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Author: Michael White
Publisher: World Trade Press
Published: 2009
Total Pages: 187
ISBN-13: 160780008X
DOWNLOAD EBOOKDownload or read book A short course in international marketing blunders [electronic resource] written by Michael White and published by World Trade Press. This book was released on 2009 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Jeffrey E. Curry
Publisher: World Trade Press
Published: 2009
Total Pages: 192
ISBN-13: 1607800071
DOWNLOAD EBOOKA Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Download or read book A short course in international marketing [electronic resource] written by Jeffrey E. Curry and published by World Trade Press. This book was released on 2009 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Author: Michael White
Publisher: Librix.eu
Published: 2009
Total Pages: 188
ISBN-13: 8073997517
DOWNLOAD EBOOKDownload or read book A Short Course in International Marketing Blunders written by Michael White and published by Librix.eu. This book was released on 2009 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Jeffrey Edmund Curry
Publisher:
Published: 2009-09-01
Total Pages: 191
ISBN-13: 9788126912506
DOWNLOAD EBOOKDownload or read book Short Course In International Marketing written by Jeffrey Edmund Curry and published by . This book was released on 2009-09-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Short Course in International Marketing Blunders (Dec. 99). written by and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Charles Mitchell
Publisher:
Published: 2001-08
Total Pages: 192
ISBN-13: 9781885073600
DOWNLOAD EBOOKThis book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
Download or read book A Short Course in International Marketing Blunders written by Charles Mitchell and published by . This book was released on 2001-08 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
Download or read book International Marketing Blunders written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Carl Arthur Solberg
Publisher: Routledge
Published: 2017-12-06
Total Pages: 577
ISBN-13: 1351732897
DOWNLOAD EBOOKExpanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.
Download or read book International Marketing written by Carl Arthur Solberg and published by Routledge. This book was released on 2017-12-06 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.
Author: Rakesh Mohan Joshi
Publisher: Oxford University Press, USA
Published: 2014
Total Pages: 0
ISBN-13: 9780198077022
DOWNLOAD EBOOKInternational Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing 2e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.
Download or read book International Marketing written by Rakesh Mohan Joshi and published by Oxford University Press, USA. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing 2e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.
Author: Charles Mitchell
Publisher: World Trade Press
Published: 1999
Total Pages: 196
ISBN-13: 9781885073549
DOWNLOAD EBOOKShort Course books are written from an international perspective for an international audience.
Download or read book A Short Course in International Business Culture written by Charles Mitchell and published by World Trade Press. This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Short Course books are written from an international perspective for an international audience.
