SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer

SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer

Author: Shortcut Edition

Publisher: Shortcut Edition

Published: 2021-06-11

Total Pages: 34

ISBN-13:

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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover that sharing on social networks in a human and authentic way is the best way to develop your brand. In particular, you will discover that : sharing is a fundamental human need; to reach its audience, a company must be human, by showing values and emotions; before sharing on the networks, you must listen carefully to what others express; the question is no longer to sell a product, but to help others satisfy their desires; the most viral contents are those that bring value to people. Sharing (information, emotions, ideas) is a fundamental human need. Today's technology is overturning codes and means: you can now share content with everyone, no matter where on the planet. So you need to rethink the way you communicate, especially via social networks. These are the new media. You need to know how to use them to promote your brand and, more importantly, build relationships. *Buy now the summary of this book for the modest price of a cup of coffee!


Book Synopsis SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer by : Shortcut Edition

Download or read book SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-11 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover that sharing on social networks in a human and authentic way is the best way to develop your brand. In particular, you will discover that : sharing is a fundamental human need; to reach its audience, a company must be human, by showing values and emotions; before sharing on the networks, you must listen carefully to what others express; the question is no longer to sell a product, but to help others satisfy their desires; the most viral contents are those that bring value to people. Sharing (information, emotions, ideas) is a fundamental human need. Today's technology is overturning codes and means: you can now share content with everyone, no matter where on the planet. So you need to rethink the way you communicate, especially via social networks. These are the new media. You need to know how to use them to promote your brand and, more importantly, build relationships. *Buy now the summary of this book for the modest price of a cup of coffee!

Shareology

Shareology

Author: Bryan Kramer

Publisher: Morgan James Publishing

Published: 2015-07-07

Total Pages: 220

ISBN-13: 1630473855

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USA Today Bestseller: A top social media strategist explores how human connection drives success. Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, art, and science of sharing, and why sharing gives us a unique competitive advantage as individuals and brands. For entrepreneurs and marketers who want to make their content more valuable and shareable, and for individuals who want to grow their personal brand, Fortune 500 consultant and popular TED speaker Bryan Kramer offers wisdom worth sharing—plus contributions from experts and business leaders on a variety of topics. Shareology covers: Sharing in the Human Economy The Importance of Context The Human Business Movement Sharing: A Sensory Experience Timing Is Everything Redefining Influencers Inside and Out Connections and Conversations Creating Shared Experiences What Makes Stuff Worth Sharing Brands on Sharing The Sharing Future: What’s Next?


Book Synopsis Shareology by : Bryan Kramer

Download or read book Shareology written by Bryan Kramer and published by Morgan James Publishing. This book was released on 2015-07-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: USA Today Bestseller: A top social media strategist explores how human connection drives success. Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, art, and science of sharing, and why sharing gives us a unique competitive advantage as individuals and brands. For entrepreneurs and marketers who want to make their content more valuable and shareable, and for individuals who want to grow their personal brand, Fortune 500 consultant and popular TED speaker Bryan Kramer offers wisdom worth sharing—plus contributions from experts and business leaders on a variety of topics. Shareology covers: Sharing in the Human Economy The Importance of Context The Human Business Movement Sharing: A Sensory Experience Timing Is Everything Redefining Influencers Inside and Out Connections and Conversations Creating Shared Experiences What Makes Stuff Worth Sharing Brands on Sharing The Sharing Future: What’s Next?

There Is No B2B Or B2c

There Is No B2B Or B2c

Author: Bryan Kramer

Publisher:

Published: 2017-02-23

Total Pages: 68

ISBN-13: 9781640079335

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As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.


Book Synopsis There Is No B2B Or B2c by : Bryan Kramer

Download or read book There Is No B2B Or B2c written by Bryan Kramer and published by . This book was released on 2017-02-23 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.

Handbook of the Sharing Economy

Handbook of the Sharing Economy

Author: Russell W. Belk

Publisher: Edward Elgar Publishing

Published: 2019

Total Pages: 424

ISBN-13: 1788110544

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With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.


Book Synopsis Handbook of the Sharing Economy by : Russell W. Belk

Download or read book Handbook of the Sharing Economy written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2019 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.

Your Digital Personality

Your Digital Personality

Author: Adam Blackie

Publisher: Lulu.com

Published: 2011-04-07

Total Pages: 131

ISBN-13: 1447593316

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Your Digital Personality is the pool of digital information available to anyone with the right access, tools and motivation to find it. Increasingly it is the first impression that you make upon others, and first impressions are important.---- This book explores the growth of this phenomenon. It identifies the ways that businesses and ordinary people are creating, using, sharing and storing increasing amounts of personal information.---- It explains how business tools are emerging to link our Digital Personalities together to create comprehensive views of each of us---- Your information legally belongs to the businesses that hold it. They can manipulate, use, trade and store endless amounts of it and yet we currently have limited legal rights to challenge this situation. The book explores how to rebalance this inequality.---- The key message is that privacy will soon become impossible and if we want to control of our first impressions, we must learn to manage our own Digital Personalities.


Book Synopsis Your Digital Personality by : Adam Blackie

Download or read book Your Digital Personality written by Adam Blackie and published by Lulu.com. This book was released on 2011-04-07 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Digital Personality is the pool of digital information available to anyone with the right access, tools and motivation to find it. Increasingly it is the first impression that you make upon others, and first impressions are important.---- This book explores the growth of this phenomenon. It identifies the ways that businesses and ordinary people are creating, using, sharing and storing increasing amounts of personal information.---- It explains how business tools are emerging to link our Digital Personalities together to create comprehensive views of each of us---- Your information legally belongs to the businesses that hold it. They can manipulate, use, trade and store endless amounts of it and yet we currently have limited legal rights to challenge this situation. The book explores how to rebalance this inequality.---- The key message is that privacy will soon become impossible and if we want to control of our first impressions, we must learn to manage our own Digital Personalities.

Youtility

Youtility

Author: Jay Baer

Publisher: Penguin

Published: 2013-06-27

Total Pages: 242

ISBN-13: 1101633883

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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.


Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Your Brand, the Next Media Company

Your Brand, the Next Media Company

Author: Michael Brito

Publisher: Pearson Education

Published: 2014

Total Pages: 272

ISBN-13: 0789751615

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"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.


Book Synopsis Your Brand, the Next Media Company by : Michael Brito

Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.

Citizen Marketers

Citizen Marketers

Author: Jackie Huba

Publisher: Lewis Lane Press

Published: 2012-10

Total Pages: 236

ISBN-13: 9780988195417

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The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the "user-generated media" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.


Book Synopsis Citizen Marketers by : Jackie Huba

Download or read book Citizen Marketers written by Jackie Huba and published by Lewis Lane Press. This book was released on 2012-10 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the "user-generated media" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

The Age of Conversation

The Age of Conversation

Author: Benedetta Craveri

Publisher: New York Review of Books

Published: 2006-08-01

Total Pages: 524

ISBN-13: 9781590172148

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Now in paperback, an award-winning look at French salons and the women who presided over them In the seventeenth and eighteenth centuries, between the reign of Louis XIII and the Revolution, French aristocratic society developed an art of living based on a refined code of good manners. Conversation, which began as a way of passing time, eventually became the central ritual of social life. In the salons, freed from the rigidity of court life, it was women who dictated the rules and presided over exchanges among socialites, writers, theologians, and statesmen. They contributed decisively to the development of the modern French language, new literary forms, and debates over philosophical and scientific ideas. With a cast of characters both famous and unknown, ranging from the Marquise de Rambouillet to Madame de Sta‘l, and including figures like Ninon de Lenclos, the Marquise de Sevigne, and Madame de Lafayette, as well as Pascal, La Rochefoucauld, Diderot, and Voltaire, Benedetta Craveri traces the history of this worldly society that carried the art of sociability to its supreme perfection–and ultimately helped bring on the Revolution that swept it all away.


Book Synopsis The Age of Conversation by : Benedetta Craveri

Download or read book The Age of Conversation written by Benedetta Craveri and published by New York Review of Books. This book was released on 2006-08-01 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, an award-winning look at French salons and the women who presided over them In the seventeenth and eighteenth centuries, between the reign of Louis XIII and the Revolution, French aristocratic society developed an art of living based on a refined code of good manners. Conversation, which began as a way of passing time, eventually became the central ritual of social life. In the salons, freed from the rigidity of court life, it was women who dictated the rules and presided over exchanges among socialites, writers, theologians, and statesmen. They contributed decisively to the development of the modern French language, new literary forms, and debates over philosophical and scientific ideas. With a cast of characters both famous and unknown, ranging from the Marquise de Rambouillet to Madame de Sta‘l, and including figures like Ninon de Lenclos, the Marquise de Sevigne, and Madame de Lafayette, as well as Pascal, La Rochefoucauld, Diderot, and Voltaire, Benedetta Craveri traces the history of this worldly society that carried the art of sociability to its supreme perfection–and ultimately helped bring on the Revolution that swept it all away.

The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

Author: Francois Gossieaux

Publisher: McGraw Hill Professional

Published: 2010-08-20

Total Pages: 385

ISBN-13: 0071741186

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The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage About the Book In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.” Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices. From these findings, the authors have developed self-analysis tools—including the Hyper-Sociality Index (HSI) profiled in this book—that leaders and mangers can use to assess their enterprise’s Hyper-Sociality; pinpoint which parts of their organization are ready to make the leap; and benchmark their progress against competitors, or against their industry as a whole.


Book Synopsis The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media by : Francois Gossieaux

Download or read book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media written by Francois Gossieaux and published by McGraw Hill Professional. This book was released on 2010-08-20 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage About the Book In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.” Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices. From these findings, the authors have developed self-analysis tools—including the Hyper-Sociality Index (HSI) profiled in this book—that leaders and mangers can use to assess their enterprise’s Hyper-Sociality; pinpoint which parts of their organization are ready to make the leap; and benchmark their progress against competitors, or against their industry as a whole.