Real Leaders Don't Follow

Real Leaders Don't Follow

Author: Steve Tobak

Publisher: Entrepreneur Press

Published: 2015-10-19

Total Pages: 321

ISBN-13: 1613083203

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Leaders Lead. Followers Follow. You Can't Do Both. Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth: Nobody ever made it big by doing what everyone else is doing. Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.


Book Synopsis Real Leaders Don't Follow by : Steve Tobak

Download or read book Real Leaders Don't Follow written by Steve Tobak and published by Entrepreneur Press. This book was released on 2015-10-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders Lead. Followers Follow. You Can't Do Both. Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth: Nobody ever made it big by doing what everyone else is doing. Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.


Real Leadership

Real Leadership

Author: Dean WIlliams

Publisher: Berrett-Koehler Publishers

Published: 2005-10-10

Total Pages: 312

ISBN-13: 1605096180

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Too many organizations today play follow the leader: the commander articulates a “vision” and people uncritically go along with it. But this type of leadership—what Dean Williams calls "counterfeit leadership"—generates an unhealthy dependence on an authority figure and relies on dominance, control, and group seduction to get things done. By hampering people's ability to anticipate and react to changing circumstances, it creates a self-limiting cycle. And if the leader's vision is flawed, the entire organization suffers. The true task of a leader, Williams argues, is to get people to face the reality of any situation themselves and develop strategies to deal with problems or take advantage of opportunities. Real leaders don't dictate; they help people face their challenges and make adjustments in their values, habits, practices, and priorities to ensure the enterprise is given its best chance to succeed. Williams details how to apply this new approach to the challenges every organization or community faces. Throughout, he demonstrates the practical application of real leadership in the real world through examples from his own experiences working with organizations as diverse as the government of Singapore, Aetna Life and Casualty, and the nomadic Penan tribe in Borneo, as well as historical examples and the insights gleaned from his many interviews with presidents, prime ministers, and business leaders. At a time when so many “visionary” leaders have led their organizations to disaster, Real Leadership offers a needed, proven alternative.


Book Synopsis Real Leadership by : Dean WIlliams

Download or read book Real Leadership written by Dean WIlliams and published by Berrett-Koehler Publishers. This book was released on 2005-10-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many organizations today play follow the leader: the commander articulates a “vision” and people uncritically go along with it. But this type of leadership—what Dean Williams calls "counterfeit leadership"—generates an unhealthy dependence on an authority figure and relies on dominance, control, and group seduction to get things done. By hampering people's ability to anticipate and react to changing circumstances, it creates a self-limiting cycle. And if the leader's vision is flawed, the entire organization suffers. The true task of a leader, Williams argues, is to get people to face the reality of any situation themselves and develop strategies to deal with problems or take advantage of opportunities. Real leaders don't dictate; they help people face their challenges and make adjustments in their values, habits, practices, and priorities to ensure the enterprise is given its best chance to succeed. Williams details how to apply this new approach to the challenges every organization or community faces. Throughout, he demonstrates the practical application of real leadership in the real world through examples from his own experiences working with organizations as diverse as the government of Singapore, Aetna Life and Casualty, and the nomadic Penan tribe in Borneo, as well as historical examples and the insights gleaned from his many interviews with presidents, prime ministers, and business leaders. At a time when so many “visionary” leaders have led their organizations to disaster, Real Leadership offers a needed, proven alternative.


Real Leaders

Real Leaders

Author: Karen Meager

Publisher: Right Book Press

Published: 2022-11-10

Total Pages: 137

ISBN-13: 1912300885

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What makes an effective leader? It’s a popular belief that the world of leadership is some mysterious arena where only the strong, fearless and gifted can survive. But this isn’t necessarily true, and it’s certainly not been the experience of Organisational Psychologists Karen Meager and John McLachlan. In Real Leaders, Karen and John unpack and examine all the psychological and behavioural traits that characterise many great leaders. Through an accessible mix of pragmatic and practical guidance, they demonstrate how to adopt and adapt these common attributes, develop your own, authentic leadership style and - whether you’re an existing or aspiring leader - coach you on how you can elevate your skills and create success. Eye-opening new research carried out for this fully revised second edition underlines how leaders are, above all, human. They don’t fall into standard leadership stereotypes or a 'one size fits all' approach. Using a powerful range of updated concepts and models, it’s now easier than ever for you to evolve and grow as you harness the essential qualities of effective leadership.


Book Synopsis Real Leaders by : Karen Meager

Download or read book Real Leaders written by Karen Meager and published by Right Book Press. This book was released on 2022-11-10 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes an effective leader? It’s a popular belief that the world of leadership is some mysterious arena where only the strong, fearless and gifted can survive. But this isn’t necessarily true, and it’s certainly not been the experience of Organisational Psychologists Karen Meager and John McLachlan. In Real Leaders, Karen and John unpack and examine all the psychological and behavioural traits that characterise many great leaders. Through an accessible mix of pragmatic and practical guidance, they demonstrate how to adopt and adapt these common attributes, develop your own, authentic leadership style and - whether you’re an existing or aspiring leader - coach you on how you can elevate your skills and create success. Eye-opening new research carried out for this fully revised second edition underlines how leaders are, above all, human. They don’t fall into standard leadership stereotypes or a 'one size fits all' approach. Using a powerful range of updated concepts and models, it’s now easier than ever for you to evolve and grow as you harness the essential qualities of effective leadership.


Real Women, Real Leaders

Real Women, Real Leaders

Author: Kathleen Hurley

Publisher: John Wiley & Sons

Published: 2015-04-20

Total Pages: 212

ISBN-13: 1119061385

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Plan your path to leadership with insight from real women at the top In Real Women, Real Leadership, twenty-four women leaders describe their personal journeys to the top, providing deep insight and a fascinating perspective on "making it" as a woman in the male-dominated business environment. They discuss their experiences and offer guidance on topics such as balancing family and career, building alliances, mentoring and being mentored, and overcoming obstacles in the business world which is still dominated by men in the senior levels of management. Drawn from a range of industries including higher education, technology, law, the military, politics, the media, and more, these stories provide the details that every ambitious woman needs to know. You'll learn which skills, attributes, and relationships served these women best, how they overcame the obstacles thrown into their paths, and the people they credit as instrumental along the way. A self-assessment chapter helps you discover your own leadership attributes, and determine which skills you need to acquire as you formulate your own personal roadmap to the top. There are many books about women who have been excellent leaders, but Real Women, Real Leadership provides the personal, relatable testimonials from women who have navigated the opportunities and pitfalls of the business world. Each story sheds light on women's unique leadership attributes, and provides guidance for professional women charting their own professional advancement. Learn from women leaders in a diverse range of industries Discover the leadership attributes that make the biggest impact Gain insight into work/life balance, mentors, relationships, and more Discover your leadership strengths and develop a plan forward Studies have shown that companies with three or more women board members dramatically outperform the competition in returns on equity, sales, and invested capital — yet women only claim a tiny percentage of boardroom seats and top executive positions. Why? And why, when they do achieve leadership positions, do women tend to make such outstanding leaders? Real Women, Real Leadership tackles these questions and more from an in-the-trenches perspective to help you become the leader you want to be.


Book Synopsis Real Women, Real Leaders by : Kathleen Hurley

Download or read book Real Women, Real Leaders written by Kathleen Hurley and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plan your path to leadership with insight from real women at the top In Real Women, Real Leadership, twenty-four women leaders describe their personal journeys to the top, providing deep insight and a fascinating perspective on "making it" as a woman in the male-dominated business environment. They discuss their experiences and offer guidance on topics such as balancing family and career, building alliances, mentoring and being mentored, and overcoming obstacles in the business world which is still dominated by men in the senior levels of management. Drawn from a range of industries including higher education, technology, law, the military, politics, the media, and more, these stories provide the details that every ambitious woman needs to know. You'll learn which skills, attributes, and relationships served these women best, how they overcame the obstacles thrown into their paths, and the people they credit as instrumental along the way. A self-assessment chapter helps you discover your own leadership attributes, and determine which skills you need to acquire as you formulate your own personal roadmap to the top. There are many books about women who have been excellent leaders, but Real Women, Real Leadership provides the personal, relatable testimonials from women who have navigated the opportunities and pitfalls of the business world. Each story sheds light on women's unique leadership attributes, and provides guidance for professional women charting their own professional advancement. Learn from women leaders in a diverse range of industries Discover the leadership attributes that make the biggest impact Gain insight into work/life balance, mentors, relationships, and more Discover your leadership strengths and develop a plan forward Studies have shown that companies with three or more women board members dramatically outperform the competition in returns on equity, sales, and invested capital — yet women only claim a tiny percentage of boardroom seats and top executive positions. Why? And why, when they do achieve leadership positions, do women tend to make such outstanding leaders? Real Women, Real Leadership tackles these questions and more from an in-the-trenches perspective to help you become the leader you want to be.


Real Leaders Don't Boss

Real Leaders Don't Boss

Author: Ritch K. Eich

Publisher: Red Wheel/Weiser

Published: 2012-02-22

Total Pages: 224

ISBN-13: 1601636407

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Forget leadership gimmicks and catch phrases, “instant” leadership manuals and Stalinesque approaches to bottom-line results. Skip the sharp cuts to cope with tough times, too. Real and effective leaders today—from the executive suite to the assembly line—quietly and consistently follow what Dr. Eich has identified as the seven principles of effective leadership.True leaders know how to make ethical judgments in the face of real-world challenges, and recognize what it takes to win loyalty and respect, motivate through passion, develop positive relationships, and enhance open communication.Real Leaders Don’t Boss is an easy-to-understand, practical guide to leadership in the workplace and in life that can help anyone grasp what it takes to inspire, motivate, and lead. With the help of real-life stories and advice from top leaders, it teaches how, with the right direction and guidance, real leaders quietly stand back and, no matter the economic conditions, observe as others achieve success, which creates their own successes.


Book Synopsis Real Leaders Don't Boss by : Ritch K. Eich

Download or read book Real Leaders Don't Boss written by Ritch K. Eich and published by Red Wheel/Weiser. This book was released on 2012-02-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget leadership gimmicks and catch phrases, “instant” leadership manuals and Stalinesque approaches to bottom-line results. Skip the sharp cuts to cope with tough times, too. Real and effective leaders today—from the executive suite to the assembly line—quietly and consistently follow what Dr. Eich has identified as the seven principles of effective leadership.True leaders know how to make ethical judgments in the face of real-world challenges, and recognize what it takes to win loyalty and respect, motivate through passion, develop positive relationships, and enhance open communication.Real Leaders Don’t Boss is an easy-to-understand, practical guide to leadership in the workplace and in life that can help anyone grasp what it takes to inspire, motivate, and lead. With the help of real-life stories and advice from top leaders, it teaches how, with the right direction and guidance, real leaders quietly stand back and, no matter the economic conditions, observe as others achieve success, which creates their own successes.


Real Leaders Negotiate!

Real Leaders Negotiate!

Author: Jeswald W. Salacuse

Publisher: Springer

Published: 2017-07-11

Total Pages: 238

ISBN-13: 1137591153

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This book examines the central role of negotiation in gaining, exercising, and retaining leadership within organizations, large and small, public and private. Its aim is to instruct readers on the way to use negotiation to lead effectively. For far too long conventional wisdom has proposed that strong leaders refuse to negotiate, viewing negotiation as a sign of weakness. Leading people requires charisma, vision, and a commanding presence, not the tricks for making deals. For many executives, negotiation is a tool to use outside the organization to deal with customers, suppliers, and creditors. Inside the organization, it’s strictly “my way or the highway.” Salacuse explains that leaders can increase their effectiveness by using negotiation in each of the three phases of the leadership lifecycle: 1) leadership attainment, 2) leadership action; and 3) leadership preservation and loss. Drawing on experience in wide variety of settings, including the author’s own leadership positions, the book will examine high profile leadership cases such as the rise and fall of Carly Fiorina at Hewlett-Packard, the skillful negotiations by Warren Buffet to save Salomon Brothers from extinction, and the successful efforts by the partners at Goldman Sachs to negotiate a new vision and direction for that financial giant. Leaders and managers should pick up this book to learn how effective negotiation is essential to both gaining and exercising leadership and to overcoming threats to a leader’s position.


Book Synopsis Real Leaders Negotiate! by : Jeswald W. Salacuse

Download or read book Real Leaders Negotiate! written by Jeswald W. Salacuse and published by Springer. This book was released on 2017-07-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the central role of negotiation in gaining, exercising, and retaining leadership within organizations, large and small, public and private. Its aim is to instruct readers on the way to use negotiation to lead effectively. For far too long conventional wisdom has proposed that strong leaders refuse to negotiate, viewing negotiation as a sign of weakness. Leading people requires charisma, vision, and a commanding presence, not the tricks for making deals. For many executives, negotiation is a tool to use outside the organization to deal with customers, suppliers, and creditors. Inside the organization, it’s strictly “my way or the highway.” Salacuse explains that leaders can increase their effectiveness by using negotiation in each of the three phases of the leadership lifecycle: 1) leadership attainment, 2) leadership action; and 3) leadership preservation and loss. Drawing on experience in wide variety of settings, including the author’s own leadership positions, the book will examine high profile leadership cases such as the rise and fall of Carly Fiorina at Hewlett-Packard, the skillful negotiations by Warren Buffet to save Salomon Brothers from extinction, and the successful efforts by the partners at Goldman Sachs to negotiate a new vision and direction for that financial giant. Leaders and managers should pick up this book to learn how effective negotiation is essential to both gaining and exercising leadership and to overcoming threats to a leader’s position.


Real Leaders Don't Do PowerPoint

Real Leaders Don't Do PowerPoint

Author: Christopher Witt

Publisher: Crown Currency

Published: 2009-02-03

Total Pages: 258

ISBN-13: 0307452301

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Think about the most powerful speech you’ve ever heard a leader give. What made that speech–and that speaker–memorable was likely a mix of authenticity, stage presence, masterful delivery, and–above all–an inspirational message. Nobody ever walked out of a great speech saying, “I loved the way she used PowerPoint.” Yet, all too often, speakers rely on tools like it to carry them through a presentation. Real leaders speak to make a difference, to promote a vision, to change the way people think and feel and act. Their ability to lead goes hand in hand with their ability to get their message across, no matter what size audience they’re addressing. Drawing on his years of experience in coaching executives, Christopher Witt shows not just how to make a speech but why and when you should make one. His practical advice on how to take your game to the next level includes: • You are the message. Who you are–your character, experience, values–shapes the message your listeners hear. • Content is king. Delivery is important, but it is only the helpful–or unhelpful–servant of your message. So build each speech around one, and only one, “Big Idea.” • A confused mind always says no. When you want your listeners to say yes, you’ve got to make them understand what you want them to do and why they should care. • Dare to do the unexpected. Leaders know the rules, and they know when, why, and how to break them. In chapters that can be read in five minutes or less and in a book that can be gone through in one sitting, Witt shows you how to become more confident, more commanding, more compelling speakers. But this isn’t just a book about speaking. It’s about leadership and about how people–CEOs and PTA presidents, small business owners and sales reps, middle managers and techno geeks–can present themselves and their ideas with greater impact.


Book Synopsis Real Leaders Don't Do PowerPoint by : Christopher Witt

Download or read book Real Leaders Don't Do PowerPoint written by Christopher Witt and published by Crown Currency. This book was released on 2009-02-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think about the most powerful speech you’ve ever heard a leader give. What made that speech–and that speaker–memorable was likely a mix of authenticity, stage presence, masterful delivery, and–above all–an inspirational message. Nobody ever walked out of a great speech saying, “I loved the way she used PowerPoint.” Yet, all too often, speakers rely on tools like it to carry them through a presentation. Real leaders speak to make a difference, to promote a vision, to change the way people think and feel and act. Their ability to lead goes hand in hand with their ability to get their message across, no matter what size audience they’re addressing. Drawing on his years of experience in coaching executives, Christopher Witt shows not just how to make a speech but why and when you should make one. His practical advice on how to take your game to the next level includes: • You are the message. Who you are–your character, experience, values–shapes the message your listeners hear. • Content is king. Delivery is important, but it is only the helpful–or unhelpful–servant of your message. So build each speech around one, and only one, “Big Idea.” • A confused mind always says no. When you want your listeners to say yes, you’ve got to make them understand what you want them to do and why they should care. • Dare to do the unexpected. Leaders know the rules, and they know when, why, and how to break them. In chapters that can be read in five minutes or less and in a book that can be gone through in one sitting, Witt shows you how to become more confident, more commanding, more compelling speakers. But this isn’t just a book about speaking. It’s about leadership and about how people–CEOs and PTA presidents, small business owners and sales reps, middle managers and techno geeks–can present themselves and their ideas with greater impact.


Real Leaders, Real Schools

Real Leaders, Real Schools

Author: Gerald C. Leader

Publisher: Harvard Education Press

Published: 2008-09-01

Total Pages: 256

ISBN-13: 1612500250

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Real Leaders, Real Schools tells the stories of five urban public school principals who led their schools through profound and transformative changes. In each of these cases, their efforts resulted in dramatic improvements in student achievement—improvements that occurred within the current environment of high-stakes tests. The revealing and often gripping narratives that form the heart of this remarkable book offer unprecedented insights into the meaning and practice of effective school leadership. The stories themselves are often inspiring but they are never idealized. All of these principals met with frustrations as well as successes, setbacks as well as breakthroughs. All regularly reassessed their policies and practices, and all acknowledged—and learned from—their errors along the way. Yet all believed in their staffs and their students, and all found innovative ways to transform and improve their schools. These are true stories of successful leadership against enormous odds. They provide countless lessons for today’s school leaders and all who are committed to education reform.


Book Synopsis Real Leaders, Real Schools by : Gerald C. Leader

Download or read book Real Leaders, Real Schools written by Gerald C. Leader and published by Harvard Education Press. This book was released on 2008-09-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Leaders, Real Schools tells the stories of five urban public school principals who led their schools through profound and transformative changes. In each of these cases, their efforts resulted in dramatic improvements in student achievement—improvements that occurred within the current environment of high-stakes tests. The revealing and often gripping narratives that form the heart of this remarkable book offer unprecedented insights into the meaning and practice of effective school leadership. The stories themselves are often inspiring but they are never idealized. All of these principals met with frustrations as well as successes, setbacks as well as breakthroughs. All regularly reassessed their policies and practices, and all acknowledged—and learned from—their errors along the way. Yet all believed in their staffs and their students, and all found innovative ways to transform and improve their schools. These are true stories of successful leadership against enormous odds. They provide countless lessons for today’s school leaders and all who are committed to education reform.


Leaders Eat Last

Leaders Eat Last

Author: Simon Sinek

Publisher: Penguin

Published: 2014-01-07

Total Pages: 370

ISBN-13: 1101623039

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The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.


Book Synopsis Leaders Eat Last by : Simon Sinek

Download or read book Leaders Eat Last written by Simon Sinek and published by Penguin. This book was released on 2014-01-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.


Start with Why

Start with Why

Author: Simon Sinek

Publisher: Penguin

Published: 2011-12-27

Total Pages: 257

ISBN-13: 1591846447

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The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.


Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.