Secrets of Customer Relationship Management

Secrets of Customer Relationship Management

Author: James G. Barnes

Publisher: McGraw-Hill Companies

Published: 2001

Total Pages: 344

ISBN-13:

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When executives hear the term "customer relationship management" (CRM), they often break out in a cold sweat amid visions of six- or seven-figure implementations of staggeringly complex systems. But have no fear, you won't stumble over such looming obstacles in James G. Barnes's book. Rather he chooses an old-fashioned approach to CRM: actually building relationships with your customers. Barnes provides a variety of techniques to accomplish this basic task. Some of his suggestions are fresh and inspired, while others will sound pretty familiar to anyone in business. Either way, he documents them with his own thorough research and insightful accounts from other writers. Some readers will miss the nuts-and-bolts technical analysis that has come to define the modern concept of CRM, but getAbstract recommends this book to executives, marketing professionals and customer service managers who want to get back to traditional business values.


Book Synopsis Secrets of Customer Relationship Management by : James G. Barnes

Download or read book Secrets of Customer Relationship Management written by James G. Barnes and published by McGraw-Hill Companies. This book was released on 2001 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: When executives hear the term "customer relationship management" (CRM), they often break out in a cold sweat amid visions of six- or seven-figure implementations of staggeringly complex systems. But have no fear, you won't stumble over such looming obstacles in James G. Barnes's book. Rather he chooses an old-fashioned approach to CRM: actually building relationships with your customers. Barnes provides a variety of techniques to accomplish this basic task. Some of his suggestions are fresh and inspired, while others will sound pretty familiar to anyone in business. Either way, he documents them with his own thorough research and insightful accounts from other writers. Some readers will miss the nuts-and-bolts technical analysis that has come to define the modern concept of CRM, but getAbstract recommends this book to executives, marketing professionals and customer service managers who want to get back to traditional business values.


Customer Relationship Management

Customer Relationship Management

Author: Kristin L. Anderson

Publisher: McGraw Hill Professional

Published: 2001-09-22

Total Pages: 178

ISBN-13: 0071394125

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This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.


Book Synopsis Customer Relationship Management by : Kristin L. Anderson

Download or read book Customer Relationship Management written by Kristin L. Anderson and published by McGraw Hill Professional. This book was released on 2001-09-22 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.


Customer Relationship Management 113 Success Secrets - 113 Most Asked Questions on Customer Relationship Management - What You Need to Know

Customer Relationship Management 113 Success Secrets - 113 Most Asked Questions on Customer Relationship Management - What You Need to Know

Author: Mike Bennett

Publisher:

Published: 2013-07

Total Pages: 0

ISBN-13: 9781488523922

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There has never been a Customer Relationship Management Guide like this. Customer Relationship Management 113 Success Secrets is not about the ins and outs of Customer Relationship Management. Instead, it answers the top 113 questions that we are asked and those we come across in our forums, consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. Get the information you need--fast! This comprehensive guide offers a thorough view of key knowledge and detailed insight. This Guide introduces everything you want to know to be successful with Customer Relationship Management. A quick look inside of the subjects covered: CRM Software: Holds and Operates CRM Efforts, Desk ITIL Service Software, Know Your Customer Via the Microsoft Dynamics CRM, The Value of CRM on Small Businesses, What is CRM?, ITIL and Customer Relationship Management, What Do I Need To Know About Saas Applications?, Why Companies Worldwide Outsource To India, Understanding the Siebel CRM Perspective, Basics of Customer Relationship Management (CRM), Learning and Understanding Siebel CRM On-Demand, Taking Care of Customers through Hosted CRM, Ensuring Quality SaaS Service Means Market Dominance, Getting to Know the ERP Definition, Web 2.0 Powerpoint Now Available!, What is Microsoft CRM?, Microsoft CRM: Now More Customizable and More Powerful, ERP Market: Is there a future In It?, Chain Management: With the propagation of ERP Enterprise Resource Planning and SCM., SugarCRM A World Leader in CRM Solutions, The CRM 3.0, made easier, Customer Relationship Management (CRM) for Beginners In the World of Sales, Reasons Why it is Important to Have a CRM System, ITIL CRM, Service Catalog, Free CRM: It doesn't get any bother than this, Help Desk Manager, What is Online CRM Exactly?, What You Need To Know About Call Center Management, What is Best CRM To You?, On Demand CRM Is Hosted CRM Solution, Terminology, ERP Products Outside the Manufacturing Setting, Benefits, Example Job Advertisements for Help Desk Managers, How Does One Go About Business Intelligence Applications?, Microsoft dynamics CRM: What is and Why, Siebel CRM A Look Back on Siebel Inc. s Roots, Benefits of Having Siebel Tutorial, Zoho Office Suite, Customer Relationship Management: Definition, Different Courses Offered by Siebel University, Chain Management Software: Examples of other larger product software are Enterprise resource planning., Choosing the Right CRM Software, Master Data, Automation, What is Siebel Testing?, Other Concepts, How Do I Use Customer Relationship Management Software?, Conflict: It supports the organization in planning and executing its business., and much more...


Book Synopsis Customer Relationship Management 113 Success Secrets - 113 Most Asked Questions on Customer Relationship Management - What You Need to Know by : Mike Bennett

Download or read book Customer Relationship Management 113 Success Secrets - 113 Most Asked Questions on Customer Relationship Management - What You Need to Know written by Mike Bennett and published by . This book was released on 2013-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has never been a Customer Relationship Management Guide like this. Customer Relationship Management 113 Success Secrets is not about the ins and outs of Customer Relationship Management. Instead, it answers the top 113 questions that we are asked and those we come across in our forums, consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. Get the information you need--fast! This comprehensive guide offers a thorough view of key knowledge and detailed insight. This Guide introduces everything you want to know to be successful with Customer Relationship Management. A quick look inside of the subjects covered: CRM Software: Holds and Operates CRM Efforts, Desk ITIL Service Software, Know Your Customer Via the Microsoft Dynamics CRM, The Value of CRM on Small Businesses, What is CRM?, ITIL and Customer Relationship Management, What Do I Need To Know About Saas Applications?, Why Companies Worldwide Outsource To India, Understanding the Siebel CRM Perspective, Basics of Customer Relationship Management (CRM), Learning and Understanding Siebel CRM On-Demand, Taking Care of Customers through Hosted CRM, Ensuring Quality SaaS Service Means Market Dominance, Getting to Know the ERP Definition, Web 2.0 Powerpoint Now Available!, What is Microsoft CRM?, Microsoft CRM: Now More Customizable and More Powerful, ERP Market: Is there a future In It?, Chain Management: With the propagation of ERP Enterprise Resource Planning and SCM., SugarCRM A World Leader in CRM Solutions, The CRM 3.0, made easier, Customer Relationship Management (CRM) for Beginners In the World of Sales, Reasons Why it is Important to Have a CRM System, ITIL CRM, Service Catalog, Free CRM: It doesn't get any bother than this, Help Desk Manager, What is Online CRM Exactly?, What You Need To Know About Call Center Management, What is Best CRM To You?, On Demand CRM Is Hosted CRM Solution, Terminology, ERP Products Outside the Manufacturing Setting, Benefits, Example Job Advertisements for Help Desk Managers, How Does One Go About Business Intelligence Applications?, Microsoft dynamics CRM: What is and Why, Siebel CRM A Look Back on Siebel Inc. s Roots, Benefits of Having Siebel Tutorial, Zoho Office Suite, Customer Relationship Management: Definition, Different Courses Offered by Siebel University, Chain Management Software: Examples of other larger product software are Enterprise resource planning., Choosing the Right CRM Software, Master Data, Automation, What is Siebel Testing?, Other Concepts, How Do I Use Customer Relationship Management Software?, Conflict: It supports the organization in planning and executing its business., and much more...


Customer Relationship Management 49 Success Secrets - 49 Most Asked Questions on Customer Relationship Management - What You Need to Know

Customer Relationship Management 49 Success Secrets - 49 Most Asked Questions on Customer Relationship Management - What You Need to Know

Author: Stephen Vaughan

Publisher: Emereo Publishing

Published: 2013-12

Total Pages: 50

ISBN-13: 9781488524172

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There has never been a Customer Relationship Management Guide like this. It contains 49 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces everything you want to know about Customer Relationship Management. A quick look inside of some of the subjects covered: Customer intelligence CI and CRM, Enterprise resource planning Expansion, Consumer privacy, Salesforce.com, Intranet Uses, Sales force management system, Predictive analytics Analytical customer relationship management (CRM), Medallia, SAP AG Competitive landscape, BlackBerry Third-party software, Oracle Corporation, Management information system Enterprise applications, Oracle Corporation Oracle Secure Enterprise Search, Customer experience, Real-time marketing History, Consumer behaviour, Electronic business Subsets, Amazon.com Amazon technology, Sales intelligence, Application service provider, Business relationship management, Microsoft Business Division, Business marketing - The impact of the Internet, Vendor relationship management, Customer experience transformation, Brand - Brand elements, Application software Application software classification, Data mining Business, HootSuite - History, Enterprise resource planning Functional areas, Enterprise software, ERP system selection methodology Overview, Consumer relationship system, Database marketing Advances in database marketing, Database administration and automation Types of database administration, Software as a service, Amdocs, Social networking service - Business applications, Management information system Overview, Oracle Corporation Application products, and much more...


Book Synopsis Customer Relationship Management 49 Success Secrets - 49 Most Asked Questions on Customer Relationship Management - What You Need to Know by : Stephen Vaughan

Download or read book Customer Relationship Management 49 Success Secrets - 49 Most Asked Questions on Customer Relationship Management - What You Need to Know written by Stephen Vaughan and published by Emereo Publishing. This book was released on 2013-12 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has never been a Customer Relationship Management Guide like this. It contains 49 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces everything you want to know about Customer Relationship Management. A quick look inside of some of the subjects covered: Customer intelligence CI and CRM, Enterprise resource planning Expansion, Consumer privacy, Salesforce.com, Intranet Uses, Sales force management system, Predictive analytics Analytical customer relationship management (CRM), Medallia, SAP AG Competitive landscape, BlackBerry Third-party software, Oracle Corporation, Management information system Enterprise applications, Oracle Corporation Oracle Secure Enterprise Search, Customer experience, Real-time marketing History, Consumer behaviour, Electronic business Subsets, Amazon.com Amazon technology, Sales intelligence, Application service provider, Business relationship management, Microsoft Business Division, Business marketing - The impact of the Internet, Vendor relationship management, Customer experience transformation, Brand - Brand elements, Application software Application software classification, Data mining Business, HootSuite - History, Enterprise resource planning Functional areas, Enterprise software, ERP system selection methodology Overview, Consumer relationship system, Database marketing Advances in database marketing, Database administration and automation Types of database administration, Software as a service, Amdocs, Social networking service - Business applications, Management information system Overview, Oracle Corporation Application products, and much more...


Customer Relationship Management

Customer Relationship Management

Author: Francis Buttle

Publisher: Routledge

Published: 2004-02-18

Total Pages: 362

ISBN-13: 1136412573

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Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development. Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.


Book Synopsis Customer Relationship Management by : Francis Buttle

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2004-02-18 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development. Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.


Customer Relationship Management 25 Success Secrets - 25 Most Asked Questions on Customer Relationship Management - What You Need to Know

Customer Relationship Management 25 Success Secrets - 25 Most Asked Questions on Customer Relationship Management - What You Need to Know

Author: Kathy King

Publisher: Emerge Publishing Group Llc

Published: 2013-07

Total Pages: 30

ISBN-13: 9781488523939

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There has never been a Customer Relationship Management (CRM) Guide like this. Customer Relationship Management (CRM) 25 Success Secrets is not about the ins and outs of Customer Relationship Management (CRM). Instead, it answers the top 25 questions that we are asked and those we come across in our forums, consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. Get the information you need--fast! This comprehensive guide offers a thorough view of key knowledge and detailed insight. This Guide introduces everything you want to know to be successful with Customer Relationship Management (CRM). A quick look inside of the subjects covered: What is Online CRM Exactly?, NetSuite, Web Based CRM Strengthening Customer Relationships Anytime&Anywhere, Siebel CRM A Look Back on Siebel Inc. s Roots, Master Data, Business Performance Management The Driving Force of Business, What is the information systems architecture phase? - TOGAF 9 Certification Exam, SaaS CRM and its Benefits Over Traditional CRM Applications, Various Useful Features of Siebel Server Sync for Microsoft Exchange Server, Automation, CRM Solution: A Great Help in Business Productivity, Defining Outlook CRM for Newbies, Functionalities of Siebel Workflow Application, Web Based CRM Is Your Business Ready For It?, Terminology, Basics of Customer Relationship Management (CRM), Zoho Office Suite, Customer Relationship Management, Microsoft dynamics CRM: What is and Why, What is Microsoft CRM?, Microsoft Dynamics CRM 4.0: Some recent developments, Benefits, SugarCRM A World Leader in CRM Solutions, The CRM 3.0, made easier, Identifying possible solutions, and much more...


Book Synopsis Customer Relationship Management 25 Success Secrets - 25 Most Asked Questions on Customer Relationship Management - What You Need to Know by : Kathy King

Download or read book Customer Relationship Management 25 Success Secrets - 25 Most Asked Questions on Customer Relationship Management - What You Need to Know written by Kathy King and published by Emerge Publishing Group Llc. This book was released on 2013-07 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has never been a Customer Relationship Management (CRM) Guide like this. Customer Relationship Management (CRM) 25 Success Secrets is not about the ins and outs of Customer Relationship Management (CRM). Instead, it answers the top 25 questions that we are asked and those we come across in our forums, consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. Get the information you need--fast! This comprehensive guide offers a thorough view of key knowledge and detailed insight. This Guide introduces everything you want to know to be successful with Customer Relationship Management (CRM). A quick look inside of the subjects covered: What is Online CRM Exactly?, NetSuite, Web Based CRM Strengthening Customer Relationships Anytime&Anywhere, Siebel CRM A Look Back on Siebel Inc. s Roots, Master Data, Business Performance Management The Driving Force of Business, What is the information systems architecture phase? - TOGAF 9 Certification Exam, SaaS CRM and its Benefits Over Traditional CRM Applications, Various Useful Features of Siebel Server Sync for Microsoft Exchange Server, Automation, CRM Solution: A Great Help in Business Productivity, Defining Outlook CRM for Newbies, Functionalities of Siebel Workflow Application, Web Based CRM Is Your Business Ready For It?, Terminology, Basics of Customer Relationship Management (CRM), Zoho Office Suite, Customer Relationship Management, Microsoft dynamics CRM: What is and Why, What is Microsoft CRM?, Microsoft Dynamics CRM 4.0: Some recent developments, Benefits, SugarCRM A World Leader in CRM Solutions, The CRM 3.0, made easier, Identifying possible solutions, and much more...


Build Your Customer Strategy

Build Your Customer Strategy

Author: James G. Barnes

Publisher: John Wiley & Sons

Published: 2007-01-06

Total Pages: 223

ISBN-13: 0470056266

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"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.


Book Synopsis Build Your Customer Strategy by : James G. Barnes

Download or read book Build Your Customer Strategy written by James G. Barnes and published by John Wiley & Sons. This book was released on 2007-01-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.


The Dark Side of CRM

The Dark Side of CRM

Author: Bang Nguyen

Publisher: Routledge

Published: 2015-09-04

Total Pages: 323

ISBN-13: 1317622006

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Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.


Book Synopsis The Dark Side of CRM by : Bang Nguyen

Download or read book The Dark Side of CRM written by Bang Nguyen and published by Routledge. This book was released on 2015-09-04 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.


Customer Relationship Management: A Step

Customer Relationship Management: A Step

Author: H. Peeru Mohamed

Publisher: Vikas Publishing House

Published: 2003-01-01

Total Pages: 242

ISBN-13: 9788125912057

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This book succinctly explains the cardinal principles of effective customer relationship management (CRM) –acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.


Book Synopsis Customer Relationship Management: A Step by : H. Peeru Mohamed

Download or read book Customer Relationship Management: A Step written by H. Peeru Mohamed and published by Vikas Publishing House. This book was released on 2003-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book succinctly explains the cardinal principles of effective customer relationship management (CRM) –acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.


Secret to winning customers: The path to strong relationships and sustainable sales

Secret to winning customers: The path to strong relationships and sustainable sales

Author: SatapolCEO

Publisher: satapol Channarong

Published:

Total Pages: 160

ISBN-13:

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Have you ever wondered why some businesses manage to attract and retain customers effortlessly while others struggle to find new ones constantly? The secret to business success doesn't lie solely in having great products or services but in the ability to build and maintain strong relationships with customers. The book "Winning Customer Loyalty: Building Sustainable Relationships and Boosting Sales" will guide you through the strategies and methods that will help you create strong and lasting relationships with your customers. From analyzing customer behavior, utilizing technology to enhance relationships, to developing a customer-centric workforce, this book covers it all in a detailed and clear manner, ready for you to apply directly to your business. What you'll learn: How to create an outstanding and memorable first impression Techniques for following up and improving customer service to increase satisfaction Utilizing CRM systems and other technologies to build solid relationships Tips for organizing customer engagement activities Building a sustainable and distinctive brand Planning and managing projects to enhance customer relationships efficiently Why is this book essential for you? In an era of intense business competition, retaining existing customers and attracting new loyal ones is a significant challenge. This book is the perfect guide for business owners, executives, and anyone looking to enhance their ability to build customer relationships. Regardless of your industry, this book will help you understand the importance of customer relationships and how to build sustainable relationships that boost sales effectively. Questions you should ask yourself: Do you want to increase sales and keep your customers loyal to your business for longer? Do you want to create a lasting impression on your customers? Are you ready to learn practical techniques and strategies for building strong customer relationships? If your answer is "Yes," then "Winning Customer Loyalty: Building Sustainable Relationships and Boosting Sales" is the book you must not miss. Prepare to transform and elevate your business to sustainable success with us!


Book Synopsis Secret to winning customers: The path to strong relationships and sustainable sales by : SatapolCEO

Download or read book Secret to winning customers: The path to strong relationships and sustainable sales written by SatapolCEO and published by satapol Channarong. This book was released on with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why some businesses manage to attract and retain customers effortlessly while others struggle to find new ones constantly? The secret to business success doesn't lie solely in having great products or services but in the ability to build and maintain strong relationships with customers. The book "Winning Customer Loyalty: Building Sustainable Relationships and Boosting Sales" will guide you through the strategies and methods that will help you create strong and lasting relationships with your customers. From analyzing customer behavior, utilizing technology to enhance relationships, to developing a customer-centric workforce, this book covers it all in a detailed and clear manner, ready for you to apply directly to your business. What you'll learn: How to create an outstanding and memorable first impression Techniques for following up and improving customer service to increase satisfaction Utilizing CRM systems and other technologies to build solid relationships Tips for organizing customer engagement activities Building a sustainable and distinctive brand Planning and managing projects to enhance customer relationships efficiently Why is this book essential for you? In an era of intense business competition, retaining existing customers and attracting new loyal ones is a significant challenge. This book is the perfect guide for business owners, executives, and anyone looking to enhance their ability to build customer relationships. Regardless of your industry, this book will help you understand the importance of customer relationships and how to build sustainable relationships that boost sales effectively. Questions you should ask yourself: Do you want to increase sales and keep your customers loyal to your business for longer? Do you want to create a lasting impression on your customers? Are you ready to learn practical techniques and strategies for building strong customer relationships? If your answer is "Yes," then "Winning Customer Loyalty: Building Sustainable Relationships and Boosting Sales" is the book you must not miss. Prepare to transform and elevate your business to sustainable success with us!