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You can grow your revenue and scale your business without sacrificing your whole personal life. It's all about working smarter, not longer. Strategy Sprints is the blueprint that you need to increase your effectiveness, grow your revenue and secure business resilience. Using the "Sprints" method, agile expert Simon Severino shows you how to transform your business with 12 assignments or "sprints" that will make you more impactful as a business leader, grow your revenue and make your strategy execution rock. Through these tried and tested exercises, businesses blow the competition out of the water. Strategy Sprints will teach you to identify the bottlenecks that are weighing your business down, turn you and anyone in your team into a sales superstar and streamline processes so you spend time where it matters. The outcomes you'll master include: - developing a compelling vision - mapping out where you can make the most money - increasing your conversion rates to sales With plenty of practical tools and templates that work, learn how Strategy Sprints can transform your business.
Book Synopsis Strategy Sprints by : Simon Severino
Download or read book Strategy Sprints written by Simon Severino and published by Kogan Page Publishers. This book was released on 2022-02-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can grow your revenue and scale your business without sacrificing your whole personal life. It's all about working smarter, not longer. Strategy Sprints is the blueprint that you need to increase your effectiveness, grow your revenue and secure business resilience. Using the "Sprints" method, agile expert Simon Severino shows you how to transform your business with 12 assignments or "sprints" that will make you more impactful as a business leader, grow your revenue and make your strategy execution rock. Through these tried and tested exercises, businesses blow the competition out of the water. Strategy Sprints will teach you to identify the bottlenecks that are weighing your business down, turn you and anyone in your team into a sales superstar and streamline processes so you spend time where it matters. The outcomes you'll master include: - developing a compelling vision - mapping out where you can make the most money - increasing your conversion rates to sales With plenty of practical tools and templates that work, learn how Strategy Sprints can transform your business.
Book Synopsis Teaching Sprints by : Simon Breakspear
Download or read book Teaching Sprints written by Simon Breakspear and published by Corwin Publishers. This book was released on 2021-01-12 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
Book Synopsis Sprint by : Jake Knapp
Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
"In the blink of an eye, sprinting legends are made." Discover the secrets to mastering the 100m sprint in "100m Sprints: The Fastest Way to the Finish Line With History, Strategies, Techniques and More." This comprehensive guide dives deep into the world of sprinting, covering everything from its ancient Olympic origins to the modern-day techniques that make today's sprinters the fastest in history. Explore the evolution of sprinting, and get inspired by legendary sprinters like Usain Bolt, Carl Lewis, Florence Griffith-Joyner, and Jesse Owens. Learn about the rules and regulations governing the sport, as well as the major competitions where sprinters can showcase their talents. Unlock the secrets to a perfect start with tips on block setup, body alignment, and reaction time. Develop explosive starting power through plyometric exercises, strength training, and power development. Understand the importance of running form, including posture, arm action, and foot strike. Delve into advanced techniques for running faster, such as acceleration, maintaining form, and relaxation. Discover the science behind maximum velocity and the role of stride length and frequency in sprinting success. Create a winning race strategy with tips on pacing, mental preparation, and visualization techniques. Keep track of the world records in both men's and women's categories, and stay up-to-date on the future of sprinting with insights into promising young talents and advances in training methods. With over 25 drills and exercises designed to help you run faster, you'll be on your way to sprinting success in no time. Learn secret tips from elite sprinters, and develop a winning mindset with the help of sports psychology. Prioritize injury prevention and recovery with warm-up and cool-down routines, stretching exercises, and rest and recovery methods. Equip yourself with the right sprinting shoes and gear, and learn about the latest advances in sports technology. Finally, understand the role of genetics in sprinting and how to optimize your potential, as well as how sprinting can benefit other sports like soccer and basketball. Whether you're a beginner, intermediate, or advanced sprinter, "100m Sprints: The Fastest Way to the Finish Line With History, Strategies, Techniques and More" has something for everyone. Get ready to sprint your way to the top with this ultimate guide to 100m sprinting success.
Book Synopsis 100m Sprints: The Fastest Way to the Finish Line With History, Strategies, Techniques and More by : Marcus B. Cole
Download or read book 100m Sprints: The Fastest Way to the Finish Line With History, Strategies, Techniques and More written by Marcus B. Cole and published by BornIncredible.com. This book was released on 2023-01-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the blink of an eye, sprinting legends are made." Discover the secrets to mastering the 100m sprint in "100m Sprints: The Fastest Way to the Finish Line With History, Strategies, Techniques and More." This comprehensive guide dives deep into the world of sprinting, covering everything from its ancient Olympic origins to the modern-day techniques that make today's sprinters the fastest in history. Explore the evolution of sprinting, and get inspired by legendary sprinters like Usain Bolt, Carl Lewis, Florence Griffith-Joyner, and Jesse Owens. Learn about the rules and regulations governing the sport, as well as the major competitions where sprinters can showcase their talents. Unlock the secrets to a perfect start with tips on block setup, body alignment, and reaction time. Develop explosive starting power through plyometric exercises, strength training, and power development. Understand the importance of running form, including posture, arm action, and foot strike. Delve into advanced techniques for running faster, such as acceleration, maintaining form, and relaxation. Discover the science behind maximum velocity and the role of stride length and frequency in sprinting success. Create a winning race strategy with tips on pacing, mental preparation, and visualization techniques. Keep track of the world records in both men's and women's categories, and stay up-to-date on the future of sprinting with insights into promising young talents and advances in training methods. With over 25 drills and exercises designed to help you run faster, you'll be on your way to sprinting success in no time. Learn secret tips from elite sprinters, and develop a winning mindset with the help of sports psychology. Prioritize injury prevention and recovery with warm-up and cool-down routines, stretching exercises, and rest and recovery methods. Equip yourself with the right sprinting shoes and gear, and learn about the latest advances in sports technology. Finally, understand the role of genetics in sprinting and how to optimize your potential, as well as how sprinting can benefit other sports like soccer and basketball. Whether you're a beginner, intermediate, or advanced sprinter, "100m Sprints: The Fastest Way to the Finish Line With History, Strategies, Techniques and More" has something for everyone. Get ready to sprint your way to the top with this ultimate guide to 100m sprinting success.
Enhance teachers’ expertise – in every term, every school year. With all of the everyday demands of teaching, the job of improving classroom practice is a challenge for teachers and school leaders. Grounded by research and field-tested around the world, Teaching Sprints offers a professional improvement process that works in theory and practice. Including insights from the field, and practical protocols, this book outlines a simple model for engaging in short bursts of evidence-informed improvement work. Using Teaching Sprints, teams of teachers can enhance their expertise together, in a way that is sustainable on the ground. In Teaching Sprints, readers will find: three big ideas about practice improvement a detailed description of a simple improvement process advice on how to establish a routine for continual improvement Whether you’re a classroom teacher thinking about your own practice, an instructional leader supporting colleagues to teach better tomorrow, or a school leader interested in enhancing your program for professional learning, Teaching Sprints is a must-read for you. "Among the greatest unresolved issues within schools is developing great models of implementation: Sprints is certainly one of the breakthroughs. This book can make major improvements in schools and classrooms, ironically by focusing on tiny shifts." John Hattie, Laureate Professor Melbourne Graduate School of Education Melbourne, Australia "Once in a while you come across a book that really cuts through the complexity of issues and provides a refreshing and practical approach to improving what happens in schools. This is such a book. Evidence-based, easy to read and full of down-to-earth ideas that busy teachers can implement. I love it." Steve Munby, Visiting Professor University College London Former CEO, National College for School Leadership London, UK
Book Synopsis Teaching Sprints by : Simon Breakspear
Download or read book Teaching Sprints written by Simon Breakspear and published by Corwin Press. This book was released on 2020-12-06 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance teachers’ expertise – in every term, every school year. With all of the everyday demands of teaching, the job of improving classroom practice is a challenge for teachers and school leaders. Grounded by research and field-tested around the world, Teaching Sprints offers a professional improvement process that works in theory and practice. Including insights from the field, and practical protocols, this book outlines a simple model for engaging in short bursts of evidence-informed improvement work. Using Teaching Sprints, teams of teachers can enhance their expertise together, in a way that is sustainable on the ground. In Teaching Sprints, readers will find: three big ideas about practice improvement a detailed description of a simple improvement process advice on how to establish a routine for continual improvement Whether you’re a classroom teacher thinking about your own practice, an instructional leader supporting colleagues to teach better tomorrow, or a school leader interested in enhancing your program for professional learning, Teaching Sprints is a must-read for you. "Among the greatest unresolved issues within schools is developing great models of implementation: Sprints is certainly one of the breakthroughs. This book can make major improvements in schools and classrooms, ironically by focusing on tiny shifts." John Hattie, Laureate Professor Melbourne Graduate School of Education Melbourne, Australia "Once in a while you come across a book that really cuts through the complexity of issues and provides a refreshing and practical approach to improving what happens in schools. This is such a book. Evidence-based, easy to read and full of down-to-earth ideas that busy teachers can implement. I love it." Steve Munby, Visiting Professor University College London Former CEO, National College for School Leadership London, UK
Despite recent optimism and global initiatives, the implementation of corporate sustainability programs has been slow at best, with less than a third of global companies having developed a clear business case for their approach to sustainability. Presenting numerous award-winning cases and examples from companies such as Unilever, Patagonia, Tumi, DSM and Umicore alongside original ideas based upon 20 years of consulting experience, this book reveals how to design and implement a stronger sense of focus and move sustainability programs forward. This proven combination of purpose, direction and speed is dubbed “Vectoring”. Based upon practitioner cases and data analysis from the Dow Jones Sustainability Index, Vectoring offers a plain-spoken framework to identify the relative position of companies compared to their peers. The framework and its 4 archetypes deliver insights for practitioners to locate inhibitors and overcome them by providing practical suggestions for process improvements. This includes designing and executing new sustainability programs, embedding the SDGs within company strategy and assessing the impact of sustainability programs on competitiveness and valuation. Offering directions for CFOs to shift companies from integrated reporting to integrated thinking in order to accelerate their sustainability programs, Winning Sustainability Strategies shows how to achieve purpose with profit and how to do well by doing good.
Book Synopsis Winning Sustainability Strategies by : Benoit Leleux
Download or read book Winning Sustainability Strategies written by Benoit Leleux and published by Springer. This book was released on 2018-11-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite recent optimism and global initiatives, the implementation of corporate sustainability programs has been slow at best, with less than a third of global companies having developed a clear business case for their approach to sustainability. Presenting numerous award-winning cases and examples from companies such as Unilever, Patagonia, Tumi, DSM and Umicore alongside original ideas based upon 20 years of consulting experience, this book reveals how to design and implement a stronger sense of focus and move sustainability programs forward. This proven combination of purpose, direction and speed is dubbed “Vectoring”. Based upon practitioner cases and data analysis from the Dow Jones Sustainability Index, Vectoring offers a plain-spoken framework to identify the relative position of companies compared to their peers. The framework and its 4 archetypes deliver insights for practitioners to locate inhibitors and overcome them by providing practical suggestions for process improvements. This includes designing and executing new sustainability programs, embedding the SDGs within company strategy and assessing the impact of sustainability programs on competitiveness and valuation. Offering directions for CFOs to shift companies from integrated reporting to integrated thinking in order to accelerate their sustainability programs, Winning Sustainability Strategies shows how to achieve purpose with profit and how to do well by doing good.
"Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong, "--Amazon.com.
Book Synopsis Scaling Lean by : Ash Maurya
Download or read book Scaling Lean written by Ash Maurya and published by Penguin. This book was released on 2016 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong, "--Amazon.com.
"Every sprinter has a story, a race, a record, and a relentless will to win." Embark on a thrilling journey through the exhilarating world of 100m sprints with "100m Get to the Finish Line Fast with History, Strategies, Techniques, and More." This comprehensive guide dives deep into the captivating history, legendary sprinters, and global impact of the ultimate speed event in athletics. This book charts the evolution of the 100m sprint, from its roots in the ancient Olympics to its modern iteration, where athletes like Usain Bolt and Florence Griffith-Joyner have shattered records and set new pinnacles of human speed. Understand the rules and regulations that govern the race and learn about major competitions that every sprinter aspires to conquer. "100m Sprints" offers an in-depth analysis of the techniques and strategies that differentiate a good sprinter from a great one. Learn about starting position tips, building explosive power, and mastering the perfect running form. Explore the unique middle and end race techniques that can give you the winning edge on the track. Dive into the science of speed, including the principles of maximum velocity, stride length and frequency, and the psychology of sprinting. The book also provides race strategies and shares secret tips from elite sprinters to help you elevate your performance. Delve into the importance of injury prevention, recovery, and the right gear. Discover a variety of sprinting shoes and learn how advances in sports technology are shaping the future of sprinting. The book offers specific training programs designed for different levels—from beginner sprinters to advanced competitors. Learn about the principles of periodization and training cycles, warm-up routines for sprinters, strength training, plyometric training, and the crucial role of nutrition and supplements. Explore the fascinating discussion on the role of genetics in sprinting and understand how to optimize your genetic potential. Learn how sprinting skills can be applied and beneficial to other sports. The book also demystifies the science of sprinting, touching upon the biomechanics and physiological factors affecting sprint performance. "100m Sprints" is not just about the sprint itself, but also delves into its cultural significance, economic impact, and universal appeal. Whether you're an aspiring sprinter, a seasoned competitor, a coach, or a fan of the sport, "100m Get to the Finish Line Fast with History, Strategies, Techniques, and More" is your comprehensive guide to understanding, appreciating, and excelling in the exhilarating world of 100m sprints. The History of 100m Sprints Ancient Olympics and the stadion race Famous 100m Sprinters World Athletics Championships Rules and Regulations False starts Starting Position Tips Block setup Reaction time Building Explosive Starting Power Plyometric exercises Strength training Power development Running Form Posture Arm action Foot strike How to Run Faster Training principles Speed development Nutrition and recovery Acceleration phase Maintaining form End Race Techniques Over-speed training Technique drills Stride length development Pacing Mental preparation Men's and Women's World Records Injury Prevention and Recovery Warm-up and cool-down routines Training Programs for Different Levels Beginner sprinters Intermediate sprinters Advanced sprinters Lower body exercises Upper body exercises Plyometric Training for Sprinters Nutrition for Sprinters Hydration strategies Comparing 100m Sprints to Other Sprinting Events 200m and 400m sprints Hurdle events Relay races + MORE
Book Synopsis 100m Sprints: Get to the Finish Line Fast with History, Strategies, Techniques, and More by : Tavin D. Spicer
Download or read book 100m Sprints: Get to the Finish Line Fast with History, Strategies, Techniques, and More written by Tavin D. Spicer and published by Xspurts.com. This book was released on 2023-01-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Every sprinter has a story, a race, a record, and a relentless will to win." Embark on a thrilling journey through the exhilarating world of 100m sprints with "100m Get to the Finish Line Fast with History, Strategies, Techniques, and More." This comprehensive guide dives deep into the captivating history, legendary sprinters, and global impact of the ultimate speed event in athletics. This book charts the evolution of the 100m sprint, from its roots in the ancient Olympics to its modern iteration, where athletes like Usain Bolt and Florence Griffith-Joyner have shattered records and set new pinnacles of human speed. Understand the rules and regulations that govern the race and learn about major competitions that every sprinter aspires to conquer. "100m Sprints" offers an in-depth analysis of the techniques and strategies that differentiate a good sprinter from a great one. Learn about starting position tips, building explosive power, and mastering the perfect running form. Explore the unique middle and end race techniques that can give you the winning edge on the track. Dive into the science of speed, including the principles of maximum velocity, stride length and frequency, and the psychology of sprinting. The book also provides race strategies and shares secret tips from elite sprinters to help you elevate your performance. Delve into the importance of injury prevention, recovery, and the right gear. Discover a variety of sprinting shoes and learn how advances in sports technology are shaping the future of sprinting. The book offers specific training programs designed for different levels—from beginner sprinters to advanced competitors. Learn about the principles of periodization and training cycles, warm-up routines for sprinters, strength training, plyometric training, and the crucial role of nutrition and supplements. Explore the fascinating discussion on the role of genetics in sprinting and understand how to optimize your genetic potential. Learn how sprinting skills can be applied and beneficial to other sports. The book also demystifies the science of sprinting, touching upon the biomechanics and physiological factors affecting sprint performance. "100m Sprints" is not just about the sprint itself, but also delves into its cultural significance, economic impact, and universal appeal. Whether you're an aspiring sprinter, a seasoned competitor, a coach, or a fan of the sport, "100m Get to the Finish Line Fast with History, Strategies, Techniques, and More" is your comprehensive guide to understanding, appreciating, and excelling in the exhilarating world of 100m sprints. The History of 100m Sprints Ancient Olympics and the stadion race Famous 100m Sprinters World Athletics Championships Rules and Regulations False starts Starting Position Tips Block setup Reaction time Building Explosive Starting Power Plyometric exercises Strength training Power development Running Form Posture Arm action Foot strike How to Run Faster Training principles Speed development Nutrition and recovery Acceleration phase Maintaining form End Race Techniques Over-speed training Technique drills Stride length development Pacing Mental preparation Men's and Women's World Records Injury Prevention and Recovery Warm-up and cool-down routines Training Programs for Different Levels Beginner sprinters Intermediate sprinters Advanced sprinters Lower body exercises Upper body exercises Plyometric Training for Sprinters Nutrition for Sprinters Hydration strategies Comparing 100m Sprints to Other Sprinting Events 200m and 400m sprints Hurdle events Relay races + MORE
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Book Synopsis Sticky Branding by : Jeremy Miller
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Book Synopsis Hacking Marketing by : Scott Brinker
Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
