The 7 Secrets to Selling More by Selling Less: .....the Ultimate Guide to Reinventing Your Sales Life

The 7 Secrets to Selling More by Selling Less: .....the Ultimate Guide to Reinventing Your Sales Life

Author: Allan Langer

Publisher:

Published: 2019-01-30

Total Pages: 226

ISBN-13: 9781794315495

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It's time to reinvent your sales life...Your sales career is good, but not great. Your customers like you but don't love you. Every potential customer does not want to talk to you (the salesperson), even if they need your product or service. You keep reading the same sales books and listening to the same CD's and podcasts. Everyone is telling you to do the same old things. You're ready to make a change. In his trailblazing and wonderfully refreshing book, Allan Langer takes on the outdated, overused and utterly ineffective sales philosophies of the past and kicks them to the curb. Today's customer's do not want a sales pitch, do not want to be coerced, and absolutely do not want to be "closed." In this book, you will learn: To sell more than you ever have in your career; to sell customers a product or service and actually feel good about yourself doing it; and to never use a "sales pitch" again. The 7 Secrets is your GPS with a new destination, a new route that will take you from where you are now, to a new place on your personal map that will change your life and the life of your loved ones. It will also change the life of your customers, as they will go from hating salespeople, to only wanting to do business with you. Whether you are brand new in the profession, or a seasoned veteran, 7 Secrets will be the best investment you can make in your career, and in yourself.


Book Synopsis The 7 Secrets to Selling More by Selling Less: .....the Ultimate Guide to Reinventing Your Sales Life by : Allan Langer

Download or read book The 7 Secrets to Selling More by Selling Less: .....the Ultimate Guide to Reinventing Your Sales Life written by Allan Langer and published by . This book was released on 2019-01-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to reinvent your sales life...Your sales career is good, but not great. Your customers like you but don't love you. Every potential customer does not want to talk to you (the salesperson), even if they need your product or service. You keep reading the same sales books and listening to the same CD's and podcasts. Everyone is telling you to do the same old things. You're ready to make a change. In his trailblazing and wonderfully refreshing book, Allan Langer takes on the outdated, overused and utterly ineffective sales philosophies of the past and kicks them to the curb. Today's customer's do not want a sales pitch, do not want to be coerced, and absolutely do not want to be "closed." In this book, you will learn: To sell more than you ever have in your career; to sell customers a product or service and actually feel good about yourself doing it; and to never use a "sales pitch" again. The 7 Secrets is your GPS with a new destination, a new route that will take you from where you are now, to a new place on your personal map that will change your life and the life of your loved ones. It will also change the life of your customers, as they will go from hating salespeople, to only wanting to do business with you. Whether you are brand new in the profession, or a seasoned veteran, 7 Secrets will be the best investment you can make in your career, and in yourself.

Summary of The 7 Secrets to Selling More by Selling Less by Allan Langer

Summary of The 7 Secrets to Selling More by Selling Less by Allan Langer

Author: getAbstract AG

Publisher: getAbstract AG

Published: 2020-07-16

Total Pages: 12

ISBN-13:

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Alan Langer invented the word “Riptatrustaphobia” to describe a peculiar syndrome. Folks afflicted with this disease believe salespeople will inevitably try to cheat them. Langer offers “Seven Secrets” salespeople can use to cure this malady, win customers’ trust and make more sales. His welcome, witty manual is free of jargon and unnecessary detail. He shows salespeople how to increase their sales by understanding their customers (he includes helpful hints on reading body language) and putting their interests first and foremost. This officially licensed summary of The 7 Secrets to Selling More by Selling Less was produced by getAbstract, the world's largest provider of book summaries. getAbstract works with hundreds of the best publishers to find and summarize the most relevant content out there. Find out more at getabstract.com.


Book Synopsis Summary of The 7 Secrets to Selling More by Selling Less by Allan Langer by : getAbstract AG

Download or read book Summary of The 7 Secrets to Selling More by Selling Less by Allan Langer written by getAbstract AG and published by getAbstract AG. This book was released on 2020-07-16 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alan Langer invented the word “Riptatrustaphobia” to describe a peculiar syndrome. Folks afflicted with this disease believe salespeople will inevitably try to cheat them. Langer offers “Seven Secrets” salespeople can use to cure this malady, win customers’ trust and make more sales. His welcome, witty manual is free of jargon and unnecessary detail. He shows salespeople how to increase their sales by understanding their customers (he includes helpful hints on reading body language) and putting their interests first and foremost. This officially licensed summary of The 7 Secrets to Selling More by Selling Less was produced by getAbstract, the world's largest provider of book summaries. getAbstract works with hundreds of the best publishers to find and summarize the most relevant content out there. Find out more at getabstract.com.

7 Secrets to Success

7 Secrets to Success

Author: Matt Morris

Publisher: Success Publishing, LLC

Published: 2020-03-23

Total Pages: 120

ISBN-13: 9781970073416

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7 Secrets to 7 Figures reveals the seven specific strategies that allowed Matt Morris to go from $30,000 in debt, living out of his beat-up Honda Civic, bathing in gas station bathrooms, and selling above-ground swimming pools, to becoming a self-made millionaire at only 29 years of age. This book is dramatically different from anything you've ever read because these strategies work irrespective of the company you're involved in or the product you're selling. This is a book not only of specific strategies you can implement now into your business, but more importantly, the thinking that allows you to create the success you've been searching and striving for. As you read through the pages in this book, you will see, clear as day, why Matt has been able to crush it every single year without fail for the past 18 years in a row. These strategies have allowed him to build a direct selling organization that has produced over one million customers, generated over $2 billion in sales, and produced over 50 million dollar earners in his marketing organizations. About Matt Morris Matt Morris began as a serial entrepreneur at the age of 18. Since then, he has generated over $2 billion through his sales organizations totaling over one million customers worldwide. As a self-made millionaire and one of the top Internet and Network Marketing experts, he's been featured on international radio, television, and spoken from platforms to audiences in over 25 countries around the world. Praise for the Author "Matt Morris really knows what he is doing. Not only is he a bestselling author and an unbelievable trainer in this industry, but he is also someone you want to get with and learn from because I've learned a lot and he's just so brilliant and such a smart dude."-Ray Higdon "Matt Morris is someone I genuinely stalk on social media. With all the countless hours of content I have consumed, I have yet to come away not learning something of pure gold. The fact that he is a servant leader and an all-round incredible guy makes it impossible not to love him!"-Frazer Brookes "Matt Morris is one of the most knowledgable and talented network marketers I have ever met in my 30-year career in this profession. He gets it from the ground up. Not only is he an amazing and hugely successful builder in the field, but his stage presence is second to none."-Todd Falcone "I'm a huge fan of Matt Morris. His story will make you believe that your dreams can come true, and his training will breathe life into your network marketing experience. Matt was not an overnight success, and he has stories that will open your eyes to real possibilities. You'll find his style to be easy, light, and empowering!"-Jordan Adler


Book Synopsis 7 Secrets to Success by : Matt Morris

Download or read book 7 Secrets to Success written by Matt Morris and published by Success Publishing, LLC. This book was released on 2020-03-23 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Secrets to 7 Figures reveals the seven specific strategies that allowed Matt Morris to go from $30,000 in debt, living out of his beat-up Honda Civic, bathing in gas station bathrooms, and selling above-ground swimming pools, to becoming a self-made millionaire at only 29 years of age. This book is dramatically different from anything you've ever read because these strategies work irrespective of the company you're involved in or the product you're selling. This is a book not only of specific strategies you can implement now into your business, but more importantly, the thinking that allows you to create the success you've been searching and striving for. As you read through the pages in this book, you will see, clear as day, why Matt has been able to crush it every single year without fail for the past 18 years in a row. These strategies have allowed him to build a direct selling organization that has produced over one million customers, generated over $2 billion in sales, and produced over 50 million dollar earners in his marketing organizations. About Matt Morris Matt Morris began as a serial entrepreneur at the age of 18. Since then, he has generated over $2 billion through his sales organizations totaling over one million customers worldwide. As a self-made millionaire and one of the top Internet and Network Marketing experts, he's been featured on international radio, television, and spoken from platforms to audiences in over 25 countries around the world. Praise for the Author "Matt Morris really knows what he is doing. Not only is he a bestselling author and an unbelievable trainer in this industry, but he is also someone you want to get with and learn from because I've learned a lot and he's just so brilliant and such a smart dude."-Ray Higdon "Matt Morris is someone I genuinely stalk on social media. With all the countless hours of content I have consumed, I have yet to come away not learning something of pure gold. The fact that he is a servant leader and an all-round incredible guy makes it impossible not to love him!"-Frazer Brookes "Matt Morris is one of the most knowledgable and talented network marketers I have ever met in my 30-year career in this profession. He gets it from the ground up. Not only is he an amazing and hugely successful builder in the field, but his stage presence is second to none."-Todd Falcone "I'm a huge fan of Matt Morris. His story will make you believe that your dreams can come true, and his training will breathe life into your network marketing experience. Matt was not an overnight success, and he has stories that will open your eyes to real possibilities. You'll find his style to be easy, light, and empowering!"-Jordan Adler

The Revenue Growth Habit

The Revenue Growth Habit

Author: Alex Goldfayn

Publisher: John Wiley & Sons

Published: 2015-07-07

Total Pages: 256

ISBN-13: 1119084040

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800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | “The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” – 800CEORead.com “Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” – Inc.com Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan? The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money. Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say. How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.


Book Synopsis The Revenue Growth Habit by : Alex Goldfayn

Download or read book The Revenue Growth Habit written by Alex Goldfayn and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | “The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” – 800CEORead.com “Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” – Inc.com Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan? The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money. Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say. How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.

Instant Appeal

Instant Appeal

Author: Vicki KUNKEL

Publisher: Amacom Books

Published: 2008-11-26

Total Pages: 306

ISBN-13: 0814410219

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Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!


Book Synopsis Instant Appeal by : Vicki KUNKEL

Download or read book Instant Appeal written by Vicki KUNKEL and published by Amacom Books. This book was released on 2008-11-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!

The Program

The Program

Author: Eric Kapitulik

Publisher: John Wiley & Sons

Published: 2019-09-04

Total Pages: 311

ISBN-13: 1119574307

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Discover the military’s keys to excellent leadership and team building training The Program: Lessons From Elite Military Units for Creating and Sustaining High Performing Leaders and Teams offers a hands-on guide to the winning techniques and tactics of The Program, the acclaimed team building and leadership development company. Drawing on the actual experiences of The Program’s instructors from their personal combat stories to working with world-class athletic teams and successful corporations, the book clearly shows how The Program’s training operations can help to achieve life goals and ambitions. The Program offers a road map that contains illustrative examples, ideas, and approaches for improving teammates and leaders at all levels within an organization of any size or type. Bring your organization to the next level of success Discover how to hold your leaders and teammates to the highest standards Understand how accountability increases effectiveness Learn to communicate effectively This important book explores the military’s leadership and team building concepts that can be implemented to ensure an organization creates and sustains performance that adheres to the highest standards of excellence.


Book Synopsis The Program by : Eric Kapitulik

Download or read book The Program written by Eric Kapitulik and published by John Wiley & Sons. This book was released on 2019-09-04 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the military’s keys to excellent leadership and team building training The Program: Lessons From Elite Military Units for Creating and Sustaining High Performing Leaders and Teams offers a hands-on guide to the winning techniques and tactics of The Program, the acclaimed team building and leadership development company. Drawing on the actual experiences of The Program’s instructors from their personal combat stories to working with world-class athletic teams and successful corporations, the book clearly shows how The Program’s training operations can help to achieve life goals and ambitions. The Program offers a road map that contains illustrative examples, ideas, and approaches for improving teammates and leaders at all levels within an organization of any size or type. Bring your organization to the next level of success Discover how to hold your leaders and teammates to the highest standards Understand how accountability increases effectiveness Learn to communicate effectively This important book explores the military’s leadership and team building concepts that can be implemented to ensure an organization creates and sustains performance that adheres to the highest standards of excellence.

The Smarter Screen

The Smarter Screen

Author: Shlomo Benartzi

Publisher: Penguin

Published: 2015-10-06

Total Pages: 258

ISBN-13: 0698194306

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A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.


Book Synopsis The Smarter Screen by : Shlomo Benartzi

Download or read book The Smarter Screen written by Shlomo Benartzi and published by Penguin. This book was released on 2015-10-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.

The 11 Laws of Likability

The 11 Laws of Likability

Author: Michelle Tillis Lederman

Publisher: AMACOM Div American Mgmt Assn

Published: 2012

Total Pages: 241

ISBN-13: 0814416373

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We all know that networking is important, and that forming relationships with others is a vital part of success. But sometimes it seems like networking removes all emotions from the equation and focuses only on immediate goals whereas the kind of relationships that have true staying power, give us joy, and support us in the long run are founded on simply liking each other. This book, featuring activities, self-assessment quizzes, and real-life anecdotes from professional and social settings, shows readers how to identify whats likable in themselves and create honest, authentic interactions.


Book Synopsis The 11 Laws of Likability by : Michelle Tillis Lederman

Download or read book The 11 Laws of Likability written by Michelle Tillis Lederman and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all know that networking is important, and that forming relationships with others is a vital part of success. But sometimes it seems like networking removes all emotions from the equation and focuses only on immediate goals whereas the kind of relationships that have true staying power, give us joy, and support us in the long run are founded on simply liking each other. This book, featuring activities, self-assessment quizzes, and real-life anecdotes from professional and social settings, shows readers how to identify whats likable in themselves and create honest, authentic interactions.

See You on the Internet

See You on the Internet

Author: Avery Swartz

Publisher: Page Two

Published: 2020-03-10

Total Pages: 0

ISBN-13: 1989603084

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The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.


Book Synopsis See You on the Internet by : Avery Swartz

Download or read book See You on the Internet written by Avery Swartz and published by Page Two. This book was released on 2020-03-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.

The Rule of Logistics

The Rule of Logistics

Author: Jesse LeCavalier

Publisher: U of Minnesota Press

Published: 2016-08-26

Total Pages: 373

ISBN-13: 1452951535

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Every time you wheel a shopping cart through one of Walmart’s more than 10,000 stores worldwide, or swipe your credit card or purchase something online, you enter a mind-boggling logistical regime. Even if you’ve never shopped at Walmart, its logistics have probably affected your life. The Rule of Logistics makes sense of its spatial and architectural ramifications by analyzing the stores, distribution centers, databases, and inventory practices of the world’s largest corporation. The Rule of Logistics tells the story of Walmart’s buildings in the context of the corporation’s entire operation, itself characterized by an obsession with logistics. Beginning with the company’s founding in 1962, Jesse LeCavalier reveals how logistics—as a branch of knowledge, an area of work, and a collection of processes—takes shape and changes our built environment. Weaving together archival material with original drawings, LeCavalier shows how a diverse array of ideas, people, and things—military theory and chewing gum, Howard Dean and satellite networks, Hudson River School painters and real estate software, to name a few—are all connected through Walmart’s logistical operations and in turn are transforming how its buildings are conceptualized, located, built, and inhabited. A major new contribution to architectural history and theory, The Rule of Logistics helps us understand how retailing today is changing our bodies, brains, buildings, and cities and predicts what future forms architecture might take when shaped by systems that exceed its current capacities.


Book Synopsis The Rule of Logistics by : Jesse LeCavalier

Download or read book The Rule of Logistics written by Jesse LeCavalier and published by U of Minnesota Press. This book was released on 2016-08-26 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every time you wheel a shopping cart through one of Walmart’s more than 10,000 stores worldwide, or swipe your credit card or purchase something online, you enter a mind-boggling logistical regime. Even if you’ve never shopped at Walmart, its logistics have probably affected your life. The Rule of Logistics makes sense of its spatial and architectural ramifications by analyzing the stores, distribution centers, databases, and inventory practices of the world’s largest corporation. The Rule of Logistics tells the story of Walmart’s buildings in the context of the corporation’s entire operation, itself characterized by an obsession with logistics. Beginning with the company’s founding in 1962, Jesse LeCavalier reveals how logistics—as a branch of knowledge, an area of work, and a collection of processes—takes shape and changes our built environment. Weaving together archival material with original drawings, LeCavalier shows how a diverse array of ideas, people, and things—military theory and chewing gum, Howard Dean and satellite networks, Hudson River School painters and real estate software, to name a few—are all connected through Walmart’s logistical operations and in turn are transforming how its buildings are conceptualized, located, built, and inhabited. A major new contribution to architectural history and theory, The Rule of Logistics helps us understand how retailing today is changing our bodies, brains, buildings, and cities and predicts what future forms architecture might take when shaped by systems that exceed its current capacities.