Rhetorical Machines

Rhetorical Machines

Author: John Jones

Publisher: University Alabama Press

Published: 2019-07-02

Total Pages: 294

ISBN-13: 0817359540

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A landmark volume that explores the interconnected nature of technologies and rhetorical practice Rhetorical Machines addresses new approaches to studying computational processes within the growing field of digital rhetoric. While computational code is often seen as value-neutral and mechanical, this volume explores the underlying, and often unexamined, modes of persuasion this code engages. In so doing, it argues that computation is in fact rife with the values of those who create it and thus has powerful ethical and moral implications. From Socrates’s critique of writing in Plato’s Phaedrus to emerging new media and internet culture, the scholars assembled here provide insight into how computation and rhetoric work together to produce social and cultural effects. This multidisciplinary volume features contributions from scholar-practitioners across the fields of rhetoric, computer science, and writing studies. It is divided into four main sections: “Emergent Machines” examines how technologies and algorithms are framed and entangled in rhetorical processes, “Operational Codes” explores how computational processes are used to achieve rhetorical ends, “Ethical Decisions and Moral Protocols” considers the ethical implications involved in designing software and that software’s impact on computational culture, and the final section includes two scholars’ responses to the preceding chapters. Three of the sections are prefaced by brief conversations with chatbots (autonomous computational agents) addressing some of the primary questions raised in each section. At the heart of these essays is a call for emerging and established scholars in a vast array of fields to reach interdisciplinary understandings of human-machine interactions. This innovative work will be valuable to scholars and students in a variety of disciplines, including but not limited to rhetoric, computer science, writing studies, and the digital humanities.


Book Synopsis Rhetorical Machines by : John Jones

Download or read book Rhetorical Machines written by John Jones and published by University Alabama Press. This book was released on 2019-07-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark volume that explores the interconnected nature of technologies and rhetorical practice Rhetorical Machines addresses new approaches to studying computational processes within the growing field of digital rhetoric. While computational code is often seen as value-neutral and mechanical, this volume explores the underlying, and often unexamined, modes of persuasion this code engages. In so doing, it argues that computation is in fact rife with the values of those who create it and thus has powerful ethical and moral implications. From Socrates’s critique of writing in Plato’s Phaedrus to emerging new media and internet culture, the scholars assembled here provide insight into how computation and rhetoric work together to produce social and cultural effects. This multidisciplinary volume features contributions from scholar-practitioners across the fields of rhetoric, computer science, and writing studies. It is divided into four main sections: “Emergent Machines” examines how technologies and algorithms are framed and entangled in rhetorical processes, “Operational Codes” explores how computational processes are used to achieve rhetorical ends, “Ethical Decisions and Moral Protocols” considers the ethical implications involved in designing software and that software’s impact on computational culture, and the final section includes two scholars’ responses to the preceding chapters. Three of the sections are prefaced by brief conversations with chatbots (autonomous computational agents) addressing some of the primary questions raised in each section. At the heart of these essays is a call for emerging and established scholars in a vast array of fields to reach interdisciplinary understandings of human-machine interactions. This innovative work will be valuable to scholars and students in a variety of disciplines, including but not limited to rhetoric, computer science, writing studies, and the digital humanities.


Rhetoric of Machine Aesthetics

Rhetoric of Machine Aesthetics

Author: Barry Brummett

Publisher:

Published: 1999

Total Pages: 0

ISBN-13:

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Book Synopsis Rhetoric of Machine Aesthetics by : Barry Brummett

Download or read book Rhetoric of Machine Aesthetics written by Barry Brummett and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Marconi's Wireless and the Rhetoric of a New Technology

Marconi's Wireless and the Rhetoric of a New Technology

Author: Aaron Toscano

Publisher: Springer Science & Business Media

Published: 2012-02-09

Total Pages: 159

ISBN-13: 940073977X

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This book examines the discourse surrounding the wireless, created by the Anglo-Italian inventor Guglielmo Marconi. The wireless excited early twentieth-century audiences before it even became a viable black box technology. The wireless adhered to modernist values—speed, efficiency, militarization, and progress. Language surrounding the wireless is a form of technical communication, overlooked by today’s practitioners. This book establishes a broader definition for technical communication by examining a selection of the discourse surrounding Marconi's wireless. The book’s main themes are the following: 1) technical communication is all discourse surrounding technology, 2) the field of technical communication (or technical writing) should incorporate analyses of discourse surrounding technologies into its epistemology, 3) the wireless is a product of the society from which it comes (early twentieth-century Western civilization), and 4) the discourse surrounding the wireless is infused with tropes of progress—speed, efficiency, evolution, and ahistoricity.


Book Synopsis Marconi's Wireless and the Rhetoric of a New Technology by : Aaron Toscano

Download or read book Marconi's Wireless and the Rhetoric of a New Technology written by Aaron Toscano and published by Springer Science & Business Media. This book was released on 2012-02-09 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the discourse surrounding the wireless, created by the Anglo-Italian inventor Guglielmo Marconi. The wireless excited early twentieth-century audiences before it even became a viable black box technology. The wireless adhered to modernist values—speed, efficiency, militarization, and progress. Language surrounding the wireless is a form of technical communication, overlooked by today’s practitioners. This book establishes a broader definition for technical communication by examining a selection of the discourse surrounding Marconi's wireless. The book’s main themes are the following: 1) technical communication is all discourse surrounding technology, 2) the field of technical communication (or technical writing) should incorporate analyses of discourse surrounding technologies into its epistemology, 3) the wireless is a product of the society from which it comes (early twentieth-century Western civilization), and 4) the discourse surrounding the wireless is infused with tropes of progress—speed, efficiency, evolution, and ahistoricity.


Race, Rhetoric, and Technology

Race, Rhetoric, and Technology

Author: Adam J. Banks

Publisher: Routledge

Published: 2006-08-15

Total Pages: 187

ISBN-13: 1135604827

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This book examines the Digital Divide in light of America's larger racial divide, in an attempt to figure out what meaningful access for African American to technologies and the larger American society can or should mean.


Book Synopsis Race, Rhetoric, and Technology by : Adam J. Banks

Download or read book Race, Rhetoric, and Technology written by Adam J. Banks and published by Routledge. This book was released on 2006-08-15 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the Digital Divide in light of America's larger racial divide, in an attempt to figure out what meaningful access for African American to technologies and the larger American society can or should mean.


Half a Century of Forest Industry Rhetoric

Half a Century of Forest Industry Rhetoric

Author: Kristiina Volmari

Publisher: University of Vaasa

Published: 2009

Total Pages: 274

ISBN-13: 9524762625

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Tiivistelmä: Puoli vuosisataa metsäteollisuuden retoriikkaa. Vakuuttamisen strategiat myyntiargumentaatiossa.


Book Synopsis Half a Century of Forest Industry Rhetoric by : Kristiina Volmari

Download or read book Half a Century of Forest Industry Rhetoric written by Kristiina Volmari and published by University of Vaasa. This book was released on 2009 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tiivistelmä: Puoli vuosisataa metsäteollisuuden retoriikkaa. Vakuuttamisen strategiat myyntiargumentaatiossa.


Rhetorical Speculations

Rhetorical Speculations

Author: Scott Sundvall

Publisher: University Press of Colorado

Published: 2019-04-15

Total Pages: 321

ISBN-13: 1607328313

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The future of writing studies is fundamentally tied to advancing technological development—writing cannot be done without a technology and different technologies mediate writing differently. In Rhetorical Speculations, contributors engage with emerging technologies of composition through “speculative modeling” as a strategy for anticipatory, futural thinking for rhetoric and writing studies. Rhetoric and writing studies often engages technological shifts reactively, after the production and reception of rhetoric and writing has changed. This collection allows rhetoric and writing scholars to explore modes of critical speculation into the transformative effect of emerging technologies, particularly as a means to speculate on future shifts in the intellectual, pedagogical, and institutional frameworks of the field. In doing so, the project repositions rhetoric and writing scholars as proprietors of our technological future to come rather than as secondary receivers, critics, and adjusters of the technological present. Major and emerging voices in the field offer a range of styles that include pragmatic, technical, and philosophical approaches to the issue of speculative rhetoric, exploring what new media/writing studies could be—theoretically, pedagogically, and institutionally—as future technologies begin to impinge on the work of writing. Rhetorical Speculations is at the cutting edge of the subject of futures thinking and will have broad appeal to scholars of rhetoric, literacy, futures studies, and material and popular culture. Contributors: Bahareh Brittany Alaei, Sarah J. Arroyo, Kristine L. Blair, Geoffrey V. Carter, Sid Dobrin, Kristie S. Fleckenstein, Steve Holmes, Kyle Jensen, Halcyon Lawrence, Alexander Monea, Sean Morey, Alex Reid, Jeff Rice, Gregory L. Ulmer, Anna Worm


Book Synopsis Rhetorical Speculations by : Scott Sundvall

Download or read book Rhetorical Speculations written by Scott Sundvall and published by University Press of Colorado. This book was released on 2019-04-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of writing studies is fundamentally tied to advancing technological development—writing cannot be done without a technology and different technologies mediate writing differently. In Rhetorical Speculations, contributors engage with emerging technologies of composition through “speculative modeling” as a strategy for anticipatory, futural thinking for rhetoric and writing studies. Rhetoric and writing studies often engages technological shifts reactively, after the production and reception of rhetoric and writing has changed. This collection allows rhetoric and writing scholars to explore modes of critical speculation into the transformative effect of emerging technologies, particularly as a means to speculate on future shifts in the intellectual, pedagogical, and institutional frameworks of the field. In doing so, the project repositions rhetoric and writing scholars as proprietors of our technological future to come rather than as secondary receivers, critics, and adjusters of the technological present. Major and emerging voices in the field offer a range of styles that include pragmatic, technical, and philosophical approaches to the issue of speculative rhetoric, exploring what new media/writing studies could be—theoretically, pedagogically, and institutionally—as future technologies begin to impinge on the work of writing. Rhetorical Speculations is at the cutting edge of the subject of futures thinking and will have broad appeal to scholars of rhetoric, literacy, futures studies, and material and popular culture. Contributors: Bahareh Brittany Alaei, Sarah J. Arroyo, Kristine L. Blair, Geoffrey V. Carter, Sid Dobrin, Kristie S. Fleckenstein, Steve Holmes, Kyle Jensen, Halcyon Lawrence, Alexander Monea, Sean Morey, Alex Reid, Jeff Rice, Gregory L. Ulmer, Anna Worm


Rhetoric, Technology, and the Virtues

Rhetoric, Technology, and the Virtues

Author: Jared S. Colton

Publisher: University Press of Colorado

Published: 2018-10-21

Total Pages: 183

ISBN-13: 1607328062

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Rhetoric, Technology, and the Virtues offers a framework for theorizing ethics in digital and networked media. While the field of rhetoric and writing studies has traditionally given attention to Plato’s Gorgias and Phaedrus dialogues, this volume updates Aristotle’s basic framework of hexis for the digital age. According to Aristotle, “When men change their hexeis—their dispositions, habits, comportments, and so on, in relation to an activity—they change their thought.” Rhetoric, Technology, and the Virtues argues that virtue ethics supports postmodern criticisms of rational autonomy and universalism while also enabling a discussion of the actual ethical behaviors that digital users form through their particular communicative ends and various rhetorical purposes. Authors Jared Colton and Steve Holmes extend Aristotle’s hexis framework through contemporary virtue ethicists and political theorists whose writing works from a tacit virtue ethics framework. They examine these key theorists through a range of case studies of digital habits of human users, including closed captioning, trolling, sampling, remixing, gamifying for environmental causes, and using social media, alongside a consideration of the ethical habits of nonhuman actors. Tackling a needed topic with clarity and defined organization, Rhetoric, Technology, and the Virtues carefully synthesizes various strands of ethical thinking, convincingly argues that virtue ethics is a viable framework for digital rhetoric, and provides a practical way to assess the changing hexeis encountered across the network of ethical situations in the digital world.


Book Synopsis Rhetoric, Technology, and the Virtues by : Jared S. Colton

Download or read book Rhetoric, Technology, and the Virtues written by Jared S. Colton and published by University Press of Colorado. This book was released on 2018-10-21 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric, Technology, and the Virtues offers a framework for theorizing ethics in digital and networked media. While the field of rhetoric and writing studies has traditionally given attention to Plato’s Gorgias and Phaedrus dialogues, this volume updates Aristotle’s basic framework of hexis for the digital age. According to Aristotle, “When men change their hexeis—their dispositions, habits, comportments, and so on, in relation to an activity—they change their thought.” Rhetoric, Technology, and the Virtues argues that virtue ethics supports postmodern criticisms of rational autonomy and universalism while also enabling a discussion of the actual ethical behaviors that digital users form through their particular communicative ends and various rhetorical purposes. Authors Jared Colton and Steve Holmes extend Aristotle’s hexis framework through contemporary virtue ethicists and political theorists whose writing works from a tacit virtue ethics framework. They examine these key theorists through a range of case studies of digital habits of human users, including closed captioning, trolling, sampling, remixing, gamifying for environmental causes, and using social media, alongside a consideration of the ethical habits of nonhuman actors. Tackling a needed topic with clarity and defined organization, Rhetoric, Technology, and the Virtues carefully synthesizes various strands of ethical thinking, convincingly argues that virtue ethics is a viable framework for digital rhetoric, and provides a practical way to assess the changing hexeis encountered across the network of ethical situations in the digital world.


Rhetorical Delivery and Digital Technologies

Rhetorical Delivery and Digital Technologies

Author: Sean Morey

Publisher: Routledge

Published: 2015-11-19

Total Pages: 311

ISBN-13: 1317407083

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This book theorizes digital logics and applications for the rhetorical canon of delivery. Digital writing technologies invite a re-evaluation about what delivery can offer to rhetorical studies and writing practices. Sean Morey argues that what delivery provides is access to the unspeakable, unconscious elements of rhetoric, not primarily through emotion or feeling as is usually offered by previous studies, but affect, a domain of sensation implicit in the (overlooked) original Greek term for delivery, hypokrisis. Moreover, the primary means for delivering affect is both the logic and technology of a network, construed as modern, digital networks, but also networks of associations between humans and nonhuman objects. Casting delivery in this light offers new rhetorical trajectories that promote its incorporation into digital networked-bodies. Given its provocative and broad reframing of delivery, this book provides original, robust ways to understand rhetorical delivery not only through a lens of digital writing technologies, but all historical means of enacting delivery, offering implications that will ultimately affect how scholars of rhetoric will come to view not only the other canons of rhetoric, but rhetoric as a whole.


Book Synopsis Rhetorical Delivery and Digital Technologies by : Sean Morey

Download or read book Rhetorical Delivery and Digital Technologies written by Sean Morey and published by Routledge. This book was released on 2015-11-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book theorizes digital logics and applications for the rhetorical canon of delivery. Digital writing technologies invite a re-evaluation about what delivery can offer to rhetorical studies and writing practices. Sean Morey argues that what delivery provides is access to the unspeakable, unconscious elements of rhetoric, not primarily through emotion or feeling as is usually offered by previous studies, but affect, a domain of sensation implicit in the (overlooked) original Greek term for delivery, hypokrisis. Moreover, the primary means for delivering affect is both the logic and technology of a network, construed as modern, digital networks, but also networks of associations between humans and nonhuman objects. Casting delivery in this light offers new rhetorical trajectories that promote its incorporation into digital networked-bodies. Given its provocative and broad reframing of delivery, this book provides original, robust ways to understand rhetorical delivery not only through a lens of digital writing technologies, but all historical means of enacting delivery, offering implications that will ultimately affect how scholars of rhetoric will come to view not only the other canons of rhetoric, but rhetoric as a whole.


Rhetoric, Innovation, Technology

Rhetoric, Innovation, Technology

Author: Stephen Doheny-Farina

Publisher: MIT Press

Published: 1992

Total Pages: 312

ISBN-13: 9780262041294

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Stephen Doheny-Farina shows that the technical and commercial processes of turning technologies into products are, in significant ways, communication processes. Improving the way that technology is transferred from laboratory to marketplace is central to improving American productivity and competitiveness in a global economy. In this provocative analysis, Stephen Doheny-Farina shows that the technical and commercial processes of turning technologies into products are, in significant ways, communication processes. He explores the key role that technical communicators must play in the movement of technology from expert designers and developers to users. Several lengthy case studies illustrate the rhetorical issues involved in technology transfers as well as the rhetorical barriers to their success. Doheny-Farina argues that processes typically called information transfer and technology transfer are not transfers at all but instead are series of personal constructions and reconstructions of knowledge, expertise, and technologies by the participants attempting to adapt technological innovations for social uses.Underscoring the rhetorical nature of any technology transfer, the case studies describe the powerful effect that a startup company's business plan can have on its future (including the many factors that surround the writing of a business plan), the rhetorical barriers to the transfer of an experimental artificial heart from a university research hospital to a biomedical products manufacturer, and two compelling situations that call for the inclusion of technical writers in new product development from its inception. A final chapter focuses on the important elements in the education of technical communicators and an appendix discusses classroom applications and includes a fictional case incorporating issues of intraorganizational barriers to collaboration in the new product development process.


Book Synopsis Rhetoric, Innovation, Technology by : Stephen Doheny-Farina

Download or read book Rhetoric, Innovation, Technology written by Stephen Doheny-Farina and published by MIT Press. This book was released on 1992 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Doheny-Farina shows that the technical and commercial processes of turning technologies into products are, in significant ways, communication processes. Improving the way that technology is transferred from laboratory to marketplace is central to improving American productivity and competitiveness in a global economy. In this provocative analysis, Stephen Doheny-Farina shows that the technical and commercial processes of turning technologies into products are, in significant ways, communication processes. He explores the key role that technical communicators must play in the movement of technology from expert designers and developers to users. Several lengthy case studies illustrate the rhetorical issues involved in technology transfers as well as the rhetorical barriers to their success. Doheny-Farina argues that processes typically called information transfer and technology transfer are not transfers at all but instead are series of personal constructions and reconstructions of knowledge, expertise, and technologies by the participants attempting to adapt technological innovations for social uses.Underscoring the rhetorical nature of any technology transfer, the case studies describe the powerful effect that a startup company's business plan can have on its future (including the many factors that surround the writing of a business plan), the rhetorical barriers to the transfer of an experimental artificial heart from a university research hospital to a biomedical products manufacturer, and two compelling situations that call for the inclusion of technical writers in new product development from its inception. A final chapter focuses on the important elements in the education of technical communicators and an appendix discusses classroom applications and includes a fictional case incorporating issues of intraorganizational barriers to collaboration in the new product development process.


Useful Rhetorical Devices

Useful Rhetorical Devices

Author: Ian McKenzie

Publisher:

Published: 2015-04-26

Total Pages: 55

ISBN-13: 9781329095045

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Have you heard any great speeches or read any written works which have really impressed you recently? If you have, chances are that the orator or writer concerned has learned to use some of the tools which have been available to great communicators throughout history. These tools which have made them great are available for you to use also. Learning and practicing their use will significantly add to your credibility as a public speaker or competent writer. The author has compiled a comprehensive list of effective rhetorical devices, explained how they can be used and has given numerous examples of them. They will not all become a part of your personal repertoire of tools to use when delivering talks or writing documents. The names you don't need to remember, but even learning to use a few of these devices will add to your skills in public speaking and/or writing.


Book Synopsis Useful Rhetorical Devices by : Ian McKenzie

Download or read book Useful Rhetorical Devices written by Ian McKenzie and published by . This book was released on 2015-04-26 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you heard any great speeches or read any written works which have really impressed you recently? If you have, chances are that the orator or writer concerned has learned to use some of the tools which have been available to great communicators throughout history. These tools which have made them great are available for you to use also. Learning and practicing their use will significantly add to your credibility as a public speaker or competent writer. The author has compiled a comprehensive list of effective rhetorical devices, explained how they can be used and has given numerous examples of them. They will not all become a part of your personal repertoire of tools to use when delivering talks or writing documents. The names you don't need to remember, but even learning to use a few of these devices will add to your skills in public speaking and/or writing.