Download Rigorous Magic full books in PDF, epub, and Kindle. Read online Rigorous Magic ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.
Book Synopsis Rigorous Magic by : Steve Hatch
Download or read book Rigorous Magic written by Steve Hatch and published by John Wiley & Sons. This book was released on 2009-08-19 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.
From Chekhov to Maugham to William Carlos Williams, doctors have long given voice to their unique perspectives through literature. Writer, M.D. celebrates this rich tradition with a collection of fiction and nonfiction by today’s most beloved physician-writers, including, • Abraham Verghese, on the lost art of the physical exam • Pauline Chen, on the bond between a med student and her first cadaver • Atul Gawande, on the ethical dilemmas of a young surgical intern • Danielle Ofri, on the devastation of losing a patient • Ethan Canin, on love, poetry, and growing old These essays and stories illuminate the inner lives of men and women who deal with trauma, illness, mortality, and grief on a daily basis. Read together, they provide a candid, moving, one-of-a-kind glimpse behind the doctor’s mask.
Book Synopsis Writer, M.D. by : Leah Kaminsky
Download or read book Writer, M.D. written by Leah Kaminsky and published by Vintage. This book was released on 2012-01-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chekhov to Maugham to William Carlos Williams, doctors have long given voice to their unique perspectives through literature. Writer, M.D. celebrates this rich tradition with a collection of fiction and nonfiction by today’s most beloved physician-writers, including, • Abraham Verghese, on the lost art of the physical exam • Pauline Chen, on the bond between a med student and her first cadaver • Atul Gawande, on the ethical dilemmas of a young surgical intern • Danielle Ofri, on the devastation of losing a patient • Ethan Canin, on love, poetry, and growing old These essays and stories illuminate the inner lives of men and women who deal with trauma, illness, mortality, and grief on a daily basis. Read together, they provide a candid, moving, one-of-a-kind glimpse behind the doctor’s mask.
A revelatory new account of the magus—the learned magician—and his place in the intellectual, social, and cultural world of Renaissance Europe. In literary legend, Faustus is the quintessential occult personality of early modern Europe. The historical Faustus, however, was something quite different: a magus—a learned magician fully embedded in the scholarly currents and public life of the Renaissance. And he was hardly the only one. Anthony Grafton argues that the magus in sixteenth-century Europe was a distinctive intellectual type, both different from and indebted to medieval counterparts as well as contemporaries like the engineer, the artist, the Christian humanist, and the religious reformer. Alongside these better-known figures, the magus had a transformative impact on his social world. Magus details the arts and experiences of learned magicians including Marsilio Ficino, Pico della Mirandola, Johannes Trithemius, and Heinrich Cornelius Agrippa. Grafton explores their methods, the knowledge they produced, the services they provided, and the overlapping political and social milieus to which they aspired—often, the circles of kings and princes. During the late fifteenth and early sixteenth centuries, these erudite men anchored debates about licit and illicit magic, the divine and the diabolical, and the nature of “good” and “bad” magicians. Over time, they turned magic into a complex art, which drew on contemporary engineering as well as classical astrology, probed the limits of what was acceptable in a changing society, and promised new ways to explore the self and exploit the cosmos. Resituating the magus in the social, cultural, and intellectual order of Renaissance Europe, Grafton sheds new light on both the recesses of the learned magician’s mind and the many worlds he inhabited.
Book Synopsis Magus by : Anthony Grafton
Download or read book Magus written by Anthony Grafton and published by Harvard University Press. This book was released on 2023-12-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revelatory new account of the magus—the learned magician—and his place in the intellectual, social, and cultural world of Renaissance Europe. In literary legend, Faustus is the quintessential occult personality of early modern Europe. The historical Faustus, however, was something quite different: a magus—a learned magician fully embedded in the scholarly currents and public life of the Renaissance. And he was hardly the only one. Anthony Grafton argues that the magus in sixteenth-century Europe was a distinctive intellectual type, both different from and indebted to medieval counterparts as well as contemporaries like the engineer, the artist, the Christian humanist, and the religious reformer. Alongside these better-known figures, the magus had a transformative impact on his social world. Magus details the arts and experiences of learned magicians including Marsilio Ficino, Pico della Mirandola, Johannes Trithemius, and Heinrich Cornelius Agrippa. Grafton explores their methods, the knowledge they produced, the services they provided, and the overlapping political and social milieus to which they aspired—often, the circles of kings and princes. During the late fifteenth and early sixteenth centuries, these erudite men anchored debates about licit and illicit magic, the divine and the diabolical, and the nature of “good” and “bad” magicians. Over time, they turned magic into a complex art, which drew on contemporary engineering as well as classical astrology, probed the limits of what was acceptable in a changing society, and promised new ways to explore the self and exploit the cosmos. Resituating the magus in the social, cultural, and intellectual order of Renaissance Europe, Grafton sheds new light on both the recesses of the learned magician’s mind and the many worlds he inhabited.
Book Synopsis The Mysteries of Magic by : Éliphas Lévi
Download or read book The Mysteries of Magic written by Éliphas Lévi and published by . This book was released on 1886 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
A comprehensive illustrated reference guide with more than 400 entries on the subjects of magic and alchemy.
Book Synopsis The Encyclopedia of Magic and Alchemy by : Rosemary Guiley
Download or read book The Encyclopedia of Magic and Alchemy written by Rosemary Guiley and published by Infobase Publishing. This book was released on 2006 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive illustrated reference guide with more than 400 entries on the subjects of magic and alchemy.
First, she lost her sense of security. Then she lost her job. Now she has seven days to prove she's a witch or risk losing it all. Magic Crimes Consultant Emily Davenport’s prestigious family coven may have been disappointed in her lack of magical talent, but they never took issue with how she lived her life—until she registered as a witch. Now the gloves are off, and she’s under investigation by the Circle, a powerful alliance of ancient covens. But with an important case three months in the making finally starting to bear fruit, she can't just stop and walk away. The witches of Santa Fe need her. A mysterious, illicit drug that only affects witches is gaining more traction by the day, and every minute she spends worrying about her own future is an opportunity for another witch to die. Can Emily stop the flow of the deadly narcotic and prove herself before her clock runs out, or will she be carted off to face tribunal in chains? Breaking Bad meets A Discovery of Witches in this spellbinding third installment of Lori Drake’s captivating Secondhand Magic series. If you like strong yet vulnerable heroines, mind-bending mysteries, and succulent Southwestern settings, this is the sequel for you! Buy Witch Hunt today! **Author not responsible for New Mexican food cravings that may result from the consumption of this series.**
Book Synopsis Witch Hunt by : Lori Drake
Download or read book Witch Hunt written by Lori Drake and published by Clockwork Cactus Press. This book was released on 2021-11-09 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: First, she lost her sense of security. Then she lost her job. Now she has seven days to prove she's a witch or risk losing it all. Magic Crimes Consultant Emily Davenport’s prestigious family coven may have been disappointed in her lack of magical talent, but they never took issue with how she lived her life—until she registered as a witch. Now the gloves are off, and she’s under investigation by the Circle, a powerful alliance of ancient covens. But with an important case three months in the making finally starting to bear fruit, she can't just stop and walk away. The witches of Santa Fe need her. A mysterious, illicit drug that only affects witches is gaining more traction by the day, and every minute she spends worrying about her own future is an opportunity for another witch to die. Can Emily stop the flow of the deadly narcotic and prove herself before her clock runs out, or will she be carted off to face tribunal in chains? Breaking Bad meets A Discovery of Witches in this spellbinding third installment of Lori Drake’s captivating Secondhand Magic series. If you like strong yet vulnerable heroines, mind-bending mysteries, and succulent Southwestern settings, this is the sequel for you! Buy Witch Hunt today! **Author not responsible for New Mexican food cravings that may result from the consumption of this series.**
This book shows that mysticism is incomplete without scientific rationalism, and that our current social and political projects cannot be completed without assimilating the values and practices of mysticism. It discusses cross-cultural ethics, mysticism and value theory, mysticism and metaphysics, mysticism and the theory of knowledge, ethics and religion, parapsychology, patriarchy, and social and political history.
Book Synopsis Enlightenment East and West by : Leonard Angel
Download or read book Enlightenment East and West written by Leonard Angel and published by State University of New York Press. This book was released on 1994-08-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows that mysticism is incomplete without scientific rationalism, and that our current social and political projects cannot be completed without assimilating the values and practices of mysticism. It discusses cross-cultural ethics, mysticism and value theory, mysticism and metaphysics, mysticism and the theory of knowledge, ethics and religion, parapsychology, patriarchy, and social and political history.
With a thorough and systematic review of investigations into the bases of belief in paranormal phenomena, this discussion explores the four main theoretical approaches relating to the nature of such beliefs. Objective and well-researched, this account addresses different points of view on the topic--while some commentators depict paranormal believers as foolish, others propose that paranormal beliefs must be understood as necessities that serve certain psychodynamic needs. The foundations and shortcomings of each approach are also documented, and a new comprehensive theory attempts to explain the development of scientifically unsubstantiated beliefs.
Book Synopsis The Psychology of Paranormal Belief by : Harvey J. Irwin
Download or read book The Psychology of Paranormal Belief written by Harvey J. Irwin and published by Univ of Hertfordshire Press. This book was released on 2009-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a thorough and systematic review of investigations into the bases of belief in paranormal phenomena, this discussion explores the four main theoretical approaches relating to the nature of such beliefs. Objective and well-researched, this account addresses different points of view on the topic--while some commentators depict paranormal believers as foolish, others propose that paranormal beliefs must be understood as necessities that serve certain psychodynamic needs. The foundations and shortcomings of each approach are also documented, and a new comprehensive theory attempts to explain the development of scientifically unsubstantiated beliefs.
A RICHARD AND JUDY BOOK CLUB PICK WINNER STANFORD TRAVEL WRITING AWARDS 2020 SHORTLISTED FOR THE WILLIAM HILL PRIZE 2019 'Such an addictive and likeable book...One of this year's best memoirs' The Telegraph 'It's the resistance to the obvious narratives that makes Rough Magic so appealing: the book undermines lazy women-in-the-wilderness tropes at every turn.' Sarah Moss, Guardian 'Think Educated meets Wild' Entertainment Weekly 'Rough Magic is transporting, beguiling and terrifically entertaining' Daily Mail The Mongol Derby is the world's toughest horse race. A feat of endurance across the vast Mongolian plains once traversed by the people of Genghis Khan, competitors ride 25 horses across a distance of 1000km. Many riders don't make it to the finish line. In 2013 Lara Prior-Palmer - nineteen, underprepared but seeking the great unknown - decided to enter the race. Driven by her own restlessness, stubbornness, and a lifelong love of horses, she raced for seven days through extreme heat and terrifying storms, catching a few hours of sleep where she could at the homes of nomadic families. Battling bouts of illness and dehydration, exhaustion and bruising falls, she found she had nothing to lose, and tore through the field with her motley crew of horses. In one of the Derby's most unexpected results, she became the youngest-ever champion and the first woman to win the race. A tale of adventure, fortitude and poetry, Rough Magic is the extraordinary story of one young woman's encounter with oblivion, and herself.
Book Synopsis Rough Magic by : Lara Prior-Palmer
Download or read book Rough Magic written by Lara Prior-Palmer and published by Random House. This book was released on 2019-06-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A RICHARD AND JUDY BOOK CLUB PICK WINNER STANFORD TRAVEL WRITING AWARDS 2020 SHORTLISTED FOR THE WILLIAM HILL PRIZE 2019 'Such an addictive and likeable book...One of this year's best memoirs' The Telegraph 'It's the resistance to the obvious narratives that makes Rough Magic so appealing: the book undermines lazy women-in-the-wilderness tropes at every turn.' Sarah Moss, Guardian 'Think Educated meets Wild' Entertainment Weekly 'Rough Magic is transporting, beguiling and terrifically entertaining' Daily Mail The Mongol Derby is the world's toughest horse race. A feat of endurance across the vast Mongolian plains once traversed by the people of Genghis Khan, competitors ride 25 horses across a distance of 1000km. Many riders don't make it to the finish line. In 2013 Lara Prior-Palmer - nineteen, underprepared but seeking the great unknown - decided to enter the race. Driven by her own restlessness, stubbornness, and a lifelong love of horses, she raced for seven days through extreme heat and terrifying storms, catching a few hours of sleep where she could at the homes of nomadic families. Battling bouts of illness and dehydration, exhaustion and bruising falls, she found she had nothing to lose, and tore through the field with her motley crew of horses. In one of the Derby's most unexpected results, she became the youngest-ever champion and the first woman to win the race. A tale of adventure, fortitude and poetry, Rough Magic is the extraordinary story of one young woman's encounter with oblivion, and herself.
The first comprehensive history of magical treasure hunting from the Middle Ages to the 20th century, revealing a magical universe of treasure spirits, and wizards who tried to deal with them. Combining history and anthropology, this study sees treasure hunting as an expression of shifting economic mentalities and changing ideas about history.
Book Synopsis Magical Treasure Hunting in Europe and North America by : J. Dillinger
Download or read book Magical Treasure Hunting in Europe and North America written by J. Dillinger and published by Springer. This book was released on 2011-11-22 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive history of magical treasure hunting from the Middle Ages to the 20th century, revealing a magical universe of treasure spirits, and wizards who tried to deal with them. Combining history and anthropology, this study sees treasure hunting as an expression of shifting economic mentalities and changing ideas about history.
