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Author: Justin Michie
Publisher: Street Smart Internet Market
Published: 2006
Total Pages: 317
ISBN-13: 1424319633
DOWNLOAD EBOOKDownload or read book Street Smart Internet Marketing written by Justin Michie and published by Street Smart Internet Market. This book was released on 2006 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Margo Berman
Publisher: Rowman & Littlefield Publishers
Published: 2010-09-16
Total Pages: 258
ISBN-13: 1442203366
DOWNLOAD EBOOKEven the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Download or read book Street-Smart Advertising written by Margo Berman and published by Rowman & Littlefield Publishers. This book was released on 2010-09-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Author: Joe Mathews
Publisher: Entrepreneur Press
Published: 2011-05-01
Total Pages: 289
ISBN-13: 1613080239
DOWNLOAD EBOOKExperienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.
Download or read book Street Smart Franchising written by Joe Mathews and published by Entrepreneur Press. This book was released on 2011-05-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.
Author: Charles F. Hofacker
Publisher:
Published: 2001
Total Pages: 182
ISBN-13:
DOWNLOAD EBOOKThis work explores Internet marketing within the context of strategy, consumer behaviour, advertising, and the other business topics that make marketing different to computer programming.
Download or read book Internet Marketing written by Charles F. Hofacker and published by . This book was released on 2001 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores Internet marketing within the context of strategy, consumer behaviour, advertising, and the other business topics that make marketing different to computer programming.
Author: Mark H. McCormack
Publisher: Viking Adult
Published: 2000
Total Pages: 0
ISBN-13: 9780670893065
DOWNLOAD EBOOKOffers a practical guide to staying afloat in the digital age, arguing that despite the technology, certain rules--such as the face-to-face meeting--still apply in business.
Download or read book Staying Street Smart in the Internet Age ; what Hasn't Changed about the Way We Do Business written by Mark H. McCormack and published by Viking Adult. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a practical guide to staying afloat in the digital age, arguing that despite the technology, certain rules--such as the face-to-face meeting--still apply in business.
Author: Matt Bailey
Publisher: John Wiley & Sons
Published: 2011-04-27
Total Pages: 601
ISBN-13: 1118087224
DOWNLOAD EBOOKProven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
Download or read book Internet Marketing written by Matt Bailey and published by John Wiley & Sons. This book was released on 2011-04-27 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
Author: Jay Goltz
Publisher: Addicus Books
Published: 2013-03-01
Total Pages: 270
ISBN-13: 1938803809
DOWNLOAD EBOOKSmall firms in Chicago employ more than 1.6 million individuals—nearly 50 percent of the private work force, according to a new study released this fall by the Small Business Administration. The survey, which defines small firms as those employing less than 500 people, also shows that these businesses generate 47 percent of the area's total receipts of $278 billion dollars. However, SBA statistics also reveal that, on average, of the small businesses starting today, 53 percent will not be in business four years from now. Of these closings, it's estimated that 15 percent will close due to business failures. Chicago businessman Jay Goltz understands what it takes for a small business to succeed. During the past twenty years he has owned and operated Artists' Frame Service in Chicago. Goltz started the business in 1978, and today it's the largest, custom retail picture framing facility in the world. Now, Goltz shares some his secrets of success.
Download or read book Street-Smart Entrepreneur written by Jay Goltz and published by Addicus Books. This book was released on 2013-03-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small firms in Chicago employ more than 1.6 million individuals—nearly 50 percent of the private work force, according to a new study released this fall by the Small Business Administration. The survey, which defines small firms as those employing less than 500 people, also shows that these businesses generate 47 percent of the area's total receipts of $278 billion dollars. However, SBA statistics also reveal that, on average, of the small businesses starting today, 53 percent will not be in business four years from now. Of these closings, it's estimated that 15 percent will close due to business failures. Chicago businessman Jay Goltz understands what it takes for a small business to succeed. During the past twenty years he has owned and operated Artists' Frame Service in Chicago. Goltz started the business in 1978, and today it's the largest, custom retail picture framing facility in the world. Now, Goltz shares some his secrets of success.
Author: Ian Lurie
Publisher: Ian Lurie
Published: 2006
Total Pages: 100
ISBN-13: 1412092248
DOWNLOAD EBOOKThe Internet offers a unique, two-way marketing medium. Used correctly, it can help organizations of all sizes to get attention, attract customers, and build sales. From design to content and search engine optimization, this book provides a complete model for successful internet marketing in organizations of all sizes.
Download or read book Conversation Marketing written by Ian Lurie and published by Ian Lurie. This book was released on 2006 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet offers a unique, two-way marketing medium. Used correctly, it can help organizations of all sizes to get attention, attract customers, and build sales. From design to content and search engine optimization, this book provides a complete model for successful internet marketing in organizations of all sizes.
Author: Robert Butwin
Publisher:
Published: 2000
Total Pages: 190
ISBN-13: 9789839214857
DOWNLOAD EBOOKDownload or read book Street Smart Network Marketing written by Robert Butwin and published by . This book was released on 2000 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: MS Jane Allen
Publisher:
Published: 2018-01-09
Total Pages: 276
ISBN-13: 9789529399178
DOWNLOAD EBOOKDevelop Street Smart Awareness The practices for developing the capacities for mature, adaptive and transforming leadership are well developed, but pragmatists often find a gap between current theories and applying them in real life. This book presents a collection of down to earth, Street Smart, simple and profound, practices that can be used in our families, teams, organisations, schools and communities. This promotes more mature and aware decision making and action in every walk and dream of life. Jane Allen and Heidi Gutekunst have gathered practices that chosen contributors use in their everyday life, and that usually are found in more rarified places where senior leaders take time out to reflect on their strategic leadership as individuals and in teams. Street Smart Awareness and Inquiry-in-Action is designed to bring fabulous wisdom and techniques in an accessible way and presented in everyday language. Readers can joyfully implement their own version of their chosen practices in their own life. What is your choice: Bum deal, Quiet and Mindlessness, Four Parts of Speech or..? The final part of the book are thought pieces and provocations by Bill Torbert, Heidi and Jane, demonstrating the application of Inquiry-in-Action in relation to some of the big issues we face as a society, such as the need for feminine power, evolved humanity and mature logic in critical issues for the future. Jane Allen is experienced in transformational leadership as a coach and confidante for leaders responsible for courageous work - supporting them to reach their highest aspirations. She champions the practices of mindfulness and authentic leadership. Heidi Gutekunst is a transformational catalyst for individuals, teams and organisations. She has a track record of leading transformations. She is a regular speaker at international Business Forums interested in her personal entrepreneurship and transforming ability. Bill Torbert is Leadership Professor Emeritus at Boston College. Bill's leadership article "Seven Transformations of Leadership" was selected as the "10 best ever" by Harvard Business Review.
Download or read book Street Smart Awareness and Inquiry-In-Action written by MS Jane Allen and published by . This book was released on 2018-01-09 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop Street Smart Awareness The practices for developing the capacities for mature, adaptive and transforming leadership are well developed, but pragmatists often find a gap between current theories and applying them in real life. This book presents a collection of down to earth, Street Smart, simple and profound, practices that can be used in our families, teams, organisations, schools and communities. This promotes more mature and aware decision making and action in every walk and dream of life. Jane Allen and Heidi Gutekunst have gathered practices that chosen contributors use in their everyday life, and that usually are found in more rarified places where senior leaders take time out to reflect on their strategic leadership as individuals and in teams. Street Smart Awareness and Inquiry-in-Action is designed to bring fabulous wisdom and techniques in an accessible way and presented in everyday language. Readers can joyfully implement their own version of their chosen practices in their own life. What is your choice: Bum deal, Quiet and Mindlessness, Four Parts of Speech or..? The final part of the book are thought pieces and provocations by Bill Torbert, Heidi and Jane, demonstrating the application of Inquiry-in-Action in relation to some of the big issues we face as a society, such as the need for feminine power, evolved humanity and mature logic in critical issues for the future. Jane Allen is experienced in transformational leadership as a coach and confidante for leaders responsible for courageous work - supporting them to reach their highest aspirations. She champions the practices of mindfulness and authentic leadership. Heidi Gutekunst is a transformational catalyst for individuals, teams and organisations. She has a track record of leading transformations. She is a regular speaker at international Business Forums interested in her personal entrepreneurship and transforming ability. Bill Torbert is Leadership Professor Emeritus at Boston College. Bill's leadership article "Seven Transformations of Leadership" was selected as the "10 best ever" by Harvard Business Review.
