Rhetorical Power

Rhetorical Power

Author: Steven Mailloux

Publisher: Cornell University Press

Published: 1989

Total Pages: 214

ISBN-13: 9780801496028

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In this provocative and forcefully written book, Steven Mailloux takes issue with the validity of a number of distinctions commonly made in contemporary literary theory and cultural studies--distinctions between theory and history, reader and text, truth and ideology, aesthetics and politics. Mailloux first presents the case for a rhetorical hermeneutics and against foundationalist theories of interpretation. Doing hermeneutic theory, he argues, entails doing rhetorical history. By means of a detailed analysis of reader-response criticism, he highlights the connections between institutional politics and the interpretive rhetoric of academic literary criticism. Mailloux then uses Adventures of Huckleberry Finn as an exemplary text. Relating Mark Twain's rhetoric to the cultural politics of post-Reconstruction debates about racist ideology, he places his reader-oriented interpretation within the rhetorical history of controversies over the meaning and value of Huckleberry Finn. Finally, in a far-ranging study of cultural reception, he juxtaposes the twentieth-century concern about the topic of race in Huckleberry Finn with the nineteenth-century audience's very different concerns about juvenile delinquency and the "bad-boy boom." In the final part of the book, Mailloux restates his critique of foundationalist hermeneutics through readings of Ken Kesey, Michel Foucault, Edward Said, and Richard Rorty, and he concludes by examining the role of rhetoric and theory in a congressional dispute over the Reagan administration's reinterpretation of the Anti-Ballistic Missile Treaty. Rhetorical Power will be welcomed by readers in literary theory and American studies, as well as in such fields as speech communication, the sociology of culture, and social and intellectual history, and by others interested in the politics of persuasion.


Book Synopsis Rhetorical Power by : Steven Mailloux

Download or read book Rhetorical Power written by Steven Mailloux and published by Cornell University Press. This book was released on 1989 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative and forcefully written book, Steven Mailloux takes issue with the validity of a number of distinctions commonly made in contemporary literary theory and cultural studies--distinctions between theory and history, reader and text, truth and ideology, aesthetics and politics. Mailloux first presents the case for a rhetorical hermeneutics and against foundationalist theories of interpretation. Doing hermeneutic theory, he argues, entails doing rhetorical history. By means of a detailed analysis of reader-response criticism, he highlights the connections between institutional politics and the interpretive rhetoric of academic literary criticism. Mailloux then uses Adventures of Huckleberry Finn as an exemplary text. Relating Mark Twain's rhetoric to the cultural politics of post-Reconstruction debates about racist ideology, he places his reader-oriented interpretation within the rhetorical history of controversies over the meaning and value of Huckleberry Finn. Finally, in a far-ranging study of cultural reception, he juxtaposes the twentieth-century concern about the topic of race in Huckleberry Finn with the nineteenth-century audience's very different concerns about juvenile delinquency and the "bad-boy boom." In the final part of the book, Mailloux restates his critique of foundationalist hermeneutics through readings of Ken Kesey, Michel Foucault, Edward Said, and Richard Rorty, and he concludes by examining the role of rhetoric and theory in a congressional dispute over the Reagan administration's reinterpretation of the Anti-Ballistic Missile Treaty. Rhetorical Power will be welcomed by readers in literary theory and American studies, as well as in such fields as speech communication, the sociology of culture, and social and intellectual history, and by others interested in the politics of persuasion.

The Rhetorical Power of Popular Culture

The Rhetorical Power of Popular Culture

Author: Deanna D. Sellnow

Publisher: SAGE Publications

Published: 2017-03-07

Total Pages: 339

ISBN-13: 1506315224

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Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.


Book Synopsis The Rhetorical Power of Popular Culture by : Deanna D. Sellnow

Download or read book The Rhetorical Power of Popular Culture written by Deanna D. Sellnow and published by SAGE Publications. This book was released on 2017-03-07 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

Rhetoric and Power

Rhetoric and Power

Author: Nathan Crick

Publisher: Univ of South Carolina Press

Published: 2014-10-28

Total Pages: 416

ISBN-13: 1611173965

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An examination of how intellectuals and artists conceptualized rhetoric as a medium of power in a dynamic age of democracy and empire In Rhetoric and Power, Nathan Crick dramatizes the history of rhetoric by explaining its origin and development in classical Greece beginning the oral displays of Homeric eloquence in a time of kings, following its ascent to power during the age of Pericles and the Sophists, and ending with its transformation into a rational discipline with Aristotle in a time of literacy and empire. Crick advances the thesis that rhetoric is primarily a medium and artistry of power, but that the relationship between rhetoric and power at any point in time is a product of historical conditions, not the least of which is the development and availability of communication media. Investigating major works by Homer, Heraclitus, Aeschylus, Protagoras, Gorgias, Thucydides, Aristophanes, Plato, Isocrates, and Aristotle, Rhetoric and Power tells the story of the rise and fall of classical Greece while simultaneously developing rhetorical theory from the close criticism of particular texts. As a form of rhetorical criticism, this volume offers challenging new readings to canonical works such as Aeschylus's Persians, Gorgias's Helen, Aristophanes's Birds, and Isocrates's Nicocles by reading them as reflections of the political culture of their time. Through this theoretical inquiry, Crick uses these criticisms to articulate and define a plurality of rhetorical genres and concepts, such as heroic eloquence, tragicomedy, representative publicity, ideology, and the public sphere, and their relationships to different structures and ethics of power, such as monarchy, democracy, aristocracy, and empire. Rhetoric and Power thus provides a foundation for rhetorical history, criticism, and theory that draws on contemporary research to prove again the incredible richness of the classical tradition for contemporary rhetorical scholarship and practice.


Book Synopsis Rhetoric and Power by : Nathan Crick

Download or read book Rhetoric and Power written by Nathan Crick and published by Univ of South Carolina Press. This book was released on 2014-10-28 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of how intellectuals and artists conceptualized rhetoric as a medium of power in a dynamic age of democracy and empire In Rhetoric and Power, Nathan Crick dramatizes the history of rhetoric by explaining its origin and development in classical Greece beginning the oral displays of Homeric eloquence in a time of kings, following its ascent to power during the age of Pericles and the Sophists, and ending with its transformation into a rational discipline with Aristotle in a time of literacy and empire. Crick advances the thesis that rhetoric is primarily a medium and artistry of power, but that the relationship between rhetoric and power at any point in time is a product of historical conditions, not the least of which is the development and availability of communication media. Investigating major works by Homer, Heraclitus, Aeschylus, Protagoras, Gorgias, Thucydides, Aristophanes, Plato, Isocrates, and Aristotle, Rhetoric and Power tells the story of the rise and fall of classical Greece while simultaneously developing rhetorical theory from the close criticism of particular texts. As a form of rhetorical criticism, this volume offers challenging new readings to canonical works such as Aeschylus's Persians, Gorgias's Helen, Aristophanes's Birds, and Isocrates's Nicocles by reading them as reflections of the political culture of their time. Through this theoretical inquiry, Crick uses these criticisms to articulate and define a plurality of rhetorical genres and concepts, such as heroic eloquence, tragicomedy, representative publicity, ideology, and the public sphere, and their relationships to different structures and ethics of power, such as monarchy, democracy, aristocracy, and empire. Rhetoric and Power thus provides a foundation for rhetorical history, criticism, and theory that draws on contemporary research to prove again the incredible richness of the classical tradition for contemporary rhetorical scholarship and practice.

Rhetorical Power

Rhetorical Power

Author: Steven Mailloux

Publisher: Cornell University Press

Published: 2018-08-06

Total Pages: 207

ISBN-13: 1501728423

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In this provocative and forcefully written book, Steven Mailloux takes issue with the validity of a number of distinctions commonly made in contemporary literary theory and cultural studies—distinctions between theory and history, reader and text, truth and ideology, aesthetics and politics. Mailloux first presents the case for a rhetorical hermeneutics and against foundationalist theories of interpretation. Doing hermeneutic theory, he argues, entails doing rhetorical history. By means of a detailed analysis of reader-response criticism, he highlights the connections between institutional politics and the interpretive rhetoric of academic literary criticism. Mailloux then uses Adventures of Huckleberry Finn as an exemplary text. Relating Mark Twain's rhetoric to the cultural politics of post-Reconstruction debates about racist ideology, he places his reader-oriented interpretation within the rhetorical history of controversies over the meaning and value of Huckleberry Finn. Finally, in a far-ranging study of cultural reception, he juxtaposes the twentieth-century concern about the topic of race in Huckleberry Finn with the nineteenth-century audience's very different concerns about juvenile delinquency and the "bad-boy boom." In the final part of the book, Mailloux restates his critique of foundationalist hermeneutics through readings of Ken Kesey, Michel Foucault, Edward Said, and Richard Rorty, and he concludes by examining the role of rhetoric and theory in a congressional dispute over the Reagan administration's reinterpretation of the Anti-Ballistic Missile Treaty. Rhetorical Power will be welcomed by readers in literary theory and American studies, as well as in such fields as speech communication, the sociology of culture, and social and intellectual history, and by others interested in the politics of persuasion.


Book Synopsis Rhetorical Power by : Steven Mailloux

Download or read book Rhetorical Power written by Steven Mailloux and published by Cornell University Press. This book was released on 2018-08-06 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative and forcefully written book, Steven Mailloux takes issue with the validity of a number of distinctions commonly made in contemporary literary theory and cultural studies—distinctions between theory and history, reader and text, truth and ideology, aesthetics and politics. Mailloux first presents the case for a rhetorical hermeneutics and against foundationalist theories of interpretation. Doing hermeneutic theory, he argues, entails doing rhetorical history. By means of a detailed analysis of reader-response criticism, he highlights the connections between institutional politics and the interpretive rhetoric of academic literary criticism. Mailloux then uses Adventures of Huckleberry Finn as an exemplary text. Relating Mark Twain's rhetoric to the cultural politics of post-Reconstruction debates about racist ideology, he places his reader-oriented interpretation within the rhetorical history of controversies over the meaning and value of Huckleberry Finn. Finally, in a far-ranging study of cultural reception, he juxtaposes the twentieth-century concern about the topic of race in Huckleberry Finn with the nineteenth-century audience's very different concerns about juvenile delinquency and the "bad-boy boom." In the final part of the book, Mailloux restates his critique of foundationalist hermeneutics through readings of Ken Kesey, Michel Foucault, Edward Said, and Richard Rorty, and he concludes by examining the role of rhetoric and theory in a congressional dispute over the Reagan administration's reinterpretation of the Anti-Ballistic Missile Treaty. Rhetorical Power will be welcomed by readers in literary theory and American studies, as well as in such fields as speech communication, the sociology of culture, and social and intellectual history, and by others interested in the politics of persuasion.

The Rhetorical Power of Popular Culture

The Rhetorical Power of Popular Culture

Author: Deanna D. Sellnow

Publisher: SAGE Publications

Published: 2023-12-18

Total Pages: 470

ISBN-13: 1071851527

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Can television shows like Stranger Things, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Fourth Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Authors Deanna Sellnow and Thomas Endres provide sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.


Book Synopsis The Rhetorical Power of Popular Culture by : Deanna D. Sellnow

Download or read book The Rhetorical Power of Popular Culture written by Deanna D. Sellnow and published by SAGE Publications. This book was released on 2023-12-18 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can television shows like Stranger Things, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Fourth Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Authors Deanna Sellnow and Thomas Endres provide sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

The Keys of Power

The Keys of Power

Author: Nathan Crick

Publisher: Univ of South Carolina Press

Published: 2017-08-31

Total Pages: 275

ISBN-13: 1611177790

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Examines Transcendentalism as a distinct rhetorical genre concerned primarily and self-consciously with questions of power Nathan Crick has crafted a new critical rhetorical history of American Transcendentalists that interprets a selection of their major works between the years 1821 and 1852 as political and ethical responses to the growing crises of their times. In The Keys of Power, Crick argues that one of the most enduring legacies of the Transcendentalist movement is the multifaceted understanding of transcendental eloquence as a distinct rhetorical genre concerned primarily and self-consciously with questions of power. Crick examines the Transcendentalist understanding of how power is constituted in both th self and in society, conceptualizing the relationships among technology, nature, language, and identity, critiquing the ethical responsibilities to oneself, the other, and the state, and defining and ultimately praising the unique role that art, action, persuasion, and ideas have in the transformation of the structure of political culture over historical time. What is offered hereis not a comprehensive genealogy of ideas, a series of individual biographies, or an effort at conceptual generalization,but instead an exercise in narrative rhetorical theory and criticism that interprets some of the major specific writings and speeches by men and women associated with the Transcendentalist movement—Sampson Reed, Amos BronsonAlcott, Orestes Brownson, Ralph Waldo Emerson, Margaret Fuller, Henry David Thoreau, and Frederick Douglass—by placing them within a specific political and social history. Rather than attempting to provide comprehensive overviews of the life and work of each of these individuals, this volume presents close readings of individual texts that bring to life their rhetorical character in reaction to particular exigencies while addressing audiences of a unique moment. This rhetoric of Transcendentalism provides insights into the "keys of power"—that is, the means of persuasion for our modern era—that remain vital tools for individuals seeking to reconcile power and virtue in their struggle to make manifest a higher ideal in the world.


Book Synopsis The Keys of Power by : Nathan Crick

Download or read book The Keys of Power written by Nathan Crick and published by Univ of South Carolina Press. This book was released on 2017-08-31 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines Transcendentalism as a distinct rhetorical genre concerned primarily and self-consciously with questions of power Nathan Crick has crafted a new critical rhetorical history of American Transcendentalists that interprets a selection of their major works between the years 1821 and 1852 as political and ethical responses to the growing crises of their times. In The Keys of Power, Crick argues that one of the most enduring legacies of the Transcendentalist movement is the multifaceted understanding of transcendental eloquence as a distinct rhetorical genre concerned primarily and self-consciously with questions of power. Crick examines the Transcendentalist understanding of how power is constituted in both th self and in society, conceptualizing the relationships among technology, nature, language, and identity, critiquing the ethical responsibilities to oneself, the other, and the state, and defining and ultimately praising the unique role that art, action, persuasion, and ideas have in the transformation of the structure of political culture over historical time. What is offered hereis not a comprehensive genealogy of ideas, a series of individual biographies, or an effort at conceptual generalization,but instead an exercise in narrative rhetorical theory and criticism that interprets some of the major specific writings and speeches by men and women associated with the Transcendentalist movement—Sampson Reed, Amos BronsonAlcott, Orestes Brownson, Ralph Waldo Emerson, Margaret Fuller, Henry David Thoreau, and Frederick Douglass—by placing them within a specific political and social history. Rather than attempting to provide comprehensive overviews of the life and work of each of these individuals, this volume presents close readings of individual texts that bring to life their rhetorical character in reaction to particular exigencies while addressing audiences of a unique moment. This rhetoric of Transcendentalism provides insights into the "keys of power"—that is, the means of persuasion for our modern era—that remain vital tools for individuals seeking to reconcile power and virtue in their struggle to make manifest a higher ideal in the world.

The Persuasive Actor

The Persuasive Actor

Author: Milan Dragicevich

Publisher: Hackett Publishing

Published: 2019-02-19

Total Pages: 199

ISBN-13: 1585109258

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"A must-have for all actors who encounter speeches that are longer than three sentences. On the surface, that would be classic works from Sophocles through Shakespeare—with the 17th and 18th centuries thrown in. Dig deeper and the book’s value to actors of modern and contemporary drama is inescapable. Ibsen, Shaw, Williams, Miller, Shepard, Wilson, Kushner, and Suzan-Lori Parks all wrote plays that are filled with powerful rhetorical devices that demand lively, thorough, and specific consideration. This book is a guide that unfolds the mysteries of classical rhetoric in a clear, concise, and effective manner, a book for speakers who want to move their audiences. It is aimed at actors, but also belongs on the shelf of lawyers, advertising copywriters, and, of course, public officials. I will use it in my classes and workshops and enthusiastically recommended it to all actors and actor trainers." —Leslie Reidel, Department of Theatre, University of Delaware


Book Synopsis The Persuasive Actor by : Milan Dragicevich

Download or read book The Persuasive Actor written by Milan Dragicevich and published by Hackett Publishing. This book was released on 2019-02-19 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must-have for all actors who encounter speeches that are longer than three sentences. On the surface, that would be classic works from Sophocles through Shakespeare—with the 17th and 18th centuries thrown in. Dig deeper and the book’s value to actors of modern and contemporary drama is inescapable. Ibsen, Shaw, Williams, Miller, Shepard, Wilson, Kushner, and Suzan-Lori Parks all wrote plays that are filled with powerful rhetorical devices that demand lively, thorough, and specific consideration. This book is a guide that unfolds the mysteries of classical rhetoric in a clear, concise, and effective manner, a book for speakers who want to move their audiences. It is aimed at actors, but also belongs on the shelf of lawyers, advertising copywriters, and, of course, public officials. I will use it in my classes and workshops and enthusiastically recommended it to all actors and actor trainers." —Leslie Reidel, Department of Theatre, University of Delaware

Politicians and Rhetoric

Politicians and Rhetoric

Author: J. Charteris-Black

Publisher: Springer

Published: 2016-01-03

Total Pages: 239

ISBN-13: 0230501702

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This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.


Book Synopsis Politicians and Rhetoric by : J. Charteris-Black

Download or read book Politicians and Rhetoric written by J. Charteris-Black and published by Springer. This book was released on 2016-01-03 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.

Disability Rhetoric

Disability Rhetoric

Author: Jay Timothy Dolmage

Publisher: Syracuse University Press

Published: 2014-01-22

Total Pages: 368

ISBN-13: 081565233X

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Disability Rhetoric is the first book to view rhetorical theory and history through the lens of disability studies. Traditionally, the body has been seen as, at best, a rhetorical distraction; at worst, those whose bodies do not conform to a narrow range of norms are disqualified from speaking. Yet, Dolmage argues that communication has always been obsessed with the meaning of the body and that bodily difference is always highly rhetorical. Following from this rewriting of rhetorical history, he outlines the development of a new theory, affirming the ideas that all communication is embodied, that the body plays a central role in all expression, and that greater attention to a range of bodies is therefore essential to a better understanding of rhetorical histories, theories, and possibilities.


Book Synopsis Disability Rhetoric by : Jay Timothy Dolmage

Download or read book Disability Rhetoric written by Jay Timothy Dolmage and published by Syracuse University Press. This book was released on 2014-01-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disability Rhetoric is the first book to view rhetorical theory and history through the lens of disability studies. Traditionally, the body has been seen as, at best, a rhetorical distraction; at worst, those whose bodies do not conform to a narrow range of norms are disqualified from speaking. Yet, Dolmage argues that communication has always been obsessed with the meaning of the body and that bodily difference is always highly rhetorical. Following from this rewriting of rhetorical history, he outlines the development of a new theory, affirming the ideas that all communication is embodied, that the body plays a central role in all expression, and that greater attention to a range of bodies is therefore essential to a better understanding of rhetorical histories, theories, and possibilities.

The Rhetorical Emergence of Culture

The Rhetorical Emergence of Culture

Author: Christian Meyer

Publisher: Berghahn Books

Published: 2011-05-01

Total Pages: 337

ISBN-13: 0857451138

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“Just as rhetoric is founded in culture, culture is founded in rhetoric” - the first half of this central statement from the International Rhetoric Culture Project is abundantly evidenced. It is the latter half that this volume explores: how does culture emerge out of rhetorical action, out of seemingly dispersed individual actions and interactions? The contributors do not rely on rhetorical “text” alone but engage the situational, bodily, and often antagonistic character of cultural and communicative practices. The social situation itself is argued to be the fundamental site of cultural creation, as will-driven social processes are shaped by cognitive dispositions and shape them in turn. Drawing on expertise in a variety of disciplines and regions, the contributors critically engage dialogical approaches in their emphasis on how a view from rhetoric changes our perception of people's intersubjective and conjoint creation of culture.


Book Synopsis The Rhetorical Emergence of Culture by : Christian Meyer

Download or read book The Rhetorical Emergence of Culture written by Christian Meyer and published by Berghahn Books. This book was released on 2011-05-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Just as rhetoric is founded in culture, culture is founded in rhetoric” - the first half of this central statement from the International Rhetoric Culture Project is abundantly evidenced. It is the latter half that this volume explores: how does culture emerge out of rhetorical action, out of seemingly dispersed individual actions and interactions? The contributors do not rely on rhetorical “text” alone but engage the situational, bodily, and often antagonistic character of cultural and communicative practices. The social situation itself is argued to be the fundamental site of cultural creation, as will-driven social processes are shaped by cognitive dispositions and shape them in turn. Drawing on expertise in a variety of disciplines and regions, the contributors critically engage dialogical approaches in their emphasis on how a view from rhetoric changes our perception of people's intersubjective and conjoint creation of culture.