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"Programmatic Advertising: Automating Ad Buying and Optimization" is an insightful and comprehensive guide that delves into the revolutionary world of digital advertising. This book explores the cutting-edge technology and strategies that have transformed the way advertisers reach their target audiences. Through automation, the process of ad buying and optimization has become more efficient and data-driven than ever before. Readers will gain a profound understanding of real-time bidding, artificial intelligence, and machine learning algorithms, which are at the heart of programmatic advertising. Moreover, the book highlights the advantages of programmatic advertising, such as precise targeting, cost-effectiveness, and improved campaign performance. Whether you're a seasoned marketer or a curious novice, this book offers valuable insights and practical tips to navigate and succeed in the dynamic landscape of programmatic advertising.
Book Synopsis Programmatic Advertising: Automating Ad Buying and Optimization by : Mayfair Digital Agency
Download or read book Programmatic Advertising: Automating Ad Buying and Optimization written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2020-03-10 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Programmatic Advertising: Automating Ad Buying and Optimization" is an insightful and comprehensive guide that delves into the revolutionary world of digital advertising. This book explores the cutting-edge technology and strategies that have transformed the way advertisers reach their target audiences. Through automation, the process of ad buying and optimization has become more efficient and data-driven than ever before. Readers will gain a profound understanding of real-time bidding, artificial intelligence, and machine learning algorithms, which are at the heart of programmatic advertising. Moreover, the book highlights the advantages of programmatic advertising, such as precise targeting, cost-effectiveness, and improved campaign performance. Whether you're a seasoned marketer or a curious novice, this book offers valuable insights and practical tips to navigate and succeed in the dynamic landscape of programmatic advertising.
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Book Synopsis Programmatic Advertising by : Oliver Busch
Download or read book Programmatic Advertising written by Oliver Busch and published by Springer. This book was released on 2015-11-26 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
A guide that covers all the technologies involved in the non-stopping online media ecosystem. From DMP (Data Management Platforms) to Ad Exchanges, the book describes the role of each advertising technology and their importance. Regardless that you are investing a small amount in online media or you are working a related department this guide will help you to open a little black box in advertising: the ad tech. Without overwhelming tech language, the Ad Tech & Programmatic book, explains plain and simple some concepts that are understandably-hard for a regular non-tech manager. The book will also provide an explanation on how the programmatic media channel works. Display advertising changed dramatically in the last years involving new tech, metrics and also more fraud in the environment. The guide covers all these issues directly and gives the whole picture in programmatic media and the role in the online marketing strategy. "Ad Tech & Programmatic: Mastering the Online Media Tech and Programmatic Media Explained" is a comprehensive guide that delves into the intricacies of the online advertising ecosystem and its evolution. In this insightful summary, we explore the key concepts and technologies behind ad tech, programmatic media, and online marketing platforms. The world of digital advertising has witnessed a paradigm shift in recent years, transitioning from traditional ad buying methods to programmatic advertising. To navigate this rapidly evolving landscape, it is essential to understand the fundamental principles and technologies that underpin online media tech and programmatic advertising. The book begins by demystifying ad tech, shedding light on the tools and systems that enable the delivery of targeted ads to specific audiences. It explores the role of ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) in facilitating the buying and selling of online advertising inventory. The core focus then shifts to programmatic media, which represents the automated buying and selling of digital advertising in real-time auctions. The book offers a comprehensive explanation of the programmatic ecosystem, discussing ad exchanges, real-time bidding (RTB), and the use of algorithms and artificial intelligence (AI) to optimize ad placements. Moreover, the book emphasizes the importance of data in programmatic advertising. It explains how audience data, such as demographics, browsing behavior, and contextual information, is leveraged to deliver highly targeted and personalized ads. The integration of data management platforms (DMPs) and customer relationship management (CRM) systems is explored as a means to enhance audience segmentation and campaign effectiveness. Furthermore, the book provides insights into online marketing platforms, which play a crucial role in the online advertising ecosystem. It examines the various platforms, including social media advertising, search engine marketing, display advertising, and video advertising. Each platform is dissected, highlighting its unique features, targeting options, and measurement metrics. Throughout the book, the reader gains a deep understanding of the evolution of online advertising and the emergence of programmatic media. The narrative emphasizes the importance of staying abreast of industry trends, technological advancements, and best practices to succeed in the digital marketing landscape. "Ad Tech & Programmatic: Mastering the Online Media Tech and Programmatic Media Explained" is an invaluable resource for marketers, advertisers, and anyone interested in comprehending the complexities of online advertising. It equips readers with the knowledge and insights needed to navigate the dynamic world of ad tech, programmatic media, and online marketing platforms, empowering them to make informed decisions and drive successful online advertising campaigns.
Book Synopsis Ad Tech & Programmatic: Master the online media tech and programmatic media explained by : Julian Delphiki
Download or read book Ad Tech & Programmatic: Master the online media tech and programmatic media explained written by Julian Delphiki and published by Julian Delphiki. This book was released on 2020-05-05 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide that covers all the technologies involved in the non-stopping online media ecosystem. From DMP (Data Management Platforms) to Ad Exchanges, the book describes the role of each advertising technology and their importance. Regardless that you are investing a small amount in online media or you are working a related department this guide will help you to open a little black box in advertising: the ad tech. Without overwhelming tech language, the Ad Tech & Programmatic book, explains plain and simple some concepts that are understandably-hard for a regular non-tech manager. The book will also provide an explanation on how the programmatic media channel works. Display advertising changed dramatically in the last years involving new tech, metrics and also more fraud in the environment. The guide covers all these issues directly and gives the whole picture in programmatic media and the role in the online marketing strategy. "Ad Tech & Programmatic: Mastering the Online Media Tech and Programmatic Media Explained" is a comprehensive guide that delves into the intricacies of the online advertising ecosystem and its evolution. In this insightful summary, we explore the key concepts and technologies behind ad tech, programmatic media, and online marketing platforms. The world of digital advertising has witnessed a paradigm shift in recent years, transitioning from traditional ad buying methods to programmatic advertising. To navigate this rapidly evolving landscape, it is essential to understand the fundamental principles and technologies that underpin online media tech and programmatic advertising. The book begins by demystifying ad tech, shedding light on the tools and systems that enable the delivery of targeted ads to specific audiences. It explores the role of ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) in facilitating the buying and selling of online advertising inventory. The core focus then shifts to programmatic media, which represents the automated buying and selling of digital advertising in real-time auctions. The book offers a comprehensive explanation of the programmatic ecosystem, discussing ad exchanges, real-time bidding (RTB), and the use of algorithms and artificial intelligence (AI) to optimize ad placements. Moreover, the book emphasizes the importance of data in programmatic advertising. It explains how audience data, such as demographics, browsing behavior, and contextual information, is leveraged to deliver highly targeted and personalized ads. The integration of data management platforms (DMPs) and customer relationship management (CRM) systems is explored as a means to enhance audience segmentation and campaign effectiveness. Furthermore, the book provides insights into online marketing platforms, which play a crucial role in the online advertising ecosystem. It examines the various platforms, including social media advertising, search engine marketing, display advertising, and video advertising. Each platform is dissected, highlighting its unique features, targeting options, and measurement metrics. Throughout the book, the reader gains a deep understanding of the evolution of online advertising and the emergence of programmatic media. The narrative emphasizes the importance of staying abreast of industry trends, technological advancements, and best practices to succeed in the digital marketing landscape. "Ad Tech & Programmatic: Mastering the Online Media Tech and Programmatic Media Explained" is an invaluable resource for marketers, advertisers, and anyone interested in comprehending the complexities of online advertising. It equips readers with the knowledge and insights needed to navigate the dynamic world of ad tech, programmatic media, and online marketing platforms, empowering them to make informed decisions and drive successful online advertising campaigns.
Guide to Marketing Automation and Accelerated ROI on Advertising KEY FEATURES ● Demonstrates how a DSP works, its bidding strategies, impression tracking, and configurations. ● Exemplifies how AI/ML simplifies bidding strategies. ● Illustrates how SSP, exchange, ad-server, and header-bidding (client and server-side) work in detail. DESCRIPTION This book provides you with an in-depth understanding of programmatic advertising. This knowledge can be applied to the checklist for procuring the appropriate stack, optimizing existing platforms, and/or building the system from the ground up. With comprehensive treatment of programmatic issues, this book establishes a solid foundation with ID systems, data management systems, and data thinking, among other topics. It explores the different data sources, attributes, and the real-time bidding protocol in detail (RTB steam). It makes its way even further into the larger systems of DSP and SSP. This book will help assist you in all aspects of running an ad-tech system. By the end of this book, you will gain a vast amount of knowledge about programmatic systems. You will become an independent expert that will help you to evaluate the advertising techniques for your own business. WHAT YOU WILL LEARN ● Learn about the ID mechanics of cookies and GAID/IDFA. ● Gain an intuitive and in-depth understanding of the data's role in AI/ML. ● Learn about various data-centric strategies around buy and sell of media. ● Learn about DSP, bidder, bidding strategies, RTB, paid impression, and various syncs. ● Learn about SSP, Exchange, Ad-Server, header bidding systems, and AI-led floor price optimization. WHO THIS BOOK IS FOR The book is essential for the architects, senior developers, and ad-tech operations to learn about programmatic in-housing from a design, process, strategic thinking, and operational standpoint. It also attracts business professionals who want to learn the tricks of the trade for increasing revenues and learn the art of asking the right questions. TABLE OF CONTENTS 1. Cookies, and Sync Mechanics 2. Data and AI Strategies 3. Working of DMP and CDP 4. Exchanges, Ad-Servers, and Header Bidding 5. Bidders and Meta DSPs 6. Data Privacy by Design 7. In-Housing - The Way Forward
Book Synopsis Hands-on Programmatic In-house Digital Advertising by : Raghavendra Agarwala
Download or read book Hands-on Programmatic In-house Digital Advertising written by Raghavendra Agarwala and published by BPB Publications. This book was released on 2021-10-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to Marketing Automation and Accelerated ROI on Advertising KEY FEATURES ● Demonstrates how a DSP works, its bidding strategies, impression tracking, and configurations. ● Exemplifies how AI/ML simplifies bidding strategies. ● Illustrates how SSP, exchange, ad-server, and header-bidding (client and server-side) work in detail. DESCRIPTION This book provides you with an in-depth understanding of programmatic advertising. This knowledge can be applied to the checklist for procuring the appropriate stack, optimizing existing platforms, and/or building the system from the ground up. With comprehensive treatment of programmatic issues, this book establishes a solid foundation with ID systems, data management systems, and data thinking, among other topics. It explores the different data sources, attributes, and the real-time bidding protocol in detail (RTB steam). It makes its way even further into the larger systems of DSP and SSP. This book will help assist you in all aspects of running an ad-tech system. By the end of this book, you will gain a vast amount of knowledge about programmatic systems. You will become an independent expert that will help you to evaluate the advertising techniques for your own business. WHAT YOU WILL LEARN ● Learn about the ID mechanics of cookies and GAID/IDFA. ● Gain an intuitive and in-depth understanding of the data's role in AI/ML. ● Learn about various data-centric strategies around buy and sell of media. ● Learn about DSP, bidder, bidding strategies, RTB, paid impression, and various syncs. ● Learn about SSP, Exchange, Ad-Server, header bidding systems, and AI-led floor price optimization. WHO THIS BOOK IS FOR The book is essential for the architects, senior developers, and ad-tech operations to learn about programmatic in-housing from a design, process, strategic thinking, and operational standpoint. It also attracts business professionals who want to learn the tricks of the trade for increasing revenues and learn the art of asking the right questions. TABLE OF CONTENTS 1. Cookies, and Sync Mechanics 2. Data and AI Strategies 3. Working of DMP and CDP 4. Exchanges, Ad-Servers, and Header Bidding 5. Bidders and Meta DSPs 6. Data Privacy by Design 7. In-Housing - The Way Forward
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.
Book Synopsis Digital marketing like a PRO by : Clo Willaerts
Download or read book Digital marketing like a PRO written by Clo Willaerts and published by Lannoo Meulenhoff - Belgium. This book was released on 2023-01-31 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.
In "Global Marketing Mastery," delve into the dynamic world of international marketing strategies, where cultural sensitivity meets strategic innovation. This comprehensive guide equips business leaders, marketers, and entrepreneurs with essential insights into navigating diverse global markets. From crafting localized campaigns to leveraging digital technologies and fostering cross-cultural collaboration, this book offers practical frameworks, case studies, and expert advice to unlock growth opportunities and achieve sustainable success on a global scale. Whether you're expanding into new territories or refining existing global strategies, "Global Marketing Mastery" is your indispensable companion to mastering the complexities of global marketing and thriving in today's interconnected world.
Book Synopsis Market Mastery: Unveiling the Secrets of Strategic Branding and Customer Engagement by : Sumit Jha
Download or read book Market Mastery: Unveiling the Secrets of Strategic Branding and Customer Engagement written by Sumit Jha and published by Skillworldhub. This book was released on 2024-06-28 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Global Marketing Mastery," delve into the dynamic world of international marketing strategies, where cultural sensitivity meets strategic innovation. This comprehensive guide equips business leaders, marketers, and entrepreneurs with essential insights into navigating diverse global markets. From crafting localized campaigns to leveraging digital technologies and fostering cross-cultural collaboration, this book offers practical frameworks, case studies, and expert advice to unlock growth opportunities and achieve sustainable success on a global scale. Whether you're expanding into new territories or refining existing global strategies, "Global Marketing Mastery" is your indispensable companion to mastering the complexities of global marketing and thriving in today's interconnected world.
Unlock the Secrets to Internet Marketing Success with "Profit Prodigy” Are you ready to take your business to new heights in the digital landscape? Do you want to uncover the secrets of internet marketing and propel your brand to unprecedented success? Look no further than "Profit Prodigy: Unveiling the Secrets of Internet Marketing Success.” In today's fast-paced and competitive world, internet marketing has become the driving force behind business growth. It's no longer enough to rely on traditional marketing methods; businesses need to harness the power of the internet to reach their target audience, generate leads, and drive conversions. But where do you begin? How do you navigate the ever-changing digital landscape and stand out from the crowd? "Profit Prodigy" is your ultimate guide to mastering the art of internet marketing. Packed with insights, strategies, and techniques, this book will empower you to unlock the secrets of online success. Whether you're a seasoned marketer looking to enhance your skills or a business owner venturing into the world of internet marketing for the first time, "Profit Prodigy" has something for everyone. Inside "Profit Prodigy," you'll discover: The foundations of internet marketing: From target audience identification and branding to conversion optimization and data-driven decision making, you'll gain a solid understanding of the key principles that underpin internet marketing success. Crafting a winning internet marketing strategy: Learn how to conduct market research, set clear objectives, develop a comprehensive marketing plan, and choose the right online channels to reach your target audience effectively. Building an effective online presence: Master the art of website design and optimization, mobile responsiveness, and search engine optimization (SEO) to attract and engage your audience while maximizing organic traffic. Content creation and marketing: Discover how to develop engaging and relevant content, leverage different content formats, and distribute and promote your content to maximize its reach and impact. Social media marketing: Harness the power of social media platforms to build a strong online presence, engage with your audience, and foster a community of loyal brand advocates. Driving traffic and generating leads: Explore the strategies of search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing to drive targeted traffic and convert leads into loyal customers. Maximizing conversion and sales: Learn the secrets of conversion rate optimization (CRO), creating compelling offers and sales funnels, and building trust and credibility to drive conversions and foster long-term customer relationships. Analyzing performance and scaling success: Discover how to track and analyze key metrics, measure ROI and campaign performance, stay updated with industry trends, and continuously refine your strategies for optimal results. Nurturing long-term customer relationships: Uncover strategies for providing exceptional customer service, personalizing communication, implementing loyalty programs, and delighting customers to foster loyalty and maximize customer lifetime value. With "Profit Prodigy" as your trusted guide, you'll be equipped with the knowledge and tools to conquer the digital landscape and achieve internet marketing success. The secrets of online success are within your grasp, and it's time to unleash your full potential. Are you ready to embark on a journey of digital transformation? Are you prepared to propel your business to new heights? It all starts with "Profit Prodigy: Unveiling the Secrets of Internet Marketing Success." Get your copy today and unlock the power of internet marketing!
Book Synopsis Profit Prodigy: Unveiling the Secrets of Internet Marketing Success by : Shu Chen Hou
Download or read book Profit Prodigy: Unveiling the Secrets of Internet Marketing Success written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets to Internet Marketing Success with "Profit Prodigy” Are you ready to take your business to new heights in the digital landscape? Do you want to uncover the secrets of internet marketing and propel your brand to unprecedented success? Look no further than "Profit Prodigy: Unveiling the Secrets of Internet Marketing Success.” In today's fast-paced and competitive world, internet marketing has become the driving force behind business growth. It's no longer enough to rely on traditional marketing methods; businesses need to harness the power of the internet to reach their target audience, generate leads, and drive conversions. But where do you begin? How do you navigate the ever-changing digital landscape and stand out from the crowd? "Profit Prodigy" is your ultimate guide to mastering the art of internet marketing. Packed with insights, strategies, and techniques, this book will empower you to unlock the secrets of online success. Whether you're a seasoned marketer looking to enhance your skills or a business owner venturing into the world of internet marketing for the first time, "Profit Prodigy" has something for everyone. Inside "Profit Prodigy," you'll discover: The foundations of internet marketing: From target audience identification and branding to conversion optimization and data-driven decision making, you'll gain a solid understanding of the key principles that underpin internet marketing success. Crafting a winning internet marketing strategy: Learn how to conduct market research, set clear objectives, develop a comprehensive marketing plan, and choose the right online channels to reach your target audience effectively. Building an effective online presence: Master the art of website design and optimization, mobile responsiveness, and search engine optimization (SEO) to attract and engage your audience while maximizing organic traffic. Content creation and marketing: Discover how to develop engaging and relevant content, leverage different content formats, and distribute and promote your content to maximize its reach and impact. Social media marketing: Harness the power of social media platforms to build a strong online presence, engage with your audience, and foster a community of loyal brand advocates. Driving traffic and generating leads: Explore the strategies of search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing to drive targeted traffic and convert leads into loyal customers. Maximizing conversion and sales: Learn the secrets of conversion rate optimization (CRO), creating compelling offers and sales funnels, and building trust and credibility to drive conversions and foster long-term customer relationships. Analyzing performance and scaling success: Discover how to track and analyze key metrics, measure ROI and campaign performance, stay updated with industry trends, and continuously refine your strategies for optimal results. Nurturing long-term customer relationships: Uncover strategies for providing exceptional customer service, personalizing communication, implementing loyalty programs, and delighting customers to foster loyalty and maximize customer lifetime value. With "Profit Prodigy" as your trusted guide, you'll be equipped with the knowledge and tools to conquer the digital landscape and achieve internet marketing success. The secrets of online success are within your grasp, and it's time to unleash your full potential. Are you ready to embark on a journey of digital transformation? Are you prepared to propel your business to new heights? It all starts with "Profit Prodigy: Unveiling the Secrets of Internet Marketing Success." Get your copy today and unlock the power of internet marketing!
Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.
Book Synopsis A to Z of Pharmaceutical Marketing Worlds Voulme 1 by : Subba Rao Chaganti
Download or read book A to Z of Pharmaceutical Marketing Worlds Voulme 1 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.
Book Synopsis Advances in Digital Marketing in the Era of Artificial Intelligence by : Moez Ltifi
Download or read book Advances in Digital Marketing in the Era of Artificial Intelligence written by Moez Ltifi and published by CRC Press. This book was released on 2024-07-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism. To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.
Book Synopsis Selling the American People by : Lee Mcguigan
Download or read book Selling the American People written by Lee Mcguigan and published by MIT Press. This book was released on 2023-07-18 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism. To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.
