Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis

Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis

Author: Matteo Fabbi

Publisher: GRIN Verlag

Published: 2011-11-17

Total Pages: 57

ISBN-13: 3656055955

DOWNLOAD EBOOK

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70%, University of Westminster, course: Branding Management, language: English, abstract: Corporate brands are defined by many as one of the most fascinating phenomena of the 20th century's business environment. In today's reality they are also considered sometimes as a religion, a belief, or even a lifestyle; they are adored, venerated, and coveted, by people and organizations alike (Keller, 2008). Balmer in his article Corporate Brands: what are they? What of them? (2003), defined corporate brands as a product of an organization's corporate strategy, mission, image, and activities, which communicates brand's values and in the meantime affords a means of differentiation from their competitors. It is also said to enhance the esteem and loyalty of the stakeholders for the organization. This paper will give an examination of the nature, the typology and the management of a well known corporate brand operating in the Tourism industry: Royal Caribbean Cruises Line Ltd (RCCL). Adam Weaver in his article Complexity at sea: Managing brands within the cruise industry (2008), stresses how in the late eighties, corporate consolidation within the cruise industry, had as a result many cruise brands to be a part of a brand portfolio. In the complexity of the cruise industry, culture, languages and country of origins represent a major challenge for managers when adapting their brands across an international environment and portfolios are always bigger (Weaver, 2008). Originally Royal Caribbean Cruise LTD's strategy to overcome the complexity of this issue has been to opt for a Global brand strategy instead of a multiple decentralized local brands strategy, which on the other hand, has been Carnival Corporation's main strategy, also main RCCL competitor, as well as market leader for the global cruise industry (Weaver, 2008). However


Book Synopsis Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis by : Matteo Fabbi

Download or read book Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis written by Matteo Fabbi and published by GRIN Verlag. This book was released on 2011-11-17 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70%, University of Westminster, course: Branding Management, language: English, abstract: Corporate brands are defined by many as one of the most fascinating phenomena of the 20th century's business environment. In today's reality they are also considered sometimes as a religion, a belief, or even a lifestyle; they are adored, venerated, and coveted, by people and organizations alike (Keller, 2008). Balmer in his article Corporate Brands: what are they? What of them? (2003), defined corporate brands as a product of an organization's corporate strategy, mission, image, and activities, which communicates brand's values and in the meantime affords a means of differentiation from their competitors. It is also said to enhance the esteem and loyalty of the stakeholders for the organization. This paper will give an examination of the nature, the typology and the management of a well known corporate brand operating in the Tourism industry: Royal Caribbean Cruises Line Ltd (RCCL). Adam Weaver in his article Complexity at sea: Managing brands within the cruise industry (2008), stresses how in the late eighties, corporate consolidation within the cruise industry, had as a result many cruise brands to be a part of a brand portfolio. In the complexity of the cruise industry, culture, languages and country of origins represent a major challenge for managers when adapting their brands across an international environment and portfolios are always bigger (Weaver, 2008). Originally Royal Caribbean Cruise LTD's strategy to overcome the complexity of this issue has been to opt for a Global brand strategy instead of a multiple decentralized local brands strategy, which on the other hand, has been Carnival Corporation's main strategy, also main RCCL competitor, as well as market leader for the global cruise industry (Weaver, 2008). However

Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café

Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café

Author: Matteo Fabbi

Publisher: GRIN Verlag

Published: 2011-11-15

Total Pages: 33

ISBN-13: 3656055890

DOWNLOAD EBOOK

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Café’, a multi-centre new site providing customers with innovative entertainment and dining experiences. Created from scratch by the Royal Caribbean R&D Department, the new theatre will benefit from the most innovative technology and an original architectural design, likely to become a new London iconic venue. Located in a premium position of the famous area of West End, offering a fantastic view of the city, The Aqua Theatre will provide an additional value to the so-called English “Theatre Land”, by offering something original and never seen before by the thousand of people that every day visit this fantastic city. It will also enhance the RCCL brand portfolio with a new energetic and provocative brand, which will boost RCCL brand awareness both domestically and globally. Additionally the brand will benefit from the great media coverage and public interest given the 2012 Olympics Games to take place in London.


Book Synopsis Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café by : Matteo Fabbi

Download or read book Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café written by Matteo Fabbi and published by GRIN Verlag. This book was released on 2011-11-15 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Café’, a multi-centre new site providing customers with innovative entertainment and dining experiences. Created from scratch by the Royal Caribbean R&D Department, the new theatre will benefit from the most innovative technology and an original architectural design, likely to become a new London iconic venue. Located in a premium position of the famous area of West End, offering a fantastic view of the city, The Aqua Theatre will provide an additional value to the so-called English “Theatre Land”, by offering something original and never seen before by the thousand of people that every day visit this fantastic city. It will also enhance the RCCL brand portfolio with a new energetic and provocative brand, which will boost RCCL brand awareness both domestically and globally. Additionally the brand will benefit from the great media coverage and public interest given the 2012 Olympics Games to take place in London.

Royal Caribbean Cruise Line - Brand Plan for a New Concept

Royal Caribbean Cruise Line - Brand Plan for a New Concept

Author: Matteo Fabbi

Publisher: GRIN Verlag

Published: 2011-11

Total Pages: 69

ISBN-13: 3656055963

DOWNLOAD EBOOK

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Caf ', a multi-centre new site providing customers with innovative entertainment and dining experiences. Created from scratch by the Royal Caribbean R&D Department, the new theatre will benefit from the most innovative technology and an original architectural design, likely to become a new London iconic venue. Located in a premium position of the famous area of West End, offering a fantastic view of the city, The Aqua Theatre will provide an additional value to the so-called English "Theatre Land", by offering something original and never seen before by the thousand of people that every day visit this fantastic city. It will also enhance the RCCL brand portfolio with a new energetic and provocative brand, which will boost RCCL brand awareness both domestically and globally. Additionally the brand will benefit from the great media coverage and public interest given the 2012 Olympics Games to take place in London.


Book Synopsis Royal Caribbean Cruise Line - Brand Plan for a New Concept by : Matteo Fabbi

Download or read book Royal Caribbean Cruise Line - Brand Plan for a New Concept written by Matteo Fabbi and published by GRIN Verlag. This book was released on 2011-11 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Caf ', a multi-centre new site providing customers with innovative entertainment and dining experiences. Created from scratch by the Royal Caribbean R&D Department, the new theatre will benefit from the most innovative technology and an original architectural design, likely to become a new London iconic venue. Located in a premium position of the famous area of West End, offering a fantastic view of the city, The Aqua Theatre will provide an additional value to the so-called English "Theatre Land", by offering something original and never seen before by the thousand of people that every day visit this fantastic city. It will also enhance the RCCL brand portfolio with a new energetic and provocative brand, which will boost RCCL brand awareness both domestically and globally. Additionally the brand will benefit from the great media coverage and public interest given the 2012 Olympics Games to take place in London.

The quest for profitable growth in the modern cruise industry

The quest for profitable growth in the modern cruise industry

Author: Stefano Turconi

Publisher: GRIN Verlag

Published: 2011-01-28

Total Pages: 62

ISBN-13: 3640812980

DOWNLOAD EBOOK

Research Paper (postgraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, London Business School (London Business School / INSEAD), language: English, abstract: This report examines the subject of profitable growth in the modern cruise industry by comparing the financial and operating performance and the management practices of the two leading cruise operators, Carnival and Royal Caribbean, over the twelve-year period from 1996 to 2007. During the past 40 years the cruise industry has evolved from a form of mere transoceanic transportation to an alternative vacation at sea. Despite growing at a CAGR of 7.7% since 1980, the penetration rate for the cruise industry is only 17%. In North America alone the cruise industry generated $20.6 billion in 2006. By comparison, the lodging industry in North America generated revenues of $133.4 billion during the same year. The cruise industry remains a relatively young industry. This is proven by the fact that, of the 168 million passengers that have cruised globally since 1990, 72% cruised in the past ten years and 43% in the past five years alone. The cruise industry has continually expanded to meet or boost demand: 40 new ships were built in the 1980s, 80 new ships were built in the 1990s, and 46 new ships are scheduled to enter the global market within the next four years. Even though there are more than 30 brands of cruise lines, only two companies dominate this industry: Carnival Corp & Plc (CCL) and Royal Caribbean Cruises Ltd (RCL). The cruise industry remains highly segmented by product—with a variety of brands targeting a wide array of price points, consumer needs, and itineraries—but by the end of 2007 Carnival and Royal Caribbean alone controlled about two-thirds of the global capacity, with shares of 45% and 21% respectively. Back in 1987, their estimated combined share of global capacity was only 11%. Up until 2000, Carnival and Royal Caribbean followed a parallel revenue growth trajectory, though Carnival’s profitability has always exceeded Royal Caribbean’s. However, from 2001 onward Carnival consistently and visibly outperformed Royal Caribbean, virtually doubling in terms of global capacity share, and tripling in terms of revenues. A closer scrutiny of the two companies reveals that during the period 1996–2000 Royal Caribbean outgrew Carnival in terms of revenues 4 out of 5 years. Conversely, during the period 2001–2007, Carnival outgrew Royal Caribbean 5 out of 7 years. Most remarkable of all, Carnival achieved such astounding growth while sustaining superior profitability, as measured by its greater return on capital employed.


Book Synopsis The quest for profitable growth in the modern cruise industry by : Stefano Turconi

Download or read book The quest for profitable growth in the modern cruise industry written by Stefano Turconi and published by GRIN Verlag. This book was released on 2011-01-28 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, London Business School (London Business School / INSEAD), language: English, abstract: This report examines the subject of profitable growth in the modern cruise industry by comparing the financial and operating performance and the management practices of the two leading cruise operators, Carnival and Royal Caribbean, over the twelve-year period from 1996 to 2007. During the past 40 years the cruise industry has evolved from a form of mere transoceanic transportation to an alternative vacation at sea. Despite growing at a CAGR of 7.7% since 1980, the penetration rate for the cruise industry is only 17%. In North America alone the cruise industry generated $20.6 billion in 2006. By comparison, the lodging industry in North America generated revenues of $133.4 billion during the same year. The cruise industry remains a relatively young industry. This is proven by the fact that, of the 168 million passengers that have cruised globally since 1990, 72% cruised in the past ten years and 43% in the past five years alone. The cruise industry has continually expanded to meet or boost demand: 40 new ships were built in the 1980s, 80 new ships were built in the 1990s, and 46 new ships are scheduled to enter the global market within the next four years. Even though there are more than 30 brands of cruise lines, only two companies dominate this industry: Carnival Corp & Plc (CCL) and Royal Caribbean Cruises Ltd (RCL). The cruise industry remains highly segmented by product—with a variety of brands targeting a wide array of price points, consumer needs, and itineraries—but by the end of 2007 Carnival and Royal Caribbean alone controlled about two-thirds of the global capacity, with shares of 45% and 21% respectively. Back in 1987, their estimated combined share of global capacity was only 11%. Up until 2000, Carnival and Royal Caribbean followed a parallel revenue growth trajectory, though Carnival’s profitability has always exceeded Royal Caribbean’s. However, from 2001 onward Carnival consistently and visibly outperformed Royal Caribbean, virtually doubling in terms of global capacity share, and tripling in terms of revenues. A closer scrutiny of the two companies reveals that during the period 1996–2000 Royal Caribbean outgrew Carnival in terms of revenues 4 out of 5 years. Conversely, during the period 2001–2007, Carnival outgrew Royal Caribbean 5 out of 7 years. Most remarkable of all, Carnival achieved such astounding growth while sustaining superior profitability, as measured by its greater return on capital employed.

Corporate Information Strategy and Management

Corporate Information Strategy and Management

Author: Lynda M. Applegate

Publisher: Irwin/McGraw-Hill

Published: 2007

Total Pages: 670

ISBN-13:

DOWNLOAD EBOOK

Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.


Book Synopsis Corporate Information Strategy and Management by : Lynda M. Applegate

Download or read book Corporate Information Strategy and Management written by Lynda M. Applegate and published by Irwin/McGraw-Hill. This book was released on 2007 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Jack Daniel's Brand Activity Analysis

Jack Daniel's Brand Activity Analysis

Author: Matteo Fabbi

Publisher: GRIN Verlag

Published: 2011-11

Total Pages: 41

ISBN-13: 3656038481

DOWNLOAD EBOOK

Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70%, University of Westminster, course: Introduction to Branding, language: English, abstract: Jack Daniel's is a smooth, premium whiskey, also specifically defined as a 'Tennessee Whiskey'; a product which was born as a bourbon but which, having been mellowed through maple charcoal, becomes a Tennessee sour mash whiskey (www.jackdaniels.co.uk). Jack Daniel's position itself as a familiar reassuring, dependable brand and it promote itself as such. "Jack Daniel's is a unique whiskey that is slowly mellowed drop by drop through 10 feet of sugar maple charcoal and matured in new American oak barrels at America's oldest registered distillery to achieve its smooth character". JD is a premium whiskey, often more expensive than its competitors especially outside the U.S maintains its position despite its price, because the uniqueness of the product (www.jackdaniels.co.uk).


Book Synopsis Jack Daniel's Brand Activity Analysis by : Matteo Fabbi

Download or read book Jack Daniel's Brand Activity Analysis written by Matteo Fabbi and published by GRIN Verlag. This book was released on 2011-11 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70%, University of Westminster, course: Introduction to Branding, language: English, abstract: Jack Daniel's is a smooth, premium whiskey, also specifically defined as a 'Tennessee Whiskey'; a product which was born as a bourbon but which, having been mellowed through maple charcoal, becomes a Tennessee sour mash whiskey (www.jackdaniels.co.uk). Jack Daniel's position itself as a familiar reassuring, dependable brand and it promote itself as such. "Jack Daniel's is a unique whiskey that is slowly mellowed drop by drop through 10 feet of sugar maple charcoal and matured in new American oak barrels at America's oldest registered distillery to achieve its smooth character". JD is a premium whiskey, often more expensive than its competitors especially outside the U.S maintains its position despite its price, because the uniqueness of the product (www.jackdaniels.co.uk).

Selling the Sea

Selling the Sea

Author: Bob Dickinson

Publisher: Wiley

Published: 2007-04-27

Total Pages: 0

ISBN-13: 9780471749189

DOWNLOAD EBOOK

An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.


Book Synopsis Selling the Sea by : Bob Dickinson

Download or read book Selling the Sea written by Bob Dickinson and published by Wiley. This book was released on 2007-04-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.

External and Internal Analysis of Glaxo SmithKline

External and Internal Analysis of Glaxo SmithKline

Author: Felix Otieno

Publisher: GRIN Verlag

Published: 2014-01-02

Total Pages: 19

ISBN-13: 3656567298

DOWNLOAD EBOOK

Research Paper (postgraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of California, Berkeley , language: English, abstract: The common goal of any organization is to achieve its objectives which revolve around profit, survival and prosperity. Robert M. Grant (1991:22) identifies two routes to achieve their objective which includes the location of an industry favorable to earn a rate of return above the competitive level and attain a position of advantage over its competitors within the industry, allowing the company to earn return more than the average return of the industry. Duane Ireland et al (2005) mentioned that internal and external analysis is important for the managers in order to develop and the implement the best strategy by evaluating the capabilities and resources of the firms and customer preferences in the market. Glaxo SmithKline (GSK) with a long history dating back to 18th century produce 9 billion Tums tablet, 6 billion Panadol tablets and 600 million tubes every year with more than 200 million customers worldwide and spends more than £300,000 every hour into research and development for innovation in medicine. The company has been able to compete in the industry with strong customer base all over the world, just because of its business strategy which is aimed at increasing growth, reduce risk and improve GSK’s long term financial performance which include growing a diversified global business, deliver more products of value and simplify GSK’s operating model. The present study aims at identifying the key drivers for change, critical success factors, key business strategies over the past five years using Porters generic strategies and resource and capabilities of GlaxoSmithKline over the past ten years so as to analyze the business strategies.


Book Synopsis External and Internal Analysis of Glaxo SmithKline by : Felix Otieno

Download or read book External and Internal Analysis of Glaxo SmithKline written by Felix Otieno and published by GRIN Verlag. This book was released on 2014-01-02 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of California, Berkeley , language: English, abstract: The common goal of any organization is to achieve its objectives which revolve around profit, survival and prosperity. Robert M. Grant (1991:22) identifies two routes to achieve their objective which includes the location of an industry favorable to earn a rate of return above the competitive level and attain a position of advantage over its competitors within the industry, allowing the company to earn return more than the average return of the industry. Duane Ireland et al (2005) mentioned that internal and external analysis is important for the managers in order to develop and the implement the best strategy by evaluating the capabilities and resources of the firms and customer preferences in the market. Glaxo SmithKline (GSK) with a long history dating back to 18th century produce 9 billion Tums tablet, 6 billion Panadol tablets and 600 million tubes every year with more than 200 million customers worldwide and spends more than £300,000 every hour into research and development for innovation in medicine. The company has been able to compete in the industry with strong customer base all over the world, just because of its business strategy which is aimed at increasing growth, reduce risk and improve GSK’s long term financial performance which include growing a diversified global business, deliver more products of value and simplify GSK’s operating model. The present study aims at identifying the key drivers for change, critical success factors, key business strategies over the past five years using Porters generic strategies and resource and capabilities of GlaxoSmithKline over the past ten years so as to analyze the business strategies.

Durex - Brand Analysis

Durex - Brand Analysis

Author: Alexandre Georjon

Publisher: GRIN Verlag

Published: 2004-02-11

Total Pages: 18

ISBN-13: 3638253252

DOWNLOAD EBOOK

Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, University of Northampton (Business School), language: English, abstract: In 1929 the London Rubber Company (LRC) has registered DUREX condom trademark, whose name was derived from Durability, Reliability and Excellence. The next important steps as a global condom’s provider were in 1951 with the introduction of the first fully automated production, and two years later with the development of the first electronic testing machines. During the 1980s, Durex condoms began to be sold in public area (supermarket, pubs, ...), due to the recent AIDS fear. This decade will show thanks to the sales increase, a sharp development of marketing with the first Durex poster campaign in 1982, as well as the first condom advertising on television (1987). Finally, during this last decade, Durex has followed a marketing policy aimed to increase the awareness of the brand, with: the installation of free-standing outdoor Durex vending machines (1992); the sponsorship of MTV’s events (1995); the first Durex Sex Survey (1995); the launch of the first selection of coloured, flavoured and ribbed condom in the same pack (1996) and in 1997 the launch of the first non-latex protection called Avanti. At the beginning of the 21st century, Durex has launched www.Durex.com over 30 countries. These web-sites feature localised pages, in particular the use of local language. It provides sexual information, allowed people to question specialists, details the Durex condoms and the sponsored events. Durex is nowadays part of SSL International, which is a world-wide company producing a range of branded products sold to medical and consumer healthcare markets, such a Scholl, Marigold gloves, etc ...


Book Synopsis Durex - Brand Analysis by : Alexandre Georjon

Download or read book Durex - Brand Analysis written by Alexandre Georjon and published by GRIN Verlag. This book was released on 2004-02-11 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, University of Northampton (Business School), language: English, abstract: In 1929 the London Rubber Company (LRC) has registered DUREX condom trademark, whose name was derived from Durability, Reliability and Excellence. The next important steps as a global condom’s provider were in 1951 with the introduction of the first fully automated production, and two years later with the development of the first electronic testing machines. During the 1980s, Durex condoms began to be sold in public area (supermarket, pubs, ...), due to the recent AIDS fear. This decade will show thanks to the sales increase, a sharp development of marketing with the first Durex poster campaign in 1982, as well as the first condom advertising on television (1987). Finally, during this last decade, Durex has followed a marketing policy aimed to increase the awareness of the brand, with: the installation of free-standing outdoor Durex vending machines (1992); the sponsorship of MTV’s events (1995); the first Durex Sex Survey (1995); the launch of the first selection of coloured, flavoured and ribbed condom in the same pack (1996) and in 1997 the launch of the first non-latex protection called Avanti. At the beginning of the 21st century, Durex has launched www.Durex.com over 30 countries. These web-sites feature localised pages, in particular the use of local language. It provides sexual information, allowed people to question specialists, details the Durex condoms and the sponsored events. Durex is nowadays part of SSL International, which is a world-wide company producing a range of branded products sold to medical and consumer healthcare markets, such a Scholl, Marigold gloves, etc ...

Cruise Tourism in the Caribbean

Cruise Tourism in the Caribbean

Author: Martha Honey

Publisher: Routledge

Published: 2019-06-17

Total Pages: 194

ISBN-13: 0429515294

DOWNLOAD EBOOK

This book explores the lessons learned from half a century of Caribbean cruise tourism; one of the most popular and profitable sectors of the tourism industry. The modern-day cruise industry dates from the 1960s when the three major cruise lines, Carnival, Royal Caribbean, and Norwegian, set up shop in Florida and began selling winter cruises to the Caribbean targeting American retirees. For geopolitical reasons, the US initially excluded cruises to Cuba. This changed in 2016, following the historic Obama-Castro agreement to move towards diplomatic, trade and travel normalization. Cuba quickly became the Caribbean’s fastest growing cruise destination. This book considers the limited economic benefits of cruise tourism, its environmental and social impacts, and the effects of climate change, and "overtourism." Based on this analysis and case studies of key Caribbean and Mediterranean destinations, this book cautions against overdependence on cruise tourism and outlines reforms needed to bring more benefits and equity to Caribbean countries. It will be valuable to professionals, businesses, development agencies, NGOs, and academics interested in a sustainable cruise industry and the economic well-being of Caribbean island nations.


Book Synopsis Cruise Tourism in the Caribbean by : Martha Honey

Download or read book Cruise Tourism in the Caribbean written by Martha Honey and published by Routledge. This book was released on 2019-06-17 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the lessons learned from half a century of Caribbean cruise tourism; one of the most popular and profitable sectors of the tourism industry. The modern-day cruise industry dates from the 1960s when the three major cruise lines, Carnival, Royal Caribbean, and Norwegian, set up shop in Florida and began selling winter cruises to the Caribbean targeting American retirees. For geopolitical reasons, the US initially excluded cruises to Cuba. This changed in 2016, following the historic Obama-Castro agreement to move towards diplomatic, trade and travel normalization. Cuba quickly became the Caribbean’s fastest growing cruise destination. This book considers the limited economic benefits of cruise tourism, its environmental and social impacts, and the effects of climate change, and "overtourism." Based on this analysis and case studies of key Caribbean and Mediterranean destinations, this book cautions against overdependence on cruise tourism and outlines reforms needed to bring more benefits and equity to Caribbean countries. It will be valuable to professionals, businesses, development agencies, NGOs, and academics interested in a sustainable cruise industry and the economic well-being of Caribbean island nations.