Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café

Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café

Author: Matteo Fabbi

Publisher: GRIN Verlag

Published: 2011-11-15

Total Pages: 33

ISBN-13: 3656055890

DOWNLOAD EBOOK

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Café’, a multi-centre new site providing customers with innovative entertainment and dining experiences. Created from scratch by the Royal Caribbean R&D Department, the new theatre will benefit from the most innovative technology and an original architectural design, likely to become a new London iconic venue. Located in a premium position of the famous area of West End, offering a fantastic view of the city, The Aqua Theatre will provide an additional value to the so-called English “Theatre Land”, by offering something original and never seen before by the thousand of people that every day visit this fantastic city. It will also enhance the RCCL brand portfolio with a new energetic and provocative brand, which will boost RCCL brand awareness both domestically and globally. Additionally the brand will benefit from the great media coverage and public interest given the 2012 Olympics Games to take place in London.


Book Synopsis Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café by : Matteo Fabbi

Download or read book Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café written by Matteo Fabbi and published by GRIN Verlag. This book was released on 2011-11-15 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Café’, a multi-centre new site providing customers with innovative entertainment and dining experiences. Created from scratch by the Royal Caribbean R&D Department, the new theatre will benefit from the most innovative technology and an original architectural design, likely to become a new London iconic venue. Located in a premium position of the famous area of West End, offering a fantastic view of the city, The Aqua Theatre will provide an additional value to the so-called English “Theatre Land”, by offering something original and never seen before by the thousand of people that every day visit this fantastic city. It will also enhance the RCCL brand portfolio with a new energetic and provocative brand, which will boost RCCL brand awareness both domestically and globally. Additionally the brand will benefit from the great media coverage and public interest given the 2012 Olympics Games to take place in London.

Royal Caribbean Cruise Line - Brand Plan for a New Concept

Royal Caribbean Cruise Line - Brand Plan for a New Concept

Author: Matteo Fabbi

Publisher: GRIN Verlag

Published: 2011-11

Total Pages: 69

ISBN-13: 3656055963

DOWNLOAD EBOOK

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Caf ', a multi-centre new site providing customers with innovative entertainment and dining experiences. Created from scratch by the Royal Caribbean R&D Department, the new theatre will benefit from the most innovative technology and an original architectural design, likely to become a new London iconic venue. Located in a premium position of the famous area of West End, offering a fantastic view of the city, The Aqua Theatre will provide an additional value to the so-called English "Theatre Land", by offering something original and never seen before by the thousand of people that every day visit this fantastic city. It will also enhance the RCCL brand portfolio with a new energetic and provocative brand, which will boost RCCL brand awareness both domestically and globally. Additionally the brand will benefit from the great media coverage and public interest given the 2012 Olympics Games to take place in London.


Book Synopsis Royal Caribbean Cruise Line - Brand Plan for a New Concept by : Matteo Fabbi

Download or read book Royal Caribbean Cruise Line - Brand Plan for a New Concept written by Matteo Fabbi and published by GRIN Verlag. This book was released on 2011-11 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Caf ', a multi-centre new site providing customers with innovative entertainment and dining experiences. Created from scratch by the Royal Caribbean R&D Department, the new theatre will benefit from the most innovative technology and an original architectural design, likely to become a new London iconic venue. Located in a premium position of the famous area of West End, offering a fantastic view of the city, The Aqua Theatre will provide an additional value to the so-called English "Theatre Land", by offering something original and never seen before by the thousand of people that every day visit this fantastic city. It will also enhance the RCCL brand portfolio with a new energetic and provocative brand, which will boost RCCL brand awareness both domestically and globally. Additionally the brand will benefit from the great media coverage and public interest given the 2012 Olympics Games to take place in London.

Experience Scandinavia

Experience Scandinavia

Author:

Publisher:

Published: 2022-12

Total Pages:

ISBN-13: 9781838694920

DOWNLOAD EBOOK


Book Synopsis Experience Scandinavia by :

Download or read book Experience Scandinavia written by and published by . This book was released on 2022-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Report of the Librarian of Congress

Report of the Librarian of Congress

Author: Library of Congress

Publisher:

Published: 1904

Total Pages: 554

ISBN-13:

DOWNLOAD EBOOK


Book Synopsis Report of the Librarian of Congress by : Library of Congress

Download or read book Report of the Librarian of Congress written by Library of Congress and published by . This book was released on 1904 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Best Cruise Destinations

The Best Cruise Destinations

Author: Insight Guides

Publisher: Insight Guides

Published: 2020-10

Total Pages:

ISBN-13: 9781785732324

DOWNLOAD EBOOK


Book Synopsis The Best Cruise Destinations by : Insight Guides

Download or read book The Best Cruise Destinations written by Insight Guides and published by Insight Guides. This book was released on 2020-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cats

Cats

Author:

Publisher: Checkerboard Library

Published: 2013-09

Total Pages: 0

ISBN-13: 9781617838620

DOWNLOAD EBOOK


Book Synopsis Cats by :

Download or read book Cats written by and published by Checkerboard Library. This book was released on 2013-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cruise Confidential

Cruise Confidential

Author: Brian David Bruns

Publisher: Travelers' Tales

Published: 2009-03-01

Total Pages: 384

ISBN-13: 1932361707

DOWNLOAD EBOOK

In Cruise Confidential, Brian David Bruns spills the dirt — or in this case, the dirty water — on those romantic, fun-filled vacations at sea. His hilarious chronicle of the year he spent working for Carnival Cruise Lines takes readers down into the areas where the crew works and lives, leaving readers gasping with laughter as they’re assaulted nonstop with events that range from the absurd to the utterly bizarre. Stewards fighting over food. Cutlery allowances and other nonsensical rules. What the crew calls those onboard (no, it’s not “passengers”). And of course, the sex. An abundance of ready, willing, and able bodies eager for action on a vessel replete with nooks and crannies leads to love in some mighty strange, and seemingly impossible, places. Breezy, entertaining, and informative, Cruise Confidential is essential reading for those planning a cruise or for anyone who just needs a good laugh.


Book Synopsis Cruise Confidential by : Brian David Bruns

Download or read book Cruise Confidential written by Brian David Bruns and published by Travelers' Tales. This book was released on 2009-03-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Cruise Confidential, Brian David Bruns spills the dirt — or in this case, the dirty water — on those romantic, fun-filled vacations at sea. His hilarious chronicle of the year he spent working for Carnival Cruise Lines takes readers down into the areas where the crew works and lives, leaving readers gasping with laughter as they’re assaulted nonstop with events that range from the absurd to the utterly bizarre. Stewards fighting over food. Cutlery allowances and other nonsensical rules. What the crew calls those onboard (no, it’s not “passengers”). And of course, the sex. An abundance of ready, willing, and able bodies eager for action on a vessel replete with nooks and crannies leads to love in some mighty strange, and seemingly impossible, places. Breezy, entertaining, and informative, Cruise Confidential is essential reading for those planning a cruise or for anyone who just needs a good laugh.

Kelly Hoppen Interiors

Kelly Hoppen Interiors

Author: Kelly Mbe Hoppen

Publisher: Random House Digital, Inc.

Published: 2011-03-22

Total Pages: 225

ISBN-13: 0847835758

DOWNLOAD EBOOK

A full-color room-by-room guide to some of the designer's best interiors--which draw on neutral colors and feminine forms--also includes checklists and expert advice for approaching interior design no matter what the room or the challenge.


Book Synopsis Kelly Hoppen Interiors by : Kelly Mbe Hoppen

Download or read book Kelly Hoppen Interiors written by Kelly Mbe Hoppen and published by Random House Digital, Inc.. This book was released on 2011-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full-color room-by-room guide to some of the designer's best interiors--which draw on neutral colors and feminine forms--also includes checklists and expert advice for approaching interior design no matter what the room or the challenge.

The Unofficial Guide to the Disney Cruise Line 2022

The Unofficial Guide to the Disney Cruise Line 2022

Author: Erin Foster

Publisher: Unofficial Guides

Published: 2022-03-15

Total Pages: 456

ISBN-13: 9781628091373

DOWNLOAD EBOOK

The Unofficial Guide to the Disney Cruise Line is a no-nonsense, consumer-oriented guide that describes the best of Disney's ships and itineraries.


Book Synopsis The Unofficial Guide to the Disney Cruise Line 2022 by : Erin Foster

Download or read book The Unofficial Guide to the Disney Cruise Line 2022 written by Erin Foster and published by Unofficial Guides. This book was released on 2022-03-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Unofficial Guide to the Disney Cruise Line is a no-nonsense, consumer-oriented guide that describes the best of Disney's ships and itineraries.

Jamie's America

Jamie's America

Author: Jamie Oliver

Publisher: Hyperion

Published: 2010-10-05

Total Pages: 0

ISBN-13: 9781401323608

DOWNLOAD EBOOK

The incredible diversity in American cooking was a real revelation to me. So although I went looking for “quintessential American food,” my conclusion is that there is no such thing; instead there’s a huge wealth of seriously exciting dishes. Many of us outside of America may think we already know all there is to know about it from movies or the occasional holiday, but the truth is that this doesn’t even scratch the surface. In many ways, the country is still a bit of a mystery to us. This trip was my chance to explore the ingredients, food culture, and traditions within this incredible country. I felt that I knew cities like New York and Los Angeles pretty well, but this time I ventured beyond the neighborhoods I was familiar with and into areas better known for their immigrant communities. I was rewarded with some of the most incredible food I’ve ever tasted. The story was the same when I moved beyond the big cities. Whether it was Creole cooking in Louisiana or soul food in Georgia, the Mexican influences in Arizona or the hearty cowboy cuisine of Big Sky Country, every place I went had its unique treasures. I came back with more recipes than I knew what to do with, and although it was tough, I managed to narrow this book down to 120 of my absolute favorites. These are my takes on some of the best food I came across, as well as a few things I made up along the way. I hope you enjoy them, and maybe even discover new and inspiring sides to America you’ve never seen before. Enjoy!


Book Synopsis Jamie's America by : Jamie Oliver

Download or read book Jamie's America written by Jamie Oliver and published by Hyperion. This book was released on 2010-10-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The incredible diversity in American cooking was a real revelation to me. So although I went looking for “quintessential American food,” my conclusion is that there is no such thing; instead there’s a huge wealth of seriously exciting dishes. Many of us outside of America may think we already know all there is to know about it from movies or the occasional holiday, but the truth is that this doesn’t even scratch the surface. In many ways, the country is still a bit of a mystery to us. This trip was my chance to explore the ingredients, food culture, and traditions within this incredible country. I felt that I knew cities like New York and Los Angeles pretty well, but this time I ventured beyond the neighborhoods I was familiar with and into areas better known for their immigrant communities. I was rewarded with some of the most incredible food I’ve ever tasted. The story was the same when I moved beyond the big cities. Whether it was Creole cooking in Louisiana or soul food in Georgia, the Mexican influences in Arizona or the hearty cowboy cuisine of Big Sky Country, every place I went had its unique treasures. I came back with more recipes than I knew what to do with, and although it was tough, I managed to narrow this book down to 120 of my absolute favorites. These are my takes on some of the best food I came across, as well as a few things I made up along the way. I hope you enjoy them, and maybe even discover new and inspiring sides to America you’ve never seen before. Enjoy!