Social Media And Interactive Communications eBook Download PDF

Download Social Media And Interactive Communications full books in PDF, epub, and Kindle. Read online Social Media And Interactive Communications ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Social Media and Interactive Communications

Author: Mark Durkin

Publisher: Taylor & Francis

Published: 2018-02-05

Total Pages: 144

ISBN-13: 1317217659

DOWNLOAD EBOOK

The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.

Book Synopsis Social Media and Interactive Communications by : Mark Durkin

Download or read book Social Media and Interactive Communications written by Mark Durkin and published by Taylor & Francis. This book was released on 2018-02-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.

New Media and Visual Communication in Social Networks

Author: K?r, Serpil

Publisher: IGI Global

Published: 2019-08-30

Total Pages: 345

ISBN-13: 1799810453

DOWNLOAD EBOOK

Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Book Synopsis New Media and Visual Communication in Social Networks by : K?r, Serpil

Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues

Author: Sharma, Ravi S.

Publisher: IGI Global

Published: 2011-10-31

Total Pages: 471

ISBN-13: 161350148X

DOWNLOAD EBOOK

Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Book Synopsis Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues by : Sharma, Ravi S.

Download or read book Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues written by Sharma, Ravi S. and published by IGI Global. This book was released on 2011-10-31 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Social Media Communication

Author: Jeremy Harris Lipschultz

Publisher: Taylor & Francis

Published: 2017-07-06

Total Pages: 396

ISBN-13: 1315388138

DOWNLOAD EBOOK

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

Book Synopsis Social Media Communication by : Jeremy Harris Lipschultz

Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2017-07-06 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

Media for Interactive Communication

Author: Rudy Bretz

Publisher: SAGE Publications, Incorporated

Published: 1983-05

Total Pages: 274

ISBN-13:

DOWNLOAD EBOOK

Bretz presents a review of the new communication systems which allow people to respond and interact with each other, or the machine, as if in face-to-face conversation. Video conferencing, video telephones, and teletext -- a range of such communication media are already in use or on the drawing boards. The author describes a number of such systems and their uses. He also discusses quasi-interactive systems, which seek responses from an audience before they can proceed. He considers the problems involved in designing such systems and suggests future possibilities.

Book Synopsis Media for Interactive Communication by : Rudy Bretz

Download or read book Media for Interactive Communication written by Rudy Bretz and published by SAGE Publications, Incorporated. This book was released on 1983-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bretz presents a review of the new communication systems which allow people to respond and interact with each other, or the machine, as if in face-to-face conversation. Video conferencing, video telephones, and teletext -- a range of such communication media are already in use or on the drawing boards. The author describes a number of such systems and their uses. He also discusses quasi-interactive systems, which seek responses from an audience before they can proceed. He considers the problems involved in designing such systems and suggests future possibilities.

Ethical Practice of Social Media in Public Relations

Author: Marcia W. DiStaso

Publisher: Routledge

Published: 2014-06-27

Total Pages: 278

ISBN-13: 1317917898

DOWNLOAD EBOOK

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Book Synopsis Ethical Practice of Social Media in Public Relations by : Marcia W. DiStaso

Download or read book Ethical Practice of Social Media in Public Relations written by Marcia W. DiStaso and published by Routledge. This book was released on 2014-06-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Innovative Perspectives on Interactive Communication Systems and Technologies

Author: Sarfraz, Muhammad

Publisher: IGI Global

Published: 2020-04-03

Total Pages: 330

ISBN-13: 1799833577

DOWNLOAD EBOOK

Digital communication has become increasingly prominent in numerous disciplines throughout society due to the high usage levels of interactive systems. Professionals continue to apply trending technologies to their traditional practices as social interaction becomes more computerized. As new innovations are continually being discovered, researchers and practitioners in various areas of work need to stay up to date on the latest findings within interactive communication systems. Innovative Perspectives on Interactive Communication Systems and Technologies is a collection of innovative research on the interdisciplinary methods of internet-based social interaction technologies and their impact on communicative practices in various professional fields. While highlighting topics including health communication, small group settings, and design philosophies, this book is ideally designed for industry experts, researchers, engineers, scientists, policymakers, practitioners, academicians, and students seeking research on modern advancements of interactive communication technologies through real-world applications.

Book Synopsis Innovative Perspectives on Interactive Communication Systems and Technologies by : Sarfraz, Muhammad

Download or read book Innovative Perspectives on Interactive Communication Systems and Technologies written by Sarfraz, Muhammad and published by IGI Global. This book was released on 2020-04-03 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has become increasingly prominent in numerous disciplines throughout society due to the high usage levels of interactive systems. Professionals continue to apply trending technologies to their traditional practices as social interaction becomes more computerized. As new innovations are continually being discovered, researchers and practitioners in various areas of work need to stay up to date on the latest findings within interactive communication systems. Innovative Perspectives on Interactive Communication Systems and Technologies is a collection of innovative research on the interdisciplinary methods of internet-based social interaction technologies and their impact on communicative practices in various professional fields. While highlighting topics including health communication, small group settings, and design philosophies, this book is ideally designed for industry experts, researchers, engineers, scientists, policymakers, practitioners, academicians, and students seeking research on modern advancements of interactive communication technologies through real-world applications.

Social Media Communication

Author: Jeremy Harris Lipschultz

Publisher: Taylor & Francis

Published: 2023-07-18

Total Pages: 443

ISBN-13: 100091027X

DOWNLOAD EBOOK

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.

Book Synopsis Social Media Communication by : Jeremy Harris Lipschultz

Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2023-07-18 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.

Social Media and Crisis Communication

Author: Yan Jin

Publisher: Routledge

Published: 2022-02-25

Total Pages: 454

ISBN-13: 1000542963

DOWNLOAD EBOOK

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.

Book Synopsis Social Media and Crisis Communication by : Yan Jin

Download or read book Social Media and Crisis Communication written by Yan Jin and published by Routledge. This book was released on 2022-02-25 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.