The Ultimate Guide to Snapchat

The Ultimate Guide to Snapchat

Author: Phil Walton

Publisher: Turner Publishing Company

Published: 2021-10-26

Total Pages: 102

ISBN-13: 1684428297

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The quick and simple insider’s guide to Snapchat from Official Lens Creator Phil Walton. Phil Walton—perhaps best known as the creator of the famed Snapchat Potato lens—provides the groundwork for using and understanding the Snapchat app. Learn to navigate the Snapchat interface, connect with friends, use filters and lenses, and take an exclusive look at hidden functionalities the average Snapchat user may not know about. The Ultimate Guide to Snapchat provides detailed, easy-to-understand guidance for: Using pre- and post-snap creative tools like timeline, focus, stickers, and others Mastering chat functions for private and group conversations Posting private and public stories Activating your Bitmoji avatar Creating your own filters and more! The Ultimate Guide to Snapchat is an invaluable how-to resource for brand managers, new Snapchat users, and experienced users seeking to use the app with confidence as Snapchat continues to grow, innovate, and connect millions of users all over the world.


Book Synopsis The Ultimate Guide to Snapchat by : Phil Walton

Download or read book The Ultimate Guide to Snapchat written by Phil Walton and published by Turner Publishing Company. This book was released on 2021-10-26 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quick and simple insider’s guide to Snapchat from Official Lens Creator Phil Walton. Phil Walton—perhaps best known as the creator of the famed Snapchat Potato lens—provides the groundwork for using and understanding the Snapchat app. Learn to navigate the Snapchat interface, connect with friends, use filters and lenses, and take an exclusive look at hidden functionalities the average Snapchat user may not know about. The Ultimate Guide to Snapchat provides detailed, easy-to-understand guidance for: Using pre- and post-snap creative tools like timeline, focus, stickers, and others Mastering chat functions for private and group conversations Posting private and public stories Activating your Bitmoji avatar Creating your own filters and more! The Ultimate Guide to Snapchat is an invaluable how-to resource for brand managers, new Snapchat users, and experienced users seeking to use the app with confidence as Snapchat continues to grow, innovate, and connect millions of users all over the world.

How to Turn Down a Billion Dollars

How to Turn Down a Billion Dollars

Author: Billy Gallagher

Publisher: Macmillan + ORM

Published: 2018-02-13

Total Pages: 318

ISBN-13: 1250108624

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"In the grand tradition of Ben Mezrich's The Accidental Billionaires (2009)... an engaging look into a fascinating subculture of millions." —Booklist "Breezy...How to Turn Down a Billion Dollars ably if uncritically chronicles the short history of a young company catering to young users, with a young chief executive, and reveals, intentionally or not, the limitations that come with that combination." —Wall Street Journal The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary—if ruthless—CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr. A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called “a cipher in the Silicon Valley technology community.” Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.


Book Synopsis How to Turn Down a Billion Dollars by : Billy Gallagher

Download or read book How to Turn Down a Billion Dollars written by Billy Gallagher and published by Macmillan + ORM. This book was released on 2018-02-13 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the grand tradition of Ben Mezrich's The Accidental Billionaires (2009)... an engaging look into a fascinating subculture of millions." —Booklist "Breezy...How to Turn Down a Billion Dollars ably if uncritically chronicles the short history of a young company catering to young users, with a young chief executive, and reveals, intentionally or not, the limitations that come with that combination." —Wall Street Journal The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary—if ruthless—CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr. A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called “a cipher in the Silicon Valley technology community.” Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

Snapchat

Snapchat

Author: Viktoria Schoja

Publisher: Anchor Academic Publishing

Published: 2016-03-14

Total Pages: 20

ISBN-13: 3960675194

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Snapchat is a photo messaging application which was developed in 2011 by Evan Spiegel and Bobby Murphy. It is a new way to take pictures or video adding text or drawings over a mobile phone and send them to friends or family with specifications on how long the photo will be available for viewing. User can set a time of 1 to 10 seconds for the viewing. The timer starts to count down the predefined seconds when the recipient opens the message. After the time is up the picture is deleted from the device and cannot be shown to the user anymore. Once the user downloads the app on his phone it is essential to register with username and set a password. Subsequently the app access the contact list on users phone to load friends. Additionally users can add other contacts beyond the existing one manually. Snapchat is a new way of sharing moments with friends on iPhone and Android. The company compares its product with a phone call, where a record of the communication persists, however the actual content of the communication does not. Even though Snapchat launched many products, there is one key feature that they all share, deletion. The app's mascot, which is also used as logo, is called "Ghostface Chillah", a name Brown derived from Ghostface Killah of the hip hop group Wu-Tang Clan. Snapchat, Inc. is a privately held, venture capital backed company, headquartered in Venice, California, USA. The application was first launched in July 2011 as a result of Evan Spiegel’s projects at Stanford University under the name Picaboo. However, the idea of disappearing pictures did not convince other project participants. In July 2011 Picaboo was renamed and re-launched into Snapchat. The former team, Evan Spiegel, Reggie Brown and Bobby Murphy, focused on usability and technical aspects rather than branding efforts at the beginning in order to reach as many user as possible [...].


Book Synopsis Snapchat by : Viktoria Schoja

Download or read book Snapchat written by Viktoria Schoja and published by Anchor Academic Publishing. This book was released on 2016-03-14 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Snapchat is a photo messaging application which was developed in 2011 by Evan Spiegel and Bobby Murphy. It is a new way to take pictures or video adding text or drawings over a mobile phone and send them to friends or family with specifications on how long the photo will be available for viewing. User can set a time of 1 to 10 seconds for the viewing. The timer starts to count down the predefined seconds when the recipient opens the message. After the time is up the picture is deleted from the device and cannot be shown to the user anymore. Once the user downloads the app on his phone it is essential to register with username and set a password. Subsequently the app access the contact list on users phone to load friends. Additionally users can add other contacts beyond the existing one manually. Snapchat is a new way of sharing moments with friends on iPhone and Android. The company compares its product with a phone call, where a record of the communication persists, however the actual content of the communication does not. Even though Snapchat launched many products, there is one key feature that they all share, deletion. The app's mascot, which is also used as logo, is called "Ghostface Chillah", a name Brown derived from Ghostface Killah of the hip hop group Wu-Tang Clan. Snapchat, Inc. is a privately held, venture capital backed company, headquartered in Venice, California, USA. The application was first launched in July 2011 as a result of Evan Spiegel’s projects at Stanford University under the name Picaboo. However, the idea of disappearing pictures did not convince other project participants. In July 2011 Picaboo was renamed and re-launched into Snapchat. The former team, Evan Spiegel, Reggie Brown and Bobby Murphy, focused on usability and technical aspects rather than branding efforts at the beginning in order to reach as many user as possible [...].

Snapchat

Snapchat

Author: Madeleine R. Spalding

Publisher: ABDO

Published: 2016-08-15

Total Pages: 35

ISBN-13: 1680775774

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This title examinesSnapchat, the photo and video sharing website.Readers will learn aboutcompany history and development, howSnapchatoperates, issues the company faces such as inappropriate content, and its impact on society.Key components such as Snapcodes and Lenses are also explored.Color photos accompany easy-to-read, compelling text. Features include a company profile, mini bios of company founders, timeline, fast facts, informative sidebars, andsection on online safety.Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.


Book Synopsis Snapchat by : Madeleine R. Spalding

Download or read book Snapchat written by Madeleine R. Spalding and published by ABDO. This book was released on 2016-08-15 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title examinesSnapchat, the photo and video sharing website.Readers will learn aboutcompany history and development, howSnapchatoperates, issues the company faces such as inappropriate content, and its impact on society.Key components such as Snapcodes and Lenses are also explored.Color photos accompany easy-to-read, compelling text. Features include a company profile, mini bios of company founders, timeline, fast facts, informative sidebars, andsection on online safety.Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

Snapchat 101: a Complete Guide to Snapchat

Snapchat 101: a Complete Guide to Snapchat

Author: Brandon Jones

Publisher:

Published: 2017-08-24

Total Pages: 52

ISBN-13: 9781976090103

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This book contains information on what, why and how's of Snapchat. Jones starts with a brief introduction about Snapchat, it's history and eventually proceeds to topics such as Snapchat paid Advertising.Developed by three Stanford University students (Evan Spiegel, Bobby Murphy and Reggie Brown) as a part of a class project, Snapchat began under the name Picaboo. When Evan Spiegel (pictured to the left) debuted their idea to the class in April 2011, the other students scoffed at the idea of impermanent photos. Little did they know that this idea would go on to become insanely popular.In 2014, the Snapchat app was the fastest growing social app, boosting a 57-percent growth in the course of the year. While Pinterest, Instagram and Facebook Messenger also had a high rate of growth, none of them could come close to keeping up with the amount of downloads Snapchat was/is getting. While there are many different platforms out there that incorporate images and videos, Snapchat has found a niche in the social media universe. It has become one of the most popular social networks around. And it shows no signs of stopping. Snapchat is a social media app that allows you to take pictures and videos and send them to others without having to worry about whether or not it'll still be there the next day - in particular, worrying about your embarrassing pics and videos. This is because Snapchat was designed to specifically delete or remove the pictures or videos - also called memories - that you post from its database within 24 hours after being posted on its platform. And more than just being about pictures and videos, Snapchat is all about short-term content, also called transient pictures and videos. That is why, by default, all you can see on the app's home screen is just a simple camera view. And with such simplicity, it's very easy and convenient to send your pictures and videos to just about anyone on Snapchat. Here is a preview of what you will learn...Snapchat and it's historyGetting Started on SnapchatHow to take and Send a SnapHow is Snapchat different from WhatsApp and FacebookGaining followers on SnapchatSnapchat Paid AdvertisingConverting FollowersAnd More.....


Book Synopsis Snapchat 101: a Complete Guide to Snapchat by : Brandon Jones

Download or read book Snapchat 101: a Complete Guide to Snapchat written by Brandon Jones and published by . This book was released on 2017-08-24 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains information on what, why and how's of Snapchat. Jones starts with a brief introduction about Snapchat, it's history and eventually proceeds to topics such as Snapchat paid Advertising.Developed by three Stanford University students (Evan Spiegel, Bobby Murphy and Reggie Brown) as a part of a class project, Snapchat began under the name Picaboo. When Evan Spiegel (pictured to the left) debuted their idea to the class in April 2011, the other students scoffed at the idea of impermanent photos. Little did they know that this idea would go on to become insanely popular.In 2014, the Snapchat app was the fastest growing social app, boosting a 57-percent growth in the course of the year. While Pinterest, Instagram and Facebook Messenger also had a high rate of growth, none of them could come close to keeping up with the amount of downloads Snapchat was/is getting. While there are many different platforms out there that incorporate images and videos, Snapchat has found a niche in the social media universe. It has become one of the most popular social networks around. And it shows no signs of stopping. Snapchat is a social media app that allows you to take pictures and videos and send them to others without having to worry about whether or not it'll still be there the next day - in particular, worrying about your embarrassing pics and videos. This is because Snapchat was designed to specifically delete or remove the pictures or videos - also called memories - that you post from its database within 24 hours after being posted on its platform. And more than just being about pictures and videos, Snapchat is all about short-term content, also called transient pictures and videos. That is why, by default, all you can see on the app's home screen is just a simple camera view. And with such simplicity, it's very easy and convenient to send your pictures and videos to just about anyone on Snapchat. Here is a preview of what you will learn...Snapchat and it's historyGetting Started on SnapchatHow to take and Send a SnapHow is Snapchat different from WhatsApp and FacebookGaining followers on SnapchatSnapchat Paid AdvertisingConverting FollowersAnd More.....

A Parent's Guide to Snapchat

A Parent's Guide to Snapchat

Author: Axis

Publisher: David C Cook

Published: 2018-08-01

Total Pages: 8

ISBN-13: 0830777016

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Why are teens so obsessed with Snapchat? And what do they even do on it? This guide will help you better understand the app itself, why it’s appealing, and how to have conversations about it with your teens. Parent Guides are your one-stop shop for biblical guidance on teen culture, trends, and struggles. In 15 pages or fewer, each guide tackles issues your teens are facing right now—things like doubts, the latest apps and video games, mental health, technological pitfalls, and more. Using Scripture as their backbone, these Parent Guides offer compassionate insight to teens’ world, thoughts, and feelings, as well as discussion questions and practical advice for impactful discipleship.


Book Synopsis A Parent's Guide to Snapchat by : Axis

Download or read book A Parent's Guide to Snapchat written by Axis and published by David C Cook. This book was released on 2018-08-01 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are teens so obsessed with Snapchat? And what do they even do on it? This guide will help you better understand the app itself, why it’s appealing, and how to have conversations about it with your teens. Parent Guides are your one-stop shop for biblical guidance on teen culture, trends, and struggles. In 15 pages or fewer, each guide tackles issues your teens are facing right now—things like doubts, the latest apps and video games, mental health, technological pitfalls, and more. Using Scripture as their backbone, these Parent Guides offer compassionate insight to teens’ world, thoughts, and feelings, as well as discussion questions and practical advice for impactful discipleship.

SNAPCHAT 101: Everything You Need to Know to Get Started on Snapchat

SNAPCHAT 101: Everything You Need to Know to Get Started on Snapchat

Author: Scott Perry

Publisher:

Published: 2016-07-27

Total Pages:

ISBN-13: 9781367413238

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The ultimate guide to Snapchat for beginners. This picture-filled handbook makes it easy for you to master the basics of the world's fastest-growing social network in less than an hour -- you can be a pro at Snapchat in less time that it would take you to enjoy lunch! Explore Snapchat's three main features -- Snap, Chat, and Stories -- and get a full understanding of the platform via tutorials, a glossary of terms, a wealth of frequently asked questions, as well as links to stay on top of trends as Snapchat continues to add new features on a continual basis. This book was written BY adults FOR adults, so you get a clear, linear path to using Snapchat's key features, as well as tons of additional material for a greater understanding of the platform.


Book Synopsis SNAPCHAT 101: Everything You Need to Know to Get Started on Snapchat by : Scott Perry

Download or read book SNAPCHAT 101: Everything You Need to Know to Get Started on Snapchat written by Scott Perry and published by . This book was released on 2016-07-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to Snapchat for beginners. This picture-filled handbook makes it easy for you to master the basics of the world's fastest-growing social network in less than an hour -- you can be a pro at Snapchat in less time that it would take you to enjoy lunch! Explore Snapchat's three main features -- Snap, Chat, and Stories -- and get a full understanding of the platform via tutorials, a glossary of terms, a wealth of frequently asked questions, as well as links to stay on top of trends as Snapchat continues to add new features on a continual basis. This book was written BY adults FOR adults, so you get a clear, linear path to using Snapchat's key features, as well as tons of additional material for a greater understanding of the platform.

Digital Marketing

Digital Marketing

Author: Ira Kaufman

Publisher: Taylor & Francis

Published: 2023-06-29

Total Pages: 508

ISBN-13: 1351019171

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Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.


Book Synopsis Digital Marketing by : Ira Kaufman

Download or read book Digital Marketing written by Ira Kaufman and published by Taylor & Francis. This book was released on 2023-06-29 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.

Yes We (Still) Can

Yes We (Still) Can

Author: Dan Pfeiffer

Publisher: Twelve

Published: 2018-06-19

Total Pages: 531

ISBN-13: 1538711729

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From Obama's former communications director and current co-host of Pod Save America comes a colorful account of how politics, the media, and the Internet changed during the Obama presidency and how Democrats can fight back in the Trump era. On November 9th, 2016, Dan Pfeiffer woke up like most of the world wondering WTF just happened. How had Donald Trump won the White House? How was it that a decent and thoughtful president had been succeeded by a buffoonish reality star, and what do we do now? Instead of throwing away his phone and moving to another country (which were his first and second thoughts), Pfeiffer decided to tell this surreal story, recounting how Barack Obama navigated the insane political forces that created Trump, explaining why everyone got 2016 wrong, and offering a path for where Democrats go from here. Pfeiffer was one of Obama's first hires when he decided to run for president, and was at his side through two presidential campaigns and six years in the White House. Using never-before-heard stories and behind-the-scenes anecdotes, Yes We (Still) Can examines how Obama succeeded despite Twitter trolls, Fox News (and their fake news), and a Republican Party that lost its collective mind. An irreverent, no-BS take on the crazy politics of our time, Yes We (Still) Can is a must-read for everyone who is disturbed by Trump, misses Obama, and is marching, calling, and hoping for a better future for the country.


Book Synopsis Yes We (Still) Can by : Dan Pfeiffer

Download or read book Yes We (Still) Can written by Dan Pfeiffer and published by Twelve. This book was released on 2018-06-19 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Obama's former communications director and current co-host of Pod Save America comes a colorful account of how politics, the media, and the Internet changed during the Obama presidency and how Democrats can fight back in the Trump era. On November 9th, 2016, Dan Pfeiffer woke up like most of the world wondering WTF just happened. How had Donald Trump won the White House? How was it that a decent and thoughtful president had been succeeded by a buffoonish reality star, and what do we do now? Instead of throwing away his phone and moving to another country (which were his first and second thoughts), Pfeiffer decided to tell this surreal story, recounting how Barack Obama navigated the insane political forces that created Trump, explaining why everyone got 2016 wrong, and offering a path for where Democrats go from here. Pfeiffer was one of Obama's first hires when he decided to run for president, and was at his side through two presidential campaigns and six years in the White House. Using never-before-heard stories and behind-the-scenes anecdotes, Yes We (Still) Can examines how Obama succeeded despite Twitter trolls, Fox News (and their fake news), and a Republican Party that lost its collective mind. An irreverent, no-BS take on the crazy politics of our time, Yes We (Still) Can is a must-read for everyone who is disturbed by Trump, misses Obama, and is marching, calling, and hoping for a better future for the country.

Talking in Pictures

Talking in Pictures

Author: Chelsea Peitz

Publisher: Createspace Independent Publishing Platform

Published: 2017-10-29

Total Pages: 232

ISBN-13: 9781544262543

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"Snapchat was the app that launched the "camera first" revolution. Its' disruptive features out-innovated major social networks and inspired hundreds of millions of users to document their personal stories through the free broadcast network in their pockets. Snapchat allowed us to communicate through images and not just around them. It changed social media from merely documenting and preserving memories to an in-the-moment real time experience. It was authentic, personal and unlike any other social platform in existence"--Back cover.


Book Synopsis Talking in Pictures by : Chelsea Peitz

Download or read book Talking in Pictures written by Chelsea Peitz and published by Createspace Independent Publishing Platform. This book was released on 2017-10-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Snapchat was the app that launched the "camera first" revolution. Its' disruptive features out-innovated major social networks and inspired hundreds of millions of users to document their personal stories through the free broadcast network in their pockets. Snapchat allowed us to communicate through images and not just around them. It changed social media from merely documenting and preserving memories to an in-the-moment real time experience. It was authentic, personal and unlike any other social platform in existence"--Back cover.