your new neighbors with a bouquet of your prizewinning daffodils. Yet your beautiful yellow blossoms are met with looks of shock and horror. Why? Discover the answers in this incisive, award-winning guide to etiquette, now thoroughly revised to reflect today’s truly multicultural society. Both highly informative and entertaining, Multicultural Manners gives you the understanding you need, the perfect words to say, and the correct behavior to use in a wide range of cross-cultural situations. The book features completely updated etiquette guidelines with special emphasis on post–September 11 culture clashes as well as a brand-new section that demystifies unfamiliar cultures in the news. Norine Dresser identifies key cross-cultural hot spots and suggests methods that foster respect for diversity. You’ll discover: The dos and don’ts of successful business and social interaction with people from different cultures Appropriate etiquette regarding body language, food, child rearing, clothing, word choices, colors, entertaining, romance, and gift giving Detailed tips on avoiding embarrassment at work, in the classroom, in health care settings, on business trips, at meals, at weddings, at funerals, and on vacations and holidays Amusing firsthand accounts of cultural gaffes that illustrate how miscues happen—and how to avoid them A breakdown of customs, religions, languages, and ethnicities for seventy different countries
Do you feel that? It's the ground moving beneath you. A rapid cultural shift has occurred over the last decade, but it's not being addressed. For better or worse, the world of Mad Men is dead. In its place lives a world pulsing with a culturally diverse makeup of social models relationships, businesses, and leaders. Consider the following projections: -China will soon be the number one English-speaking country in the world -The majority of the United States will soon be non-white -For every two men graduating from college, three women graduate, with better GPAs -85% all major buying decisions are made by women -The videogame industry is now bigger than professional baseball Now more than ever, leaders and companies must find ways to stay relevant in a world that is fundamentally different from the one being taught in textbooks. In The New World Marketplace experienced consultant and thought leader Farnaz Wallace breaks down these changes into three macro trends: 1. The shifting roles of women at home and at work 2. The new values and ideological power of youth culture 3. The growth and influence of multicultural consumers and societies These three trends-once considered small niches-are now major target markets, and businesses must communicate to them in order to stay relevant and prosperous. In The New World Marketplace you will see the societal transformations clearly, and gain the tools to address them, both professionally and personally. Your eyes will be opened to the possibilities for new social models, leadership, and of course business models that will succeed.
Book Synopsis The New World Marketplace by : Farnaz Wallace
Download or read book The New World Marketplace written by Farnaz Wallace and published by Tate Publishing. This book was released on 2012-05 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel that? It's the ground moving beneath you. A rapid cultural shift has occurred over the last decade, but it's not being addressed. For better or worse, the world of Mad Men is dead. In its place lives a world pulsing with a culturally diverse makeup of social models relationships, businesses, and leaders. Consider the following projections: -China will soon be the number one English-speaking country in the world -The majority of the United States will soon be non-white -For every two men graduating from college, three women graduate, with better GPAs -85% all major buying decisions are made by women -The videogame industry is now bigger than professional baseball Now more than ever, leaders and companies must find ways to stay relevant in a world that is fundamentally different from the one being taught in textbooks. In The New World Marketplace experienced consultant and thought leader Farnaz Wallace breaks down these changes into three macro trends: 1. The shifting roles of women at home and at work 2. The new values and ideological power of youth culture 3. The growth and influence of multicultural consumers and societies These three trends-once considered small niches-are now major target markets, and businesses must communicate to them in order to stay relevant and prosperous. In The New World Marketplace you will see the societal transformations clearly, and gain the tools to address them, both professionally and personally. Your eyes will be opened to the possibilities for new social models, leadership, and of course business models that will succeed.
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
Book Synopsis Cross-Cultural Selling For Dummies by : Michael Soon Lee
Download or read book Cross-Cultural Selling For Dummies written by Michael Soon Lee and published by John Wiley & Sons. This book was released on 2008-11-24 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curricular innovation, pedagogical approaches, and strategic alliances in the context of industrializing economies. Emerging markets contain 80% of the world's population and some 75% of its trade growth in the foreseeable future, according to the U.S. Department of Commerce. The potential economic growth of these emerging markets has prompted a need to understand their dynamics, business institutions and educational systems. Many American universities, for example, have responded to the demand of their students and business partners by educating them about the exciting opportunities and lurking threats in these industrializing economies. This book contains multiple chapters designed to educate American students about the curricular innovations and course development occurring in emerging markets.
Book Synopsis Business Education in Emerging Market Economies by : Ilan Alon
Download or read book Business Education in Emerging Market Economies written by Ilan Alon and published by Springer Science & Business Media. This book was released on 2006-02-23 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curricular innovation, pedagogical approaches, and strategic alliances in the context of industrializing economies. Emerging markets contain 80% of the world's population and some 75% of its trade growth in the foreseeable future, according to the U.S. Department of Commerce. The potential economic growth of these emerging markets has prompted a need to understand their dynamics, business institutions and educational systems. Many American universities, for example, have responded to the demand of their students and business partners by educating them about the exciting opportunities and lurking threats in these industrializing economies. This book contains multiple chapters designed to educate American students about the curricular innovations and course development occurring in emerging markets.
Leading voices in literary and cultural studies examine the study of literature at the college level, including the fate of theory, the rise of cultural studies, the academic “star” system, and the difficult job market.
Book Synopsis The Institution of Literature by : Jeffrey Williams
Download or read book The Institution of Literature written by Jeffrey Williams and published by SUNY Press. This book was released on 2002-01-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading voices in literary and cultural studies examine the study of literature at the college level, including the fate of theory, the rise of cultural studies, the academic “star” system, and the difficult job market.
Although the author discusses the ethnic, religious, and lifestyle diversity of the United States, this is a marketing book. The aim is to help marketers increase profits for their companies, not to make political or social statements.
Book Synopsis Multicultural Marketing by : Marlene L. Rossman
Download or read book Multicultural Marketing written by Marlene L. Rossman and published by AMACOM/American Management Association. This book was released on 1996 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the author discusses the ethnic, religious, and lifestyle diversity of the United States, this is a marketing book. The aim is to help marketers increase profits for their companies, not to make political or social statements.
Communication is a core skill for medical professionals when treating patients, and cancer and palliative care present some of the most challenging clinical situations. This book provides a comprehensive curriculum to help oncology specialists optimize their communication skills.
Book Synopsis Handbook of Communication in Oncology and Palliative Care by : Barry Bultz
Download or read book Handbook of Communication in Oncology and Palliative Care written by Barry Bultz and published by Oxford University Press. This book was released on 2011-03-31 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is a core skill for medical professionals when treating patients, and cancer and palliative care present some of the most challenging clinical situations. This book provides a comprehensive curriculum to help oncology specialists optimize their communication skills.
"Diversity" has become the turn-of-the-century buzzword. Republican and Democratic leaders ritually chant "diversity is our strength" and corporate CEOs talk about the need to create a "workforce that looks like America." Most corporate mission statements now contain a clause on "valuing differences" and millions of employees have completed-or soon will undergo-some sort of "diversity training." Where did all this come from -and why? Who created diversity programs? How do they differ? How effective are these policies? Can they do more harm than good in organizations and in the wider society?During the past decade, sociologist Frederick R. Lynch studied the rise of a social policy movement that has successfully moved multiculturalism from universities and foundations into the courts, mass media, and the American workplace. The new diversity policies are future-oriented and market-driven, eclipsing "old" affirmative action debates about overcoming past discrimination against blacks.Based on more than six years of field research and hundreds of interviews, Lynch tracks the development and impact of different forms of diversity policies at dozens of consultant gatherings, in the business and professional literature and through in-depth case studies such as the Los Angeles Sheriff's Department and the University of Michigan, Ann Arbor. He profiles the major consultants who have powered the diversity machine, analyzes the benefits and drawbacks of various approaches to workplace diversity and provides numerous "you-are-there" samples of workshops, seminars, and conferences.The book is written for the general reader interested in public-policy issues, social scientists, and others interested in the origins and consequences of workplace diversity policies.
Book Synopsis The Diversity Machine by : Frederick R. Lynch
Download or read book The Diversity Machine written by Frederick R. Lynch and published by Routledge. This book was released on 2017-07-05 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Diversity" has become the turn-of-the-century buzzword. Republican and Democratic leaders ritually chant "diversity is our strength" and corporate CEOs talk about the need to create a "workforce that looks like America." Most corporate mission statements now contain a clause on "valuing differences" and millions of employees have completed-or soon will undergo-some sort of "diversity training." Where did all this come from -and why? Who created diversity programs? How do they differ? How effective are these policies? Can they do more harm than good in organizations and in the wider society?During the past decade, sociologist Frederick R. Lynch studied the rise of a social policy movement that has successfully moved multiculturalism from universities and foundations into the courts, mass media, and the American workplace. The new diversity policies are future-oriented and market-driven, eclipsing "old" affirmative action debates about overcoming past discrimination against blacks.Based on more than six years of field research and hundreds of interviews, Lynch tracks the development and impact of different forms of diversity policies at dozens of consultant gatherings, in the business and professional literature and through in-depth case studies such as the Los Angeles Sheriff's Department and the University of Michigan, Ann Arbor. He profiles the major consultants who have powered the diversity machine, analyzes the benefits and drawbacks of various approaches to workplace diversity and provides numerous "you-are-there" samples of workshops, seminars, and conferences.The book is written for the general reader interested in public-policy issues, social scientists, and others interested in the origins and consequences of workplace diversity policies.
