Should Crystal Pepsi be re-launched?

Should Crystal Pepsi be re-launched?

Author:

Publisher: GRIN Verlag

Published: 2020-04-14

Total Pages: 52

ISBN-13: 3346147002

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Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, , language: English, abstract: Crystal Pepsi was a clear Cola launched by PepsiCo in the early 1990s, following a marketing trend for clear and pure products. However, after an initial success, sales dropped drastically and the product was pulled off the market. Since then, a lot of factors like consumer preferences and the market environment have changed. The case focuses on the decision of whether Crystal Pepsi should be re-launched today or not. David Novak became CEO of PepsiCo North America in 1992 after a successful career in the marketing world. When he detected the development of pure and clear products' fad, ranging from soap to gasoline, he saw an opportunity to tap into for Pepsi. Thus, he decided to develop his idea and launch Crystal Pepsi, a colorless and caffeine-free cola that would appear more refreshing. By 1994, the trend was largely over and many of the products, including Crystal Pepsi, disappeared from the market due to poor sales. Only years later, precisely in 2007, during an interview, Novak admitted to Fast Company that while it was the “best idea” he ever had, it was also the “worst executed”. If this buzz is true and is really happening, why Crystal Pepsi failed in the first place?


Book Synopsis Should Crystal Pepsi be re-launched? by :

Download or read book Should Crystal Pepsi be re-launched? written by and published by GRIN Verlag. This book was released on 2020-04-14 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, , language: English, abstract: Crystal Pepsi was a clear Cola launched by PepsiCo in the early 1990s, following a marketing trend for clear and pure products. However, after an initial success, sales dropped drastically and the product was pulled off the market. Since then, a lot of factors like consumer preferences and the market environment have changed. The case focuses on the decision of whether Crystal Pepsi should be re-launched today or not. David Novak became CEO of PepsiCo North America in 1992 after a successful career in the marketing world. When he detected the development of pure and clear products' fad, ranging from soap to gasoline, he saw an opportunity to tap into for Pepsi. Thus, he decided to develop his idea and launch Crystal Pepsi, a colorless and caffeine-free cola that would appear more refreshing. By 1994, the trend was largely over and many of the products, including Crystal Pepsi, disappeared from the market due to poor sales. Only years later, precisely in 2007, during an interview, Novak admitted to Fast Company that while it was the “best idea” he ever had, it was also the “worst executed”. If this buzz is true and is really happening, why Crystal Pepsi failed in the first place?

Sun Tzu and the Art of Business

Sun Tzu and the Art of Business

Author: Mark McNeilly

Publisher: OUP USA

Published: 2012-01-26

Total Pages: 343

ISBN-13: 0199782911

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.


Book Synopsis Sun Tzu and the Art of Business by : Mark McNeilly

Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by OUP USA. This book was released on 2012-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Business Week

Business Week

Author:

Publisher:

Published: 1994

Total Pages: 1028

ISBN-13:

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Download or read book Business Week written by and published by . This book was released on 1994 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:

MANAGEMENT AND LEADERSHIP CASE STUDIES TO SHARPEN YOUR SKILLS

MANAGEMENT AND LEADERSHIP CASE STUDIES TO SHARPEN YOUR SKILLS

Author: Dr. M.G. Bhaskar

Publisher: Archers & Elevators Publishing House

Published:

Total Pages: 189

ISBN-13: 9394958746

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Book Synopsis MANAGEMENT AND LEADERSHIP CASE STUDIES TO SHARPEN YOUR SKILLS by : Dr. M.G. Bhaskar

Download or read book MANAGEMENT AND LEADERSHIP CASE STUDIES TO SHARPEN YOUR SKILLS written by Dr. M.G. Bhaskar and published by Archers & Elevators Publishing House. This book was released on with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:

(Re)inventing the Brand

(Re)inventing the Brand

Author: Jean-Noël Kapferer

Publisher: Kogan Page Publishers

Published: 2001

Total Pages: 248

ISBN-13: 9780749435936

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Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.


Book Synopsis (Re)inventing the Brand by : Jean-Noël Kapferer

Download or read book (Re)inventing the Brand written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2001 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.

Taking People with You

Taking People with You

Author: David Novak

Publisher: Penguin

Published: 2012-01-03

Total Pages: 256

ISBN-13: 1101553960

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“AN IMPORTANT BOOK ABOUT MOTIVATION FROM A PROVEN MOTIVATOR.” —JACK WELCH Yum! Brands CEO David Novak learned long ago that you can’t lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his fifteen years at Yum! Brands, Novak has developed a trademarked program—Taking People with You—that he personally teaches to thousands of managers around the world. He shows them how to make big things happen by getting people on their side. No skill in business is more important. And Yum!’s extraordinary success (at least 13 percent growth for each of the last ten years) proves his point. Novak knows that managers don’t need leadership platitudes or business school theories. So he cuts right to the chase with a step-by-step guide to setting big goals, building strong teams, blowing past your targets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture.


Book Synopsis Taking People with You by : David Novak

Download or read book Taking People with You written by David Novak and published by Penguin. This book was released on 2012-01-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “AN IMPORTANT BOOK ABOUT MOTIVATION FROM A PROVEN MOTIVATOR.” —JACK WELCH Yum! Brands CEO David Novak learned long ago that you can’t lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his fifteen years at Yum! Brands, Novak has developed a trademarked program—Taking People with You—that he personally teaches to thousands of managers around the world. He shows them how to make big things happen by getting people on their side. No skill in business is more important. And Yum!’s extraordinary success (at least 13 percent growth for each of the last ten years) proves his point. Novak knows that managers don’t need leadership platitudes or business school theories. So he cuts right to the chase with a step-by-step guide to setting big goals, building strong teams, blowing past your targets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture.

The Education of an Accidental CEO

The Education of an Accidental CEO

Author: David Novak

Publisher: Currency

Published: 2007-10-09

Total Pages: 209

ISBN-13: 0307405656

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David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:From his formative years...• Walking through your anxieties• Avoiding the poison of stereotypes• Staying “right-sized” • Breaking through the clutterFrom his years as an ad executive and chief marketing officer ...• How not to roll over like Fluffy the dog• Seeing yourself as a brand• When to pull the plug on the Super BowlAs the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...• Why a gold watch can have less value than a floppy rubber chicken• Knowing when “the answers are in the building”• Knowing when to do nothing• What it takes to revitalze a companyAnd as CEO of Yum! Brands, Inc. ...• How to “shock the system”• How to avoid the slow-no’s• Managing two up and two downDavid Novak’s ideas for building an entire culture around reward and recognition—getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others—is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.


Book Synopsis The Education of an Accidental CEO by : David Novak

Download or read book The Education of an Accidental CEO written by David Novak and published by Currency. This book was released on 2007-10-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:From his formative years...• Walking through your anxieties• Avoiding the poison of stereotypes• Staying “right-sized” • Breaking through the clutterFrom his years as an ad executive and chief marketing officer ...• How not to roll over like Fluffy the dog• Seeing yourself as a brand• When to pull the plug on the Super BowlAs the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...• Why a gold watch can have less value than a floppy rubber chicken• Knowing when “the answers are in the building”• Knowing when to do nothing• What it takes to revitalze a companyAnd as CEO of Yum! Brands, Inc. ...• How to “shock the system”• How to avoid the slow-no’s• Managing two up and two downDavid Novak’s ideas for building an entire culture around reward and recognition—getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others—is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.

Epic Fails

Epic Fails

Author: Salvador Jiménez Murguía

Publisher: Rowman & Littlefield

Published: 2018-09-15

Total Pages: 185

ISBN-13: 1538103729

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Many of the most successful innovations—from the light bulb to the Internet—have often resulted from ingenuity, ambition, and dedication. Such achievements have changed lives for the better. Yet for every new development that the public embraces, there is a dark side of progress: cultural byproducts that litter the road to obscurity. Just because something is a failure, however, doesn’t necessarily mean that it shouldn’t matter. In Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture, Salvador Jiménez Murguía examines some of the most iconic missteps of the past several decades. In order to shed light on the inherent, often comic strain in American life between fame and infamy, the author surveys some of the best—or rather, worst—of what man has to offer. From fashion flops like the mullet and Zubaz pants to marketing mistakes like Bud Dry, New Coke, and Crystal Pepsi, this text captures the unintentionally entertaining milieu of failure. Placing these gaffes in cultural context, Murguía considers how each of these products crashed and burned, while trying to arrive at an answer to the ultimate question: “What were they thinking?” Whether these attempts were doomed from the start, failed because of consumer indifference, or were simply the victims of poor timing, this book returns them, however briefly, to the spotlight. A fascinating look at man-made disasters, Epic Fails isan entertaining treatise about the forgotten—and infamous—endeavors of American creativity, or lack thereof.


Book Synopsis Epic Fails by : Salvador Jiménez Murguía

Download or read book Epic Fails written by Salvador Jiménez Murguía and published by Rowman & Littlefield. This book was released on 2018-09-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the most successful innovations—from the light bulb to the Internet—have often resulted from ingenuity, ambition, and dedication. Such achievements have changed lives for the better. Yet for every new development that the public embraces, there is a dark side of progress: cultural byproducts that litter the road to obscurity. Just because something is a failure, however, doesn’t necessarily mean that it shouldn’t matter. In Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture, Salvador Jiménez Murguía examines some of the most iconic missteps of the past several decades. In order to shed light on the inherent, often comic strain in American life between fame and infamy, the author surveys some of the best—or rather, worst—of what man has to offer. From fashion flops like the mullet and Zubaz pants to marketing mistakes like Bud Dry, New Coke, and Crystal Pepsi, this text captures the unintentionally entertaining milieu of failure. Placing these gaffes in cultural context, Murguía considers how each of these products crashed and burned, while trying to arrive at an answer to the ultimate question: “What were they thinking?” Whether these attempts were doomed from the start, failed because of consumer indifference, or were simply the victims of poor timing, this book returns them, however briefly, to the spotlight. A fascinating look at man-made disasters, Epic Fails isan entertaining treatise about the forgotten—and infamous—endeavors of American creativity, or lack thereof.

Economics

Economics

Author: Patrick J. Welch

Publisher: John Wiley & Sons

Published: 2009-11-23

Total Pages: 1113

ISBN-13: 0470450096

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The ninth edition introduces business professionals to basic economic concepts, institutions, relationships, and terminology. It has been updated with the most current qualitative data. Over 20 new applications have been added that help them connect economics to real-world experiences. They’ll gain insight into green economics and how business and the environment are related. Critical Thinking Cases are presented at the end of the chapter to show how concepts are applied. Up for Debate sections also examine the different sides of current economic issues. These updates prepare business professionals to apply their economic knowledge in the field.


Book Synopsis Economics by : Patrick J. Welch

Download or read book Economics written by Patrick J. Welch and published by John Wiley & Sons. This book was released on 2009-11-23 with total page 1113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ninth edition introduces business professionals to basic economic concepts, institutions, relationships, and terminology. It has been updated with the most current qualitative data. Over 20 new applications have been added that help them connect economics to real-world experiences. They’ll gain insight into green economics and how business and the environment are related. Critical Thinking Cases are presented at the end of the chapter to show how concepts are applied. Up for Debate sections also examine the different sides of current economic issues. These updates prepare business professionals to apply their economic knowledge in the field.

The End Is Now

The End Is Now

Author: Rob Stennett

Publisher: Zondervan

Published: 2009-06-23

Total Pages: 281

ISBN-13: 0310561353

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Meet the Henderson family: Jeff, a struggling salesman who lives with a constant nagging fear that something will happen to his family; Will, who’s just trying to figure out life in the fifth grade; Emily whose greatest concern is that she won’t be nominated homecoming queen; and Amy, who is growing stir-crazy from being a housewife of eighteen years—and is convinced this was God’s plan B for her life. The Hendersons are longtime residents of Goodland, Kansas, a small Midwest town where nothing new or exciting ever happens … until now. Are the recent “weird” happenings and catastrophic weather mere coincidence, or more? The town spirals into chaos and confusion as its residents discover the end is no longer near—the end is now. Rob Stennett’s second novel is both a satire and a story of the apocalypse, a thriller and an exploration of family, community, belief, unbelief, and the two thousand-year-old Christian tradition of looking to the sky because the end is near.


Book Synopsis The End Is Now by : Rob Stennett

Download or read book The End Is Now written by Rob Stennett and published by Zondervan. This book was released on 2009-06-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the Henderson family: Jeff, a struggling salesman who lives with a constant nagging fear that something will happen to his family; Will, who’s just trying to figure out life in the fifth grade; Emily whose greatest concern is that she won’t be nominated homecoming queen; and Amy, who is growing stir-crazy from being a housewife of eighteen years—and is convinced this was God’s plan B for her life. The Hendersons are longtime residents of Goodland, Kansas, a small Midwest town where nothing new or exciting ever happens … until now. Are the recent “weird” happenings and catastrophic weather mere coincidence, or more? The town spirals into chaos and confusion as its residents discover the end is no longer near—the end is now. Rob Stennett’s second novel is both a satire and a story of the apocalypse, a thriller and an exploration of family, community, belief, unbelief, and the two thousand-year-old Christian tradition of looking to the sky because the end is near.