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A comprehensive guide to financial planning and venture fundraising for tech entrepreneurs As technology progresses, impacting our daily lives in more and greater ways, technology start-ups come and go at a dizzying pace. There are plenty of opportunities out there for anyone with a great idea, but it takes much more than a great idea to make your tech start-up a success. In addition to creativity and new ideas, being a successful tech entrepreneur requires strategic decision-making in terms of business planning, financial planning, negotiations, and corporate governance. This book serves as a thought-provoking guide that helps tech entrepreneurs avoid the dangers inherent in business start-ups in general and the treacherous realm of venture capital in particular. This book is the ideal reference for anyone who wants to overcome the challenges of running a start-up from incubation to exit. Excellent advice for tech entrepreneurs written in layman's terms Written by an author with more than fifteen years of experience as a founder and co-founder of tech start-ups in the U.S. and Asia Designed to fill the role of an experienced mentor for tech entrepreneurs For first-time founders of tech start-ups requiring venture capital, Start-Up Guide for the Technopreneur is the perfect resource.
Book Synopsis Start-Up Guide for the Technopreneur, + Website by : David Shelters
Download or read book Start-Up Guide for the Technopreneur, + Website written by David Shelters and published by John Wiley & Sons. This book was released on 2013-02-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to financial planning and venture fundraising for tech entrepreneurs As technology progresses, impacting our daily lives in more and greater ways, technology start-ups come and go at a dizzying pace. There are plenty of opportunities out there for anyone with a great idea, but it takes much more than a great idea to make your tech start-up a success. In addition to creativity and new ideas, being a successful tech entrepreneur requires strategic decision-making in terms of business planning, financial planning, negotiations, and corporate governance. This book serves as a thought-provoking guide that helps tech entrepreneurs avoid the dangers inherent in business start-ups in general and the treacherous realm of venture capital in particular. This book is the ideal reference for anyone who wants to overcome the challenges of running a start-up from incubation to exit. Excellent advice for tech entrepreneurs written in layman's terms Written by an author with more than fifteen years of experience as a founder and co-founder of tech start-ups in the U.S. and Asia Designed to fill the role of an experienced mentor for tech entrepreneurs For first-time founders of tech start-ups requiring venture capital, Start-Up Guide for the Technopreneur is the perfect resource.
The essential guide for those looking to startup in one of the most creative and diverse cities in the world.
Book Synopsis Startup Guide New York by : Emily Forsythe
Download or read book Startup Guide New York written by Emily Forsythe and published by Startup Guides. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide for those looking to startup in one of the most creative and diverse cities in the world.
Do you have the next big idea after Facebook? or Are you just interested in becoming your own bossIf you are still reading, the chance are that you probably said YES to above questions. So let me help you achieve your dream by giving you the knowledge that you need to build your empire. Here is what others are saying about this book:"Awesome book that explains how to start up a business. All possible challenges that anyone would encounter in any business was meticulously described in this book." "I am planning to put up a small business at the middle of the year. I admit that I don't have that enough knowledge in putting up a business that is why I am doing a self study and this book gave me important pointers to reflect on." "it taught me how to create an effective business plan, how to build the capital, and how to understand the market." If this sparks your interest, Get yourself a copy TODAY!
Book Synopsis Startup by : Brian Son
Download or read book Startup written by Brian Son and published by Createspace Independent Publishing Platform. This book was released on 2016-04-16 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have the next big idea after Facebook? or Are you just interested in becoming your own bossIf you are still reading, the chance are that you probably said YES to above questions. So let me help you achieve your dream by giving you the knowledge that you need to build your empire. Here is what others are saying about this book:"Awesome book that explains how to start up a business. All possible challenges that anyone would encounter in any business was meticulously described in this book." "I am planning to put up a small business at the middle of the year. I admit that I don't have that enough knowledge in putting up a business that is why I am doing a self study and this book gave me important pointers to reflect on." "it taught me how to create an effective business plan, how to build the capital, and how to understand the market." If this sparks your interest, Get yourself a copy TODAY!
“If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready’s new book, Startup. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds.” —Bob Beaudine, author of The Power of WHO Startup: An Insider's Guide to Launching and Running a Business is for people who are excellent at something—product or web development, writing code, marketing or selling anything—but who are now toiling for others. Yet they have long had a dream: to take that special skill set and use it, on their own terms, in a startup business. This pattern is romanticized by the media in the form of the “tech entrepreneur”—the guy brainstorming with buddies in a garage who ends up selling his startup for millions. But what is the reality behind stories like that one? For that matter, what mental processes, frames of reference, hard knocks, and lessons learned make up the “back story” behind any startup success? This book not only reveals the actual experience of entrepreneurship, but it provides readers with a set of universal entrepreneurial skills and tools they can use to build a business. Author Kevin Ready has made this journey, and more than once. He earned his MBA—Master of Bruise Acquisition—through numerous encounters with “situations,” problems, black holes, bad employees, sea monsters, not enough money, and other karate chops to the organizational body. Startup illustrates in detail the lessons he learned the hard way—so you don’t have to. Backed up by stories of both his successes and failures, Ready helps readers learn shortcuts to help them do what eight out of 10 entrepreneurs can’t: Build and sustain a successful start-up. Illustrates the entrepreneurial journey from start to finish Helps readers decide—or not—to start a business Provides dozens of lessons learned and other takeaways budding entrepreneurs can put to use today
Book Synopsis Startup by : Kevin Ready
Download or read book Startup written by Kevin Ready and published by Apress. This book was released on 2012-02-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready’s new book, Startup. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds.” —Bob Beaudine, author of The Power of WHO Startup: An Insider's Guide to Launching and Running a Business is for people who are excellent at something—product or web development, writing code, marketing or selling anything—but who are now toiling for others. Yet they have long had a dream: to take that special skill set and use it, on their own terms, in a startup business. This pattern is romanticized by the media in the form of the “tech entrepreneur”—the guy brainstorming with buddies in a garage who ends up selling his startup for millions. But what is the reality behind stories like that one? For that matter, what mental processes, frames of reference, hard knocks, and lessons learned make up the “back story” behind any startup success? This book not only reveals the actual experience of entrepreneurship, but it provides readers with a set of universal entrepreneurial skills and tools they can use to build a business. Author Kevin Ready has made this journey, and more than once. He earned his MBA—Master of Bruise Acquisition—through numerous encounters with “situations,” problems, black holes, bad employees, sea monsters, not enough money, and other karate chops to the organizational body. Startup illustrates in detail the lessons he learned the hard way—so you don’t have to. Backed up by stories of both his successes and failures, Ready helps readers learn shortcuts to help them do what eight out of 10 entrepreneurs can’t: Build and sustain a successful start-up. Illustrates the entrepreneurial journey from start to finish Helps readers decide—or not—to start a business Provides dozens of lessons learned and other takeaways budding entrepreneurs can put to use today
Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow’s entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject. Presents an intense focus on product design and development, with customers and markets in mind Includes extensive discussions on intellectual property development, management and protection Provides potent insights into marketing and selling technology products to the global marketplace Covers techniques for forecasting financials, raising funds, establishing venture valuation, and exit strategies
Book Synopsis Technology Entrepreneurship by : Thomas N. Duening
Download or read book Technology Entrepreneurship written by Thomas N. Duening and published by Academic Press. This book was released on 2020-10-23 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow’s entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject. Presents an intense focus on product design and development, with customers and markets in mind Includes extensive discussions on intellectual property development, management and protection Provides potent insights into marketing and selling technology products to the global marketplace Covers techniques for forecasting financials, raising funds, establishing venture valuation, and exit strategies
More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Book Synopsis The Startup Owner's Manual by : Steve Blank
Download or read book The Startup Owner's Manual written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
This book introduces the skills and mindset that are introduced during 3 Day Startup educational programs. It covers a wide range of topics encountered by early-stage entrepreneurs, including customer validation, iterative product development, developing preliminary business frameworks, start-up communications and networking, and balancing starting a business with other commitments. The content is actionable, concise, and easy to understand, focusing on pragmatic, applicable skills over dense academic theory and case studies. The information in this volume is easily accessible by entrepreneurs from all walks of life.3 Day Startup is an international non-profit organization that delivers entrepreneurship education in diverse settings around the world. It was founded in 2008 by graduate students at the University of Texas at Austin that wanted better resources for entrepreneurship education than was available at the time. To do this, it pioneered an intensive, extracurricular experiential curriculum that could be applied in highly diverse educational settings. Since its beginnings as a small group of graduate students at UT Austin, it has exploded into the global non-profit it is today. To date, 3 Day Startup has delivered almost 500 educational programs at over 175 different educational institutions in 35 countries worldwide.
Book Synopsis Entrepreneur's Field Guide, The: The 3 Day Startup Method by : Andrew Zimbroff
Download or read book Entrepreneur's Field Guide, The: The 3 Day Startup Method written by Andrew Zimbroff and published by World Scientific. This book was released on 2021-09-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the skills and mindset that are introduced during 3 Day Startup educational programs. It covers a wide range of topics encountered by early-stage entrepreneurs, including customer validation, iterative product development, developing preliminary business frameworks, start-up communications and networking, and balancing starting a business with other commitments. The content is actionable, concise, and easy to understand, focusing on pragmatic, applicable skills over dense academic theory and case studies. The information in this volume is easily accessible by entrepreneurs from all walks of life.3 Day Startup is an international non-profit organization that delivers entrepreneurship education in diverse settings around the world. It was founded in 2008 by graduate students at the University of Texas at Austin that wanted better resources for entrepreneurship education than was available at the time. To do this, it pioneered an intensive, extracurricular experiential curriculum that could be applied in highly diverse educational settings. Since its beginnings as a small group of graduate students at UT Austin, it has exploded into the global non-profit it is today. To date, 3 Day Startup has delivered almost 500 educational programs at over 175 different educational institutions in 35 countries worldwide.
Written for engineers and other technology professionals, this book is a complete guide to launching and growing a successful high-tech company. The author, an engineer with 20 years of technology and business management experience, brings a dose of reality to discussions of financing, stock options, business plans, market positioning, and many other topics. His in-depth analysis and instructive case studies make this an essential guide for every entrepreneur. Each of these books is a compact source of information for working engineers. The career guides explain how to protect their ideas, improve their job skills, and build their careers. The references provide useful, "at-your-fingertips" data on engineering economics, unit conversion, and the metric system.
Book Synopsis Engineering Your Start-up by : Michael L. Baird
Download or read book Engineering Your Start-up written by Michael L. Baird and published by Professional Publications Incorporated. This book was released on 1992 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for engineers and other technology professionals, this book is a complete guide to launching and growing a successful high-tech company. The author, an engineer with 20 years of technology and business management experience, brings a dose of reality to discussions of financing, stock options, business plans, market positioning, and many other topics. His in-depth analysis and instructive case studies make this an essential guide for every entrepreneur. Each of these books is a compact source of information for working engineers. The career guides explain how to protect their ideas, improve their job skills, and build their careers. The references provide useful, "at-your-fingertips" data on engineering economics, unit conversion, and the metric system.
This is the most comprehensive guide on going from business ideas to starting a business because the book is based on research of 300,000 entrepreneurs just like you! Prior to writing the book, I observed the experiences of 300,000 entrepreneurs who used my Problemio business apps to start a business. I personally talked to and helped over 1,000 entrepreneurs right on the apps or in my business coaching practice. This gave me a great understanding of what entrepreneurs go through. It helped me understand the kinds of problems you will run into as you start your businesses, and how to steer you clear of pitfalls and give you the proper fundamentals to maximize your chances of success. This book will help you by giving you step by step advice on almost every step you must take as you go from business ideas to eventually start your business. In my research, I noted every question entrepreneurs ever asked (my apps allow entrepreneurs to ask me questions) as they were going from business ideas and starting their businesses. I grouped those questions into general topics and subtopics. Those topics and subtopics became the chapters and subchapters of this book. The book starts by covering business idea fundamentals such as: - How to get business ideas - How to protect business ideas, and whether you should protect business ideas - How to determine if a business idea is good - What to do if you have too many business ideas and can't decide which one is best - What next steps to take after you gave a great startup idea The book also teaches you about options to help you protect your business ideas and your intellectual property with: - Trademarks - Patents - Copyrights - Non-disclosure agreements (NDA) - Non-compete agreements After that the book teaches you about business planning and strategy topics such as: - How to write a business plan for your idea - How to incorporate great business strategy into your overall business model - Different revenue streams for your business to help you understand where your business might make the most money After that the book helps you understand how to start the business and covers: - Business registration and when to register a nonprofit and a for profit - How to start your business with solid fundamentals by learning from the methodologies business leaders like Eric Ries (Learn Start-up) and Steve Blank (Customer Development Methodology) - How to choose a good business name - How to cheaply create a website and start operating online The book also teaches you ways to raise money with: - Donations via crowdfunding - Loans - Grants - Investments - Other creative strategies Once you have solid business idea fundamentals, the book guides you through how to write a business plan for your business idea, and eventually the book covers the necessary steps, theories and methodologies to start your business. This book is unique and relevant because you get the benefit and experience of: - Author's experience starting and growing multiple businesses - 1,000 entrepreneurs whom the author personally helped - 300,000 entrepreneurs who have used the Problemio.com business apps to plan and start their businesses If you have any questions about the book and whether it addresses issues that are important to you, contact me with questions: [email protected]
Book Synopsis Business & Start-Up Ideas by : Alex Genadinik
Download or read book Business & Start-Up Ideas written by Alex Genadinik and published by CreateSpace. This book was released on 2014-01-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most comprehensive guide on going from business ideas to starting a business because the book is based on research of 300,000 entrepreneurs just like you! Prior to writing the book, I observed the experiences of 300,000 entrepreneurs who used my Problemio business apps to start a business. I personally talked to and helped over 1,000 entrepreneurs right on the apps or in my business coaching practice. This gave me a great understanding of what entrepreneurs go through. It helped me understand the kinds of problems you will run into as you start your businesses, and how to steer you clear of pitfalls and give you the proper fundamentals to maximize your chances of success. This book will help you by giving you step by step advice on almost every step you must take as you go from business ideas to eventually start your business. In my research, I noted every question entrepreneurs ever asked (my apps allow entrepreneurs to ask me questions) as they were going from business ideas and starting their businesses. I grouped those questions into general topics and subtopics. Those topics and subtopics became the chapters and subchapters of this book. The book starts by covering business idea fundamentals such as: - How to get business ideas - How to protect business ideas, and whether you should protect business ideas - How to determine if a business idea is good - What to do if you have too many business ideas and can't decide which one is best - What next steps to take after you gave a great startup idea The book also teaches you about options to help you protect your business ideas and your intellectual property with: - Trademarks - Patents - Copyrights - Non-disclosure agreements (NDA) - Non-compete agreements After that the book teaches you about business planning and strategy topics such as: - How to write a business plan for your idea - How to incorporate great business strategy into your overall business model - Different revenue streams for your business to help you understand where your business might make the most money After that the book helps you understand how to start the business and covers: - Business registration and when to register a nonprofit and a for profit - How to start your business with solid fundamentals by learning from the methodologies business leaders like Eric Ries (Learn Start-up) and Steve Blank (Customer Development Methodology) - How to choose a good business name - How to cheaply create a website and start operating online The book also teaches you ways to raise money with: - Donations via crowdfunding - Loans - Grants - Investments - Other creative strategies Once you have solid business idea fundamentals, the book guides you through how to write a business plan for your business idea, and eventually the book covers the necessary steps, theories and methodologies to start your business. This book is unique and relevant because you get the benefit and experience of: - Author's experience starting and growing multiple businesses - 1,000 entrepreneurs whom the author personally helped - 300,000 entrepreneurs who have used the Problemio.com business apps to plan and start their businesses If you have any questions about the book and whether it addresses issues that are important to you, contact me with questions: [email protected]
Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit. Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company. In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture. Aspiring tech entrepreneurs will learn to: Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order Secure capital: ask for money, nail the term sheet, ask for more money Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employees Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage. PRAISE FOR THE TECH ENTREPRENEUR'S SURVIVAL GUIDE: "A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls." -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab "There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first." -- Mark Roberti, founder and editor in chief of RFID Journal "I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first." -- Tristan Jehan, cofounder of The Echo Nest "A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable." -- Larry Begley, cofounder and managing director at .406 Ventures "The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup." -- Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms
Book Synopsis The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success by : Bernd Schoner
Download or read book The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success written by Bernd Schoner and published by McGraw Hill Professional. This book was released on 2014-05-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit. Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company. In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture. Aspiring tech entrepreneurs will learn to: Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order Secure capital: ask for money, nail the term sheet, ask for more money Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employees Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage. PRAISE FOR THE TECH ENTREPRENEUR'S SURVIVAL GUIDE: "A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls." -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab "There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first." -- Mark Roberti, founder and editor in chief of RFID Journal "I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first." -- Tristan Jehan, cofounder of The Echo Nest "A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable." -- Larry Begley, cofounder and managing director at .406 Ventures "The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup." -- Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms
