Speaking As a Leader

Speaking As a Leader

Author: Judith Humphrey

Publisher: John Wiley & Sons

Published: 2012-01-03

Total Pages: 277

ISBN-13: 1118141016

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Make every communication count—with a simple, four-step speaking model Whether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well—in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of your daily communications, creating a presence on the job as a genuine and constant leader. In this eye-opening guide, aspiring (and established) leaders can enhance their reputations and influence by following a few simple steps. Speaking as a Leader: Shows how to structure your thoughts and message in any situation using a four-step model Offers tips on listening effectively, in three dimensions Details why you are the best visual and how to avoid "Death by PowerPoint" Offers guidance on taking the "numb" out of numbers Includes tips on moving from subject to message With Speaking as a Leader, you'll learn to tap into your innate leadership skills at every occasion—whether small or large—and earn the sort of respect that creates devoted friends and passionate supporters.


Book Synopsis Speaking As a Leader by : Judith Humphrey

Download or read book Speaking As a Leader written by Judith Humphrey and published by John Wiley & Sons. This book was released on 2012-01-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make every communication count—with a simple, four-step speaking model Whether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well—in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of your daily communications, creating a presence on the job as a genuine and constant leader. In this eye-opening guide, aspiring (and established) leaders can enhance their reputations and influence by following a few simple steps. Speaking as a Leader: Shows how to structure your thoughts and message in any situation using a four-step model Offers tips on listening effectively, in three dimensions Details why you are the best visual and how to avoid "Death by PowerPoint" Offers guidance on taking the "numb" out of numbers Includes tips on moving from subject to message With Speaking as a Leader, you'll learn to tap into your innate leadership skills at every occasion—whether small or large—and earn the sort of respect that creates devoted friends and passionate supporters.


Communicate Like a Leader

Communicate Like a Leader

Author: Dianna Booher

Publisher: Berrett-Koehler Publishers

Published: 2017-06-05

Total Pages: 209

ISBN-13: 1626569010

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Grounded in extensive research, this book offers practical guidelines to help professionals think, coach, converse, speak, write, meet, and negotiate strategically to deliver results. --


Book Synopsis Communicate Like a Leader by : Dianna Booher

Download or read book Communicate Like a Leader written by Dianna Booher and published by Berrett-Koehler Publishers. This book was released on 2017-06-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in extensive research, this book offers practical guidelines to help professionals think, coach, converse, speak, write, meet, and negotiate strategically to deliver results. --


Speak Like a Leader

Speak Like a Leader

Author: Andrian

Publisher:

Published: 2015-03-05

Total Pages: 162

ISBN-13: 9781508807988

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If you want to become a great speaker you need to believe in secrets. The great secret of our time is that you can actually reach a very competent level at any skill just by harnessing the power of your most important asset - your brain. In "Speak Like a Leader" self-growth pioneer and social chameleon Andrian focuses on fundamental principles that define our speaking ability and presents the most impactful but extremely attainable ways to dramatically improve this inherited but quite neglected skill. Andrian begins with the contrarian premise that we live in an age of social and communicational stagnation, even though our forms of communication have evolved dramatically. The current oversimplification of our everyday processes and a lack of ambition when it comes to pursuing more deep and meaningful conversations with others have led us to dismiss the importance of the most fundamental skill that every leader must master: learning to speak in a simple yet influential way. Leaders know how to speak well because they speak in a way that immediately gets people interested in what they have to say; in a way that evokes the right emotions and leaves people waiting, agonizingly eager, for the next words to come out of their mouth; in a way that makes them more relatable and empathic; in a way that makes people believe that what they are saying is of immense value to them. Read more at: http://speaklikealeaderbook The next leaders won't seek value from others. The next leaders will be the ones who will first find value within themselves, and then offer it to others. "Speak Like A Leader" teaches you exactly this. Learning to speak well is a skill that anyone can master, and is the most powerful way to communicate your message, discover your inner leader and make an impact in today's loud world.


Book Synopsis Speak Like a Leader by : Andrian

Download or read book Speak Like a Leader written by Andrian and published by . This book was released on 2015-03-05 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to become a great speaker you need to believe in secrets. The great secret of our time is that you can actually reach a very competent level at any skill just by harnessing the power of your most important asset - your brain. In "Speak Like a Leader" self-growth pioneer and social chameleon Andrian focuses on fundamental principles that define our speaking ability and presents the most impactful but extremely attainable ways to dramatically improve this inherited but quite neglected skill. Andrian begins with the contrarian premise that we live in an age of social and communicational stagnation, even though our forms of communication have evolved dramatically. The current oversimplification of our everyday processes and a lack of ambition when it comes to pursuing more deep and meaningful conversations with others have led us to dismiss the importance of the most fundamental skill that every leader must master: learning to speak in a simple yet influential way. Leaders know how to speak well because they speak in a way that immediately gets people interested in what they have to say; in a way that evokes the right emotions and leaves people waiting, agonizingly eager, for the next words to come out of their mouth; in a way that makes them more relatable and empathic; in a way that makes people believe that what they are saying is of immense value to them. Read more at: http://speaklikealeaderbook The next leaders won't seek value from others. The next leaders will be the ones who will first find value within themselves, and then offer it to others. "Speak Like A Leader" teaches you exactly this. Learning to speak well is a skill that anyone can master, and is the most powerful way to communicate your message, discover your inner leader and make an impact in today's loud world.


Leadership without Ego

Leadership without Ego

Author: Bob Davids

Publisher: Springer

Published: 2018-12-04

Total Pages: 191

ISBN-13: 303000323X

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If you take a chain, pile it up and then push it, what direction will it go? Nowhere you can predict and not very far. If you take it by the end and pull it, which way will it go? It will follow you. Leadership is not about what sets you apart from those you lead—it’s about what binds you together. It is not about controlling others—it’s about trusting others. It’s not about your achievements—it’s about unleashing your team’s greatness. In short, leadership really isn’t about you—it’s about your people. Take Bob Davids, co-author of this book and successful leader of six businesses in fields as diverse as engineering and winemaking. His achievements often came thanks to being able to refrain from acting when others might have found intervening irresistible. By trusting his employees to be better than him in their area of responsibility and letting them act, Bob unleashed the human greatness that no one else—including employees themselves—suspected. Yet to lead without acting does not mean doing nothing. It means creating conditions in which things happen by themselves. Leadership Without Ego is about a transformation of the concept of leadership in the past two decades: a change of beliefs about how best to lead, along with radically different leadership practices. The ideas in this book have already changed the fortunes of hundreds of businesses and the lives of tens of thousands of employees. They can do the same for your business, your people—and you.


Book Synopsis Leadership without Ego by : Bob Davids

Download or read book Leadership without Ego written by Bob Davids and published by Springer. This book was released on 2018-12-04 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you take a chain, pile it up and then push it, what direction will it go? Nowhere you can predict and not very far. If you take it by the end and pull it, which way will it go? It will follow you. Leadership is not about what sets you apart from those you lead—it’s about what binds you together. It is not about controlling others—it’s about trusting others. It’s not about your achievements—it’s about unleashing your team’s greatness. In short, leadership really isn’t about you—it’s about your people. Take Bob Davids, co-author of this book and successful leader of six businesses in fields as diverse as engineering and winemaking. His achievements often came thanks to being able to refrain from acting when others might have found intervening irresistible. By trusting his employees to be better than him in their area of responsibility and letting them act, Bob unleashed the human greatness that no one else—including employees themselves—suspected. Yet to lead without acting does not mean doing nothing. It means creating conditions in which things happen by themselves. Leadership Without Ego is about a transformation of the concept of leadership in the past two decades: a change of beliefs about how best to lead, along with radically different leadership practices. The ideas in this book have already changed the fortunes of hundreds of businesses and the lives of tens of thousands of employees. They can do the same for your business, your people—and you.


Leadership

Leadership

Author: Peter Andrei

Publisher:

Published: 2020-04-02

Total Pages: 372

ISBN-13:

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What if every single legendary leader over the past 500 years used a little-known five-step communication process to inspire people, empower movements, and produce legendary results? What if all business managers - whether leading a team of three or company of 300,000 - can use the exact same step-by-step process to convert average performance into surpassing success by breaking through the "communication wall," influencing with ease, and inspiring enthusiastic action? New Release Promotion You Get the "Public Speaking for Leaders" Bonus Bundle Worth $150 for FREE From a URL Inside. This Includes a Video Course. Limited Edition Version Includes 7 Exclusive Bonus Chapters Why do some leaders and managers effortlessly produce enviable results with less work, while others watch things fall apart around them despite working 65-hour weeks? Because of a proven yet little-known brand of communication: the communication of leadership, used by John F. Kennedy, Martin Luther King, and every single U.S. President since FDR. Don't let weak communication hold back your potential to become a legendary leader and successful business manager by constantly undermining your professional image and minimizing the impact of your words. Don't let it frustrate you and erode your confidence. It's a moral travesty that the country's top MBA programs entirely neglect the communication of leadership. I once experienced these struggles myself. I wrote five best-selling books on the hidden, little-known strategies I used to overcome this, and taught them to the country's top project managers. In this new release, you learn 451 proven, little-known, step-by-step strategies to accomplish the five-step communication of leadership process, including: How to easily inspire high performance with the proven power of psychological coalitions. How to instantly achieve awe-inspiring authority with the secret of the re-diagnoser archetype. How to immediately grab full attention with the proven language pattern of high expectations. How to reliably overcome imposter-syndrome with the little-known leader-mirroring principle. How to authentically convey extreme empathy by speaking to people's pain. How to build trust with both superiors and subordinates with the principle of a bold promise. How to expertly clarify your organization's narrative with the elements of effective stories. How to quickly command complete respect in crisis moments by divulging the brutal truth. How to immediately inspire your people by activating the proven difficulty-confidence matrix. How to easily get complete commitment from your people with the singularity strategy. How to achieve advanced persuasive skill with the 200 core human drives and human needs. How to always harness the ears, eyes and minds of your people with loss-reduction benefits. How to consistently make your ideas seem drastically better with the elements of a good plan. How to effortlessly assert your mandate to lead without bossy command-and-control language. How to always appear like a principled leader with clear and compelling Logos clarification. How to consistently hone the most important aspect of your leadership: communication. How to use 451 expert, advanced communication strategies as your competitive advantage to not only play, but win the game of leadership. The complete table of contents, bonus bundle, and limited-edition chapters are visible with the "look-inside" feature.


Book Synopsis Leadership by : Peter Andrei

Download or read book Leadership written by Peter Andrei and published by . This book was released on 2020-04-02 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if every single legendary leader over the past 500 years used a little-known five-step communication process to inspire people, empower movements, and produce legendary results? What if all business managers - whether leading a team of three or company of 300,000 - can use the exact same step-by-step process to convert average performance into surpassing success by breaking through the "communication wall," influencing with ease, and inspiring enthusiastic action? New Release Promotion You Get the "Public Speaking for Leaders" Bonus Bundle Worth $150 for FREE From a URL Inside. This Includes a Video Course. Limited Edition Version Includes 7 Exclusive Bonus Chapters Why do some leaders and managers effortlessly produce enviable results with less work, while others watch things fall apart around them despite working 65-hour weeks? Because of a proven yet little-known brand of communication: the communication of leadership, used by John F. Kennedy, Martin Luther King, and every single U.S. President since FDR. Don't let weak communication hold back your potential to become a legendary leader and successful business manager by constantly undermining your professional image and minimizing the impact of your words. Don't let it frustrate you and erode your confidence. It's a moral travesty that the country's top MBA programs entirely neglect the communication of leadership. I once experienced these struggles myself. I wrote five best-selling books on the hidden, little-known strategies I used to overcome this, and taught them to the country's top project managers. In this new release, you learn 451 proven, little-known, step-by-step strategies to accomplish the five-step communication of leadership process, including: How to easily inspire high performance with the proven power of psychological coalitions. How to instantly achieve awe-inspiring authority with the secret of the re-diagnoser archetype. How to immediately grab full attention with the proven language pattern of high expectations. How to reliably overcome imposter-syndrome with the little-known leader-mirroring principle. How to authentically convey extreme empathy by speaking to people's pain. How to build trust with both superiors and subordinates with the principle of a bold promise. How to expertly clarify your organization's narrative with the elements of effective stories. How to quickly command complete respect in crisis moments by divulging the brutal truth. How to immediately inspire your people by activating the proven difficulty-confidence matrix. How to easily get complete commitment from your people with the singularity strategy. How to achieve advanced persuasive skill with the 200 core human drives and human needs. How to always harness the ears, eyes and minds of your people with loss-reduction benefits. How to consistently make your ideas seem drastically better with the elements of a good plan. How to effortlessly assert your mandate to lead without bossy command-and-control language. How to always appear like a principled leader with clear and compelling Logos clarification. How to consistently hone the most important aspect of your leadership: communication. How to use 451 expert, advanced communication strategies as your competitive advantage to not only play, but win the game of leadership. The complete table of contents, bonus bundle, and limited-edition chapters are visible with the "look-inside" feature.


How Leaders Speak

How Leaders Speak

Author: Jim Gray

Publisher: Dundurn

Published: 2010-04-12

Total Pages: 235

ISBN-13: 1554887011

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Senior executives, professionals, politicians, entrepreneurs, and educators are increasingly being evaluated by how well they speak - how credibly, how naturally, and how enthusiastically. They're being judged on their presentation skills. In today's communication-saturated age, the ability to address others effectively has become the essential mark of a leader. How Leaders Speak covers the seven keys to speaking like a leader: preparation, certainty, passion, engagement, and commitment. It's a personal handbook for planning and conveying presentations that will engage and inspire others, from overcoming nervousness to handling difficult questions from listeners. How Leaders Speak: Getting Ready to Present: Know Your Audience Find and Create ?The Nugget' (something your audience doesn't know) Make a Video Rehearsing your Presentation Be Prepared for Anything Don't Rely on PowerPoint (have a print out as well ) Test your Technology Have a Checklist of Materials Before You Leave the Office Pre-Presentation Jitters are a Good Thing! Know Your Environment Beforehand (schedule a run through the day before) Eat and Drink Lightly Just Before Your Presentation How Leaders Speak: During Your Speech Have Water Handy Keep Language Short and Simple Have Your Speech Printed at the Top of Your Page To Keep Eye Contact Connected Most Nervousness Doesn't Show Draw in Your Audience Via Names and Anecdotal Info Ask Questions to Involve Your Audience (and to Relieve Pressure) Speak with Passion!


Book Synopsis How Leaders Speak by : Jim Gray

Download or read book How Leaders Speak written by Jim Gray and published by Dundurn. This book was released on 2010-04-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Senior executives, professionals, politicians, entrepreneurs, and educators are increasingly being evaluated by how well they speak - how credibly, how naturally, and how enthusiastically. They're being judged on their presentation skills. In today's communication-saturated age, the ability to address others effectively has become the essential mark of a leader. How Leaders Speak covers the seven keys to speaking like a leader: preparation, certainty, passion, engagement, and commitment. It's a personal handbook for planning and conveying presentations that will engage and inspire others, from overcoming nervousness to handling difficult questions from listeners. How Leaders Speak: Getting Ready to Present: Know Your Audience Find and Create ?The Nugget' (something your audience doesn't know) Make a Video Rehearsing your Presentation Be Prepared for Anything Don't Rely on PowerPoint (have a print out as well ) Test your Technology Have a Checklist of Materials Before You Leave the Office Pre-Presentation Jitters are a Good Thing! Know Your Environment Beforehand (schedule a run through the day before) Eat and Drink Lightly Just Before Your Presentation How Leaders Speak: During Your Speech Have Water Handy Keep Language Short and Simple Have Your Speech Printed at the Top of Your Page To Keep Eye Contact Connected Most Nervousness Doesn't Show Draw in Your Audience Via Names and Anecdotal Info Ask Questions to Involve Your Audience (and to Relieve Pressure) Speak with Passion!


You Are Not Human

You Are Not Human

Author: Simon Lancaster

Publisher: Biteback Publishing

Published: 2018-09-11

Total Pages: 192

ISBN-13: 1785904086

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In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the illegitimate appear legitimate, and good people turn evil. Top speechwriter Simon Lancaster goes on a mission to explore how metaphors are used and abused today. From Washington to Westminster, Silicon Valley to Syria, Glastonbury to Grenfell, he discovers the same images being used repeatedly. Scum! Bitch! Vegetable! Whilst vulnerable groups are dehumanised, the powerful are hailed as stars, angels or even gods. Prepare to take a journey into the surreal. This book raises profound questions about the power of language and the language of power. You will never think about words in the same way again.


Book Synopsis You Are Not Human by : Simon Lancaster

Download or read book You Are Not Human written by Simon Lancaster and published by Biteback Publishing. This book was released on 2018-09-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the illegitimate appear legitimate, and good people turn evil. Top speechwriter Simon Lancaster goes on a mission to explore how metaphors are used and abused today. From Washington to Westminster, Silicon Valley to Syria, Glastonbury to Grenfell, he discovers the same images being used repeatedly. Scum! Bitch! Vegetable! Whilst vulnerable groups are dehumanised, the powerful are hailed as stars, angels or even gods. Prepare to take a journey into the surreal. This book raises profound questions about the power of language and the language of power. You will never think about words in the same way again.


Speak Like a CEO: Secrets for Commanding Attention and Getting Results

Speak Like a CEO: Secrets for Commanding Attention and Getting Results

Author: Suzanne Bates

Publisher: McGraw Hill Professional

Published: 2005-04-21

Total Pages: 241

ISBN-13: 0071466177

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An award-winning news anchor presents methods for better communication in any business environment During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates: Reveals the secrets for communicating in any situation Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more Outlines self-improvement plans that can easily be customized to your needs Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity


Book Synopsis Speak Like a CEO: Secrets for Commanding Attention and Getting Results by : Suzanne Bates

Download or read book Speak Like a CEO: Secrets for Commanding Attention and Getting Results written by Suzanne Bates and published by McGraw Hill Professional. This book was released on 2005-04-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning news anchor presents methods for better communication in any business environment During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates: Reveals the secrets for communicating in any situation Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more Outlines self-improvement plans that can easily be customized to your needs Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity


The Articulate Executive: Learn to Look, Act, and Sound Like a Leader

The Articulate Executive: Learn to Look, Act, and Sound Like a Leader

Author: Granville N. Toogood

Publisher: McGraw Hill Professional

Published: 1997-03-22

Total Pages: 228

ISBN-13: 9780071378918

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Granville N. Toogood is a top executive communications expert, as well as an established speaker, trainer, and writer. Before starting his own company in 1982, Mr. Toogood was a television reporter and network news producer for NBC and ABC. Today he works with a long list of blue-chip clients and has served as a consultant to 38 of the Fortune 50 CEOs, as well as thousands of senior-level executives, elected officials, and diplomats throughout the world. This book is based on his acclaimed corporate workshops in executive communications. Mr. Toogood resides in Darien, Connecticut.


Book Synopsis The Articulate Executive: Learn to Look, Act, and Sound Like a Leader by : Granville N. Toogood

Download or read book The Articulate Executive: Learn to Look, Act, and Sound Like a Leader written by Granville N. Toogood and published by McGraw Hill Professional. This book was released on 1997-03-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Granville N. Toogood is a top executive communications expert, as well as an established speaker, trainer, and writer. Before starting his own company in 1982, Mr. Toogood was a television reporter and network news producer for NBC and ABC. Today he works with a long list of blue-chip clients and has served as a consultant to 38 of the Fortune 50 CEOs, as well as thousands of senior-level executives, elected officials, and diplomats throughout the world. This book is based on his acclaimed corporate workshops in executive communications. Mr. Toogood resides in Darien, Connecticut.


Leaders Eat Last

Leaders Eat Last

Author: Simon Sinek

Publisher: Penguin

Published: 2017-05-23

Total Pages: 370

ISBN-13: 1591848016

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Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.


Book Synopsis Leaders Eat Last by : Simon Sinek

Download or read book Leaders Eat Last written by Simon Sinek and published by Penguin. This book was released on 2017-05-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.