Sage Brief Guide To Marketing Ethics eBook Download PDF

Download Sage Brief Guide To Marketing Ethics full books in PDF, epub, and Kindle. Read online Sage Brief Guide To Marketing Ethics ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

SAGE Brief Guide to Marketing Ethics

Author: SAGE Publications

Publisher: SAGE

Published: 2012

Total Pages: 233

ISBN-13: 1412995140

DOWNLOAD EBOOK

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

Book Synopsis SAGE Brief Guide to Marketing Ethics by : SAGE Publications

Download or read book SAGE Brief Guide to Marketing Ethics written by SAGE Publications and published by SAGE. This book was released on 2012 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

SAGE Brief Guide to Business Ethics

Author: Sage Publishing

Publisher: SAGE

Published: 2011-03-14

Total Pages: 409

ISBN-13: 1412997216

DOWNLOAD EBOOK

Designed for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text will also be an indispensible companion text for business students to use throughout their full programme of study. This text provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Business Ethics in Brief is divided into eight sections which contain important keywords that relate to those sections: Ethics and the Individual; Theories of Ethics; Understanding Global Ethics; Ethics of Management and Business; Employee and Human Resources Issues; Consumer Issues; Ethics of Advertising, Marketing, and PR; and Environmental Issues in Ethics. Key features of the text include the following: - Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, consumer rights, and ethical decision making - A listing of suggested readings for each entry, so that readers can find more information on topics of particular interest. - Three appendices: An appendix of "problematic practices" that highlights key corporations and industries and the ethical issues they faced; an appendix with key ethics institutes and organizations; and an appendix listing key business ethics periodicals

Book Synopsis SAGE Brief Guide to Business Ethics by : Sage Publishing

Download or read book SAGE Brief Guide to Business Ethics written by Sage Publishing and published by SAGE. This book was released on 2011-03-14 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text will also be an indispensible companion text for business students to use throughout their full programme of study. This text provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Business Ethics in Brief is divided into eight sections which contain important keywords that relate to those sections: Ethics and the Individual; Theories of Ethics; Understanding Global Ethics; Ethics of Management and Business; Employee and Human Resources Issues; Consumer Issues; Ethics of Advertising, Marketing, and PR; and Environmental Issues in Ethics. Key features of the text include the following: - Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, consumer rights, and ethical decision making - A listing of suggested readings for each entry, so that readers can find more information on topics of particular interest. - Three appendices: An appendix of "problematic practices" that highlights key corporations and industries and the ethical issues they faced; an appendix with key ethics institutes and organizations; and an appendix listing key business ethics periodicals

Sage Brief Guide to Business Ethics

Author:

Publisher:

Published: 2012

Total Pages: 391

ISBN-13: 9781452243979

DOWNLOAD EBOOK

Providing objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising, this is an ideal supplement for business ethics courses or as a reference for students and practitioners who would like to learn more about the basics of business ethics.

Book Synopsis Sage Brief Guide to Business Ethics by :

Download or read book Sage Brief Guide to Business Ethics written by and published by . This book was released on 2012 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising, this is an ideal supplement for business ethics courses or as a reference for students and practitioners who would like to learn more about the basics of business ethics.

The SAGE Handbook of Marketing Ethics

Author: Lynne Eagle

Publisher: SAGE

Published: 2020-10-05

Total Pages: 975

ISBN-13: 1529738571

DOWNLOAD EBOOK

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle

Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Marketing Ethics & Society

Author: Lynne Eagle

Publisher: SAGE

Published: 2015-09-15

Total Pages: 458

ISBN-13: 1473934028

DOWNLOAD EBOOK

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

Book Synopsis Marketing Ethics & Society by : Lynne Eagle

Download or read book Marketing Ethics & Society written by Lynne Eagle and published by SAGE. This book was released on 2015-09-15 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

The SAGE Encyclopedia of Business Ethics and Society

Author: Robert W. Kolb

Publisher: SAGE Publications

Published: 2018-03-27

Total Pages: 9415

ISBN-13: 1483381536

DOWNLOAD EBOOK

Thoroughly revised, updated, and expanded, The SAGE Encyclopedia of Business Ethics and Society, Second Edition explores current topics, such as mass social media, cookies, and cyber-attacks, as well as traditional issues including accounting, discrimination, environmental concerns, and management. The new edition also includes an in-depth examination of current and recent ethical affairs, such as the dangerous work environments of off-shore factories for Western retailers, the negligence resulting in the 2010 BP oil spill, the gender wage gap, the minimum wage debate and increasing income disparity, and the unparalleled level of debt in the U.S. and other countries with the challenges it presents to many societies and the considerable impact on the ethics of intergenerational wealth transfers. Key Features Include: Seven volumes, available in both electronic and print formats, contain more than 1,200 signed entries by significant figures in the field Cross-references and suggestions for further readings to guide students to in-depth resources Thematic Reader's Guide groups related entries by general topics Index allows for thorough browse-and-search capabilities in the electronic edition

Book Synopsis The SAGE Encyclopedia of Business Ethics and Society by : Robert W. Kolb

Download or read book The SAGE Encyclopedia of Business Ethics and Society written by Robert W. Kolb and published by SAGE Publications. This book was released on 2018-03-27 with total page 9415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised, updated, and expanded, The SAGE Encyclopedia of Business Ethics and Society, Second Edition explores current topics, such as mass social media, cookies, and cyber-attacks, as well as traditional issues including accounting, discrimination, environmental concerns, and management. The new edition also includes an in-depth examination of current and recent ethical affairs, such as the dangerous work environments of off-shore factories for Western retailers, the negligence resulting in the 2010 BP oil spill, the gender wage gap, the minimum wage debate and increasing income disparity, and the unparalleled level of debt in the U.S. and other countries with the challenges it presents to many societies and the considerable impact on the ethics of intergenerational wealth transfers. Key Features Include: Seven volumes, available in both electronic and print formats, contain more than 1,200 signed entries by significant figures in the field Cross-references and suggestions for further readings to guide students to in-depth resources Thematic Reader's Guide groups related entries by general topics Index allows for thorough browse-and-search capabilities in the electronic edition

SAGE Brief Guide to Corporate Social Responsibility

Author: SAGE Publications

Publisher: SAGE

Published: 2012

Total Pages: 289

ISBN-13: 1412997224

DOWNLOAD EBOOK

Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study. It provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Key features of the text include the following: A Reader's Guide that explains how to use the volume Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, strategic philanthropy, corporate social performance, and social audits. A listing of references and suggested readings for each entry, so that readers can find more information on topics of particular interest.

Book Synopsis SAGE Brief Guide to Corporate Social Responsibility by : SAGE Publications

Download or read book SAGE Brief Guide to Corporate Social Responsibility written by SAGE Publications and published by SAGE. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study. It provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Key features of the text include the following: A Reader's Guide that explains how to use the volume Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, strategic philanthropy, corporate social performance, and social audits. A listing of references and suggested readings for each entry, so that readers can find more information on topics of particular interest.

Marketing Ethics

Author: N Craig Smith

Publisher: SAGE Publications Limited

Published: 2012-09-28

Total Pages: 2096

ISBN-13: 9781446208106

DOWNLOAD EBOOK

The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.

Book Synopsis Marketing Ethics by : N Craig Smith

Download or read book Marketing Ethics written by N Craig Smith and published by SAGE Publications Limited. This book was released on 2012-09-28 with total page 2096 pages. Available in PDF, EPUB and Kindle. Book excerpt: The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.

The Routledge International Handbook of the Crimes of the Powerful

Author: Gregg Barak

Publisher: Routledge

Published: 2015-06-05

Total Pages: 577

ISBN-13: 1317807324

DOWNLOAD EBOOK

Across the world, most people are well aware of ordinary criminal harms to person and property. Often committed by the powerless and poor, these individualized crimes are catalogued in the statistics collected annually by the FBI and by similar agencies in other developed nations. In contrast, the more harmful and systemic forms of injury to person and property committed by powerful and wealthy individuals, groups, and national states are neither calculated by governmental agencies nor annually reported by the mass media. As a result, most citizens of the world are unaware of the routinized "crimes of the powerful", even though they are more likely to experience harms and injuries from these types of organized offenses than they are from the atomized offenses of the powerless. Research on the crimes of the powerful brings together several areas of criminological focus, involving organizational and institutional networks of powerful people that commit crimes against workers, marketplaces, taxpayers and political systems, as well as acts of torture, terrorism, and genocide. This international handbook offers a comprehensive, authoritative and structural synthesis of these interrelated topics of criminological concern. It also explains why the crimes of the powerful are so difficult to control. Edited by internationally acclaimed criminologist Gregg Barak, this book reflects the state of the art of scholarly research, covering all the key areas including corporate, global, environmental, and state crimes. The handbook is a perfect resource for students and researchers engaged with explaining and controlling the crimes of the powerful, domestically and internationally.

Book Synopsis The Routledge International Handbook of the Crimes of the Powerful by : Gregg Barak

Download or read book The Routledge International Handbook of the Crimes of the Powerful written by Gregg Barak and published by Routledge. This book was released on 2015-06-05 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across the world, most people are well aware of ordinary criminal harms to person and property. Often committed by the powerless and poor, these individualized crimes are catalogued in the statistics collected annually by the FBI and by similar agencies in other developed nations. In contrast, the more harmful and systemic forms of injury to person and property committed by powerful and wealthy individuals, groups, and national states are neither calculated by governmental agencies nor annually reported by the mass media. As a result, most citizens of the world are unaware of the routinized "crimes of the powerful", even though they are more likely to experience harms and injuries from these types of organized offenses than they are from the atomized offenses of the powerless. Research on the crimes of the powerful brings together several areas of criminological focus, involving organizational and institutional networks of powerful people that commit crimes against workers, marketplaces, taxpayers and political systems, as well as acts of torture, terrorism, and genocide. This international handbook offers a comprehensive, authoritative and structural synthesis of these interrelated topics of criminological concern. It also explains why the crimes of the powerful are so difficult to control. Edited by internationally acclaimed criminologist Gregg Barak, this book reflects the state of the art of scholarly research, covering all the key areas including corporate, global, environmental, and state crimes. The handbook is a perfect resource for students and researchers engaged with explaining and controlling the crimes of the powerful, domestically and internationally.