Successful Local Broadcast Sales

Successful Local Broadcast Sales

Author: Paul Weyland

Publisher: AMACOM Div American Mgmt Assn

Published: 2007-09-19

Total Pages: 223

ISBN-13: 0814409806

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For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.


Book Synopsis Successful Local Broadcast Sales by : Paul Weyland

Download or read book Successful Local Broadcast Sales written by Paul Weyland and published by AMACOM Div American Mgmt Assn. This book was released on 2007-09-19 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.

New to the Biz?

New to the Biz?

Author: Tracy Smith

Publisher:

Published: 2017-04-23

Total Pages: 35

ISBN-13: 9781521125489

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If you are a new salesperson at a local TV station or your are thinking about trying to get a job at a TV station as a local seller, this e-book can really help you understand the job. You will see an in-depth look at what a sales job is like at a TV station. You will learn sales techniques that can help you quickly become a top performer at your company. The author has been a successful seller, manager and coach in the ad sales environment. This e-book is short and concise and you should be able to read it in one sitting. It focuses on the job duties involved, the how to get started making your first sales calls, and so much more. The idea for the book, came from one of my sellers that suggest I write it.


Book Synopsis New to the Biz? by : Tracy Smith

Download or read book New to the Biz? written by Tracy Smith and published by . This book was released on 2017-04-23 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a new salesperson at a local TV station or your are thinking about trying to get a job at a TV station as a local seller, this e-book can really help you understand the job. You will see an in-depth look at what a sales job is like at a TV station. You will learn sales techniques that can help you quickly become a top performer at your company. The author has been a successful seller, manager and coach in the ad sales environment. This e-book is short and concise and you should be able to read it in one sitting. It focuses on the job duties involved, the how to get started making your first sales calls, and so much more. The idea for the book, came from one of my sellers that suggest I write it.

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Author: Susan Tyler Eastman

Publisher: Taylor & Francis

Published: 2012-11-12

Total Pages: 352

ISBN-13: 1136024816

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This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.


Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman

Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Keith's Radio Station

Keith's Radio Station

Author: John Allen Hendricks

Publisher: CRC Press

Published: 2014-08-07

Total Pages: 530

ISBN-13: 1136027866

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Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.


Book Synopsis Keith's Radio Station by : John Allen Hendricks

Download or read book Keith's Radio Station written by John Allen Hendricks and published by CRC Press. This book was released on 2014-08-07 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.

The Accidental Salesperson

The Accidental Salesperson

Author: Chris Lytle

Publisher: AMACOM Div American Mgmt Assn

Published: 2012-06-10

Total Pages: 241

ISBN-13: 0814430864

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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they arenÆt fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, the book includes brand new guidance on: Selling to people who donÆt have time to meet ò Differentiating between infor mation seekers and genuine prospects ò Using social media, Skype, GoToMeeting, WebEx, and other online tools ò Building relation ships competitors canÆt steal Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales booksùthe second edition of The Accidental Salesperson guides readers through every aspect of selling to todayÆs customers.


Book Synopsis The Accidental Salesperson by : Chris Lytle

Download or read book The Accidental Salesperson written by Chris Lytle and published by AMACOM Div American Mgmt Assn. This book was released on 2012-06-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they arenÆt fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, the book includes brand new guidance on: Selling to people who donÆt have time to meet ò Differentiating between infor mation seekers and genuine prospects ò Using social media, Skype, GoToMeeting, WebEx, and other online tools ò Building relation ships competitors canÆt steal Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales booksùthe second edition of The Accidental Salesperson guides readers through every aspect of selling to todayÆs customers.

The Radio Station

The Radio Station

Author: Michael C Keith

Publisher: Taylor & Francis

Published: 2012-09-10

Total Pages: 364

ISBN-13: 1136027939

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This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.


Book Synopsis The Radio Station by : Michael C Keith

Download or read book The Radio Station written by Michael C Keith and published by Taylor & Francis. This book was released on 2012-09-10 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.

The Radio Station

The Radio Station

Author: John Allen Hendricks

Publisher: Taylor & Francis

Published: 2018-05-01

Total Pages: 928

ISBN-13: 1351816322

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The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.


Book Synopsis The Radio Station by : John Allen Hendricks

Download or read book The Radio Station written by John Allen Hendricks and published by Taylor & Francis. This book was released on 2018-05-01 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.

Leading Local Television

Leading Local Television

Author: Hank Price

Publisher: Beaver's Pond Press

Published: 2018-11-20

Total Pages: 272

ISBN-13: 9781643439792

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Legendary Turnaround Guru Hank Price, who has led five major news stations, takes you inside the highly competitive world of local television to find out how an ordinary manager transforms into a bold, dynamic leader. Price shows how to motivate a team into a powerful force, sharing the vision of a #1 station, and then how to turn that station into a dominating brand. His friendly voce and no-nonsense message make this treasure of a book the only one of its kind. A must read for every person working in or Leading Local Television. Book jacket.


Book Synopsis Leading Local Television by : Hank Price

Download or read book Leading Local Television written by Hank Price and published by Beaver's Pond Press. This book was released on 2018-11-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legendary Turnaround Guru Hank Price, who has led five major news stations, takes you inside the highly competitive world of local television to find out how an ordinary manager transforms into a bold, dynamic leader. Price shows how to motivate a team into a powerful force, sharing the vision of a #1 station, and then how to turn that station into a dominating brand. His friendly voce and no-nonsense message make this treasure of a book the only one of its kind. A must read for every person working in or Leading Local Television. Book jacket.

Sport Promotion and Sales Management

Sport Promotion and Sales Management

Author: Richard L. Irwin

Publisher: Human Kinetics

Published: 2008

Total Pages: 356

ISBN-13: 9780736064774

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This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.


Book Synopsis Sport Promotion and Sales Management by : Richard L. Irwin

Download or read book Sport Promotion and Sales Management written by Richard L. Irwin and published by Human Kinetics. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

Media Selling

Media Selling

Author: Charles Warner

Publisher: John Wiley & Sons

Published: 2009-05-04

Total Pages: 617

ISBN-13: 1405158395

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This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data


Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2009-05-04 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data