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Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
Book Synopsis International Public Relations and Public Diplomacy by : Guy J. Golan
Download or read book International Public Relations and Public Diplomacy written by Guy J. Golan and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
Book Synopsis International Public Relations and Public Diplomacy by : Guy J. Golan
Download or read book International Public Relations and Public Diplomacy written by Guy J. Golan and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Book Synopsis Public Relations Research by : Ansgar Zerfaß
Download or read book Public Relations Research written by Ansgar Zerfaß and published by Springer. This book was released on 2008-05-08 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
Book Synopsis The New Public Diplomacy by : J. Melissen
Download or read book The New Public Diplomacy written by J. Melissen and published by Springer. This book was released on 2005-11-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
Book Synopsis Public Diplomacy by : Nicholas J. Cull
Download or read book Public Diplomacy written by Nicholas J. Cull and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
Many researchers and China observers would agree that understanding how China pursues global communication is critical for assessing its growing soft power. While soft power as a concept has, in many ways, become almost inextricably linked with the PRC's (People's Republic of China) international diplomacy of the twenty-first century, the specific role of global media within soft power diplomacy and the corresponding influence of Western mediated public diplomacy within China is a lacuna that has remained largely unexplored. Moreover, the different Chinese and Western perspectives on the influence of global media and public diplomacy on Sino-Western relations, and the changing role of global media on this crucial aspect of international politics, have not yet been critically examined. This volume presents a broad social science audience with recent innovative scholarship and research findings on global media and public diplomacy concerning Sino-Western relations. It focuses on the implicit nexus between global media and public diplomacy, and their actual utilisation in and impact on the shifting relationships between China and the West. Special attention is given to the changing nature of globalised media in both China and Western nations, and how globalised media is influencing, shaping and changing international politics. The contributions delve deeply into both theory and practice, and focus especially upon the analysis of several key aspects of the issue from both Chinese and Western perspectives. This combination of approaches distinguishes the volume from most other published works on the topic, and greatly enriches our knowledge base in this important contemporary field.
Book Synopsis Global Media and Public Diplomacy in Sino-Western Relations by : Jia Gao
Download or read book Global Media and Public Diplomacy in Sino-Western Relations written by Jia Gao and published by Routledge. This book was released on 2016-07-22 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many researchers and China observers would agree that understanding how China pursues global communication is critical for assessing its growing soft power. While soft power as a concept has, in many ways, become almost inextricably linked with the PRC's (People's Republic of China) international diplomacy of the twenty-first century, the specific role of global media within soft power diplomacy and the corresponding influence of Western mediated public diplomacy within China is a lacuna that has remained largely unexplored. Moreover, the different Chinese and Western perspectives on the influence of global media and public diplomacy on Sino-Western relations, and the changing role of global media on this crucial aspect of international politics, have not yet been critically examined. This volume presents a broad social science audience with recent innovative scholarship and research findings on global media and public diplomacy concerning Sino-Western relations. It focuses on the implicit nexus between global media and public diplomacy, and their actual utilisation in and impact on the shifting relationships between China and the West. Special attention is given to the changing nature of globalised media in both China and Western nations, and how globalised media is influencing, shaping and changing international politics. The contributions delve deeply into both theory and practice, and focus especially upon the analysis of several key aspects of the issue from both Chinese and Western perspectives. This combination of approaches distinguishes the volume from most other published works on the topic, and greatly enriches our knowledge base in this important contemporary field.
This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.
Book Synopsis New Public Diplomacy in the 21st Century by : James Pamment
Download or read book New Public Diplomacy in the 21st Century written by James Pamment and published by Routledge. This book was released on 2012-08-21 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.
Empire of Ideas examines the origins of the U. S. government's programs in public diplomacy and how the nation's image in the world became an essential component of U. S. foreign policy.
Book Synopsis Empire of Ideas by : Justin Hart
Download or read book Empire of Ideas written by Justin Hart and published by Oxford University Press. This book was released on 2013-02-14 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empire of Ideas examines the origins of the U. S. government's programs in public diplomacy and how the nation's image in the world became an essential component of U. S. foreign policy.
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
Book Synopsis Routledge Handbook of Public Diplomacy by : Nancy Snow
Download or read book Routledge Handbook of Public Diplomacy written by Nancy Snow and published by Routledge. This book was released on 2008-11-01 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.