Author: Ravi Sivalingam
Publisher: GRIN Verlag
Published: 2018-03-13
Total Pages: 25
ISBN-13: 3668660336
DOWNLOAD EBOOKResearch Paper (undergraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 61, Cardiff Metropolitan University, course: Masters in Business Administration, language: English, abstract: This term paper deals with the strategic management of the company Marks and Spencer which has become a leading British retail icon since its conception more than a hundred years ago. The book deals in the first part with the company profile, the industry evolution, the current strategic position. The second part contains an industry analysis and market failures. It ends with re-strategizing.
Book Synopsis Strategic Management. Industry Analysis, Strategic Drift and Re-Strategizing by : Ravi Sivalingam
Download or read book Strategic Management. Industry Analysis, Strategic Drift and Re-Strategizing written by Ravi Sivalingam and published by GRIN Verlag. This book was released on 2018-03-13 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 61, Cardiff Metropolitan University, course: Masters in Business Administration, language: English, abstract: This term paper deals with the strategic management of the company Marks and Spencer which has become a leading British retail icon since its conception more than a hundred years ago. The book deals in the first part with the company profile, the industry evolution, the current strategic position. The second part contains an industry analysis and market failures. It ends with re-strategizing.