Partnership Marketing

Partnership Marketing

Author: Ron Kunitzky

Publisher: John Wiley & Sons

Published: 2010-12-13

Total Pages: 268

ISBN-13: 0470678712

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Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less. Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.


Book Synopsis Partnership Marketing by : Ron Kunitzky

Download or read book Partnership Marketing written by Ron Kunitzky and published by John Wiley & Sons. This book was released on 2010-12-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less. Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.


Promoting Equity and Justice Through Pedagogical Partnership

Promoting Equity and Justice Through Pedagogical Partnership

Author: Alise de Bie

Publisher: Taylor & Francis

Published: 2023-07-03

Total Pages: 153

ISBN-13: 1000981576

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Faculty and staff in higher education are looking for ways to address the deep inequity and systemic racism that pervade our colleges and universities. Pedagogical partnership can be a powerful tool to enhance equity, inclusion, and justice in our classrooms and curricula. These partnerships create opportunities for students from underrepresented and equity-seeking groups to collaborate with faculty and staff to revise and reinvent pedagogies, assessments, and course designs, positioning equity and justice as core educational aims. When students have a seat at the table, previously unheard voices are amplified, and diversity and difference introduce essential perspectives that are too often overlooked.In particular, the book contributes to the literature on pedagogical partnership and equity in education by integrating theory, synthesizing research, and providing concrete examples of the ways partnership can contribute to more equitable educational systems. At the same time, the authors acknowledge that partnership can only realize its full potential to redress harms and promote equity and justice when thoughtfully enacted. This book is a resource that will inspire and challenge a wide variety of higher education faculty and staff and contribute to advancing both practice and research on the potential of student-faculty pedagogical partnerships. Presenting a conceptual framework for understanding the various epistemological, affective, and ontological harms that face students from equity-seeking groups in postsecondary education, Promoting Equity and Justice Through Pedagogical Partnership applies this conceptual framework to current literature in partnerships, highlighting the promise of partnership as the way to redress these harms. The authors ground both the conceptual framework and the literature review by offering two case studies of pedagogical partnership in practice. They then explore the complexities raised by their framework, including the conditions under which partnerships themselves may risk reproducing epistemic, affective, or ontological harms. Applying the framework in this way allows them to propose strategies that make it more likely for these mediations to be successful. Finally, the authors focus on the future of pedagogical partnership and share their perspectives on new directions for inquiry and practice. After summarizing the overarching themes developed throughout the book, the authors leave the reader with a set of questions and recommendations for further inquiry and discussion. A Series on Engaged Learning and Teaching Book. Visit the books’ companion website, hosted by the Center for Engaged Learning, for book resources.


Book Synopsis Promoting Equity and Justice Through Pedagogical Partnership by : Alise de Bie

Download or read book Promoting Equity and Justice Through Pedagogical Partnership written by Alise de Bie and published by Taylor & Francis. This book was released on 2023-07-03 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faculty and staff in higher education are looking for ways to address the deep inequity and systemic racism that pervade our colleges and universities. Pedagogical partnership can be a powerful tool to enhance equity, inclusion, and justice in our classrooms and curricula. These partnerships create opportunities for students from underrepresented and equity-seeking groups to collaborate with faculty and staff to revise and reinvent pedagogies, assessments, and course designs, positioning equity and justice as core educational aims. When students have a seat at the table, previously unheard voices are amplified, and diversity and difference introduce essential perspectives that are too often overlooked.In particular, the book contributes to the literature on pedagogical partnership and equity in education by integrating theory, synthesizing research, and providing concrete examples of the ways partnership can contribute to more equitable educational systems. At the same time, the authors acknowledge that partnership can only realize its full potential to redress harms and promote equity and justice when thoughtfully enacted. This book is a resource that will inspire and challenge a wide variety of higher education faculty and staff and contribute to advancing both practice and research on the potential of student-faculty pedagogical partnerships. Presenting a conceptual framework for understanding the various epistemological, affective, and ontological harms that face students from equity-seeking groups in postsecondary education, Promoting Equity and Justice Through Pedagogical Partnership applies this conceptual framework to current literature in partnerships, highlighting the promise of partnership as the way to redress these harms. The authors ground both the conceptual framework and the literature review by offering two case studies of pedagogical partnership in practice. They then explore the complexities raised by their framework, including the conditions under which partnerships themselves may risk reproducing epistemic, affective, or ontological harms. Applying the framework in this way allows them to propose strategies that make it more likely for these mediations to be successful. Finally, the authors focus on the future of pedagogical partnership and share their perspectives on new directions for inquiry and practice. After summarizing the overarching themes developed throughout the book, the authors leave the reader with a set of questions and recommendations for further inquiry and discussion. A Series on Engaged Learning and Teaching Book. Visit the books’ companion website, hosted by the Center for Engaged Learning, for book resources.


Promoting Partnerships

Promoting Partnerships

Author: Jo Abbot

Publisher: IIED

Published: 2000

Total Pages: 208

ISBN-13: 1904035124

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Book Synopsis Promoting Partnerships by : Jo Abbot

Download or read book Promoting Partnerships written by Jo Abbot and published by IIED. This book was released on 2000 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Moving to Outcomes

Moving to Outcomes

Author: Robert Glazer

Publisher: Sourcebooks, Inc.

Published: 2022-03-22

Total Pages: 224

ISBN-13: 1728261740

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From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves. Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla. Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.


Book Synopsis Moving to Outcomes by : Robert Glazer

Download or read book Moving to Outcomes written by Robert Glazer and published by Sourcebooks, Inc.. This book was released on 2022-03-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves. Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla. Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.


Strategic Alliances and Marketing Partnerships

Strategic Alliances and Marketing Partnerships

Author: Richard Gibbs

Publisher: Kogan Page Publishers

Published: 2009-02-03

Total Pages: 256

ISBN-13: 0749456094

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Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.


Book Synopsis Strategic Alliances and Marketing Partnerships by : Richard Gibbs

Download or read book Strategic Alliances and Marketing Partnerships written by Richard Gibbs and published by Kogan Page Publishers. This book was released on 2009-02-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.


Promoting the National Spatial Data Infrastructure Through Partnerships

Promoting the National Spatial Data Infrastructure Through Partnerships

Author: National Research Council

Publisher: National Academies Press

Published: 1994-02-01

Total Pages: 126

ISBN-13: 030905141X

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Cooperation and partnerships for spatial data activities among the federal government, state and local governments, and the private sector will be essential for the development of a robust National Spatial Data Infrastructure (NSDI). This book addresses the nature of these partnerships and examines factors that could optimize their success.


Book Synopsis Promoting the National Spatial Data Infrastructure Through Partnerships by : National Research Council

Download or read book Promoting the National Spatial Data Infrastructure Through Partnerships written by National Research Council and published by National Academies Press. This book was released on 1994-02-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cooperation and partnerships for spatial data activities among the federal government, state and local governments, and the private sector will be essential for the development of a robust National Spatial Data Infrastructure (NSDI). This book addresses the nature of these partnerships and examines factors that could optimize their success.


Dare to Share: Germany's Experience Promoting Equal Partnership in Families

Dare to Share: Germany's Experience Promoting Equal Partnership in Families

Author: OECD

Publisher: OECD Publishing

Published: 2017-02-20

Total Pages: 240

ISBN-13: 9264259155

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This review introduces the background to and issues at stake in promoting equal partnerships in families in Germany.


Book Synopsis Dare to Share: Germany's Experience Promoting Equal Partnership in Families by : OECD

Download or read book Dare to Share: Germany's Experience Promoting Equal Partnership in Families written by OECD and published by OECD Publishing. This book was released on 2017-02-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This review introduces the background to and issues at stake in promoting equal partnerships in families in Germany.


Promoting Civic Health Through University-Community Partnerships

Promoting Civic Health Through University-Community Partnerships

Author: Thomas Andrew Bryer

Publisher: Springer Nature

Published: 2019-08-30

Total Pages: 187

ISBN-13: 3030196666

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“In their comparative analysis of several universities from different parts of the world, the authors make a case for the critical roles that higher education institutions can play in building the civic framework in a society.”—Kyle Farmbry, Professor, School of Public Affairs and Administration, Rutgers University-Newark, United States “By defining community, discussing how universities are often contested spaces, and covering how universities and students engage their communities, the authors make the case for the future university as one that facilitates civic health.”—William Hatcher, Associate Professor, Augusta University, United States; Co-Editor-in-Chief, Journal of Public Affairs Education “With a rich variety of historic notions, views, projects, examples and policies, the book inspires to re-think current positioning of students, staff and academic institutions in society.”—Goos Minderman, Professor (Extraordinary), University of Stellenbosch Business School, South Africa This book adds to a robust dialogue about the role of higher education in society by examining the promotion of civic health through university-community partnerships and the role of intellectual leaders, scientists, philosophers, university administrators and students in shaping whole or parts of the world. Our global society faces significant social and environmental challenges. Professors and whole universities have an obligation to help address these issues; how they do so is subject to social, cultural, and institutional context. With lessons from Americans, British, Estonians, Lithuanians, Russians, South Africans and beyond, the authors describe the state of the practice and provide frameworks through which universities and people working within or in partnership with can affect change in communities and civic lives.


Book Synopsis Promoting Civic Health Through University-Community Partnerships by : Thomas Andrew Bryer

Download or read book Promoting Civic Health Through University-Community Partnerships written by Thomas Andrew Bryer and published by Springer Nature. This book was released on 2019-08-30 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In their comparative analysis of several universities from different parts of the world, the authors make a case for the critical roles that higher education institutions can play in building the civic framework in a society.”—Kyle Farmbry, Professor, School of Public Affairs and Administration, Rutgers University-Newark, United States “By defining community, discussing how universities are often contested spaces, and covering how universities and students engage their communities, the authors make the case for the future university as one that facilitates civic health.”—William Hatcher, Associate Professor, Augusta University, United States; Co-Editor-in-Chief, Journal of Public Affairs Education “With a rich variety of historic notions, views, projects, examples and policies, the book inspires to re-think current positioning of students, staff and academic institutions in society.”—Goos Minderman, Professor (Extraordinary), University of Stellenbosch Business School, South Africa This book adds to a robust dialogue about the role of higher education in society by examining the promotion of civic health through university-community partnerships and the role of intellectual leaders, scientists, philosophers, university administrators and students in shaping whole or parts of the world. Our global society faces significant social and environmental challenges. Professors and whole universities have an obligation to help address these issues; how they do so is subject to social, cultural, and institutional context. With lessons from Americans, British, Estonians, Lithuanians, Russians, South Africans and beyond, the authors describe the state of the practice and provide frameworks through which universities and people working within or in partnership with can affect change in communities and civic lives.


University-Community Partnerships for Promoting Social Responsibility in Higher Education

University-Community Partnerships for Promoting Social Responsibility in Higher Education

Author: Enakshi Sengupta

Publisher: Emerald Group Publishing

Published: 2020-07-24

Total Pages: 204

ISBN-13: 1839094400

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This book provides empirical evidence on how universities have considered social responsibilities as their prime focus, and engaged with civil society to enhance their values. Case studies from Indonesia to the United Kingdom enrich the book through experience, interventions and narratives.


Book Synopsis University-Community Partnerships for Promoting Social Responsibility in Higher Education by : Enakshi Sengupta

Download or read book University-Community Partnerships for Promoting Social Responsibility in Higher Education written by Enakshi Sengupta and published by Emerald Group Publishing. This book was released on 2020-07-24 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides empirical evidence on how universities have considered social responsibilities as their prime focus, and engaged with civil society to enhance their values. Case studies from Indonesia to the United Kingdom enrich the book through experience, interventions and narratives.


Pedagogical Partnerships

Pedagogical Partnerships

Author: Alison Cook-Sather

Publisher:

Published: 2019-12-18

Total Pages: 313

ISBN-13: 9781951414016

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Pedagogical Partnerships and its accompanying resources provide step-by-step guidance to support the conceptualization, development, launch, and sustainability of pedagogical partnership programs in the classroom and curriculum. This definitive guide is written for faculty, students, and academic developers who are looking to use pedagogical partnerships to increase engaged learning, create more equitable and inclusive educational experiences, and reframe the traditionally hierarchical structure of teacher-student relationships. Filled with practical advice, Pedagogical Partnerships provides extensive materials so that readers don't have to reinvent the wheel, but rather can adapt time-tested and research-informed strategies and techniques to their own unique contexts and goals.


Book Synopsis Pedagogical Partnerships by : Alison Cook-Sather

Download or read book Pedagogical Partnerships written by Alison Cook-Sather and published by . This book was released on 2019-12-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pedagogical Partnerships and its accompanying resources provide step-by-step guidance to support the conceptualization, development, launch, and sustainability of pedagogical partnership programs in the classroom and curriculum. This definitive guide is written for faculty, students, and academic developers who are looking to use pedagogical partnerships to increase engaged learning, create more equitable and inclusive educational experiences, and reframe the traditionally hierarchical structure of teacher-student relationships. Filled with practical advice, Pedagogical Partnerships provides extensive materials so that readers don't have to reinvent the wheel, but rather can adapt time-tested and research-informed strategies and techniques to their own unique contexts and goals.