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Strategies for International Industrial Marketing (RLE International Business)

Author: Peter W Turnbull

Publisher: Routledge

Published: 2013-05-07

Total Pages: 329

ISBN-13: 1135124280

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This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Book Synopsis Strategies for International Industrial Marketing (RLE International Business) by : Peter W Turnbull

Download or read book Strategies for International Industrial Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-05-07 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Strategies for International Industrial Marketing

Author:

Publisher:

Published: 1989

Total Pages: 310

ISBN-13:

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Book Synopsis Strategies for International Industrial Marketing by :

Download or read book Strategies for International Industrial Marketing written by and published by . This book was released on 1989 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Industrial Products

Author: Erdener Kaynak

Publisher: Routledge

Published: 2012-11-12

Total Pages: 244

ISBN-13: 1136585850

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Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

Book Synopsis Industrial Products by : Erdener Kaynak

Download or read book Industrial Products written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

Strategic Industrial Marketing

Author: Peter M. Chisnall

Publisher:

Published: 1985

Total Pages: 372

ISBN-13:

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Book Synopsis Strategic Industrial Marketing by : Peter M. Chisnall

Download or read book Strategic Industrial Marketing written by Peter M. Chisnall and published by . This book was released on 1985 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Industrial Marketing Strategy

Author: Frederick E. Webster

Publisher: *Ronald Press

Published: 1984-08-10

Total Pages: 352

ISBN-13:

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A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.

Book Synopsis Industrial Marketing Strategy by : Frederick E. Webster

Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by *Ronald Press. This book was released on 1984-08-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.

The Marketing Challenge for Industrial Companies

Author: Claudio A. Saavedra

Publisher: Springer

Published: 2016-04-29

Total Pages: 440

ISBN-13: 3319306103

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This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.

Book Synopsis The Marketing Challenge for Industrial Companies by : Claudio A. Saavedra

Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra and published by Springer. This book was released on 2016-04-29 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.

Strategic Industrial Marketing

Author: Peter Michael Chisnall

Publisher:

Published: 1985

Total Pages:

ISBN-13:

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Book Synopsis Strategic Industrial Marketing by : Peter Michael Chisnall

Download or read book Strategic Industrial Marketing written by Peter Michael Chisnall and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Industrial Marketing Management

Author: Michael D. Hutt

Publisher: Chicago ; Montréal : The Dryden Press

Published: 1981

Total Pages: 504

ISBN-13:

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Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.

Book Synopsis Industrial Marketing Management by : Michael D. Hutt

Download or read book Industrial Marketing Management written by Michael D. Hutt and published by Chicago ; Montréal : The Dryden Press. This book was released on 1981 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.

International Market Entry Strategies in Industrial Marketing

Author: Patrick Thomas Ryan

Publisher:

Published: 1992

Total Pages: 93

ISBN-13:

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Book Synopsis International Market Entry Strategies in Industrial Marketing by : Patrick Thomas Ryan

Download or read book International Market Entry Strategies in Industrial Marketing written by Patrick Thomas Ryan and published by . This book was released on 1992 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Industrial Marketing Management

Author: M. Govindarajan

Publisher: Vikas Publishing House

Published: 2009-11-01

Total Pages: 281

ISBN-13: 8125913718

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Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.

Book Synopsis Industrial Marketing Management by : M. Govindarajan

Download or read book Industrial Marketing Management written by M. Govindarajan and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.