Selling Science in the Age of Newton

Selling Science in the Age of Newton

Author: Dr Jeffrey R Wigelsworth

Publisher: Ashgate Publishing, Ltd.

Published: 2013-07-28

Total Pages: 232

ISBN-13: 1409481956

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Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.


Book Synopsis Selling Science in the Age of Newton by : Dr Jeffrey R Wigelsworth

Download or read book Selling Science in the Age of Newton written by Dr Jeffrey R Wigelsworth and published by Ashgate Publishing, Ltd.. This book was released on 2013-07-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.


Selling Science in the Age of Newton

Selling Science in the Age of Newton

Author:

Publisher:

Published: 2010

Total Pages:

ISBN-13:

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At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.


Book Synopsis Selling Science in the Age of Newton by :

Download or read book Selling Science in the Age of Newton written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.


The Uses of Science in the Age of Newton

The Uses of Science in the Age of Newton

Author: John G. Burke

Publisher: Univ of California Press

Published: 2022-05-27

Total Pages: 228

ISBN-13: 0520362705

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This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1983.


Book Synopsis The Uses of Science in the Age of Newton by : John G. Burke

Download or read book The Uses of Science in the Age of Newton written by John G. Burke and published by Univ of California Press. This book was released on 2022-05-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1983.


Selling Science in the Age of Newton

Selling Science in the Age of Newton

Author: Jeffrey R. Wigelsworth

Publisher: Routledge

Published: 2016-04-01

Total Pages: 218

ISBN-13: 1317057341

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Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.


Book Synopsis Selling Science in the Age of Newton by : Jeffrey R. Wigelsworth

Download or read book Selling Science in the Age of Newton written by Jeffrey R. Wigelsworth and published by Routledge. This book was released on 2016-04-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.


Selling Science in the Age of Newton

Selling Science in the Age of Newton

Author: Jeffrey R. Wigelsworth

Publisher: Ashgate Publishing, Ltd.

Published: 2010

Total Pages: 232

ISBN-13: 9781409400752

DOWNLOAD EBOOK

At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.


Book Synopsis Selling Science in the Age of Newton by : Jeffrey R. Wigelsworth

Download or read book Selling Science in the Age of Newton written by Jeffrey R. Wigelsworth and published by Ashgate Publishing, Ltd.. This book was released on 2010 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.


Science and Social Welfare in the Age of Newton

Science and Social Welfare in the Age of Newton

Author: G. N. Clark

Publisher:

Published: 2013-10

Total Pages: 168

ISBN-13: 9781258912321

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This is a new release of the original 1937 edition.


Book Synopsis Science and Social Welfare in the Age of Newton by : G. N. Clark

Download or read book Science and Social Welfare in the Age of Newton written by G. N. Clark and published by . This book was released on 2013-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new release of the original 1937 edition.


Never at Rest

Never at Rest

Author: Richard S. Westfall

Publisher: Cambridge University Press

Published: 1983-04-29

Total Pages: 934

ISBN-13: 1107392799

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This richly detailed 1981 biography captures both the personal life and the scientific career of Isaac Newton, presenting a fully rounded picture of Newton the man, the scientist, the philosopher, the theologian, and the public figure. Professor Westfall treats all aspects of Newton's career, but his account centres on a full description of Newton's achievements in science. Thus the core of the work describes the development of the calculus, the experimentation that altered the direction of the science of optics, and especially the investigations in celestial dynamics that led to the law of universal gravitation.


Book Synopsis Never at Rest by : Richard S. Westfall

Download or read book Never at Rest written by Richard S. Westfall and published by Cambridge University Press. This book was released on 1983-04-29 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt: This richly detailed 1981 biography captures both the personal life and the scientific career of Isaac Newton, presenting a fully rounded picture of Newton the man, the scientist, the philosopher, the theologian, and the public figure. Professor Westfall treats all aspects of Newton's career, but his account centres on a full description of Newton's achievements in science. Thus the core of the work describes the development of the calculus, the experimentation that altered the direction of the science of optics, and especially the investigations in celestial dynamics that led to the law of universal gravitation.


Isaac Newton

Isaac Newton

Author: James Gleick

Publisher: Vintage

Published: 2004

Total Pages: 272

ISBN-13: 1400032954

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In this original, sweeping, and intimate biography, Gleick moves between a comprehensive historical portrait and a dramatic focus on Newton's significant letters and unpublished notebooks to illuminate the real importance of his work.


Book Synopsis Isaac Newton by : James Gleick

Download or read book Isaac Newton written by James Gleick and published by Vintage. This book was released on 2004 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this original, sweeping, and intimate biography, Gleick moves between a comprehensive historical portrait and a dramatic focus on Newton's significant letters and unpublished notebooks to illuminate the real importance of his work.


Isaac Newton

Isaac Newton

Author: Kathleen Krull

Publisher: Penguin

Published: 2008-10-16

Total Pages: 128

ISBN-13: 1101098368

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What was Isaac Newton like? Secretive, vindictive, withdrawn, obsessive, and, oh, yes, brilliant. His imagination was so large that, just "by thinking on it," he invented calculus and figured out the scientific explanation of gravity.Yet Newton was so small-minded that he set out to destroy other scientists who dared question his findings. Here is a compelling portrait of Newton, contradictions and all, that places him against the backdrop of 17th-century England, a time of plague, the Great Fire of London, and two revolutions.


Book Synopsis Isaac Newton by : Kathleen Krull

Download or read book Isaac Newton written by Kathleen Krull and published by Penguin. This book was released on 2008-10-16 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: What was Isaac Newton like? Secretive, vindictive, withdrawn, obsessive, and, oh, yes, brilliant. His imagination was so large that, just "by thinking on it," he invented calculus and figured out the scientific explanation of gravity.Yet Newton was so small-minded that he set out to destroy other scientists who dared question his findings. Here is a compelling portrait of Newton, contradictions and all, that places him against the backdrop of 17th-century England, a time of plague, the Great Fire of London, and two revolutions.


Life After Gravity

Life After Gravity

Author: Patricia Fara

Publisher: Oxford University Press, USA

Published: 2021-02-24

Total Pages: 287

ISBN-13: 0198841027

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The story of Isaac Newton's decades in London - as ambitious cosmopolitan gentleman, President of London's Royal Society, Master of the Mint, and investor in the slave trade. Isaac Newton is celebrated throughout the world as a great scientific genius who conceived the theory of gravity. But in his early fifties, he abandoned his life as a reclusive university scholar to spend three decades in London, a long period of metropolitan activity that is often overlooked. Enmeshed in Enlightenment politics and social affairs, Newton participated in the linked spheres of early science and imperialist capitalism. Instead of the quiet cloisters and dark libraries of Cambridge's all-male world, he now moved in fashionable London society, which was characterized by patronage relationships, sexual intrigues and ruthless ambition. Knighted by Queen Anne, and a close ally of influential Whig politicians, Newton occupied a powerful position as President of London's Royal Society. He also became Master of the Mint, responsible for the nation's money at a time of financial crisis, and himself making and losing small fortunes on the stock market. A major investor in the East India Company, Newton benefited from the global trading networks that relied on selling African captives to wealthy plantation owners in the Americas, and was responsible for monitoring the import of African gold to be melted down for English guineas. Patricia Fara reveals Newton's life as a cosmopolitan gentleman by focussing on a Hogarth painting of an elite Hanoverian drawing room. Gazing down from the mantelpiece, a bust of Newton looms over an aristocratic audience watching their children perform a play about European colonialism and the search for gold. Packed with Newtonian imagery, this conversation piece depicts the privileged, exploitative life in which this eminent Enlightenment figure engaged, an uncomfortable side of Newton's life with which we are much less familiar.


Book Synopsis Life After Gravity by : Patricia Fara

Download or read book Life After Gravity written by Patricia Fara and published by Oxford University Press, USA. This book was released on 2021-02-24 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Isaac Newton's decades in London - as ambitious cosmopolitan gentleman, President of London's Royal Society, Master of the Mint, and investor in the slave trade. Isaac Newton is celebrated throughout the world as a great scientific genius who conceived the theory of gravity. But in his early fifties, he abandoned his life as a reclusive university scholar to spend three decades in London, a long period of metropolitan activity that is often overlooked. Enmeshed in Enlightenment politics and social affairs, Newton participated in the linked spheres of early science and imperialist capitalism. Instead of the quiet cloisters and dark libraries of Cambridge's all-male world, he now moved in fashionable London society, which was characterized by patronage relationships, sexual intrigues and ruthless ambition. Knighted by Queen Anne, and a close ally of influential Whig politicians, Newton occupied a powerful position as President of London's Royal Society. He also became Master of the Mint, responsible for the nation's money at a time of financial crisis, and himself making and losing small fortunes on the stock market. A major investor in the East India Company, Newton benefited from the global trading networks that relied on selling African captives to wealthy plantation owners in the Americas, and was responsible for monitoring the import of African gold to be melted down for English guineas. Patricia Fara reveals Newton's life as a cosmopolitan gentleman by focussing on a Hogarth painting of an elite Hanoverian drawing room. Gazing down from the mantelpiece, a bust of Newton looms over an aristocratic audience watching their children perform a play about European colonialism and the search for gold. Packed with Newtonian imagery, this conversation piece depicts the privileged, exploitative life in which this eminent Enlightenment figure engaged, an uncomfortable side of Newton's life with which we are much less familiar.