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Radio-television-cable Management

Author: James Anthony Brown

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

Published: 1998

Total Pages: 584

ISBN-13:

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This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.

Book Synopsis Radio-television-cable Management by : James Anthony Brown

Download or read book Radio-television-cable Management written by James Anthony Brown and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1998 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.

Broadcast and Cable Management

Author: Norman Marcus

Publisher: Prentice Hall

Published: 1986

Total Pages: 326

ISBN-13:

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Book Synopsis Broadcast and Cable Management by : Norman Marcus

Download or read book Broadcast and Cable Management written by Norman Marcus and published by Prentice Hall. This book was released on 1986 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Broadcast Management

Author: Ward L. Quaal

Publisher: Hastings House Book Publishers

Published: 1976

Total Pages: 484

ISBN-13:

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Book Synopsis Broadcast Management by : Ward L. Quaal

Download or read book Broadcast Management written by Ward L. Quaal and published by Hastings House Book Publishers. This book was released on 1976 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Electronic Media Management, Revised

Author: Peter Pringle

Publisher: Taylor & Francis

Published: 2013-06-26

Total Pages: 485

ISBN-13: 113602865X

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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Book Synopsis Electronic Media Management, Revised by : Peter Pringle

Download or read book Electronic Media Management, Revised written by Peter Pringle and published by Taylor & Francis. This book was released on 2013-06-26 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Creativity in TV & Cable Managing & Producing

Author: William G. Covington

Publisher: University Press of America

Published: 1999

Total Pages: 164

ISBN-13: 9780761814368

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Creativity in Television & Cable Managing & Producing applies the concepts of goal-setting and motivation used in general business to television and cable management. This is the first book to adapt these practices, which have been used in the general business press for many years, to the specific context of television and cable management. William G. Covington Jr. approaches this subject from a systems theory perspective, analyzing motivation and creativity within television stations. He provides guidelines that allow managers to meet the challenge of bringing together very different units into a cohesive whole. This approach maintains an overall focus, while stimulating creativity within the various units in the system. Built upon the natural goal-setting and motivation responsibilities of all managers, this book brings these concepts into the television and cable managing and producing field for the first time.

Book Synopsis Creativity in TV & Cable Managing & Producing by : William G. Covington

Download or read book Creativity in TV & Cable Managing & Producing written by William G. Covington and published by University Press of America. This book was released on 1999 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity in Television & Cable Managing & Producing applies the concepts of goal-setting and motivation used in general business to television and cable management. This is the first book to adapt these practices, which have been used in the general business press for many years, to the specific context of television and cable management. William G. Covington Jr. approaches this subject from a systems theory perspective, analyzing motivation and creativity within television stations. He provides guidelines that allow managers to meet the challenge of bringing together very different units into a cohesive whole. This approach maintains an overall focus, while stimulating creativity within the various units in the system. Built upon the natural goal-setting and motivation responsibilities of all managers, this book brings these concepts into the television and cable managing and producing field for the first time.

Electronic Media Management

Author: Peter K. Pringle

Publisher:

Published: 1995

Total Pages: 450

ISBN-13:

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This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.

Book Synopsis Electronic Media Management by : Peter K. Pringle

Download or read book Electronic Media Management written by Peter K. Pringle and published by . This book was released on 1995 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.

Understanding Broadcast and Cable Finance

Author: Broadcast Cable Financial Mana

Publisher: Taylor & Francis

Published: 2012-07-26

Total Pages: 234

ISBN-13: 1136032738

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From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

Book Synopsis Understanding Broadcast and Cable Finance by : Broadcast Cable Financial Mana

Download or read book Understanding Broadcast and Cable Finance written by Broadcast Cable Financial Mana and published by Taylor & Francis. This book was released on 2012-07-26 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

This Business of Broadcasting

Author: Leonard Mogel

Publisher: Leonard Mogel

Published: 2004

Total Pages: 356

ISBN-13: 9780823077304

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This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising

Book Synopsis This Business of Broadcasting by : Leonard Mogel

Download or read book This Business of Broadcasting written by Leonard Mogel and published by Leonard Mogel. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising

Encyclopedia of Radio 3-Volume Set

Author: Christopher H. Sterling

Publisher: Routledge

Published: 2004-03-01

Total Pages: 3166

ISBN-13: 1135456488

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Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.

Book Synopsis Encyclopedia of Radio 3-Volume Set by : Christopher H. Sterling

Download or read book Encyclopedia of Radio 3-Volume Set written by Christopher H. Sterling and published by Routledge. This book was released on 2004-03-01 with total page 3166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.