Serendipitous and Strategic Innovation

Serendipitous and Strategic Innovation

Author: Shantha Liyanage

Publisher: Bloomsbury Publishing USA

Published: 2005-12-30

Total Pages: 286

ISBN-13: 0313083118

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Innovation is a time-consuming process that involves invention as a beginning and a marketable service or product as an end. But innovation itself, once concluded, is not necessarily a constructive act as some innovations yield positive and some negative results. The way we recognize and develop innovation—so often a serendipitous and almost invisible act in its beginning—is thus a matter of primary importance in today's world where new thoughts and products play such a crucial role in economies across the globe. Nowhere is the general support structure required for success in innovation more starkly illuminated than in the fields of science and medicine, where human well-being is so manifestly at stake. In this work, which draws together the perspectives of a multidisciplinary group of professionals—medical doctors, innovation policy analysts, and academics in business management—Shantha Liyanage and his colleagues provide a thorough examination of the technology innovation process, and display its critical links with organizational functions, so the innovative capacities of organizations can be better prepared to meet the rapid changes of our age.


Book Synopsis Serendipitous and Strategic Innovation by : Shantha Liyanage

Download or read book Serendipitous and Strategic Innovation written by Shantha Liyanage and published by Bloomsbury Publishing USA. This book was released on 2005-12-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a time-consuming process that involves invention as a beginning and a marketable service or product as an end. But innovation itself, once concluded, is not necessarily a constructive act as some innovations yield positive and some negative results. The way we recognize and develop innovation—so often a serendipitous and almost invisible act in its beginning—is thus a matter of primary importance in today's world where new thoughts and products play such a crucial role in economies across the globe. Nowhere is the general support structure required for success in innovation more starkly illuminated than in the fields of science and medicine, where human well-being is so manifestly at stake. In this work, which draws together the perspectives of a multidisciplinary group of professionals—medical doctors, innovation policy analysts, and academics in business management—Shantha Liyanage and his colleagues provide a thorough examination of the technology innovation process, and display its critical links with organizational functions, so the innovative capacities of organizations can be better prepared to meet the rapid changes of our age.

New Developments in Evolutionary Innovation

New Developments in Evolutionary Innovation

Author: Gino Cattani

Publisher: Oxford University Press

Published: 2021-05-13

Total Pages: 224

ISBN-13: 0192573969

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The growth of evolutionary thinking has had a profound impact on economic theory and related fields such as strategy and technological innovation. An important paradigm that underlies the evolutionary theory of innovation is neo-Darwinian evolution. According to this paradigm, evolution is gradualist and based on the mechanisms of variation, selection, and retention. Since the 1970s, theoretical advancements in evolutionary biology have recognised the central role of punctuated equilibrium, speciation, and exaptation. However, despite their significant influence in evolutionary biology, these advancements have been reflected only partially in evolutionary approaches to economics, strategy, and innovation. The aim of this book is to review these advancements and explore their implications, with a particular emphasis on the role of serendipity and unprestateability in innovation and novelty creation.


Book Synopsis New Developments in Evolutionary Innovation by : Gino Cattani

Download or read book New Developments in Evolutionary Innovation written by Gino Cattani and published by Oxford University Press. This book was released on 2021-05-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of evolutionary thinking has had a profound impact on economic theory and related fields such as strategy and technological innovation. An important paradigm that underlies the evolutionary theory of innovation is neo-Darwinian evolution. According to this paradigm, evolution is gradualist and based on the mechanisms of variation, selection, and retention. Since the 1970s, theoretical advancements in evolutionary biology have recognised the central role of punctuated equilibrium, speciation, and exaptation. However, despite their significant influence in evolutionary biology, these advancements have been reflected only partially in evolutionary approaches to economics, strategy, and innovation. The aim of this book is to review these advancements and explore their implications, with a particular emphasis on the role of serendipity and unprestateability in innovation and novelty creation.

The Medici Effect

The Medici Effect

Author: Frans Johansson

Publisher: Harvard Business Press

Published: 2006

Total Pages: 207

ISBN-13: 9781422102824

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Examines why creativity and insight are incredibly vibrant at the intersection of domains, disciplines, cultures and fields and tells us how to get to those places. This book reveals the core principles that reign when divergent concepts are combined.


Book Synopsis The Medici Effect by : Frans Johansson

Download or read book The Medici Effect written by Frans Johansson and published by Harvard Business Press. This book was released on 2006 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines why creativity and insight are incredibly vibrant at the intersection of domains, disciplines, cultures and fields and tells us how to get to those places. This book reveals the core principles that reign when divergent concepts are combined.

The Serendipity Mindset

The Serendipity Mindset

Author: Christian Busch

Publisher: Penguin

Published: 2020-06-09

Total Pages: 386

ISBN-13: 0593086023

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Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere. Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply luckier than the rest of us. Good fortune—serendipity—just seems to happen to them. Is that true? Or are some people better at creating the conditions for coincidences to arise and taking advantage of them when they do? How can we connect the dots of seemingly random events to improve our lives? In The Serendipity Mindset, Christian Busch explains that serendipity isn’t about luck in the sense of simple randomness. It’s about seeing links that others don’t, combining these observations in unexpected and strategic ways, and learning how to detect the moments when apparently random or unconnected ideas merge to form new opportunities. Busch explores serendipity from a rational and scientific perspective and argues that there are identifiable approaches we can use to foster the conditions to let serendipity grow. Drawing from biology, chemistry, management, and information systems, and using examples of people from all walks of life, Busch illustrates how serendipity works and explains how we can train our own serendipity muscle and use it to turn the unexpected into opportunity. Once we understand serendipity, Busch says, we become curators of it, and luck becomes something that no longer just happens to us—it becomes a force that we can grasp, shape, and hone. Full of exciting ideas and strategies, The Serendipity Mindset offers a clear blueprint for how we can cultivate serendipity to increase innovation, influence, and opportunity in every aspect of our lives.


Book Synopsis The Serendipity Mindset by : Christian Busch

Download or read book The Serendipity Mindset written by Christian Busch and published by Penguin. This book was released on 2020-06-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere. Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply luckier than the rest of us. Good fortune—serendipity—just seems to happen to them. Is that true? Or are some people better at creating the conditions for coincidences to arise and taking advantage of them when they do? How can we connect the dots of seemingly random events to improve our lives? In The Serendipity Mindset, Christian Busch explains that serendipity isn’t about luck in the sense of simple randomness. It’s about seeing links that others don’t, combining these observations in unexpected and strategic ways, and learning how to detect the moments when apparently random or unconnected ideas merge to form new opportunities. Busch explores serendipity from a rational and scientific perspective and argues that there are identifiable approaches we can use to foster the conditions to let serendipity grow. Drawing from biology, chemistry, management, and information systems, and using examples of people from all walks of life, Busch illustrates how serendipity works and explains how we can train our own serendipity muscle and use it to turn the unexpected into opportunity. Once we understand serendipity, Busch says, we become curators of it, and luck becomes something that no longer just happens to us—it becomes a force that we can grasp, shape, and hone. Full of exciting ideas and strategies, The Serendipity Mindset offers a clear blueprint for how we can cultivate serendipity to increase innovation, influence, and opportunity in every aspect of our lives.

The Science of Serendipity

The Science of Serendipity

Author: Matt Kingdon

Publisher: John Wiley & Sons

Published: 2013-02-08

Total Pages: 193

ISBN-13: 1118478126

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Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Serendipity, it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation—bringing new products and services to market and helping organisations become more creative—Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see—and seize—opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success? In a conversational, jargon-free style built on a practitioner’s observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you. Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. For 20 years, What If! has partnered with the world’s most successful, forward-looking companies—businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin—to galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia.


Book Synopsis The Science of Serendipity by : Matt Kingdon

Download or read book The Science of Serendipity written by Matt Kingdon and published by John Wiley & Sons. This book was released on 2013-02-08 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Serendipity, it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation—bringing new products and services to market and helping organisations become more creative—Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see—and seize—opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success? In a conversational, jargon-free style built on a practitioner’s observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you. Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. For 20 years, What If! has partnered with the world’s most successful, forward-looking companies—businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin—to galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia.

Strategic Management in the 21st Century

Strategic Management in the 21st Century

Author: Timothy J. Wilkinson

Publisher: Bloomsbury Publishing USA

Published: 2013-05-22

Total Pages: 919

ISBN-13: 0313397422

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Covering both practical and theoretical aspects of strategic management, this three-volume work brings the complex topic down to earth and enables readers to gain competitive business advantages in their marketplace. This clear, insightful, and interesting work covers all aspects of strategic management, including chapters that discuss SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, the Resource-Based View, transaction cost economics, and real options theory. Unlike other books, this three-volume work examines strategic management from different perspectives, effectively interweaving seemingly disparate subdisciplines, such as entrepreneurship and international business, with specialized foci, such as creativity, innovation, and trust. Incorporating information from contributors as varied as a proprietor of a worldwide motorcycle business to one of the most published scholars in the field of international strategic management, the practical and theoretical perspectives presented in Strategic Management in the 21st Century will benefit business strategists, professors of strategic management, and graduate students in the field.


Book Synopsis Strategic Management in the 21st Century by : Timothy J. Wilkinson

Download or read book Strategic Management in the 21st Century written by Timothy J. Wilkinson and published by Bloomsbury Publishing USA. This book was released on 2013-05-22 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering both practical and theoretical aspects of strategic management, this three-volume work brings the complex topic down to earth and enables readers to gain competitive business advantages in their marketplace. This clear, insightful, and interesting work covers all aspects of strategic management, including chapters that discuss SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, the Resource-Based View, transaction cost economics, and real options theory. Unlike other books, this three-volume work examines strategic management from different perspectives, effectively interweaving seemingly disparate subdisciplines, such as entrepreneurship and international business, with specialized foci, such as creativity, innovation, and trust. Incorporating information from contributors as varied as a proprietor of a worldwide motorcycle business to one of the most published scholars in the field of international strategic management, the practical and theoretical perspectives presented in Strategic Management in the 21st Century will benefit business strategists, professors of strategic management, and graduate students in the field.

The Framework for Innovation

The Framework for Innovation

Author: Frank Voehl

Publisher: CRC Press

Published: 2018-12-14

Total Pages: 461

ISBN-13: 148225896X

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The innovation infrastructure and master plan described in this book offers a detailed and comprehensive approach to one of the most difficult and challenging problems facing entrepreneurs involved in innovation at any scale enterprise: the problem of how to govern your organization’s innovation initiatives in the middle of turbulent change. Progress in any field requires the development of a framework, a structure that organizes the accumulating knowledge, enables people to master it, and unifies the key discoveries into a set of principles that makes them understandable and actionable. For starters, successful innovation requires an integrated design process, beginning with integration in the design of the enterprise, the design of the product, along with the design and implementation of new technologies. Such an integrated design effort requires good collaboration and management of the design framework, and should be supported by efficient knowledge management techniques and tools; If innovation is to help a business grow and improve its competitiveness, it is also important to plan the innovation carefully. This book provides a holistic, multidisciplinary framework that will enable your organization and its leaders to take a strategic approach to innovation. The framework combines non-traditional, creative approaches to business innovation with conventional strategy development models. The framework model brings together perspectives from many complementary disciplines: the non-traditional approaches to innovation found in the business creativity movement; multiple-source strategy consulting; the new product development perspective of many leading industrial design firms; qualitative consumer/customer research; future-based research found in think tanks and traditional scenario planning; and organizational development (OD) practices that examine the effectiveness of an organization’s culture, processes, and structure. Though some ideas may just "fall from the sky" or "come out of the blue", an organization should also have a strategic vision of how the business and the enterprise will successfully develop. It should not just wait for the innovation to arrive arbitrarily, but rather proactively plan for innovation incorporating market trends, the competitive landscape, new technology availability, and changes in customer preferences and trends in order to create a flexible in-house innovation process. Such an enterprise will also pro-actively manage the knowledge supply chain that supports innovation, as outlined in this book #7 of Management Handbook for Results series. The framework outlined in this handbook consists of a well-integrated cohesive set of practices that inspires imaginative innovation teams to look beyond the obvious and explore a broad range of possibilities to identify significant opportunities and make informed decisions about the most promising paths to pursue. The goal is to create a shared vision for growth, along with defining pragmatic action plans that bridge from the future back to the present, while attempting to align the organization around the requirements for success.


Book Synopsis The Framework for Innovation by : Frank Voehl

Download or read book The Framework for Innovation written by Frank Voehl and published by CRC Press. This book was released on 2018-12-14 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation infrastructure and master plan described in this book offers a detailed and comprehensive approach to one of the most difficult and challenging problems facing entrepreneurs involved in innovation at any scale enterprise: the problem of how to govern your organization’s innovation initiatives in the middle of turbulent change. Progress in any field requires the development of a framework, a structure that organizes the accumulating knowledge, enables people to master it, and unifies the key discoveries into a set of principles that makes them understandable and actionable. For starters, successful innovation requires an integrated design process, beginning with integration in the design of the enterprise, the design of the product, along with the design and implementation of new technologies. Such an integrated design effort requires good collaboration and management of the design framework, and should be supported by efficient knowledge management techniques and tools; If innovation is to help a business grow and improve its competitiveness, it is also important to plan the innovation carefully. This book provides a holistic, multidisciplinary framework that will enable your organization and its leaders to take a strategic approach to innovation. The framework combines non-traditional, creative approaches to business innovation with conventional strategy development models. The framework model brings together perspectives from many complementary disciplines: the non-traditional approaches to innovation found in the business creativity movement; multiple-source strategy consulting; the new product development perspective of many leading industrial design firms; qualitative consumer/customer research; future-based research found in think tanks and traditional scenario planning; and organizational development (OD) practices that examine the effectiveness of an organization’s culture, processes, and structure. Though some ideas may just "fall from the sky" or "come out of the blue", an organization should also have a strategic vision of how the business and the enterprise will successfully develop. It should not just wait for the innovation to arrive arbitrarily, but rather proactively plan for innovation incorporating market trends, the competitive landscape, new technology availability, and changes in customer preferences and trends in order to create a flexible in-house innovation process. Such an enterprise will also pro-actively manage the knowledge supply chain that supports innovation, as outlined in this book #7 of Management Handbook for Results series. The framework outlined in this handbook consists of a well-integrated cohesive set of practices that inspires imaginative innovation teams to look beyond the obvious and explore a broad range of possibilities to identify significant opportunities and make informed decisions about the most promising paths to pursue. The goal is to create a shared vision for growth, along with defining pragmatic action plans that bridge from the future back to the present, while attempting to align the organization around the requirements for success.

Unlocking Strategic Innovation

Unlocking Strategic Innovation

Author: Surja Datta

Publisher: Routledge

Published: 2021-03-14

Total Pages: 198

ISBN-13: 1000360547

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This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.


Book Synopsis Unlocking Strategic Innovation by : Surja Datta

Download or read book Unlocking Strategic Innovation written by Surja Datta and published by Routledge. This book was released on 2021-03-14 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.

The Executive Guide to Innovation

The Executive Guide to Innovation

Author: Jane Keathley

Publisher: Quality Press

Published: 2013-08-26

Total Pages: 185

ISBN-13: 0873892321

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Is your organization's level of innovation where you think it should be today? Now is the time to shape your future through innovation management. This book provides a wealth of information, tools, techniques, models, approaches, and methodologies that are all specifically designed for excellence in innovation, solution generation, and execution. Within these pages you will find innovation concepts, methods, and case studies that build upon the quality body of knowledge to drive innovation. The successful application of these concepts will help you to be successful in the years to come. In addition to the hands-on material presented, the book also provides advice and counsel on how to align a growth-based strategy with all functions of the organization, how to create a culture for ideas and growth, how to acquire and retain the right mix of resources, and how to sustain what you’ve built over time. Innovation is quality for tomorrow. Use The Executive Guide to Innovation to conquer new challenges and seize new opportunities as you move into your future!


Book Synopsis The Executive Guide to Innovation by : Jane Keathley

Download or read book The Executive Guide to Innovation written by Jane Keathley and published by Quality Press. This book was released on 2013-08-26 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your organization's level of innovation where you think it should be today? Now is the time to shape your future through innovation management. This book provides a wealth of information, tools, techniques, models, approaches, and methodologies that are all specifically designed for excellence in innovation, solution generation, and execution. Within these pages you will find innovation concepts, methods, and case studies that build upon the quality body of knowledge to drive innovation. The successful application of these concepts will help you to be successful in the years to come. In addition to the hands-on material presented, the book also provides advice and counsel on how to align a growth-based strategy with all functions of the organization, how to create a culture for ideas and growth, how to acquire and retain the right mix of resources, and how to sustain what you’ve built over time. Innovation is quality for tomorrow. Use The Executive Guide to Innovation to conquer new challenges and seize new opportunities as you move into your future!

Your Strategy Needs a Strategy

Your Strategy Needs a Strategy

Author: Martin Reeves

Publisher: Harvard Business Review Press

Published: 2015-05-19

Total Pages: 281

ISBN-13: 1625275870

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You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.


Book Synopsis Your Strategy Needs a Strategy by : Martin Reeves

Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.