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Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Book Synopsis Raising the Corporate Umbrella by : Philip J. Kitchen
Download or read book Raising the Corporate Umbrella written by Philip J. Kitchen and published by Springer. This book was released on 2001-09-04 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel
Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
A estratégia da Comunicação Aberta concretiza-se quando o ser humano encontra, em si mesmo, as respostas para os dilemas que o atormentam e o impedem de evoluir; quando o profissional percebe a força empreendedora da sua vocação e incrível potencial para o aperfeiçoamento contínuo; quando a empresa volta-se para o seu corpo funcional, buscando a fonte segura de soluções para o seu crescimento sustentado; quando as lideranças políticas passam a escutar os cidadãos, a fim de fundamentar ações (políticas públicas) e medidas em prol do progresso de todos, sem nenhum tipo de exclusão. É pelo caminho da comunicação que evoluímos, com desenvoltura, no ambiente organizacional, na sociedade e, principalmente, em nosso universo interior. Editora Manole
Book Synopsis Comunicação aberta by : Gustavo Gomes de Matos
Download or read book Comunicação aberta written by Gustavo Gomes de Matos and published by Editora Manole. This book was released on with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: A estratégia da Comunicação Aberta concretiza-se quando o ser humano encontra, em si mesmo, as respostas para os dilemas que o atormentam e o impedem de evoluir; quando o profissional percebe a força empreendedora da sua vocação e incrível potencial para o aperfeiçoamento contínuo; quando a empresa volta-se para o seu corpo funcional, buscando a fonte segura de soluções para o seu crescimento sustentado; quando as lideranças políticas passam a escutar os cidadãos, a fim de fundamentar ações (políticas públicas) e medidas em prol do progresso de todos, sem nenhum tipo de exclusão. É pelo caminho da comunicação que evoluímos, com desenvoltura, no ambiente organizacional, na sociedade e, principalmente, em nosso universo interior. Editora Manole
Book Synopsis Dhaka University Journal of Business Studies by :
Download or read book Dhaka University Journal of Business Studies written by and published by . This book was released on 2011-06 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Momo can't wait to use the red boots and umbrella she received on her birthday. All she needs now is a rainy day! Soft illustrations portray a thoughtful story about patience and growing independence.
Book Synopsis Umbrella by : Taro Yashima
Download or read book Umbrella written by Taro Yashima and published by Penguin. This book was released on 1977-08-25 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Momo can't wait to use the red boots and umbrella she received on her birthday. All she needs now is a rainy day! Soft illustrations portray a thoughtful story about patience and growing independence.
Book Synopsis Trunks, Leather Goods and Umbrellas by :
Download or read book Trunks, Leather Goods and Umbrellas written by and published by . This book was released on 1905 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Raising Entrepreneurial Capital guides the reader through the stages of successfully financing a business. The book proceeds from a basic level of business knowledge, assuming that the reader understands simple financial statements, has selected a specific business, and knows how to write a business plan. It provides a broad summary of the subjects that people typically research, such as "How should your company position itself to attract private equity investment?" and "What steps can you take to improve your company's marketability?" Much has changed since the book was first published, and this second edition places effects of the global recession in the context of entrepreneurship, including the debt vs. equity decision, the options available to smaller businesses, and the considerations that lead to rapid growth, including venture capital, IPOs, angels, and incubators. Unlike other books of the genre, Raising Entrepreneurial Capital includes several chapters on worldwide variations in forms and availability of pre-seed capital, incubators, and the business plans they create, with case studies from Europe, Latin America, and the Pacific Rim. Combines solid theory with a practitioner's experience and insights Case studies illustrate theory throughout the book Updated to reflect the realities of the global economic recession
Book Synopsis Raising Entrepreneurial Capital by : John B. Vinturella
Download or read book Raising Entrepreneurial Capital written by John B. Vinturella and published by Newnes. This book was released on 2013-01-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raising Entrepreneurial Capital guides the reader through the stages of successfully financing a business. The book proceeds from a basic level of business knowledge, assuming that the reader understands simple financial statements, has selected a specific business, and knows how to write a business plan. It provides a broad summary of the subjects that people typically research, such as "How should your company position itself to attract private equity investment?" and "What steps can you take to improve your company's marketability?" Much has changed since the book was first published, and this second edition places effects of the global recession in the context of entrepreneurship, including the debt vs. equity decision, the options available to smaller businesses, and the considerations that lead to rapid growth, including venture capital, IPOs, angels, and incubators. Unlike other books of the genre, Raising Entrepreneurial Capital includes several chapters on worldwide variations in forms and availability of pre-seed capital, incubators, and the business plans they create, with case studies from Europe, Latin America, and the Pacific Rim. Combines solid theory with a practitioner's experience and insights Case studies illustrate theory throughout the book Updated to reflect the realities of the global economic recession
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
Book Synopsis Corporate Communications by : Joseph Fernandez
Download or read book Corporate Communications written by Joseph Fernandez and published by SAGE. This book was released on 2004-12-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
Book Synopsis The Cost and Availability of Liability Insurance for Small Business by : United States. Congress. Senate. Committee on Small Business
Download or read book The Cost and Availability of Liability Insurance for Small Business written by United States. Congress. Senate. Committee on Small Business and published by . This book was released on 1986 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Received document entitled: EXHIBITS FOR PETITION FOR WRIT
Book Synopsis California. Court of Appeal (2nd Appellate District). Records and Briefs by : California (State).
Download or read book California. Court of Appeal (2nd Appellate District). Records and Briefs written by California (State). and published by . This book was released on with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Received document entitled: EXHIBITS FOR PETITION FOR WRIT
