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Qualitative Research Methods for Media Studies

Author: Bonnie Brennen

Publisher: Routledge

Published: 2012

Total Pages: 250

ISBN-13: 0415890217

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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Book Synopsis Qualitative Research Methods for Media Studies by : Bonnie Brennen

Download or read book Qualitative Research Methods for Media Studies written by Bonnie Brennen and published by Routledge. This book was released on 2012 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

UX Research Methods for Media and Communication Studies

Author: Angela M. Cirucci

Publisher: Routledge

Published: 2022-02-14

Total Pages: 188

ISBN-13: 1000532461

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A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.

Book Synopsis UX Research Methods for Media and Communication Studies by : Angela M. Cirucci

Download or read book UX Research Methods for Media and Communication Studies written by Angela M. Cirucci and published by Routledge. This book was released on 2022-02-14 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.

Qualitative Communication Research Methods

Author: Thomas R. Lindlof

Publisher: SAGE

Published: 2011

Total Pages: 401

ISBN-13: 1412974720

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There are not many textbooks available (if any) that can match [this book's] intelligence.

Book Synopsis Qualitative Communication Research Methods by : Thomas R. Lindlof

Download or read book Qualitative Communication Research Methods written by Thomas R. Lindlof and published by SAGE. This book was released on 2011 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are not many textbooks available (if any) that can match [this book's] intelligence.

Media Research Methods

Author: Barrie Gunter

Publisher: SAGE

Published: 2000-02-11

Total Pages: 324

ISBN-13: 9780761956594

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Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.

Book Synopsis Media Research Methods by : Barrie Gunter

Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.

Qualitative Research Methods

Author: Sarah J. Tracy

Publisher: John Wiley & Sons

Published: 2012-11-05

Total Pages: 426

ISBN-13: 111837858X

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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author’s own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Book Synopsis Qualitative Research Methods by : Sarah J. Tracy

Download or read book Qualitative Research Methods written by Sarah J. Tracy and published by John Wiley & Sons. This book was released on 2012-11-05 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author’s own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

A Handbook of Qualitative Methodologies for Mass Communication Research

Author: Nicholas W. Jankowski

Publisher: Routledge

Published: 2002-09-11

Total Pages: 263

ISBN-13: 1134938241

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Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.

Book Synopsis A Handbook of Qualitative Methodologies for Mass Communication Research by : Nicholas W. Jankowski

Download or read book A Handbook of Qualitative Methodologies for Mass Communication Research written by Nicholas W. Jankowski and published by Routledge. This book was released on 2002-09-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.

A Handbook of Media and Communication Research

Author: Klaus Bruhn Jensen

Publisher: Routledge

Published: 2013-04-15

Total Pages: 353

ISBN-13: 1134590008

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This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.

Book Synopsis A Handbook of Media and Communication Research by : Klaus Bruhn Jensen

Download or read book A Handbook of Media and Communication Research written by Klaus Bruhn Jensen and published by Routledge. This book was released on 2013-04-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.

Media and Communication Research Methods

Author: Anders Hansen

Publisher: Bloomsbury Publishing

Published: 2018-09-12

Total Pages: 462

ISBN-13: 1350306649

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This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Book Synopsis Media and Communication Research Methods by : Anders Hansen

Download or read book Media and Communication Research Methods written by Anders Hansen and published by Bloomsbury Publishing. This book was released on 2018-09-12 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.