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Book Synopsis Readings and Cases in Basic Marketing by : Edmund Jerome McCarthy
Download or read book Readings and Cases in Basic Marketing written by Edmund Jerome McCarthy and published by McGraw-Hill/Irwin. This book was released on 1987-01-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Readings in basic marketing by : Edmund Jerome MacCarthy
Download or read book Readings in basic marketing written by Edmund Jerome MacCarthy and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Readings in Basic Marketing by : Edmund Jerome McCarthy
Download or read book Readings in Basic Marketing written by Edmund Jerome McCarthy and published by McGraw-Hill/Irwin. This book was released on 1981-01-01 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Readings and Cases in Basic Marketing Readings in Basic Marketing Basic Marketing by : E. Jerome (Edmond Jerome). Basic marketing McCarthy
Download or read book Readings and Cases in Basic Marketing Readings in Basic Marketing Basic Marketing written by E. Jerome (Edmond Jerome). Basic marketing McCarthy and published by . This book was released on 1984 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Basic Marketing by : Edmund Jerome McCarthy
Download or read book Basic Marketing written by Edmund Jerome McCarthy and published by . This book was released on 1984 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managing Marketing by : Thomas V. Bonoma
Download or read book Managing Marketing written by Thomas V. Bonoma and published by Simon and Schuster. This book was released on 1984 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!
Book Synopsis Cases and Select Readings in Health Care Marketing by : William Winston
Download or read book Cases and Select Readings in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2022-01-26 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!
Download or read book Marketing written by Harry L. Hansen and published by Literary Licensing, LLC. This book was released on 1956 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Readings and Cases in Marketing Management by : Alvin C. Burns
Download or read book Readings and Cases in Marketing Management written by Alvin C. Burns and published by McGraw-Hill/Irwin. This book was released on 1987 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Dennis H. Tootelian
Download or read book Marketing Management written by Dennis H. Tootelian and published by . This book was released on 1980 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: