Secrets of Online Persuasion

Secrets of Online Persuasion

Author: John-Paul Micek

Publisher: Morgan James Publishing

Published: 2015-09-15

Total Pages: 330

ISBN-13: 1614487529

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How to master the digital media marketplace, blog for your business, podcast for profit, and more. Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook. –What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever –How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns –Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools –Discover where your target audience is hanging out and captivate their attention with your persuasive message –Six key tools you must have when launching your own successful New Media Marketing Strategy –Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign “Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I'm constantly referring clients to other consultants around the world!”—Debra Gould, The Staging Diva, President, Six Elements Inc., Canada


Book Synopsis Secrets of Online Persuasion by : John-Paul Micek

Download or read book Secrets of Online Persuasion written by John-Paul Micek and published by Morgan James Publishing. This book was released on 2015-09-15 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to master the digital media marketplace, blog for your business, podcast for profit, and more. Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook. –What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever –How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns –Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools –Discover where your target audience is hanging out and captivate their attention with your persuasive message –Six key tools you must have when launching your own successful New Media Marketing Strategy –Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign “Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I'm constantly referring clients to other consultants around the world!”—Debra Gould, The Staging Diva, President, Six Elements Inc., Canada

Webs of Influence

Webs of Influence

Author: Nathalie Nahai

Publisher: Pearson UK

Published: 2012-12-14

Total Pages: 274

ISBN-13: 0273781588

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As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.


Book Synopsis Webs of Influence by : Nathalie Nahai

Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Secrets of Online Business Persuasion

Secrets of Online Business Persuasion

Author: Darren D. O Connell

Publisher: Createspace Independent Pub

Published: 2012-11-01

Total Pages: 44

ISBN-13: 9781481089425

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Secrets of Online Business Persuasion shows you how to generate more sales from your online business. It looks at Improved Online Marketing Techniques. Power, Influence and the Psychology of Business Persuasion. Group Mentality: Using Social Media to Dominate your Market. Lessons in Persuasion from the Top 5 Internet Marketing Gurus. Persuasive Selling: What You Need for Online Marketing Success. How to Create the Perfect Online Sales Climate. Killing the Competition with Credibility, Believability and Likeability...and much more.


Book Synopsis Secrets of Online Business Persuasion by : Darren D. O Connell

Download or read book Secrets of Online Business Persuasion written by Darren D. O Connell and published by Createspace Independent Pub. This book was released on 2012-11-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Secrets of Online Business Persuasion shows you how to generate more sales from your online business. It looks at Improved Online Marketing Techniques. Power, Influence and the Psychology of Business Persuasion. Group Mentality: Using Social Media to Dominate your Market. Lessons in Persuasion from the Top 5 Internet Marketing Gurus. Persuasive Selling: What You Need for Online Marketing Success. How to Create the Perfect Online Sales Climate. Killing the Competition with Credibility, Believability and Likeability...and much more.

Webs of Influence

Webs of Influence

Author: Nathalie Nahai

Publisher:

Published:

Total Pages: 289

ISBN-13: 9780273781592

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The author draws from the worlds of psychology, neuroscience and behavioural economics to bring the latest developments, techniques and insights that will lead to online success.


Book Synopsis Webs of Influence by : Nathalie Nahai

Download or read book Webs of Influence written by Nathalie Nahai and published by . This book was released on with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author draws from the worlds of psychology, neuroscience and behavioural economics to bring the latest developments, techniques and insights that will lead to online success.

Subliminal Persuasion

Subliminal Persuasion

Author: Dave Lakhani

Publisher: John Wiley & Sons

Published: 2008-07-14

Total Pages: 224

ISBN-13: 0470282096

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If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.


Book Synopsis Subliminal Persuasion by : Dave Lakhani

Download or read book Subliminal Persuasion written by Dave Lakhani and published by John Wiley & Sons. This book was released on 2008-07-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Yes!

Yes!

Author: Noah Goldstein

Publisher: Profile Books

Published: 2017-04-06

Total Pages: 206

ISBN-13: 178283303X

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Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion. This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.


Book Synopsis Yes! by : Noah Goldstein

Download or read book Yes! written by Noah Goldstein and published by Profile Books. This book was released on 2017-04-06 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion. This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.

Yes!

Yes!

Author: Noah J. Goldstein

Publisher: Simon and Schuster

Published: 2008-09-03

Total Pages: 288

ISBN-13: 9781416571124

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Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.


Book Synopsis Yes! by : Noah J. Goldstein

Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

7 Secrets of Persuasion

7 Secrets of Persuasion

Author: James C. Crimmins

Publisher: Red Wheel/Weiser

Published: 2016-09-19

Total Pages: 224

ISBN-13: 1632659417

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"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."


Book Synopsis 7 Secrets of Persuasion by : James C. Crimmins

Download or read book 7 Secrets of Persuasion written by James C. Crimmins and published by Red Wheel/Weiser. This book was released on 2016-09-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."

Mass Persuasion Secrets

Mass Persuasion Secrets

Author: RD king

Publisher: 大賢者外語

Published:

Total Pages: 48

ISBN-13:

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Discover the mass persuasion secrets and learn how to get customers to know, like, & trust you! If small businesses want to succeed against a continuously growing pool of competition, they have to find a way to gain more customers. It doesn’t matter if you have the greatest product to sell, if customers don’t know and like you, you will never be able to gain their trust. Understanding human behavior and how to utilize psychology in your business can help you learn how to become more persuasive in selling your products. The key to getting more customers to know, like, and trust you is learning how to use mass persuasion techniques in your marketing efforts.


Book Synopsis Mass Persuasion Secrets by : RD king

Download or read book Mass Persuasion Secrets written by RD king and published by 大賢者外語. This book was released on with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the mass persuasion secrets and learn how to get customers to know, like, & trust you! If small businesses want to succeed against a continuously growing pool of competition, they have to find a way to gain more customers. It doesn’t matter if you have the greatest product to sell, if customers don’t know and like you, you will never be able to gain their trust. Understanding human behavior and how to utilize psychology in your business can help you learn how to become more persuasive in selling your products. The key to getting more customers to know, like, and trust you is learning how to use mass persuasion techniques in your marketing efforts.

The small BIG

The small BIG

Author: Steve J. Martin

Publisher: Grand Central Publishing

Published: 2014-09-09

Total Pages: 279

ISBN-13: 1455584231

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At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.


Book Synopsis The small BIG by : Steve J. Martin

Download or read book The small BIG written by Steve J. Martin and published by Grand Central Publishing. This book was released on 2014-09-09 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.