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Author: Miira Juntumaa
Publisher:
Published: 2011
Total Pages: 150
ISBN-13: 9789526040431
DOWNLOAD EBOOKDownload or read book Putting Consumers' IT Adoption in Context written by Miira Juntumaa and published by . This book was released on 2011 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Edmund Michael White
Publisher: Universal-Publishers
Published: 2009
Total Pages: 320
ISBN-13: 1612339425
DOWNLOAD EBOOKDownload or read book Putting Assessment for Learning Into Practice in a Higher Education EFL Context written by Edmund Michael White and published by Universal-Publishers. This book was released on 2009 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Seifedine Kadry
Publisher: CRC Press
Published: 2019-07-10
Total Pages: 944
ISBN-13: 1771882565
DOWNLOAD EBOOKE-based systems and computer networks are becoming standard practice across all sectors, including health, engineering, business, education, security, and citizen interaction with local and national government. They facilitate rapid and easy dissemination of information and data to assist service providers and end-users, offering existing and newly engineered services, products, and communication channels. Recent years have witnessed rising interest in these computerized systems and procedures, which exploit different forms of electronic media to offer effective and sophisticated solutions to a wide range of real-world applications. With contributions from researchers and practitioners from around the world, this two-volume book discusses and reports on new and important developments in the field of e-systems, covering a wide range of current issues in the design, engineering, and adoption of e-systems. E-Systems for the 21st Century: Concept, Developments and Applications focuses on the use of e-systems in many areas of sectors of contemporary life, including commerce and business, learning and education, health care, government and law, voting, and service businesses. The two-volume book offers comprehensive research and case studies addressing e-system use in health, business, education, security, and citizen interaction with local and national government. Several studies address the use of social networks in providing services as well as issues in maintenance and security of e-systems as well. This collection will be valuable to researchers at universities and other institutions working in these fields, practitioners in the research and development departments in industry, and students conducting research in the areas of e-systems. The book can be used as an advanced reference for a course taught at the undergraduate and graduate-level in business and engineering schools as well.
Download or read book E-Systems for the 21st Century written by Seifedine Kadry and published by CRC Press. This book was released on 2019-07-10 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-based systems and computer networks are becoming standard practice across all sectors, including health, engineering, business, education, security, and citizen interaction with local and national government. They facilitate rapid and easy dissemination of information and data to assist service providers and end-users, offering existing and newly engineered services, products, and communication channels. Recent years have witnessed rising interest in these computerized systems and procedures, which exploit different forms of electronic media to offer effective and sophisticated solutions to a wide range of real-world applications. With contributions from researchers and practitioners from around the world, this two-volume book discusses and reports on new and important developments in the field of e-systems, covering a wide range of current issues in the design, engineering, and adoption of e-systems. E-Systems for the 21st Century: Concept, Developments and Applications focuses on the use of e-systems in many areas of sectors of contemporary life, including commerce and business, learning and education, health care, government and law, voting, and service businesses. The two-volume book offers comprehensive research and case studies addressing e-system use in health, business, education, security, and citizen interaction with local and national government. Several studies address the use of social networks in providing services as well as issues in maintenance and security of e-systems as well. This collection will be valuable to researchers at universities and other institutions working in these fields, practitioners in the research and development departments in industry, and students conducting research in the areas of e-systems. The book can be used as an advanced reference for a course taught at the undergraduate and graduate-level in business and engineering schools as well.
Author: Nripendra P. Rana
Publisher: Springer Nature
Published: 2019-11-11
Total Pages: 337
ISBN-13: 3030243745
DOWNLOAD EBOOKThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Dinis, Maria Gorete
Publisher: IGI Global
Published: 2021-02-19
Total Pages: 389
ISBN-13: 1799870979
DOWNLOAD EBOOKTourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.
Download or read book Impact of New Media in Tourism written by Dinis, Maria Gorete and published by IGI Global. This book was released on 2021-02-19 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.
Author: National Research Council
Publisher: National Academies Press
Published: 2001-02-22
Total Pages: 256
ISBN-13: 0309069920
DOWNLOAD EBOOKWhat most of us know as "the Internet" is actually a set of largely autonomous, loosely coordinated communication networks. As the influence of the Internet continues to grow, understanding its real nature is imperative to acting on a wide range of policy issues. This timely new book explains basic design choices that underlie the Internet's success, identifies key trends in the evolution of the Internet, evaluates current and prospective technical, operational, and management challenges, and explores the resulting implications for decision makers. The committee-composed of distinguished leaders from both the corporate and academic community-makes recommendations aimed at policy makers, industry, and researchers, going on to discuss a variety of issues: How the Internet's constituent parts are interlinked, and how economic and technical factors make maintaining the Internet's seamless appearance complicated. How the Internet faces scaling challenges as it grows to meet the demands of users in the future. Tensions inherent between open innovation on the Internet and the ability of innovators to capture the commercial value of their breakthroughs. Regulatory issues posed by the Internet's entry into other sectors, such as telephony.
Download or read book The Internet's Coming of Age written by National Research Council and published by National Academies Press. This book was released on 2001-02-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What most of us know as "the Internet" is actually a set of largely autonomous, loosely coordinated communication networks. As the influence of the Internet continues to grow, understanding its real nature is imperative to acting on a wide range of policy issues. This timely new book explains basic design choices that underlie the Internet's success, identifies key trends in the evolution of the Internet, evaluates current and prospective technical, operational, and management challenges, and explores the resulting implications for decision makers. The committee-composed of distinguished leaders from both the corporate and academic community-makes recommendations aimed at policy makers, industry, and researchers, going on to discuss a variety of issues: How the Internet's constituent parts are interlinked, and how economic and technical factors make maintaining the Internet's seamless appearance complicated. How the Internet faces scaling challenges as it grows to meet the demands of users in the future. Tensions inherent between open innovation on the Internet and the ability of innovators to capture the commercial value of their breakthroughs. Regulatory issues posed by the Internet's entry into other sectors, such as telephony.
Author: Management Association, Information Resources
Publisher: IGI Global
Published: 2021-04-16
Total Pages: 1964
ISBN-13: 1799889580
DOWNLOAD EBOOKIn the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Elvira Ismagilova
Publisher: Springer
Published: 2017-02-15
Total Pages: 138
ISBN-13: 3319524593
DOWNLOAD EBOOKThis SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
Download or read book Electronic Word of Mouth (eWOM) in the Marketing Context written by Elvira Ismagilova and published by Springer. This book was released on 2017-02-15 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
Author: S. Ramesh Kumar
Publisher: Pearson Education India
Published:
Total Pages: 573
ISBN-13: 8131786706
DOWNLOAD EBOOKIndia is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study, and this book focuses on the behavioural principles of marketing and its application to branding in the Indian context.
Download or read book Consumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study, and this book focuses on the behavioural principles of marketing and its application to branding in the Indian context.
Author: Tapan K. Panda
Publisher: Excel Books India
Published: 2009
Total Pages: 780
ISBN-13: 9788174465481
DOWNLOAD EBOOKDownload or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
