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Author: Arthur Middleton Hughes
Publisher: McGraw-Hill Companies
Published: 2000
Total Pages: 456
ISBN-13:
DOWNLOAD EBOOKAnnotation.
Download or read book Strategic Database Marketing written by Arthur Middleton Hughes and published by McGraw-Hill Companies. This book was released on 2000 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation.
Author: Arthur Middleton Hughes
Publisher: McGraw Hill Professional
Published: 2011-12-02
Total Pages: 608
ISBN-13: 0071773649
DOWNLOAD EBOOKProviding the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years.
Download or read book Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program written by Arthur Middleton Hughes and published by McGraw Hill Professional. This book was released on 2011-12-02 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years.
Author: Arthur Hughes
Publisher: McGraw Hill Professional
Published: 2006
Total Pages: 460
ISBN-13: 9780071457507
DOWNLOAD EBOOKWeb-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more. Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book’s data and techniques. This substantially revised third edition features: A completely new chapter on modeling and appended data New details on fast-changing Web technologies and marketing Updated material on prospecting, warehousing, and filtering In-depth discussion of prospect databases, one of marketing’s newest and most promising innovations
Download or read book Strategic Database Marketing written by Arthur Hughes and published by McGraw Hill Professional. This book was released on 2006 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more. Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book’s data and techniques. This substantially revised third edition features: A completely new chapter on modeling and appended data New details on fast-changing Web technologies and marketing Updated material on prospecting, warehousing, and filtering In-depth discussion of prospect databases, one of marketing’s newest and most promising innovations
Author:
Publisher: BoD – Books on Demand
Published: 2023-03-29
Total Pages: 272
ISBN-13: 1803561823
DOWNLOAD EBOOKThe complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Download or read book A New Era of Consumer Behavior written by and published by BoD – Books on Demand. This book was released on 2023-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Author: Mahdi Bohlouli
Publisher: Springer Nature
Published: 2020-01-28
Total Pages: 350
ISBN-13: 3030373096
DOWNLOAD EBOOKThis book presents outstanding theoretical and practical findings in data science and associated interdisciplinary areas. Its main goal is to explore how data science research can revolutionize society and industries in a positive way, drawing on pure research to do so. The topics covered range from pure data science to fake news detection, as well as Internet of Things in the context of Industry 4.0. Data science is a rapidly growing field and, as a profession, incorporates a wide variety of areas, from statistics, mathematics and machine learning, to applied big data analytics. According to Forbes magazine, “Data Science” was listed as LinkedIn’s fastest-growing job in 2017. This book presents selected papers from the International Conference on Contemporary Issues in Data Science (CiDaS 2019), a professional data science event that provided a real workshop (not “listen-shop”) where scientists and scholars had the chance to share ideas, form new collaborations, and brainstorm on major challenges; and where industry experts could catch up on emerging solutions to help solve their concrete data science problems. Given its scope, the book will benefit not only data scientists and scientists from other domains, but also industry experts, policymakers and politicians.
Download or read book Data Science: From Research to Application written by Mahdi Bohlouli and published by Springer Nature. This book was released on 2020-01-28 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents outstanding theoretical and practical findings in data science and associated interdisciplinary areas. Its main goal is to explore how data science research can revolutionize society and industries in a positive way, drawing on pure research to do so. The topics covered range from pure data science to fake news detection, as well as Internet of Things in the context of Industry 4.0. Data science is a rapidly growing field and, as a profession, incorporates a wide variety of areas, from statistics, mathematics and machine learning, to applied big data analytics. According to Forbes magazine, “Data Science” was listed as LinkedIn’s fastest-growing job in 2017. This book presents selected papers from the International Conference on Contemporary Issues in Data Science (CiDaS 2019), a professional data science event that provided a real workshop (not “listen-shop”) where scientists and scholars had the chance to share ideas, form new collaborations, and brainstorm on major challenges; and where industry experts could catch up on emerging solutions to help solve their concrete data science problems. Given its scope, the book will benefit not only data scientists and scientists from other domains, but also industry experts, policymakers and politicians.
Author:
Publisher: John Wiley & Sons
Published: 2011-02-07
Total Pages: 1775
ISBN-13: 1405161787
DOWNLOAD EBOOKWith over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Author: Scott Dacko
Publisher: Oxford University Press, USA
Published: 2008
Total Pages: 660
ISBN-13: 0199285993
DOWNLOAD EBOOKThis advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press, USA. This book was released on 2008 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author: José Luís Reis
Publisher: Springer Nature
Published: 2022-03-29
Total Pages: 709
ISBN-13: 9811692688
DOWNLOAD EBOOKThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on 2022-03-29 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Ajith Abraham
Publisher: Springer Nature
Published: 2021-04-15
Total Pages: 1061
ISBN-13: 303073689X
DOWNLOAD EBOOKThis book highlights the recent research on soft computing and pattern recognition and their various practical applications. It presents 62 selected papers from the 12th International Conference on Soft Computing and Pattern Recognition (SoCPaR 2020) and 35 papers from the 16th International Conference on Information Assurance and Security (IAS 2020), which was held online, from December 15 to 18, 2020. A premier conference in the field of artificial intelligence, SoCPaR-IAS 2020 brought together researchers, engineers and practitioners whose work involves intelligent systems, network security and their applications in industry. Including contributions by authors from 40 countries, the book offers a valuable reference guide for all researchers, students and practitioners in the fields of Computer Science and Engineering.
Download or read book Proceedings of the 12th International Conference on Soft Computing and Pattern Recognition (SoCPaR 2020) written by Ajith Abraham and published by Springer Nature. This book was released on 2021-04-15 with total page 1061 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the recent research on soft computing and pattern recognition and their various practical applications. It presents 62 selected papers from the 12th International Conference on Soft Computing and Pattern Recognition (SoCPaR 2020) and 35 papers from the 16th International Conference on Information Assurance and Security (IAS 2020), which was held online, from December 15 to 18, 2020. A premier conference in the field of artificial intelligence, SoCPaR-IAS 2020 brought together researchers, engineers and practitioners whose work involves intelligent systems, network security and their applications in industry. Including contributions by authors from 40 countries, the book offers a valuable reference guide for all researchers, students and practitioners in the fields of Computer Science and Engineering.
Author: Shuo-Yan Chou
Publisher: Springer Science & Business Media
Published: 2009-07-01
Total Pages: 877
ISBN-13: 1848827628
DOWNLOAD EBOOKGlobal Perspective for Competitive Enterprise, Economy and Ecology addresses the general theme of the Concurrent Engineering (CE) 2009 Conference – the need for global advancements in the areas of competitive enterprise, economy and ecology. The proceedings contain 84 papers, which vary from the theoretical and conceptual to the practical and industrial. The content of this volume reflects the genuine variety of issues related to current CE methods and phenomena. Global Perspective for Competitive Enterprise, Economy and Ecology will therefore enable researchers, industry practitioners, postgraduate students and advanced undergraduates to build their own view of the inherent problems and methods in CE.
Download or read book Global Perspective for Competitive Enterprise, Economy and Ecology written by Shuo-Yan Chou and published by Springer Science & Business Media. This book was released on 2009-07-01 with total page 877 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspective for Competitive Enterprise, Economy and Ecology addresses the general theme of the Concurrent Engineering (CE) 2009 Conference – the need for global advancements in the areas of competitive enterprise, economy and ecology. The proceedings contain 84 papers, which vary from the theoretical and conceptual to the practical and industrial. The content of this volume reflects the genuine variety of issues related to current CE methods and phenomena. Global Perspective for Competitive Enterprise, Economy and Ecology will therefore enable researchers, industry practitioners, postgraduate students and advanced undergraduates to build their own view of the inherent problems and methods in CE.
