Rhetorical Audience Studies and Reception of Rhetoric

Rhetorical Audience Studies and Reception of Rhetoric

Author: Jens E. Kjeldsen

Publisher: Springer

Published: 2017-11-10

Total Pages: 339

ISBN-13: 3319616188

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This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.


Book Synopsis Rhetorical Audience Studies and Reception of Rhetoric by : Jens E. Kjeldsen

Download or read book Rhetorical Audience Studies and Reception of Rhetoric written by Jens E. Kjeldsen and published by Springer. This book was released on 2017-11-10 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

Reception Histories

Reception Histories

Author: Steven Mailloux

Publisher: Cornell University Press

Published: 1998

Total Pages: 226

ISBN-13: 9780801485060

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The author demonstrates how rhetorical hermeneutics uses rhetoric to practice theory by doing history. He details what rhetorical hermeneutics means in terms of poststructuralist theory, nineteenth-century U.S. cultural studies, and the contemporary history of curricular reform within the so-called culture wars.


Book Synopsis Reception Histories by : Steven Mailloux

Download or read book Reception Histories written by Steven Mailloux and published by Cornell University Press. This book was released on 1998 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author demonstrates how rhetorical hermeneutics uses rhetoric to practice theory by doing history. He details what rhetorical hermeneutics means in terms of poststructuralist theory, nineteenth-century U.S. cultural studies, and the contemporary history of curricular reform within the so-called culture wars.

The Philosophy of Argument and Audience Reception

The Philosophy of Argument and Audience Reception

Author: Christopher W. Tindale

Publisher: Cambridge University Press

Published: 2015-04-30

Total Pages: 257

ISBN-13: 1107101115

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This book approaches the topic of argumentation from the perspective of audiences, rather than the perspective of arguers or arguments.


Book Synopsis The Philosophy of Argument and Audience Reception by : Christopher W. Tindale

Download or read book The Philosophy of Argument and Audience Reception written by Christopher W. Tindale and published by Cambridge University Press. This book was released on 2015-04-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches the topic of argumentation from the perspective of audiences, rather than the perspective of arguers or arguments.

Rhetorical Criticism and Theory in Practice

Rhetorical Criticism and Theory in Practice

Author: Dann L. Pierce

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

Published: 2003

Total Pages: 474

ISBN-13:

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A class-tested first edition focusing on core areas of rhetorical research, such as metaphor, narrative, visual persuasion, ideology, and politics, with the intent of acquainting undergraduate students with a broad, accessible understanding of ideas, analytic frames, and examples of human language use. This textbook is written as a springboard for more sophisticated study, and also strives to connect the material to "message-making" in communication-related professions


Book Synopsis Rhetorical Criticism and Theory in Practice by : Dann L. Pierce

Download or read book Rhetorical Criticism and Theory in Practice written by Dann L. Pierce and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2003 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: A class-tested first edition focusing on core areas of rhetorical research, such as metaphor, narrative, visual persuasion, ideology, and politics, with the intent of acquainting undergraduate students with a broad, accessible understanding of ideas, analytic frames, and examples of human language use. This textbook is written as a springboard for more sophisticated study, and also strives to connect the material to "message-making" in communication-related professions

Participatory Critical Rhetoric

Participatory Critical Rhetoric

Author: Michael Middleton

Publisher: Lexington Books

Published: 2015-12-16

Total Pages: 241

ISBN-13: 1498513816

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Increasingly, rhetorical scholars are using fieldwork and other ethnographic, performance, and qualitative methods to access, document, and analyze forms of everyday in situ rhetoric rather than using already documented texts. In this book, the authors argue that participatory critical rhetoric, as an approach to in situ rhetoric, is a theoretically, methodologically, and praxiologically robust approach to critical rhetorical studies. This book addresses how participatory critical rhetoric furthers understanding of the significant role that rhetoric plays in everyday life through expanding the archive of rhetorical practices and texts, emplacing rhetorical critics in direct conversation with rhetors and audiences at the moment of rhetorical invention, and highlighting marginalized voices that might otherwise go unnoticed. This book organizes the theoretical and methodological foundations of participatory critical rhetoric through four vectors that enhance conventional rhetorical approaches: 1) the political commitments of the critic; 2) rhetorical reflexivity and the role of the embodied critic; 3) emplaced rhetoric and the interplay between the field, text, and context; and 4) multiperspectival judgment that is informed by direct participation with rhetors and audiences. In addition to laying the groundwork and advocating for the approach, Participatory Critical Rhetoric also offers significant contributions to rhetorical theory and criticism more broadly by revisiting the field’s understanding of core topics such as role of the critic, text/context, audience, rhetorical effect, and the purpose of criticism. Further, it enhances theoretical conversations about material rhetoric, place/space, affect, intersectional rhetoric, embodiment, and rhetorical reflexivity.


Book Synopsis Participatory Critical Rhetoric by : Michael Middleton

Download or read book Participatory Critical Rhetoric written by Michael Middleton and published by Lexington Books. This book was released on 2015-12-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, rhetorical scholars are using fieldwork and other ethnographic, performance, and qualitative methods to access, document, and analyze forms of everyday in situ rhetoric rather than using already documented texts. In this book, the authors argue that participatory critical rhetoric, as an approach to in situ rhetoric, is a theoretically, methodologically, and praxiologically robust approach to critical rhetorical studies. This book addresses how participatory critical rhetoric furthers understanding of the significant role that rhetoric plays in everyday life through expanding the archive of rhetorical practices and texts, emplacing rhetorical critics in direct conversation with rhetors and audiences at the moment of rhetorical invention, and highlighting marginalized voices that might otherwise go unnoticed. This book organizes the theoretical and methodological foundations of participatory critical rhetoric through four vectors that enhance conventional rhetorical approaches: 1) the political commitments of the critic; 2) rhetorical reflexivity and the role of the embodied critic; 3) emplaced rhetoric and the interplay between the field, text, and context; and 4) multiperspectival judgment that is informed by direct participation with rhetors and audiences. In addition to laying the groundwork and advocating for the approach, Participatory Critical Rhetoric also offers significant contributions to rhetorical theory and criticism more broadly by revisiting the field’s understanding of core topics such as role of the critic, text/context, audience, rhetorical effect, and the purpose of criticism. Further, it enhances theoretical conversations about material rhetoric, place/space, affect, intersectional rhetoric, embodiment, and rhetorical reflexivity.

Contemporary Rhetorical Theory

Contemporary Rhetorical Theory

Author: John Louis Lucaites

Publisher: Guilford Press

Published: 1999-01-01

Total Pages: 644

ISBN-13: 9781572304017

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This indispensable text brings together important essays on the themes, issues, and controversies that have shaped the development of rhetorical theory since the late 1960s. An extensive introduction and epilogue by the editors thoughtfully examine the current state of the field and its future directions, focusing in particular on how theorists are negotiating the tensions between modernist and postmodernist considerations. Each of the volume's eight main sections comprises a brief explanatory introduction, four to six essays selected for their enduring significance, and suggestions for further reading. Topics addressed include problems of defining rhetoric, the relationship between rhetoric and epistemology, the rhetorical situation, reason and public morality, the nature of the audience, the role of discourse in social change, rhetoric in the mass media, and challenges to rhetorical theory from the margins. An extensive subject index facilitates comparison of key concepts and principles across all of the essays featured.


Book Synopsis Contemporary Rhetorical Theory by : John Louis Lucaites

Download or read book Contemporary Rhetorical Theory written by John Louis Lucaites and published by Guilford Press. This book was released on 1999-01-01 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable text brings together important essays on the themes, issues, and controversies that have shaped the development of rhetorical theory since the late 1960s. An extensive introduction and epilogue by the editors thoughtfully examine the current state of the field and its future directions, focusing in particular on how theorists are negotiating the tensions between modernist and postmodernist considerations. Each of the volume's eight main sections comprises a brief explanatory introduction, four to six essays selected for their enduring significance, and suggestions for further reading. Topics addressed include problems of defining rhetoric, the relationship between rhetoric and epistemology, the rhetorical situation, reason and public morality, the nature of the audience, the role of discourse in social change, rhetoric in the mass media, and challenges to rhetorical theory from the margins. An extensive subject index facilitates comparison of key concepts and principles across all of the essays featured.

Modern Rhetoric in Culture, Arts, and Media

Modern Rhetoric in Culture, Arts, and Media

Author: Joachim Knape

Publisher: Walter de Gruyter

Published: 2012-12-19

Total Pages: 318

ISBN-13: 3110292505

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The goal of this book is to formulate a modern theoretical approach for rhetorical studies in a variety of disciplines in the humanities, media research, and other cultural studies. The discipline of rhetoric originally concerned itself with linguistic forms of communication, and its basic theory was developed with such cases in mind. With respect to this ancient tradition, there are numerous books that provide a historical overview of the field. There is also a wide array of introductory works and research contributions that deal with the practice of political rhetoric. On the other hand, only a few 20th century academics have attempted to theoretically rehabilitate rhetoric (after its decline as an academic discipline in Europe in the 18th and 19th centuries) and to give rhetorical theory a modern, new, and further reaching perspective. Two notable examples have been Kenneth Burke and Brian Vickers. The book begins with the assumption that rhetoric is not merely limited to linguistic action, but rather is present everywhere in the communicative world. Against this background, this work develops a modern theory of rhetoric, and demonstrates in twelve chapters how methodical rhetorical analysis can be done in selected practical fields of application (Literature, Music, Images, and Film).


Book Synopsis Modern Rhetoric in Culture, Arts, and Media by : Joachim Knape

Download or read book Modern Rhetoric in Culture, Arts, and Media written by Joachim Knape and published by Walter de Gruyter. This book was released on 2012-12-19 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to formulate a modern theoretical approach for rhetorical studies in a variety of disciplines in the humanities, media research, and other cultural studies. The discipline of rhetoric originally concerned itself with linguistic forms of communication, and its basic theory was developed with such cases in mind. With respect to this ancient tradition, there are numerous books that provide a historical overview of the field. There is also a wide array of introductory works and research contributions that deal with the practice of political rhetoric. On the other hand, only a few 20th century academics have attempted to theoretically rehabilitate rhetoric (after its decline as an academic discipline in Europe in the 18th and 19th centuries) and to give rhetorical theory a modern, new, and further reaching perspective. Two notable examples have been Kenneth Burke and Brian Vickers. The book begins with the assumption that rhetoric is not merely limited to linguistic action, but rather is present everywhere in the communicative world. Against this background, this work develops a modern theory of rhetoric, and demonstrates in twelve chapters how methodical rhetorical analysis can be done in selected practical fields of application (Literature, Music, Images, and Film).

Rhetorics of Display

Rhetorics of Display

Author: Lawrence J. Prelli

Publisher: Univ of South Carolina Press

Published: 2021-12-24

Total Pages: 478

ISBN-13: 1643362798

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Groundbreaking case studies mapping the rhetoric inherent in acts of presentation and concealment Rhetorics of Display is a pathbreaking volume that brings together a distinguished group of scholars to assess an increasingly pervasive form of rhetorical activity. Editor Lawrence J. Prelli notes in his introduction that twenty-first century citizens continually confront displays of information and images, from the verbal images of speeches and literature to visual images of film and photography to exhibits in museums to the arrangement of our homes to the merchandising of consumer goods. The volume provides an integrated, comprehensive study of the processes of selecting what to reveal and what to conceal that together constitute the rhetorics of display. Surveying major historical transformations in the relationship between rhetoric and display, this book also identifies the leading themes in relevant scholarship of the past three decades. Seventeen case studies canvass a representative and diverse range of displays—from body piercing to a civil rights memorial to a Titanic exhibition to imagery found in gambling casinos—and examine the ways that phenomena, persons, places, events, identities, communities, and cultures are exhibited before audiences. Collectively the contributors shed light on rhetorics that are nearly ubiquitous in contemporary communication and culture.


Book Synopsis Rhetorics of Display by : Lawrence J. Prelli

Download or read book Rhetorics of Display written by Lawrence J. Prelli and published by Univ of South Carolina Press. This book was released on 2021-12-24 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Groundbreaking case studies mapping the rhetoric inherent in acts of presentation and concealment Rhetorics of Display is a pathbreaking volume that brings together a distinguished group of scholars to assess an increasingly pervasive form of rhetorical activity. Editor Lawrence J. Prelli notes in his introduction that twenty-first century citizens continually confront displays of information and images, from the verbal images of speeches and literature to visual images of film and photography to exhibits in museums to the arrangement of our homes to the merchandising of consumer goods. The volume provides an integrated, comprehensive study of the processes of selecting what to reveal and what to conceal that together constitute the rhetorics of display. Surveying major historical transformations in the relationship between rhetoric and display, this book also identifies the leading themes in relevant scholarship of the past three decades. Seventeen case studies canvass a representative and diverse range of displays—from body piercing to a civil rights memorial to a Titanic exhibition to imagery found in gambling casinos—and examine the ways that phenomena, persons, places, events, identities, communities, and cultures are exhibited before audiences. Collectively the contributors shed light on rhetorics that are nearly ubiquitous in contemporary communication and culture.

Rhetorical Power

Rhetorical Power

Author: Steven Mailloux

Publisher: Cornell University Press

Published: 1989

Total Pages: 214

ISBN-13: 9780801496028

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In this provocative and forcefully written book, Steven Mailloux takes issue with the validity of a number of distinctions commonly made in contemporary literary theory and cultural studies--distinctions between theory and history, reader and text, truth and ideology, aesthetics and politics. Mailloux first presents the case for a rhetorical hermeneutics and against foundationalist theories of interpretation. Doing hermeneutic theory, he argues, entails doing rhetorical history. By means of a detailed analysis of reader-response criticism, he highlights the connections between institutional politics and the interpretive rhetoric of academic literary criticism. Mailloux then uses Adventures of Huckleberry Finn as an exemplary text. Relating Mark Twain's rhetoric to the cultural politics of post-Reconstruction debates about racist ideology, he places his reader-oriented interpretation within the rhetorical history of controversies over the meaning and value of Huckleberry Finn. Finally, in a far-ranging study of cultural reception, he juxtaposes the twentieth-century concern about the topic of race in Huckleberry Finn with the nineteenth-century audience's very different concerns about juvenile delinquency and the "bad-boy boom." In the final part of the book, Mailloux restates his critique of foundationalist hermeneutics through readings of Ken Kesey, Michel Foucault, Edward Said, and Richard Rorty, and he concludes by examining the role of rhetoric and theory in a congressional dispute over the Reagan administration's reinterpretation of the Anti-Ballistic Missile Treaty. Rhetorical Power will be welcomed by readers in literary theory and American studies, as well as in such fields as speech communication, the sociology of culture, and social and intellectual history, and by others interested in the politics of persuasion.


Book Synopsis Rhetorical Power by : Steven Mailloux

Download or read book Rhetorical Power written by Steven Mailloux and published by Cornell University Press. This book was released on 1989 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative and forcefully written book, Steven Mailloux takes issue with the validity of a number of distinctions commonly made in contemporary literary theory and cultural studies--distinctions between theory and history, reader and text, truth and ideology, aesthetics and politics. Mailloux first presents the case for a rhetorical hermeneutics and against foundationalist theories of interpretation. Doing hermeneutic theory, he argues, entails doing rhetorical history. By means of a detailed analysis of reader-response criticism, he highlights the connections between institutional politics and the interpretive rhetoric of academic literary criticism. Mailloux then uses Adventures of Huckleberry Finn as an exemplary text. Relating Mark Twain's rhetoric to the cultural politics of post-Reconstruction debates about racist ideology, he places his reader-oriented interpretation within the rhetorical history of controversies over the meaning and value of Huckleberry Finn. Finally, in a far-ranging study of cultural reception, he juxtaposes the twentieth-century concern about the topic of race in Huckleberry Finn with the nineteenth-century audience's very different concerns about juvenile delinquency and the "bad-boy boom." In the final part of the book, Mailloux restates his critique of foundationalist hermeneutics through readings of Ken Kesey, Michel Foucault, Edward Said, and Richard Rorty, and he concludes by examining the role of rhetoric and theory in a congressional dispute over the Reagan administration's reinterpretation of the Anti-Ballistic Missile Treaty. Rhetorical Power will be welcomed by readers in literary theory and American studies, as well as in such fields as speech communication, the sociology of culture, and social and intellectual history, and by others interested in the politics of persuasion.

The Rhetorical Power of Popular Culture

The Rhetorical Power of Popular Culture

Author: Deanna D. Sellnow

Publisher: SAGE Publications

Published: 2024-02-06

Total Pages: 376

ISBN-13: 1071851500

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Can television shows like Stranger Things, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Fourth Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Authors Deanna Sellnow and Thomas Endres provide sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.


Book Synopsis The Rhetorical Power of Popular Culture by : Deanna D. Sellnow

Download or read book The Rhetorical Power of Popular Culture written by Deanna D. Sellnow and published by SAGE Publications. This book was released on 2024-02-06 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can television shows like Stranger Things, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Fourth Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Authors Deanna Sellnow and Thomas Endres provide sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.