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Download or read book Readings in basic marketing written by Edmund Jerome MacCarthy and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Edmund Jerome McCarthy
Publisher: McGraw-Hill/Irwin
Published: 1978-01-01
Total Pages: 427
ISBN-13: 9780256020502
DOWNLOAD EBOOKDownload or read book Readings in Basic Marketing written by Edmund Jerome McCarthy and published by McGraw-Hill/Irwin. This book was released on 1978-01-01 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Edmund Jerome McCarthy
Publisher: McGraw-Hill/Irwin
Published: 1975
Total Pages: 416
ISBN-13:
DOWNLOAD EBOOKDownload or read book Readings in Basic Marketing written by Edmund Jerome McCarthy and published by McGraw-Hill/Irwin. This book was released on 1975 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Edmund Jerome McCarthy
Publisher: McGraw-Hill/Irwin
Published: 1987-01-01
Total Pages: 365
ISBN-13: 9780256057959
DOWNLOAD EBOOKDownload or read book Readings and Cases in Basic Marketing written by Edmund Jerome McCarthy and published by McGraw-Hill/Irwin. This book was released on 1987-01-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Robert Z. Aliber
Publisher: MIT Press
Published: 1993
Total Pages: 538
ISBN-13: 9780262510660
DOWNLOAD EBOOKThis collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Download or read book Readings in International Business written by Robert Z. Aliber and published by MIT Press. This book was released on 1993 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Author: Philip Kotler
Publisher: Prentice Hall
Published: 1971
Total Pages: 484
ISBN-13:
DOWNLOAD EBOOKDownload or read book Readings in Marketing Management written by Philip Kotler and published by Prentice Hall. This book was released on 1971 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Alvin J. Silk
Publisher: Harvard Business Press
Published: 2006
Total Pages: 222
ISBN-13: 1422104605
DOWNLOAD EBOOKSuccessful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
Download or read book What is Marketing? written by Alvin J. Silk and published by Harvard Business Press. This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
Author: Edmund Jerome McCarthy
Publisher:
Published: 1984
Total Pages: 0
ISBN-13: 9780256030198
DOWNLOAD EBOOKDownload or read book Basic Marketing written by Edmund Jerome McCarthy and published by . This book was released on 1984 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Geraldine McKay
Publisher: Goodfellow Publishers Ltd
Published: 2018-03-06
Total Pages: 246
ISBN-13: 1910158992
DOWNLOAD EBOOKIntroduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Download or read book Fundamentals of Marketing written by Geraldine McKay and published by Goodfellow Publishers Ltd. This book was released on 2018-03-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Author: Gilbert A. Churchill
Publisher: Houghton Mifflin
Published: 1996
Total Pages: 0
ISBN-13: 9780030983672
DOWNLOAD EBOOKWhy is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by Houghton Mifflin. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
