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There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
Book Synopsis Shopping Centre Marketing by : Piotr Krowicki
Download or read book Shopping Centre Marketing written by Piotr Krowicki and published by Taylor & Francis. This book was released on 2024-02-26 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
Learn from a highly successful strategic marketer who has pulled the multi-disciplinary and challenging aspects of marketing a shopping centre together in one place. Packed full of practical advice, examples, useful resources and templates, it's a book all Shopping Centre Marketing Managers should keep close by and refer to often. - Back cover.
Book Synopsis The Marketing Practitioner's Guide to Shopping Centre Marketing by : Julia Zivanovic
Download or read book The Marketing Practitioner's Guide to Shopping Centre Marketing written by Julia Zivanovic and published by . This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from a highly successful strategic marketer who has pulled the multi-disciplinary and challenging aspects of marketing a shopping centre together in one place. Packed full of practical advice, examples, useful resources and templates, it's a book all Shopping Centre Marketing Managers should keep close by and refer to often. - Back cover.
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
Book Synopsis Retail Marketing by : Gary Akehurst
Download or read book Retail Marketing written by Gary Akehurst and published by Routledge. This book was released on 2013-05-13 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
Book Synopsis EBOOK: Retail Marketing by : ENNIS, SEAN
Download or read book EBOOK: Retail Marketing written by ENNIS, SEAN and published by McGraw Hill. This book was released on 2015-10-16 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Retail Marketing
Shopping centers and other forms of retail properties continue tobe among the soundest real estate investments in North America. Butretail property is a highly specialized field of real estatedevelopment with a unique and complex set of legal, financial,development, management, and marketing variables about whichinvestors and developers must possess a sound working knowledge.Now this book arms with you with that knowledge, and muchmore. The most comprehensive, authoritative, up-to-date resource of itskind, Shopping Centers and Other Retail Properties covers everyvital aspect of negotiating, buying, selling, developing, managing,and marketing shopping centers and other retail properties. EditorsJohn R. White and Kevin D. Gray, of the leading real estateconsulting firm Landauer Associates, and an all-star team ofexperts in the field of shopping center and retail propertydevelopment, share everything they know about: * All important legal issues * Investment and feasibility analysis * Valuation requirements and performance measures * Planning, designing, and renovating retail properties * Developing and investing in local and community shopping centers,highway retail centers, and regionals and super regionals * Operating and managing retail centers * Mortgage financing and financing through public and privateequity issues * Space marketing and lease terms * Macro and micro market analysis * And much more Shopping Centers and Other Retail Properties is an indispensableworking resource for both new and experienced retail propertyinvestors and developers as well as those who work with them,including attorneys, accountants, analysts, appraisers, planners,managers, brokers, and consultants. "Timely insights into an industry undergoing tremendous change."-- For both newcomers and seasoned professionals in retail propertyinvestment, this book provides a wealth of vital information onevery aspect of developing and managing shopping centers and retailproperties. Written by an all-star team of specialists in thefield, Shopping Centers and Other Retail Properties: * Provides expert guidance on financing, developing, operating, andmanaging shopping centers and other retail properties * Covers analysis of retail market demand, investment andfeasibility analysis, appraisal, mortgage financing, financing byequity, new planning formats, and much more * Serves as an indispensable working resource for investors,developers, attorneys, accountants, analysts, appraisers, planners,managers, brokers, and consultants "An authoritative work that will be immensely useful to anyoneinterested in retail real estate." -- "Retail developments have become the key investments now targetedin real estate. No two people have commanded more respect forexpertise than this book's editors. There are many, many booksattempting to guide readers in this field. In my experienced view,none compares to the excellence and usefulness of this text." --
Book Synopsis Shopping Centers and Other Retail Properties by : John R. White
Download or read book Shopping Centers and Other Retail Properties written by John R. White and published by John Wiley & Sons. This book was released on 1996-03-15 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopping centers and other forms of retail properties continue tobe among the soundest real estate investments in North America. Butretail property is a highly specialized field of real estatedevelopment with a unique and complex set of legal, financial,development, management, and marketing variables about whichinvestors and developers must possess a sound working knowledge.Now this book arms with you with that knowledge, and muchmore. The most comprehensive, authoritative, up-to-date resource of itskind, Shopping Centers and Other Retail Properties covers everyvital aspect of negotiating, buying, selling, developing, managing,and marketing shopping centers and other retail properties. EditorsJohn R. White and Kevin D. Gray, of the leading real estateconsulting firm Landauer Associates, and an all-star team ofexperts in the field of shopping center and retail propertydevelopment, share everything they know about: * All important legal issues * Investment and feasibility analysis * Valuation requirements and performance measures * Planning, designing, and renovating retail properties * Developing and investing in local and community shopping centers,highway retail centers, and regionals and super regionals * Operating and managing retail centers * Mortgage financing and financing through public and privateequity issues * Space marketing and lease terms * Macro and micro market analysis * And much more Shopping Centers and Other Retail Properties is an indispensableworking resource for both new and experienced retail propertyinvestors and developers as well as those who work with them,including attorneys, accountants, analysts, appraisers, planners,managers, brokers, and consultants. "Timely insights into an industry undergoing tremendous change."-- For both newcomers and seasoned professionals in retail propertyinvestment, this book provides a wealth of vital information onevery aspect of developing and managing shopping centers and retailproperties. Written by an all-star team of specialists in thefield, Shopping Centers and Other Retail Properties: * Provides expert guidance on financing, developing, operating, andmanaging shopping centers and other retail properties * Covers analysis of retail market demand, investment andfeasibility analysis, appraisal, mortgage financing, financing byequity, new planning formats, and much more * Serves as an indispensable working resource for investors,developers, attorneys, accountants, analysts, appraisers, planners,managers, brokers, and consultants "An authoritative work that will be immensely useful to anyoneinterested in retail real estate." -- "Retail developments have become the key investments now targetedin real estate. No two people have commanded more respect forexpertise than this book's editors. There are many, many booksattempting to guide readers in this field. In my experienced view,none compares to the excellence and usefulness of this text." --
Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.
Book Synopsis Retail Marketing by : A. Sivakumar
Download or read book Retail Marketing written by A. Sivakumar and published by Excel Books India. This book was released on 2007 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
Book Synopsis Objects of Desire by : C. Dennis
Download or read book Objects of Desire written by C. Dennis and published by Springer. This book was released on 2004-11-23 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
Book Synopsis SHOPPING CENTER MANAGEMENT AND LEASING, 2ND EDITION by : CPM; ALAN ALEXANDER. RICHARD MUHLEBACH
Download or read book SHOPPING CENTER MANAGEMENT AND LEASING, 2ND EDITION written by CPM; ALAN ALEXANDER. RICHARD MUHLEBACH and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Marketing Opportunities and Challenges in a Changing Global Marketplace by : Shuang Wu
Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.
Book Synopsis Retail Marketing Strategy by : Constant Berkhout
Download or read book Retail Marketing Strategy written by Constant Berkhout and published by Kogan Page Publishers. This book was released on 2015-11-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.
