Sport, Promotional Culture and the Crisis of Masculinity

Sport, Promotional Culture and the Crisis of Masculinity

Author: Sarah Gee

Publisher: Palgrave Macmillan

Published: 2017-08-14

Total Pages: 0

ISBN-13: 9781137556721

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This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms. Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.


Book Synopsis Sport, Promotional Culture and the Crisis of Masculinity by : Sarah Gee

Download or read book Sport, Promotional Culture and the Crisis of Masculinity written by Sarah Gee and published by Palgrave Macmillan. This book was released on 2017-08-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms. Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.


Sport, Alcohol and Social Inquiry

Sport, Alcohol and Social Inquiry

Author: Sarah Gee

Publisher: Emerald Group Publishing

Published: 2020-08-06

Total Pages: 192

ISBN-13: 1787698416

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This volume is a collection of works from both expert and emerging scholars with an empirical focus on case studies and ‘real-world’ examples in the sociological study of sport and alcohol that would appeal to a global audience. Implications drawn from the chapters in the book will offer new insights and critiques on the sport-alcohol nexus.


Book Synopsis Sport, Alcohol and Social Inquiry by : Sarah Gee

Download or read book Sport, Alcohol and Social Inquiry written by Sarah Gee and published by Emerald Group Publishing. This book was released on 2020-08-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a collection of works from both expert and emerging scholars with an empirical focus on case studies and ‘real-world’ examples in the sociological study of sport and alcohol that would appeal to a global audience. Implications drawn from the chapters in the book will offer new insights and critiques on the sport-alcohol nexus.


Reflections on Sociology of Sport

Reflections on Sociology of Sport

Author: Kevin Young

Publisher: Emerald Group Publishing

Published: 2017-11-03

Total Pages: 192

ISBN-13: 1787146421

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In this tenth celebratory volume, ten recognized and influential sport scholars from around the world reflect on their respective academic journeys within the subfield Sociology of Sport.


Book Synopsis Reflections on Sociology of Sport by : Kevin Young

Download or read book Reflections on Sociology of Sport written by Kevin Young and published by Emerald Group Publishing. This book was released on 2017-11-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this tenth celebratory volume, ten recognized and influential sport scholars from around the world reflect on their respective academic journeys within the subfield Sociology of Sport.


Research Handbook on Sports and Society

Research Handbook on Sports and Society

Author: Elizabeth C.K. Pike

Publisher: Edward Elgar Publishing

Published: 2021-05-28

Total Pages: 424

ISBN-13: 1789903602

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This state-of-the-art Research Handbook provides a challenging and critical examination of the complex issues surrounding sports in contemporary societies. Featuring contributions from world-leading scholars, it focuses upon the impact of their research, together with significant social issues and controversies in sport.


Book Synopsis Research Handbook on Sports and Society by : Elizabeth C.K. Pike

Download or read book Research Handbook on Sports and Society written by Elizabeth C.K. Pike and published by Edward Elgar Publishing. This book was released on 2021-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art Research Handbook provides a challenging and critical examination of the complex issues surrounding sports in contemporary societies. Featuring contributions from world-leading scholars, it focuses upon the impact of their research, together with significant social issues and controversies in sport.


Women in Rugby

Women in Rugby

Author: Helene Joncheray

Publisher: Routledge

Published: 2021-04-27

Total Pages: 149

ISBN-13: 1000411281

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This is the first book to introduce key themes in the study of women’s rugby from multi-disciplinary perspectives, including history, sociology, gender studies, sport development and sport science. Featuring contributions from leading researchers and former international players from across Canada, England, France, New Zealand and the USA, the book opens with a global history of women’s rugby, locating the game in the wider context of the development of women’s sport and exploring important social issues such as race, gender and violence. The book then looks at training and performance analysis at pitch level, helping the reader get a sense of the game from the ground up, before focusing on women’s rugby through the eyes of others (such as rugby coaches), women’s experiences of rugby’s culture and promotional culture. This is fascinating reading for anybody with an interest in women’s sport, rugby, sport and social issues, sport development, or sport history.


Book Synopsis Women in Rugby by : Helene Joncheray

Download or read book Women in Rugby written by Helene Joncheray and published by Routledge. This book was released on 2021-04-27 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to introduce key themes in the study of women’s rugby from multi-disciplinary perspectives, including history, sociology, gender studies, sport development and sport science. Featuring contributions from leading researchers and former international players from across Canada, England, France, New Zealand and the USA, the book opens with a global history of women’s rugby, locating the game in the wider context of the development of women’s sport and exploring important social issues such as race, gender and violence. The book then looks at training and performance analysis at pitch level, helping the reader get a sense of the game from the ground up, before focusing on women’s rugby through the eyes of others (such as rugby coaches), women’s experiences of rugby’s culture and promotional culture. This is fascinating reading for anybody with an interest in women’s sport, rugby, sport and social issues, sport development, or sport history.


The Rites of Men

The Rites of Men

Author: Varda Burstyn

Publisher: University of Toronto Press

Published: 1999-01-01

Total Pages: 412

ISBN-13: 9780802077257

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It gathers more spectators on a global basis than any other activity today. More than just a game, sport has profound political and social consequences, promoting a super-aggressive ideal of manhood and political culture.


Book Synopsis The Rites of Men by : Varda Burstyn

Download or read book The Rites of Men written by Varda Burstyn and published by University of Toronto Press. This book was released on 1999-01-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: It gathers more spectators on a global basis than any other activity today. More than just a game, sport has profound political and social consequences, promoting a super-aggressive ideal of manhood and political culture.


Power at Play

Power at Play

Author: Michael A. Messner

Publisher: Beacon Press

Published: 1995-04-30

Total Pages: 260

ISBN-13: 9780807041055

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Based on interviews with a diverse group of former high school, college, and professional athletes, Power at Play examines the important role sports play in defining masculinity for American men.


Book Synopsis Power at Play by : Michael A. Messner

Download or read book Power at Play written by Michael A. Messner and published by Beacon Press. This book was released on 1995-04-30 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews with a diverse group of former high school, college, and professional athletes, Power at Play examines the important role sports play in defining masculinity for American men.


Sport, Gender and Mega-Events

Sport, Gender and Mega-Events

Author: Katherine Dashper

Publisher: Emerald Group Publishing

Published: 2021-11-29

Total Pages: 280

ISBN-13: 1839829362

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This volume unpicks mega-events as gendered entities and showcases how they both position athletes in relation to one of two binary sex positions and also push the boundaries of what we see and accept as a recognisably gendered male or female body.


Book Synopsis Sport, Gender and Mega-Events by : Katherine Dashper

Download or read book Sport, Gender and Mega-Events written by Katherine Dashper and published by Emerald Group Publishing. This book was released on 2021-11-29 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume unpicks mega-events as gendered entities and showcases how they both position athletes in relation to one of two binary sex positions and also push the boundaries of what we see and accept as a recognisably gendered male or female body.


Sport and Citizenship

Sport and Citizenship

Author: Matthew Guschwan

Publisher: Routledge

Published: 2017-10-02

Total Pages: 195

ISBN-13: 1317482980

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Citizenship has become a widely significant and hotly contested academic concept. Though the term may seem obvious, citizenship carries a range of subtle social and political meanings. This volume explores citizenship as it relates to sport, on the micro and macro level of analysis and in a variety of geo-political contexts. Citizenship is a central organizing principle of international competition such as the Olympic Games. Furthermore, sport is used to teach, symbolize and perform citizenship. While related to national identity, citizenship pertains more precisely to how citizens are legally and politically recognized by the state and how citizens engage within the nation state. This volume traces the roots of discourses on citizenship before illustrating a variety of ways in which citizenship and sport impinge upon each other in contemporary contexts. This bookw as published as a special issue of Sport in Society.


Book Synopsis Sport and Citizenship by : Matthew Guschwan

Download or read book Sport and Citizenship written by Matthew Guschwan and published by Routledge. This book was released on 2017-10-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citizenship has become a widely significant and hotly contested academic concept. Though the term may seem obvious, citizenship carries a range of subtle social and political meanings. This volume explores citizenship as it relates to sport, on the micro and macro level of analysis and in a variety of geo-political contexts. Citizenship is a central organizing principle of international competition such as the Olympic Games. Furthermore, sport is used to teach, symbolize and perform citizenship. While related to national identity, citizenship pertains more precisely to how citizens are legally and politically recognized by the state and how citizens engage within the nation state. This volume traces the roots of discourses on citizenship before illustrating a variety of ways in which citizenship and sport impinge upon each other in contemporary contexts. This bookw as published as a special issue of Sport in Society.


The Oxford Handbook of Sport and Society

The Oxford Handbook of Sport and Society

Author: Lawrence A. Wenner

Publisher: Oxford University Press

Published: 2022-09-27

Total Pages: 1201

ISBN-13: 0197519032

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Sport has come to have an increasingly large impact on daily life and commerce across the globe. From mega-events, such as the World Cup or Super Bowl, to the early socialization of children into sport, the study of sport and society has developed as a distinctly wide-ranging scholarly enterprise, centered in sociology, sport studies, and cultural, media, and gender studies. In The Oxford Handbook of Sport and Society, Lawrence Wenner brings together contributions from the world's leading scholars on sport and society to create the premier comprehensive and interdisciplinary reference for scholars and students looking to understand key areas of inquiry about the role and impacts of sport in contemporary culture. The Handbook offers penetrating analyses of the key ways that today's outsized sport is integrated into the lives of both athletes and fans and increasingly shapes the social fabric and cultural logics across the world. Featuring 85 leading international scholars, the volume is organized into six sections: society and values, enterprise and capital, participation and cultures, lifespan and careers, inclusion and exclusion, and spectator engagement and media. To aid comprehension and comparison, each chapter opens with a brief introduction to the area of research and features a common organizational scheme with three main sections of key issues, approaches, and debates to guide scholars and students to what is currently most important in the study of each area. Written at an accessible level and offering rich resources to further study each topic, this handbook is an essential resource for scholars and students as well as general readers who wish to understand the growing social, cultural, political, and economic influences of sport in society and our everyday lives.


Book Synopsis The Oxford Handbook of Sport and Society by : Lawrence A. Wenner

Download or read book The Oxford Handbook of Sport and Society written by Lawrence A. Wenner and published by Oxford University Press. This book was released on 2022-09-27 with total page 1201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has come to have an increasingly large impact on daily life and commerce across the globe. From mega-events, such as the World Cup or Super Bowl, to the early socialization of children into sport, the study of sport and society has developed as a distinctly wide-ranging scholarly enterprise, centered in sociology, sport studies, and cultural, media, and gender studies. In The Oxford Handbook of Sport and Society, Lawrence Wenner brings together contributions from the world's leading scholars on sport and society to create the premier comprehensive and interdisciplinary reference for scholars and students looking to understand key areas of inquiry about the role and impacts of sport in contemporary culture. The Handbook offers penetrating analyses of the key ways that today's outsized sport is integrated into the lives of both athletes and fans and increasingly shapes the social fabric and cultural logics across the world. Featuring 85 leading international scholars, the volume is organized into six sections: society and values, enterprise and capital, participation and cultures, lifespan and careers, inclusion and exclusion, and spectator engagement and media. To aid comprehension and comparison, each chapter opens with a brief introduction to the area of research and features a common organizational scheme with three main sections of key issues, approaches, and debates to guide scholars and students to what is currently most important in the study of each area. Written at an accessible level and offering rich resources to further study each topic, this handbook is an essential resource for scholars and students as well as general readers who wish to understand the growing social, cultural, political, and economic influences of sport in society and our everyday lives.