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Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Book Synopsis Reverse Psychology Marketing by : I. Sinha
Download or read book Reverse Psychology Marketing written by I. Sinha and published by Springer. This book was released on 2006-11-22 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Book Synopsis Reverse Marketing by : Michiel R. Leenders
Download or read book Reverse Marketing written by Michiel R. Leenders and published by New York : Free Press ; London : Collier Macmillan. This book was released on 1988 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Discover a way of selling a product by using a strategy of comparison.
Book Synopsis Make Money Online 1 by : owner
Download or read book Make Money Online 1 written by owner and published by J.Y. Ching. This book was released on 2014-12-15 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a way of selling a product by using a strategy of comparison.
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi
Book Synopsis The Evolutionary Bases of Consumption by : Gad Saad
Download or read book The Evolutionary Bases of Consumption written by Gad Saad and published by Psychology Press. This book was released on 2007-02-05 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
Book Synopsis Unconscious Branding by : Douglas Van Praet
Download or read book Unconscious Branding written by Douglas Van Praet and published by St. Martin's Press. This book was released on 2012-11-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
Book Synopsis Reverse Selling by : Brandon Mulrenin
Download or read book Reverse Selling written by Brandon Mulrenin and published by . This book was released on 2021-08-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
This encyclopedia examines the phenomenon of deception from a variety of perspectives and in a multitude of contexts. It offers readers an accessibly written and engaging resource that sheds light on when, why, and how we lie. Ironically, it seems to be a universal truth that everyone lies. From innocent "white lies" to elaborate deceptions, humans appear to be hard-wired for dishonesty. But what psychological or evolutionary purpose does lying serve? What motivates us to lie, and what effects do such lies have on those around us and on our own physiology and mental health? What are the differences between types of lies, and how do various forms of dishonesty manifest themselves in such areas as politics, advertising, and social media? And, perhaps most importantly, how can we spot liars in our everyday lives and encourage those around us—and even ourselves—to be more honest? Lies: The Science behind Deception provides a broad and multifaceted introduction to this fascinating topic. More than 175 entries address the many forms of lying, the purpose and development of such behaviors, and their consequences. It also includes practical sidebars that help readers to deal with lying and liars in their own lives.
Book Synopsis Lies by : Rachelle M. Smith
Download or read book Lies written by Rachelle M. Smith and published by Bloomsbury Publishing USA. This book was released on 2022-01-11 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia examines the phenomenon of deception from a variety of perspectives and in a multitude of contexts. It offers readers an accessibly written and engaging resource that sheds light on when, why, and how we lie. Ironically, it seems to be a universal truth that everyone lies. From innocent "white lies" to elaborate deceptions, humans appear to be hard-wired for dishonesty. But what psychological or evolutionary purpose does lying serve? What motivates us to lie, and what effects do such lies have on those around us and on our own physiology and mental health? What are the differences between types of lies, and how do various forms of dishonesty manifest themselves in such areas as politics, advertising, and social media? And, perhaps most importantly, how can we spot liars in our everyday lives and encourage those around us—and even ourselves—to be more honest? Lies: The Science behind Deception provides a broad and multifaceted introduction to this fascinating topic. More than 175 entries address the many forms of lying, the purpose and development of such behaviors, and their consequences. It also includes practical sidebars that help readers to deal with lying and liars in their own lives.
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Trailblazers: 100 Case Studies in Marketing Brilliance unveils the revolutionary power of marketing that transcends mere transactions to forge lasting cultural phenomena. From Apple's iPod unveiling that reshaped the music industry, to Red Bull and Coca-Cola creating iconic brand experiences, this book chronicles the journey of brands that broke the mold. It's a testament to those who leveraged innovation, psychology, and bold narratives to not just meet, but anticipate consumer desires. For visionaries eager to disrupt and inspire, "Trailblazers" is your guide to the art of marketing that changes the world—one campaign at a time. Welcome to the revolution.
Book Synopsis Trailblazers: 100 Case Studies in Marketing Brilliance by : Himanshu Singhal
Download or read book Trailblazers: 100 Case Studies in Marketing Brilliance written by Himanshu Singhal and published by INK FREEDOM PUBLISHERS. This book was released on 2024-04-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trailblazers: 100 Case Studies in Marketing Brilliance unveils the revolutionary power of marketing that transcends mere transactions to forge lasting cultural phenomena. From Apple's iPod unveiling that reshaped the music industry, to Red Bull and Coca-Cola creating iconic brand experiences, this book chronicles the journey of brands that broke the mold. It's a testament to those who leveraged innovation, psychology, and bold narratives to not just meet, but anticipate consumer desires. For visionaries eager to disrupt and inspire, "Trailblazers" is your guide to the art of marketing that changes the world—one campaign at a time. Welcome to the revolution.
Book Synopsis Confessions of an Advertising Man by : David Ogilvy
Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 1988 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
