The History of Public Relations in China

The History of Public Relations in China

Author: Ke Xue

Publisher: Springer Nature

Published: 2022-11-15

Total Pages: 259

ISBN-13: 9811940932

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This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start – when the “reform and opening” policy was adopted in 1978 – to the present. The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.


Book Synopsis The History of Public Relations in China by : Ke Xue

Download or read book The History of Public Relations in China written by Ke Xue and published by Springer Nature. This book was released on 2022-11-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start – when the “reform and opening” policy was adopted in 1978 – to the present. The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.

Public Relations in China

Public Relations in China

Author: D. Wolf

Publisher: Springer

Published: 2016-04-29

Total Pages: 226

ISBN-13: 1137483814

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In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.


Book Synopsis Public Relations in China by : D. Wolf

Download or read book Public Relations in China written by D. Wolf and published by Springer. This book was released on 2016-04-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

The Global Foundations of Public Relations

The Global Foundations of Public Relations

Author: Robert E. Brown

Publisher: Routledge

Published: 2021-09-27

Total Pages: 228

ISBN-13: 1351245333

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The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.


Book Synopsis The Global Foundations of Public Relations by : Robert E. Brown

Download or read book The Global Foundations of Public Relations written by Robert E. Brown and published by Routledge. This book was released on 2021-09-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.

Public Relations in Asia Pacific

Public Relations in Asia Pacific

Author: Mary M. Devereux

Publisher: John Wiley & Sons

Published: 2011-12-08

Total Pages: 241

ISBN-13: 1118179366

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Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)


Book Synopsis Public Relations in Asia Pacific by : Mary M. Devereux

Download or read book Public Relations in Asia Pacific written by Mary M. Devereux and published by John Wiley & Sons. This book was released on 2011-12-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)

Engaging Social Media in China

Engaging Social Media in China

Author: Guobin Yang

Publisher: MSU Press

Published: 2021-05-01

Total Pages: 238

ISBN-13: 1611863910

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Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.


Book Synopsis Engaging Social Media in China by : Guobin Yang

Download or read book Engaging Social Media in China written by Guobin Yang and published by MSU Press. This book was released on 2021-05-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.

Changing Media, Changing China

Changing Media, Changing China

Author: Susan L. Shirk

Publisher: Oxford University Press

Published: 2011-01-27

Total Pages: 288

ISBN-13: 0199751978

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Thirty years ago, the Chinese Communist Party (CCP) made a fateful decision: to allow newspapers, magazines, television, and radio stations to compete in the marketplace instead of being financed exclusively by the government. The political and social implications of that decision are still unfolding as the Chinese government, media, and public adapt to the new information environment. Edited by Susan Shirk, one of America's leading experts on contemporary China, this collection of essays brings together a who's who of experts--Chinese and American--writing about all aspects of the changing media landscape in China. In detailed case studies, the authors describe how the media is reshaping itself from a propaganda mouthpiece into an agent of watchdog journalism, how politicians are reacting to increased scrutiny from the media, and how television, newspapers, magazines, and Web-based news sites navigate the cross-currents between the open marketplace and the CCP censors. China has over 360 million Internet users, more than any other country, and an astounding 162 million bloggers. The growth of Internet access has dramatically increased the information available, the variety and timeliness of the news, and its national and international reach. But China is still far from having a free press. As of 2008, the international NGO Freedom House ranked China 181 worst out of 195 countries in terms of press restrictions, and Chinese journalists have been aptly described as "dancing in shackles." The recent controversy over China's censorship of Google highlights the CCP's deep ambivalence toward information freedom. Covering everything from the rise of business media and online public opinion polling to environmental journalism and the effect of media on foreign policy, Changing Media, Changing China reveals how the most populous nation on the planet is reacting to demands for real news.


Book Synopsis Changing Media, Changing China by : Susan L. Shirk

Download or read book Changing Media, Changing China written by Susan L. Shirk and published by Oxford University Press. This book was released on 2011-01-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirty years ago, the Chinese Communist Party (CCP) made a fateful decision: to allow newspapers, magazines, television, and radio stations to compete in the marketplace instead of being financed exclusively by the government. The political and social implications of that decision are still unfolding as the Chinese government, media, and public adapt to the new information environment. Edited by Susan Shirk, one of America's leading experts on contemporary China, this collection of essays brings together a who's who of experts--Chinese and American--writing about all aspects of the changing media landscape in China. In detailed case studies, the authors describe how the media is reshaping itself from a propaganda mouthpiece into an agent of watchdog journalism, how politicians are reacting to increased scrutiny from the media, and how television, newspapers, magazines, and Web-based news sites navigate the cross-currents between the open marketplace and the CCP censors. China has over 360 million Internet users, more than any other country, and an astounding 162 million bloggers. The growth of Internet access has dramatically increased the information available, the variety and timeliness of the news, and its national and international reach. But China is still far from having a free press. As of 2008, the international NGO Freedom House ranked China 181 worst out of 195 countries in terms of press restrictions, and Chinese journalists have been aptly described as "dancing in shackles." The recent controversy over China's censorship of Google highlights the CCP's deep ambivalence toward information freedom. Covering everything from the rise of business media and online public opinion polling to environmental journalism and the effect of media on foreign policy, Changing Media, Changing China reveals how the most populous nation on the planet is reacting to demands for real news.

Political Communications in Greater China

Political Communications in Greater China

Author: Gary D. Rawnsley

Publisher: Routledge

Published: 2003-12-08

Total Pages: 349

ISBN-13: 1135786755

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The authors examine the role played by political communications in a variety of media in defining and shaping identity in China, Hong Kong, Taiwan and amongst overseas Chinese.


Book Synopsis Political Communications in Greater China by : Gary D. Rawnsley

Download or read book Political Communications in Greater China written by Gary D. Rawnsley and published by Routledge. This book was released on 2003-12-08 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors examine the role played by political communications in a variety of media in defining and shaping identity in China, Hong Kong, Taiwan and amongst overseas Chinese.

Multinational Corporations' Public Relations in Host Countries

Multinational Corporations' Public Relations in Host Countries

Author: Liu, Xi

Publisher: Cavendish Square Publishing

Published: 2005

Total Pages: 180

ISBN-13:

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This volume examines issues of public relations as experienced by a multinational corporation subsidiary in the actual day-to-day context of China. By taking into account influential organizational members from non-public relations areas, their viewpoints about good public relations, and their interface with local public relations workers in public relations situations, this study puts into perspective the intricacy of local public relations workers' working conditions and its impact. The study also grants attention to behavioral frameworks in operation in public relations situations and reveals their informing and regulating effects on local public relations workers' decision-making and actions. In this sense, the study allows the chance for researchers to get closer to the real-world nuances and consequences of the internal processes involved in an multinational corporation subsidiary's public relations.


Book Synopsis Multinational Corporations' Public Relations in Host Countries by : Liu, Xi

Download or read book Multinational Corporations' Public Relations in Host Countries written by Liu, Xi and published by Cavendish Square Publishing. This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines issues of public relations as experienced by a multinational corporation subsidiary in the actual day-to-day context of China. By taking into account influential organizational members from non-public relations areas, their viewpoints about good public relations, and their interface with local public relations workers in public relations situations, this study puts into perspective the intricacy of local public relations workers' working conditions and its impact. The study also grants attention to behavioral frameworks in operation in public relations situations and reveals their informing and regulating effects on local public relations workers' decision-making and actions. In this sense, the study allows the chance for researchers to get closer to the real-world nuances and consequences of the internal processes involved in an multinational corporation subsidiary's public relations.

Strategic Communication for Startups and Entrepreneurs in China

Strategic Communication for Startups and Entrepreneurs in China

Author: Linjuan Rita Men

Publisher: Routledge

Published: 2019-12-16

Total Pages: 178

ISBN-13: 1000028143

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This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.


Book Synopsis Strategic Communication for Startups and Entrepreneurs in China by : Linjuan Rita Men

Download or read book Strategic Communication for Startups and Entrepreneurs in China written by Linjuan Rita Men and published by Routledge. This book was released on 2019-12-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

Political Communication in China

Political Communication in China

Author: Wenfang Tang

Publisher: Routledge

Published: 2013-09-13

Total Pages: 201

ISBN-13: 1135709998

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It is widely recognised that the Chinese Communist Party (CCP) uses the media to set the agenda for political discourse, propagate official policies, monitor public opinion, and rally regime support. State agencies in China control the full spectrum of media programming, either through ownership or the power to regulate. Political Communication in China examines the two factors which have contributed to the rapid development of media infrastructure in China: technology and commercialization. Economic development led to technological advancement, which in turn brought about the rapid modernization of all forms of communication, from ‘old’ media such as television to the Internet, cell phones, and satellite communications. This volume examines how these recent developments have affected the relationship between the CCP and the mass media as well as the implications of this evolving relationship for understanding Chinese citizens’ media use, political attitudes, and behaviour. The chapters in this book represent a diverse range of research methods, from surveys, content analysis, and field interviews to the manipulation of aggregate statistical data. The result is a lively debate which creates many opportunities for future research into the fundamental question of convergence between political and media regimes. This book was originally published as a special issue of the journal Political Communication.


Book Synopsis Political Communication in China by : Wenfang Tang

Download or read book Political Communication in China written by Wenfang Tang and published by Routledge. This book was released on 2013-09-13 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely recognised that the Chinese Communist Party (CCP) uses the media to set the agenda for political discourse, propagate official policies, monitor public opinion, and rally regime support. State agencies in China control the full spectrum of media programming, either through ownership or the power to regulate. Political Communication in China examines the two factors which have contributed to the rapid development of media infrastructure in China: technology and commercialization. Economic development led to technological advancement, which in turn brought about the rapid modernization of all forms of communication, from ‘old’ media such as television to the Internet, cell phones, and satellite communications. This volume examines how these recent developments have affected the relationship between the CCP and the mass media as well as the implications of this evolving relationship for understanding Chinese citizens’ media use, political attitudes, and behaviour. The chapters in this book represent a diverse range of research methods, from surveys, content analysis, and field interviews to the manipulation of aggregate statistical data. The result is a lively debate which creates many opportunities for future research into the fundamental question of convergence between political and media regimes. This book was originally published as a special issue of the journal Political Communication.