Sport Teams, Fans, and Twitter

Sport Teams, Fans, and Twitter

Author: Brandi Watkins

Publisher: Rowman & Littlefield

Published: 2018-10-15

Total Pages: 149

ISBN-13: 1498540066

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A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.


Book Synopsis Sport Teams, Fans, and Twitter by : Brandi Watkins

Download or read book Sport Teams, Fans, and Twitter written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.

Bracketology

Bracketology

Author: Joe Lunardi

Publisher: Triumph Books

Published: 2021-03-02

Total Pages: 183

ISBN-13: 1641255803

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Lunardi delves into the early days of Bracketology, details its growth, and dispels the myths of the process The NCAA Tournament has become one of the most popular sports events in the country, consuming fans for weeks with the run to the Final Four and ultimately the crowning of the champion of college hoops.? Each March, millions of Americans fill out their bracket in the hopes of correctly predicting the future. Yet, there is no true Madness without the oft-debated question about what teams should be seeded where—from the Power-5 Blue Blood with some early season stumbles on their resume to the mid-major that rampaged through their less competitive conference season—and the inventor of Bracketology himself, Joe Lunardi, now reveals the mystery and science behind the legend. While going in depth on his ever-evolving predictive formula, Lunardi compares great teams from different eras with intriguing results, talks to the biggest names in college basketball about their perception of Bracketology (both good and bad), and looks ahead to the future of the sport and how Bracketology will help shape the conversation. This fascinating book is a must-read for college hoops fans and anyone who has aspired to win their yearly office pool.


Book Synopsis Bracketology by : Joe Lunardi

Download or read book Bracketology written by Joe Lunardi and published by Triumph Books. This book was released on 2021-03-02 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lunardi delves into the early days of Bracketology, details its growth, and dispels the myths of the process The NCAA Tournament has become one of the most popular sports events in the country, consuming fans for weeks with the run to the Final Four and ultimately the crowning of the champion of college hoops.? Each March, millions of Americans fill out their bracket in the hopes of correctly predicting the future. Yet, there is no true Madness without the oft-debated question about what teams should be seeded where—from the Power-5 Blue Blood with some early season stumbles on their resume to the mid-major that rampaged through their less competitive conference season—and the inventor of Bracketology himself, Joe Lunardi, now reveals the mystery and science behind the legend. While going in depth on his ever-evolving predictive formula, Lunardi compares great teams from different eras with intriguing results, talks to the biggest names in college basketball about their perception of Bracketology (both good and bad), and looks ahead to the future of the sport and how Bracketology will help shape the conversation. This fascinating book is a must-read for college hoops fans and anyone who has aspired to win their yearly office pool.

Sports Fans 2.0

Sports Fans 2.0

Author: David M. Sutera

Publisher: Scarecrow Press

Published: 2013-04-25

Total Pages: 213

ISBN-13: 0810890771

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As of 2012, Twitter has over 100 million active users worldwide, generating close to 230 million Tweets per day. Encouraged by sports shows that incorporate social media as a major component of their programming strategies, sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. Social media has made it possible for fans to cross the virtual barrier that separates them from the teams they love and the athletes they follow, changing the way fans and athletes interact in the world of sports. In Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement, and how technology has enhanced the fan’s perception of participating in America’s sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, creating the sense that they are more accessible to their fans. Social media has forever altered the way sports fans and athletes engage with each other. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an accessible examination of how technology has changed—and will continue to change—the world of sports. Written for general readers and scholars alike, this book will appeal to anyone interested in the effects of social media on popular culture.


Book Synopsis Sports Fans 2.0 by : David M. Sutera

Download or read book Sports Fans 2.0 written by David M. Sutera and published by Scarecrow Press. This book was released on 2013-04-25 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As of 2012, Twitter has over 100 million active users worldwide, generating close to 230 million Tweets per day. Encouraged by sports shows that incorporate social media as a major component of their programming strategies, sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. Social media has made it possible for fans to cross the virtual barrier that separates them from the teams they love and the athletes they follow, changing the way fans and athletes interact in the world of sports. In Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement, and how technology has enhanced the fan’s perception of participating in America’s sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, creating the sense that they are more accessible to their fans. Social media has forever altered the way sports fans and athletes engage with each other. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an accessible examination of how technology has changed—and will continue to change—the world of sports. Written for general readers and scholars alike, this book will appeal to anyone interested in the effects of social media on popular culture.

The Fix is in

The Fix is in

Author: Brian Tuohy

Publisher: Feral House

Published: 2010

Total Pages: 323

ISBN-13: 1932595813

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Factual accounts expose how professional sports manipulate the outcomes of games for TV ratings and profits.


Book Synopsis The Fix is in by : Brian Tuohy

Download or read book The Fix is in written by Brian Tuohy and published by Feral House. This book was released on 2010 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Factual accounts expose how professional sports manipulate the outcomes of games for TV ratings and profits.

The Club

The Club

Author: Joshua Robinson

Publisher: Houghton Mifflin

Published: 2018-12-04

Total Pages: 381

ISBN-13: 1328506452

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Two veteran sports writers and editors take readers inside the history of the most-watched sports league on earth -- England's Premier League.


Book Synopsis The Club by : Joshua Robinson

Download or read book The Club written by Joshua Robinson and published by Houghton Mifflin. This book was released on 2018-12-04 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two veteran sports writers and editors take readers inside the history of the most-watched sports league on earth -- England's Premier League.

The Fix Is Still In

The Fix Is Still In

Author: Brian Tuohy

Publisher: Feral House

Published: 2019-06-04

Total Pages: 253

ISBN-13: 1627310878

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In this long-anticipated sequel to his jarring takedown of professional sports, The Fix Is In, internationally recognized game fixing expert and scholarly authority Brian Tuohy further reveals the truths all sports fans need to know. Based on dedicated research and previously unreleased FBI files, each chapter exposes sports in a manner none of the major leagues’ broadcast partners would dare attempt. No sport or league is spared as Tuohy rips through not only the likes of the NFL, NBA, MLB, NHL, and NASCAR, but also the PGA, UFC, eSports, horse racing, boxing, and both NCAA football and basketball. Along the way, championships are revealed as frauds, referees are exposed as accomplices, and legends are demolished. No sports fans should watch another game until they read this book and understand what truly is being presented as “pure” in America’s professional sports leagues.


Book Synopsis The Fix Is Still In by : Brian Tuohy

Download or read book The Fix Is Still In written by Brian Tuohy and published by Feral House. This book was released on 2019-06-04 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-anticipated sequel to his jarring takedown of professional sports, The Fix Is In, internationally recognized game fixing expert and scholarly authority Brian Tuohy further reveals the truths all sports fans need to know. Based on dedicated research and previously unreleased FBI files, each chapter exposes sports in a manner none of the major leagues’ broadcast partners would dare attempt. No sport or league is spared as Tuohy rips through not only the likes of the NFL, NBA, MLB, NHL, and NASCAR, but also the PGA, UFC, eSports, horse racing, boxing, and both NCAA football and basketball. Along the way, championships are revealed as frauds, referees are exposed as accomplices, and legends are demolished. No sports fans should watch another game until they read this book and understand what truly is being presented as “pure” in America’s professional sports leagues.

The Year's Best Sports Writing 2021

The Year's Best Sports Writing 2021

Author: Glenn Stout

Publisher: Triumph Books

Published: 2021-10-05

Total Pages: 324

ISBN-13: 1641257091

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A must-read collection featuring the best in sports journalism Glenn Stout, founding editor of the Best American Sports Writing, has curated an essential anthology showcasing incredible feats and diverse perspectives across the world of sports. Selected from a wide range of newspapers, magazines, and digital publications during the previous year, these stories capture enduring moments while celebrating the craft of writing at its most sublime. This extraordinary collection reveals the fascinating stories behind the sports we love, the competitors who push their boundaries, and the cultures they are ultimately embedded in.


Book Synopsis The Year's Best Sports Writing 2021 by : Glenn Stout

Download or read book The Year's Best Sports Writing 2021 written by Glenn Stout and published by Triumph Books. This book was released on 2021-10-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read collection featuring the best in sports journalism Glenn Stout, founding editor of the Best American Sports Writing, has curated an essential anthology showcasing incredible feats and diverse perspectives across the world of sports. Selected from a wide range of newspapers, magazines, and digital publications during the previous year, these stories capture enduring moments while celebrating the craft of writing at its most sublime. This extraordinary collection reveals the fascinating stories behind the sports we love, the competitors who push their boundaries, and the cultures they are ultimately embedded in.

Epic Athletes: Stephen Curry

Epic Athletes: Stephen Curry

Author: Dan Wetzel

Publisher: Henry Holt and Company (BYR)

Published: 2019-05-14

Total Pages: 160

ISBN-13: 125029584X

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In Epic Athletes: Stephen Curry, acclaimed journalist and bestselling author Dan Wetzel tells the inspiring, electrifying story of the NBA superstar, beginning a new series of sports biographies for young readers! Featuring comic-style illustrations by Zeke Peña! When you think of Stephen Curry, one word comes to mind: greatness. From shooting three-pointers with laser precision to his clutch ability to hit buzzer-beaters time and again, he has established himself as one of the best players in pro basketball. But greatness was never a guarantee for Steph. The son of a talented NBA player, he dreamed of one day playing professionally just like his dad. Yet Steph, who was always smaller and weaker than the competition, was told over and over that he would never be talented enough to be a college star or NBA player--let alone the MVP of the entire league. Through tenacity and hard work, he proved them all wrong and went on to dismantle the record books. With the high energy of a TV commentator, and featuring dynamic comic-style illustrations, this engaging biography tells the story of an NBA All-Star and the path he took to achieve his dreams. * "Wetzel knows how to organize the facts and tell a good story. . . an unusually informative and enjoyable sports biography for young readers." —Booklist (starred review) A Junior Library Guild selection!


Book Synopsis Epic Athletes: Stephen Curry by : Dan Wetzel

Download or read book Epic Athletes: Stephen Curry written by Dan Wetzel and published by Henry Holt and Company (BYR). This book was released on 2019-05-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Epic Athletes: Stephen Curry, acclaimed journalist and bestselling author Dan Wetzel tells the inspiring, electrifying story of the NBA superstar, beginning a new series of sports biographies for young readers! Featuring comic-style illustrations by Zeke Peña! When you think of Stephen Curry, one word comes to mind: greatness. From shooting three-pointers with laser precision to his clutch ability to hit buzzer-beaters time and again, he has established himself as one of the best players in pro basketball. But greatness was never a guarantee for Steph. The son of a talented NBA player, he dreamed of one day playing professionally just like his dad. Yet Steph, who was always smaller and weaker than the competition, was told over and over that he would never be talented enough to be a college star or NBA player--let alone the MVP of the entire league. Through tenacity and hard work, he proved them all wrong and went on to dismantle the record books. With the high energy of a TV commentator, and featuring dynamic comic-style illustrations, this engaging biography tells the story of an NBA All-Star and the path he took to achieve his dreams. * "Wetzel knows how to organize the facts and tell a good story. . . an unusually informative and enjoyable sports biography for young readers." —Booklist (starred review) A Junior Library Guild selection!

The I in Team

The I in Team

Author: Erin C. Tarver

Publisher: University of Chicago Press

Published: 2017-06-26

Total Pages: 242

ISBN-13: 022647013X

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There is one sound that will always be loudest in sports. It isn’t the squeak of sneakers or the crunch of helmets; it isn’t the grunts or even the stadium music. It’s the deafening roar of sports fans. For those few among us on the outside, sports fandom—with its war paint and pennants, its pricey cable TV packages and esoteric stats reeled off like code—looks highly irrational, entertainment gone overboard. But as Erin C. Tarver demonstrates in this book, sports fandom has become extraordinarily important to our psyche, a matter of the very essence of who we are. Why in the world, Tarver asks, would anyone care about how well a total stranger can throw a ball, or hit one with a bat, or toss one through a hoop? Because such activities and the massive public events that surround them form some of the most meaningful ritual identity practices we have today. They are a primary way we—as individuals and a collective—decide both who we are who we are not. And as such, they are also one of the key ways that various social structures—such as race and gender hierarchies—are sustained, lending a dark side to the joys of being a sports fan. Drawing on everything from philosophy to sociology to sports history, she offers a profound exploration of the significance of sports in contemporary life, showing us just how high the stakes of the game are.


Book Synopsis The I in Team by : Erin C. Tarver

Download or read book The I in Team written by Erin C. Tarver and published by University of Chicago Press. This book was released on 2017-06-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is one sound that will always be loudest in sports. It isn’t the squeak of sneakers or the crunch of helmets; it isn’t the grunts or even the stadium music. It’s the deafening roar of sports fans. For those few among us on the outside, sports fandom—with its war paint and pennants, its pricey cable TV packages and esoteric stats reeled off like code—looks highly irrational, entertainment gone overboard. But as Erin C. Tarver demonstrates in this book, sports fandom has become extraordinarily important to our psyche, a matter of the very essence of who we are. Why in the world, Tarver asks, would anyone care about how well a total stranger can throw a ball, or hit one with a bat, or toss one through a hoop? Because such activities and the massive public events that surround them form some of the most meaningful ritual identity practices we have today. They are a primary way we—as individuals and a collective—decide both who we are who we are not. And as such, they are also one of the key ways that various social structures—such as race and gender hierarchies—are sustained, lending a dark side to the joys of being a sports fan. Drawing on everything from philosophy to sociology to sports history, she offers a profound exploration of the significance of sports in contemporary life, showing us just how high the stakes of the game are.

Saturday Millionaires

Saturday Millionaires

Author: Kristi Dosh

Publisher: Turner Publishing Company

Published: 2013-07-31

Total Pages: 199

ISBN-13: 111838668X

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Last year Football Bowl Subdivision college football programs produced over $1 billion in net revenue. Record-breaking television contracts were announced. Despite the enormous revenue, college football is in upheaval. Schools are accused of throwing their academic mission aside to fund their football teams. The media and fans are beating the drum for athletes to be paid. And the conferences are being radically revised as schools search for TV money. Saturday Millionaires shows that schools are right to fund their football teams first; that athletes will never be paid like employees; how the media skews the financial facts; and why the TV deals are so important. It follows the money to the heart of college football and shows the real game being played, covering such areas as: Myth #1: All Athletic Departments Are Created Equal Myth #2: Supporting Football Means Degrading Academics Myth #3: College Football Players Could Be Paid Like Employees Myth #4: Football Coaches Are Overpaid Myth #5: A Playoff Will Bring Equality to College Football Myth #6: Only a Handful of Athletic Departments Are Self-Sustaining The business of college football is unlike any other business. Saturday Millionaires takes you behind the scenes and teaches you how to understand the industry from the inside out, touching on such subjects as conference realignment, pay-for-play, conference television networks and where all those millions go at the end of the day.


Book Synopsis Saturday Millionaires by : Kristi Dosh

Download or read book Saturday Millionaires written by Kristi Dosh and published by Turner Publishing Company. This book was released on 2013-07-31 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Last year Football Bowl Subdivision college football programs produced over $1 billion in net revenue. Record-breaking television contracts were announced. Despite the enormous revenue, college football is in upheaval. Schools are accused of throwing their academic mission aside to fund their football teams. The media and fans are beating the drum for athletes to be paid. And the conferences are being radically revised as schools search for TV money. Saturday Millionaires shows that schools are right to fund their football teams first; that athletes will never be paid like employees; how the media skews the financial facts; and why the TV deals are so important. It follows the money to the heart of college football and shows the real game being played, covering such areas as: Myth #1: All Athletic Departments Are Created Equal Myth #2: Supporting Football Means Degrading Academics Myth #3: College Football Players Could Be Paid Like Employees Myth #4: Football Coaches Are Overpaid Myth #5: A Playoff Will Bring Equality to College Football Myth #6: Only a Handful of Athletic Departments Are Self-Sustaining The business of college football is unlike any other business. Saturday Millionaires takes you behind the scenes and teaches you how to understand the industry from the inside out, touching on such subjects as conference realignment, pay-for-play, conference television networks and where all those millions go at the end of the day.