Public Relations for the Arts: What are the Benefits?

Public Relations for the Arts: What are the Benefits?

Author: Candy Lange

Publisher: GRIN Verlag

Published: 2007-11

Total Pages: 42

ISBN-13: 3638767299

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Essay from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of Auckland (School of Comunication Studies), course: Media Communications Research Methods, 19 entries in the bibliography, language: English, abstract: Long before the arts and public relations were literally formulated, they were already linked together. With the beginning of civilisation, visual arts were used to influence the public opinion. In ancient Egypt, impressive architecture such as statues and temples were built to represent the greatness of the ruling priests and nobles (Bates, 2002). Art was an essential element of the propaganda machines during World War II. Especially Hitler misused art to propagate his politic opinion amongst the public. Today, a vast range of companies use art in order to receive (hopefully) positive media coverage, e.g. Telecom New Zealand is sponsor of the New Zealand International Arts Festival, the City Gallery in Wellington and the Auckland Philharmonia, and initiator of the Telecom New Zealand International Film Festivals, the White Pages Arts Award and the IHC Telecom Art Award. However, the connection between public relations and the arts must also be seen from another point of view. In terms of arts marketing, the arts can benefit from public relations. What are the benefits for artists and arts organisations, and how can they use public relations in order to promote their products?


Book Synopsis Public Relations for the Arts: What are the Benefits? by : Candy Lange

Download or read book Public Relations for the Arts: What are the Benefits? written by Candy Lange and published by GRIN Verlag. This book was released on 2007-11 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of Auckland (School of Comunication Studies), course: Media Communications Research Methods, 19 entries in the bibliography, language: English, abstract: Long before the arts and public relations were literally formulated, they were already linked together. With the beginning of civilisation, visual arts were used to influence the public opinion. In ancient Egypt, impressive architecture such as statues and temples were built to represent the greatness of the ruling priests and nobles (Bates, 2002). Art was an essential element of the propaganda machines during World War II. Especially Hitler misused art to propagate his politic opinion amongst the public. Today, a vast range of companies use art in order to receive (hopefully) positive media coverage, e.g. Telecom New Zealand is sponsor of the New Zealand International Arts Festival, the City Gallery in Wellington and the Auckland Philharmonia, and initiator of the Telecom New Zealand International Film Festivals, the White Pages Arts Award and the IHC Telecom Art Award. However, the connection between public relations and the arts must also be seen from another point of view. In terms of arts marketing, the arts can benefit from public relations. What are the benefits for artists and arts organisations, and how can they use public relations in order to promote their products?

Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

Author: Ylva French

Publisher: Taylor & Francis

Published: 2011-06-09

Total Pages: 377

ISBN-13: 1136702318

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Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future. A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? Sustainability and global warming are not just buzz words but will have a real impact on public and private institutions and their visitor patterns. Population patterns are also changing with new immigrants arriving and the proportion of over 60s increases in Western countries. Cultural tourism has enjoyed a great surge in popularity and huge investments are being made in museums, galleries and events. Marketing and PR play a crucial role in the success of such ventures and will be illustrated with case studies from the UK, US, Canada, Australia, Middle East and China. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions is aimed at students of marketing, museums, culture and heritage as well as professionals working in a range of cultural organisations from small to large and at different stages of market development from new entrants to those offering mature products. This includes museums, galleries, heritage and visitor attractions, community organisations, as well as organisers of festivals, markets, craft fairs and temporary exhibitions.


Book Synopsis Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions by : Ylva French

Download or read book Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions written by Ylva French and published by Taylor & Francis. This book was released on 2011-06-09 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future. A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? Sustainability and global warming are not just buzz words but will have a real impact on public and private institutions and their visitor patterns. Population patterns are also changing with new immigrants arriving and the proportion of over 60s increases in Western countries. Cultural tourism has enjoyed a great surge in popularity and huge investments are being made in museums, galleries and events. Marketing and PR play a crucial role in the success of such ventures and will be illustrated with case studies from the UK, US, Canada, Australia, Middle East and China. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions is aimed at students of marketing, museums, culture and heritage as well as professionals working in a range of cultural organisations from small to large and at different stages of market development from new entrants to those offering mature products. This includes museums, galleries, heritage and visitor attractions, community organisations, as well as organisers of festivals, markets, craft fairs and temporary exhibitions.

Public Relations

Public Relations

Author: David A. Haberman

Publisher: Wiley-Blackwell

Published: 1988

Total Pages: 448

ISBN-13:

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Explains the purpose of public relations, describes career qualifications, and covers fact-finding, internal communications, media writing, news conferences, special events, and ethical questions.


Book Synopsis Public Relations by : David A. Haberman

Download or read book Public Relations written by David A. Haberman and published by Wiley-Blackwell. This book was released on 1988 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the purpose of public relations, describes career qualifications, and covers fact-finding, internal communications, media writing, news conferences, special events, and ethical questions.

Aesthetics in Transportation

Aesthetics in Transportation

Author: Lajos Héder

Publisher:

Published: 1980

Total Pages: 20

ISBN-13:

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Book Synopsis Aesthetics in Transportation by : Lajos Héder

Download or read book Aesthetics in Transportation written by Lajos Héder and published by . This book was released on 1980 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Museum as Muse

The Museum as Muse

Author: Kynaston McShine

Publisher: ABRAMS

Published: 1999

Total Pages: 304

ISBN-13: 9780810961975

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Published on the occasion of the exhibition of the same name held at the Museum of Modern Art, New York, March 14 - June 1, 1999.


Book Synopsis The Museum as Muse by : Kynaston McShine

Download or read book The Museum as Muse written by Kynaston McShine and published by ABRAMS. This book was released on 1999 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published on the occasion of the exhibition of the same name held at the Museum of Modern Art, New York, March 14 - June 1, 1999.

The Value of Arts for Business

The Value of Arts for Business

Author: Giovanni Schiuma

Publisher: Cambridge University Press

Published: 2011-05-19

Total Pages: 313

ISBN-13: 1139496654

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The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.


Book Synopsis The Value of Arts for Business by : Giovanni Schiuma

Download or read book The Value of Arts for Business written by Giovanni Schiuma and published by Cambridge University Press. This book was released on 2011-05-19 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.

Fine Art Publicity

Fine Art Publicity

Author: Susan Abbott

Publisher: Simon and Schuster

Published: 2005-02-01

Total Pages: 192

ISBN-13: 1581159463

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This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.


Book Synopsis Fine Art Publicity by : Susan Abbott

Download or read book Fine Art Publicity written by Susan Abbott and published by Simon and Schuster. This book was released on 2005-02-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.

Mourning, Memory, and Life Itself

Mourning, Memory, and Life Itself

Author: Maxine Borowsky Junge

Publisher: Charles C Thomas Publisher

Published: 2008

Total Pages: 293

ISBN-13: 0398078289

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Part IV discusses art therapy as a woman's profession, the art therapist and aging, and reconsiders the wars between art and therapy. Part V defines family art evaluation and therapy, including preventive art therapy techniques to help families deal with the death of a family member. This book will be of primary interest to an therapists, artists, art educators, art lovers, and other mental health professionals."--BOOK JACKET.


Book Synopsis Mourning, Memory, and Life Itself by : Maxine Borowsky Junge

Download or read book Mourning, Memory, and Life Itself written by Maxine Borowsky Junge and published by Charles C Thomas Publisher. This book was released on 2008 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part IV discusses art therapy as a woman's profession, the art therapist and aging, and reconsiders the wars between art and therapy. Part V defines family art evaluation and therapy, including preventive art therapy techniques to help families deal with the death of a family member. This book will be of primary interest to an therapists, artists, art educators, art lovers, and other mental health professionals."--BOOK JACKET.

Valuing Detroit’s Art Museum

Valuing Detroit’s Art Museum

Author: Jeffrey Abt

Publisher: Springer

Published: 2017-03-27

Total Pages: 273

ISBN-13: 3319452193

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This book explores the perilous situation that faced the Detroit Institute of Arts during the city's bankruptcy, when creditors considered it a "nonessential asset" that might be sold to settle Detroit's debts. It presents the history of the museum in the context of the social, economic, and political development of Detroit, giving a history of the city as well as of the institution, and providing a model of contextual institutional history. Abt describes how the Detroit Institute of Arts became the fifth largest art museum in America, from its founding as a private non-profit corporation in 1885 to its transformation into a municipal department in 1919, through the subsequent decades of extraordinary collections and facilities growth coupled with the repeated setbacks of government funding cuts during economic downturns. Detroit's 2013 bankruptcy underscored the nearly 130 years of fiscal missteps and false assumptions that rendered the museum particularly vulnerable to the monetary power of a global art investment community eager to capitalize on the city's failures and its creditors' demands. This is a remarkable and important contribution to many fields, including non-profit management and economics, cultural policy, museum and urban history, and the histories of both the Detroit Institute of Arts and the city of Detroit itself. Despite the museum's unique history, its story offers valuable lessons for anyone concerned about the future of art museums in the United States and abroad.


Book Synopsis Valuing Detroit’s Art Museum by : Jeffrey Abt

Download or read book Valuing Detroit’s Art Museum written by Jeffrey Abt and published by Springer. This book was released on 2017-03-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the perilous situation that faced the Detroit Institute of Arts during the city's bankruptcy, when creditors considered it a "nonessential asset" that might be sold to settle Detroit's debts. It presents the history of the museum in the context of the social, economic, and political development of Detroit, giving a history of the city as well as of the institution, and providing a model of contextual institutional history. Abt describes how the Detroit Institute of Arts became the fifth largest art museum in America, from its founding as a private non-profit corporation in 1885 to its transformation into a municipal department in 1919, through the subsequent decades of extraordinary collections and facilities growth coupled with the repeated setbacks of government funding cuts during economic downturns. Detroit's 2013 bankruptcy underscored the nearly 130 years of fiscal missteps and false assumptions that rendered the museum particularly vulnerable to the monetary power of a global art investment community eager to capitalize on the city's failures and its creditors' demands. This is a remarkable and important contribution to many fields, including non-profit management and economics, cultural policy, museum and urban history, and the histories of both the Detroit Institute of Arts and the city of Detroit itself. Despite the museum's unique history, its story offers valuable lessons for anyone concerned about the future of art museums in the United States and abroad.

The Metropolitan Washington Jobbank, 1996

The Metropolitan Washington Jobbank, 1996

Author:

Publisher:

Published: 1996

Total Pages: 340

ISBN-13: 9781558505711

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Book Synopsis The Metropolitan Washington Jobbank, 1996 by :

Download or read book The Metropolitan Washington Jobbank, 1996 written by and published by . This book was released on 1996 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: