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Strategic Communications in Russia

Author: Katerina Tsetsura

Publisher: Routledge

Published: 2020-09-07

Total Pages: 306

ISBN-13: 100017395X

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This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.

Book Synopsis Strategic Communications in Russia by : Katerina Tsetsura

Download or read book Strategic Communications in Russia written by Katerina Tsetsura and published by Routledge. This book was released on 2020-09-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.

Strategic Communication in EU-Russia Relations

Author: Evgeny Pashentsev

Publisher: Springer Nature

Published: 2019-11-15

Total Pages: 382

ISBN-13: 3030272532

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“This book is a timely reminder of the ties that join Russia and the European Union and the opportunities that still exist to improve a troubled relationship. The book does not shy away from the difficulties that the relationship currently faces, but seeks to find opportunities in these obstacles that could lead to improvements. With the voice of Russian scholars fully audible in this excellent collection of essays, this book provides an excellent opportunities for English-speaking audiences to learn more about this complex relationship.”Victor Bulmer-Thomas, Chatham House, UK “The thinking of Evgeny Pashentsev in this volume presents an enlightening analysis and synthesis of the integration of the political, social, cultural and technological advances around the globe with respect to their impact on EU-Russia relations. His chapters are a must read for both scholars and strategic consultants who seek to understand the future of the paradigm shift taking place in these countries.”Bruce I. Newman, DePaul University, USA, and Founding Editor-in-Chief, Journal of Political Marketing In this book the international team of EU, Russian and US researchers focus on the dangerous challenges of the current unstable international equilibrium and opportunities of the breakthrough for a better future. Eight chapters engage with a variety of issues, ranging from general tendencies and controversies in EU–Russia strategic communication and its political and economic aspects to reputation management of Russian companies in the EU and the psychological aspect of US sanctions in EU-Russia relations. Analyzing the security dimension, the authors focus on the geopolitical threats, opportunities and risks of advanced technologies such as artificial intelligence, robotics, cyborgization and human genetics.

Book Synopsis Strategic Communication in EU-Russia Relations by : Evgeny Pashentsev

Download or read book Strategic Communication in EU-Russia Relations written by Evgeny Pashentsev and published by Springer Nature. This book was released on 2019-11-15 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is a timely reminder of the ties that join Russia and the European Union and the opportunities that still exist to improve a troubled relationship. The book does not shy away from the difficulties that the relationship currently faces, but seeks to find opportunities in these obstacles that could lead to improvements. With the voice of Russian scholars fully audible in this excellent collection of essays, this book provides an excellent opportunities for English-speaking audiences to learn more about this complex relationship.”Victor Bulmer-Thomas, Chatham House, UK “The thinking of Evgeny Pashentsev in this volume presents an enlightening analysis and synthesis of the integration of the political, social, cultural and technological advances around the globe with respect to their impact on EU-Russia relations. His chapters are a must read for both scholars and strategic consultants who seek to understand the future of the paradigm shift taking place in these countries.”Bruce I. Newman, DePaul University, USA, and Founding Editor-in-Chief, Journal of Political Marketing In this book the international team of EU, Russian and US researchers focus on the dangerous challenges of the current unstable international equilibrium and opportunities of the breakthrough for a better future. Eight chapters engage with a variety of issues, ranging from general tendencies and controversies in EU–Russia strategic communication and its political and economic aspects to reputation management of Russian companies in the EU and the psychological aspect of US sanctions in EU-Russia relations. Analyzing the security dimension, the authors focus on the geopolitical threats, opportunities and risks of advanced technologies such as artificial intelligence, robotics, cyborgization and human genetics.

Russia's Public Diplomacy

Author: Anna A. Velikaya

Publisher: Springer Nature

Published: 2019-09-26

Total Pages: 296

ISBN-13: 3030128741

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Russian public diplomacy attracts growing attention in the current global climate of tension and competition. However, it is often not understood or is misunderstood. Although some articles and book chapters exist, there are almost no books on Russian public diplomacy neither in Russian, nor in English. This edited collection is an in-depth and broad analysis of Russian public diplomacy in its conceptual understanding and its pragmatic aims and practice. Various aspects of Russian public diplomacy – from cultural to business practices – will interest professors, students and practitioners from various countries. Written by a diverse collection of the most prominent and capable scholars, from academia to international organizations, with a wealth of knowledge and objective experience, this book covers the vital topics and thoroughly analyzes the best practices and mistakes within the broad understanding of public diplomacy conducted by the Russian Federation.

Book Synopsis Russia's Public Diplomacy by : Anna A. Velikaya

Download or read book Russia's Public Diplomacy written by Anna A. Velikaya and published by Springer Nature. This book was released on 2019-09-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russian public diplomacy attracts growing attention in the current global climate of tension and competition. However, it is often not understood or is misunderstood. Although some articles and book chapters exist, there are almost no books on Russian public diplomacy neither in Russian, nor in English. This edited collection is an in-depth and broad analysis of Russian public diplomacy in its conceptual understanding and its pragmatic aims and practice. Various aspects of Russian public diplomacy – from cultural to business practices – will interest professors, students and practitioners from various countries. Written by a diverse collection of the most prominent and capable scholars, from academia to international organizations, with a wealth of knowledge and objective experience, this book covers the vital topics and thoroughly analyzes the best practices and mistakes within the broad understanding of public diplomacy conducted by the Russian Federation.

The Securitization of Russian Strategic Communication

Author: Command and Staff College

Publisher: CreateSpace

Published: 2014-06-21

Total Pages: 50

ISBN-13: 9781500263225

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The current operating environment faced by the United States military presents many challenges based on the global nature of United States strategic interests. Pursuant to these interests is a need to operate in, and effectively communicate with, a wide variety of audiences on the international and domestic scene. The demands of society firmly entrenched in Western democratic ideals necessitate a transparent approach to strategic communication. In an attempt to better deal with these demands, the United States military has devoted much thought and effort into growth in the area of strategic communication. Even with the effort expended to date, the United States military still could learn much from the experiences of other states. The manner in which Russia improved its strategic communication abilities serves as an informative and potentially instructive method of achieving communication success. At a time when the United States military and government focus on improving their strategic communication ability, there exists potential to learn from the experiences of Russia. Additionally the potential application of reflexive control in the strategic arena serves as a cautionary note to states dealing with Russia on strategic issues.

Book Synopsis The Securitization of Russian Strategic Communication by : Command and Staff College

Download or read book The Securitization of Russian Strategic Communication written by Command and Staff College and published by CreateSpace. This book was released on 2014-06-21 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current operating environment faced by the United States military presents many challenges based on the global nature of United States strategic interests. Pursuant to these interests is a need to operate in, and effectively communicate with, a wide variety of audiences on the international and domestic scene. The demands of society firmly entrenched in Western democratic ideals necessitate a transparent approach to strategic communication. In an attempt to better deal with these demands, the United States military has devoted much thought and effort into growth in the area of strategic communication. Even with the effort expended to date, the United States military still could learn much from the experiences of other states. The manner in which Russia improved its strategic communication abilities serves as an informative and potentially instructive method of achieving communication success. At a time when the United States military and government focus on improving their strategic communication ability, there exists potential to learn from the experiences of Russia. Additionally the potential application of reflexive control in the strategic arena serves as a cautionary note to states dealing with Russia on strategic issues.

Russian Twiplomacy in the Russia-Ukraine war. Frames and narratives as strategic communication

Author: Varuna Mattis Venker

Publisher: GRIN Verlag

Published: 2022-09-13

Total Pages: 100

ISBN-13: 3346722503

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Bachelor Thesis from the year 2022 in the subject Communications - Media and Politics, Politic Communications, grade: 2,0, Free University of Berlin, language: English, abstract: Presented here is a comprehensive analysis of the Russian Twitter strategy in the Russia-Ukraine war, based on sampling and from the perspective of framing theories. This bachelor thesis documents the analysis of Russia's Twiplomacy in the Russia-Ukraine war concerning the framing approach. For this purpose, the posts of a selection of seven Russian government profiles on Twitter are examined over a period of five months. Examining Russian Twiplomacy provides a deeper understanding of its function. This study contributes to our understanding of the use of social media as a tool for strategic communication. The concrete implementation of the Russian strategy and the adjustments to the changing situation should be evident from the study material. The analysis of frames offers the possibility of recognizing the intention of the communicators. That offers opportunities to counteract influence and to identify communication goals for further clarification and negotiation.

Book Synopsis Russian Twiplomacy in the Russia-Ukraine war. Frames and narratives as strategic communication by : Varuna Mattis Venker

Download or read book Russian Twiplomacy in the Russia-Ukraine war. Frames and narratives as strategic communication written by Varuna Mattis Venker and published by GRIN Verlag. This book was released on 2022-09-13 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2022 in the subject Communications - Media and Politics, Politic Communications, grade: 2,0, Free University of Berlin, language: English, abstract: Presented here is a comprehensive analysis of the Russian Twitter strategy in the Russia-Ukraine war, based on sampling and from the perspective of framing theories. This bachelor thesis documents the analysis of Russia's Twiplomacy in the Russia-Ukraine war concerning the framing approach. For this purpose, the posts of a selection of seven Russian government profiles on Twitter are examined over a period of five months. Examining Russian Twiplomacy provides a deeper understanding of its function. This study contributes to our understanding of the use of social media as a tool for strategic communication. The concrete implementation of the Russian strategy and the adjustments to the changing situation should be evident from the study material. The analysis of frames offers the possibility of recognizing the intention of the communicators. That offers opportunities to counteract influence and to identify communication goals for further clarification and negotiation.

Strategiya

Author: Ofer Fridman

Publisher: Hurst Publishers

Published: 2021-09-30

Total Pages: 269

ISBN-13: 1787387313

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In recent years, Western experts have generally portrayed the Kremlin’s actions as either strategic or tactical. Yet this proposition raises a very important question: how closely does the West’s interpretation of Russian strategy reflect the country’s own definitions? While many military historians have sought to interpret Russian strategy, Strategiya takes a different approach. It brings together, in English, the classic works of the Russian art of strategy, which were rediscovered after the collapse of the Soviet Union. Instead of explaining his analysis of Russia’s contemporary strategy, Ofer Fridman offers his translation of and commentary upon the founding texts of Russia’s own Clausewitzes, Baron Jominis and Liddell Harts, who have been inspiring Russian strategic thinking—both its conceptualisation and its implementation—from the moment Moscow rejected the exclusive role of Marxism-Leninism in strategic affairs. Russian contemporary strategists draw their inspiration from three main schools of thought. While works by Soviet military thinkers have already been translated into English, those by both Imperial strategists and military thinkers in exile have remained almost inaccessible to the Western reader. Filling this lacuna, Strategiya offers a fascinating glimpse inside the foundations of Russian strategic thought and practice.

Book Synopsis Strategiya by : Ofer Fridman

Download or read book Strategiya written by Ofer Fridman and published by Hurst Publishers. This book was released on 2021-09-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, Western experts have generally portrayed the Kremlin’s actions as either strategic or tactical. Yet this proposition raises a very important question: how closely does the West’s interpretation of Russian strategy reflect the country’s own definitions? While many military historians have sought to interpret Russian strategy, Strategiya takes a different approach. It brings together, in English, the classic works of the Russian art of strategy, which were rediscovered after the collapse of the Soviet Union. Instead of explaining his analysis of Russia’s contemporary strategy, Ofer Fridman offers his translation of and commentary upon the founding texts of Russia’s own Clausewitzes, Baron Jominis and Liddell Harts, who have been inspiring Russian strategic thinking—both its conceptualisation and its implementation—from the moment Moscow rejected the exclusive role of Marxism-Leninism in strategic affairs. Russian contemporary strategists draw their inspiration from three main schools of thought. While works by Soviet military thinkers have already been translated into English, those by both Imperial strategists and military thinkers in exile have remained almost inaccessible to the Western reader. Filling this lacuna, Strategiya offers a fascinating glimpse inside the foundations of Russian strategic thought and practice.

Strategic Communication

Author: Christopher Paul

Publisher: Bloomsbury Publishing USA

Published: 2011-04-07

Total Pages: 331

ISBN-13:

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This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.

Book Synopsis Strategic Communication by : Christopher Paul

Download or read book Strategic Communication written by Christopher Paul and published by Bloomsbury Publishing USA. This book was released on 2011-04-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.

Russian "Hybrid Warfare"

Author: Ofer Fridman

Publisher: Oxford University Press

Published: 2018-08-01

Total Pages: 237

ISBN-13: 0190934735

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During the last decade, 'Hybrid Warfare' has become a novel yet controversial term in academic, political and professional military lexicons, intended to suggest some sort of mix between different military and non-military means and methods of confrontation. Enthusiastic discussion of the notion has been undermined by conceptual vagueness and political manipulation, particularly since the onset of the Ukrainian Crisis in early 2014, as ideas about Hybrid Warfare engulf Russia and the West, especially in the media. Western defense and political specialists analyzing Russian responses to the crisis have been quick to confirm that Hybrid Warfare is the Kremlin's main strategy in the twenty-first century. But many respected Russian strategists and political observers contend that it is the West that has been waging Hybrid War, Gibridnaya Voyna, since the end of the Cold War. In this highly topical book, Ofer Fridman offers a clear delineation of the conceptual debates about Hybrid Warfare. What leads Russian experts to say that the West is conducting a Gibridnaya Voyna against Russia, and what do they mean by it? Why do Western observers claim that the Kremlin engages in Hybrid Warfare? And, beyond terminology, is this something genuinely new?

Book Synopsis Russian "Hybrid Warfare" by : Ofer Fridman

Download or read book Russian "Hybrid Warfare" written by Ofer Fridman and published by Oxford University Press. This book was released on 2018-08-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, 'Hybrid Warfare' has become a novel yet controversial term in academic, political and professional military lexicons, intended to suggest some sort of mix between different military and non-military means and methods of confrontation. Enthusiastic discussion of the notion has been undermined by conceptual vagueness and political manipulation, particularly since the onset of the Ukrainian Crisis in early 2014, as ideas about Hybrid Warfare engulf Russia and the West, especially in the media. Western defense and political specialists analyzing Russian responses to the crisis have been quick to confirm that Hybrid Warfare is the Kremlin's main strategy in the twenty-first century. But many respected Russian strategists and political observers contend that it is the West that has been waging Hybrid War, Gibridnaya Voyna, since the end of the Cold War. In this highly topical book, Ofer Fridman offers a clear delineation of the conceptual debates about Hybrid Warfare. What leads Russian experts to say that the West is conducting a Gibridnaya Voyna against Russia, and what do they mean by it? Why do Western observers claim that the Kremlin engages in Hybrid Warfare? And, beyond terminology, is this something genuinely new?

Challenges in Strategic Communication and Fighting Propaganda in Eastern Europe

Author: D. Sultănescu

Publisher: IOS Press

Published: 2019-02-08

Total Pages: 146

ISBN-13: 1614999430

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In 2019, Eastern Europe will celebrate 30 years since the fall of communism, but this celebration takes place in a context of increased geopolitical competition in the region. The Western democratic model is under attack, not only in the countries of Eastern and Central Europe, but also in the core countries of the EU, and even in the United States. The messages and methods of dissemination used by anti-Western propaganda may differ with each national context, but the effect is the same – the slow, but progressive erosion of trust in democratic values and the institutions which embody them. This book presents papers from the NATO Advanced Research Workshop “Challenges in strategic communication and fighting propaganda in Eastern Europe. Solutions for a future common project” held in Chisinau, Moldova, on 25-27 April 2018. The workshop brought together institutional, academic and civic experts from the social sciences, journalism, computer science, and international relations to share insights into security and strategic communication, as well as research results and expertise on the impact of social media and technological innovation, with the aim of shaping a new project with a common methodology to monitor, collect, process and interpret data on strategic communication and devise efficient tools to counteract anti-Western propaganda. With contributions about Romania, Moldova, Ukraine, the Western Balkans and the USA highlighting challenges such as detecting propaganda, identifying the groups most vulnerable to its influence and building mechanisms to strengthen trust, the book will be of value to all those with an interest in defending the Western democratic model.

Book Synopsis Challenges in Strategic Communication and Fighting Propaganda in Eastern Europe by : D. Sultănescu

Download or read book Challenges in Strategic Communication and Fighting Propaganda in Eastern Europe written by D. Sultănescu and published by IOS Press. This book was released on 2019-02-08 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2019, Eastern Europe will celebrate 30 years since the fall of communism, but this celebration takes place in a context of increased geopolitical competition in the region. The Western democratic model is under attack, not only in the countries of Eastern and Central Europe, but also in the core countries of the EU, and even in the United States. The messages and methods of dissemination used by anti-Western propaganda may differ with each national context, but the effect is the same – the slow, but progressive erosion of trust in democratic values and the institutions which embody them. This book presents papers from the NATO Advanced Research Workshop “Challenges in strategic communication and fighting propaganda in Eastern Europe. Solutions for a future common project” held in Chisinau, Moldova, on 25-27 April 2018. The workshop brought together institutional, academic and civic experts from the social sciences, journalism, computer science, and international relations to share insights into security and strategic communication, as well as research results and expertise on the impact of social media and technological innovation, with the aim of shaping a new project with a common methodology to monitor, collect, process and interpret data on strategic communication and devise efficient tools to counteract anti-Western propaganda. With contributions about Romania, Moldova, Ukraine, the Western Balkans and the USA highlighting challenges such as detecting propaganda, identifying the groups most vulnerable to its influence and building mechanisms to strengthen trust, the book will be of value to all those with an interest in defending the Western democratic model.

How to Lose the Information War

Author: Nina Jankowicz

Publisher: Bloomsbury Publishing

Published: 2020-06-11

Total Pages: 295

ISBN-13: 1838607692

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Since the start of the Trump era, the United States and the Western world has finally begun to wake up to the threat of online warfare and the attacks from Russia, who flood social media with disinformation, and circulate false and misleading information to fuel fake narratives and make the case for illegal warfare. The question no one seems to be able to answer is: what can the West do about it? Central and Eastern European states, including Ukraine and Poland, however, have been aware of the threat for years. Nina Jankowicz has advised these governments on the front lines of the information war. The lessons she learnt from that fight, and from her attempts to get US congress to act, make for essential reading. How to Lose the Information War takes the reader on a journey through five Western governments' responses to Russian information warfare tactics - all of which have failed. She journeys into the campaigns the Russian operatives run, and shows how we can better understand the motivations behind these attacks and how to beat them. Above all, this book shows what is at stake: the future of civil discourse and democracy, and the value of truth itself.

Book Synopsis How to Lose the Information War by : Nina Jankowicz

Download or read book How to Lose the Information War written by Nina Jankowicz and published by Bloomsbury Publishing. This book was released on 2020-06-11 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the start of the Trump era, the United States and the Western world has finally begun to wake up to the threat of online warfare and the attacks from Russia, who flood social media with disinformation, and circulate false and misleading information to fuel fake narratives and make the case for illegal warfare. The question no one seems to be able to answer is: what can the West do about it? Central and Eastern European states, including Ukraine and Poland, however, have been aware of the threat for years. Nina Jankowicz has advised these governments on the front lines of the information war. The lessons she learnt from that fight, and from her attempts to get US congress to act, make for essential reading. How to Lose the Information War takes the reader on a journey through five Western governments' responses to Russian information warfare tactics - all of which have failed. She journeys into the campaigns the Russian operatives run, and shows how we can better understand the motivations behind these attacks and how to beat them. Above all, this book shows what is at stake: the future of civil discourse and democracy, and the value of truth itself.